Help CenterGuides and adviceHow to Make a Podcast Discoverable in AI Search
What is GEO and how is it different from SEO?
GEO, generative engine optimization, is the work of getting cited inside an AI-written answer; SEO is the work of ranking in the list of links. They share a foundation: transcript, clean metadata, fast pages, and structured data serve both. GEO leans harder on question-and-answer formatting and direct, self-contained passages, because that is what an engine can lift cleanly.
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