Help Center/Guides and advice/How to Promote a Podcast
Why does video matter so much for podcast promotion now?
Because the audience moved to it. Listeners increasingly choose podcasts on YouTube over audio-only apps, which means a show with no video presence is absent from the largest promotion surface available. Even a basic visual treatment of an audio episode buys access to a channel that audio-only shows cannot reach.
Related questions
How to Promote a Podcast
- Which channels are worth promoting a podcast on?
- What podcast assets travel best on social?
- How often should a creator promote the same episode?
- How do you promote without burning out?
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