Account & Analytics · Full walkthrough
See what people are finding.
Explore traffic, social and email results over a chosen period, then make a report you can share.
Before you start
Choose what decision the report should help you make and a meaningful date range. Analytics availability depends on the features enabled for the account. Website traffic, social metrics and email results measure different activities.
Choose the report area
Open Analytics and choose Traffic, Social or Email Digest. Start with the area relevant to your question rather than combining unrelated totals.
Traffic covers website visits and actions. Social covers connected social data. Email Digest covers email results.
Check the website/channel scope where available, especially on accounts with more than one source.
Set the period and compare
Choose Today, Yesterday, a preset range or custom dates. Review the chart and tables for that period before comparing it with another.
Make comparisons over equivalent periods. The date controls use UTC day boundaries; short-period hourly/day presentation follows the display rules shown by the report.
A missing measurement is not necessarily zero. Check tracking/source availability before interpreting an empty table.
Review actions and campaigns
In Traffic, review the available conversions and campaign information alongside visits. Look at UTM/source information and confirmed visitor actions when judging a campaign.
A click or visit is not the same as a purchase, signup or other confirmed conversion. Read what each metric measures.
Use the evidence to choose a specific next action, such as improving a page visitors reach or covering a recurring unanswered search.
Create a useful report
Open Report, choose the period and add context where needed. Download the PDF and review it before sharing or using the email option.
Keep the report note factual and name the period. Check the PDF's dates, scope and measurements before treating it as a client result.
Send email sends a real report to the selected recipient. Downloading and reviewing it first lets you confirm the contents without sending.
Review checklist
- Report area, website and date range are correct.
- Equivalent periods are compared.
- Visits and confirmed actions are distinguished.
- The generated report was reviewed before sharing.
If you get stuck
Figures seem different from another report
Compare the scope, period, timezone boundaries and metric definitions before assuming a tracking error.
There is no data for a source
Check whether that source is connected and has data for the selected period.