Why does this keep listeners engaged with your older episodes?

Because it makes the episodes you've already published findable instead of buried in the feed. With monthly U.S. podcast listening at 47 percent of people 12 and up and still rising, there is a large audience arriving at channels whose older episodes they currently cannot navigate. A searchable channel lets a listener act on a recommendation to 'go hear the part about X' rather than abandon it.

Read the full guide and sources