What does Insights show me?

Insights shows what people do on your sites: page views, unique visitors, AI questions, keyword searches, and link clicks, over 7, 30, or 90 days or all time. Tabs split it up: Traffic (all the numbers together and the view it opens on: the time range, activity over time, top pages and episodes, what people asked and searched, where visitors come from), Narrative (how your episodes are built), Ideas (AI content ideas), Email Digest (a weekly stats email), and Ask AI (ask about your audience in plain words, answered from your real search and question data).

Detailed activity is kept for 90 days, daily totals forever.