What does Insights show me?

Insights shows what people do on your sites: page views, unique visitors, AI questions, keyword searches, and link clicks, over 7, 30, or 90 days or all time. Traffic includes the visitor funnel, conversion rate, gross checkout revenue, form submissions, email signups, member joins, purchases, memberships, and donations. What converts connects those confirmed actions and revenue back to the traffic source, referring site, landing page, and UTM source, medium, campaign, term, and content that brought the visitor in. It also shows session quality, landing and exit pages, common journeys, and top content. Current ranges are compared with the previous matching period.

Individual activity and journey detail are kept for 90 days. Daily totals, conversions, revenue, and campaign attribution are kept for historical reporting.