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A View From Above: Marc Paganini, American Eurocopter

April 06, 2010 / 09:15

This episode discusses the helicopter manufacturing industry, featuring insights from a representative of a major aerospace company. Key topics include market growth, military contracts, and production challenges.

The guest outlines the company's operations in Grand Prairie, Texas, and Columbus, Mississippi, highlighting their focus on both commercial and military helicopters. They have maintained a leading position in the commercial market for seven years.

The conversation covers the company's recent military contract, which is ongoing and expected to last seven years, producing around 350 helicopters. The guest emphasizes the importance of customer satisfaction and the need for skilled technicians and engineers.

Challenges such as adapting to market changes and investing in new product development are discussed. The guest notes the long product lifecycle in the aerospace industry, contrasting it with the automotive sector.

Finally, the guest shares the company's international strategy, which includes over 20 subsidiaries worldwide, aiming to better meet customer needs and mitigate exchange rate fluctuations.

TL;DR

The episode covers helicopter manufacturing, military contracts, and the company's international strategy for growth.

Episode

9:15
00:00:03
[Music]
00:00:19
we are we are a subsidiary of one of the
00:00:23
largest Aerospace group in Europe
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Eads and we do uh our Market is mainly
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uh helicopters we uh we do uh
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manufacturing and support of commercial
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and military helicopters from the small
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one to to the large one we have two
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facilities one in Grand Prairie Texas
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and one in
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Mississippi the Columbus Mississippi is
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our manufacturing production plant and
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in Texas we have all the support and
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headquarter function it's a company
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which is uh growing has been growing
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over the last 10 years we have currently
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about 800 employees and revenues of $750
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million and we have been number one on
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the commercial market for helicopters
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for the last seven
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years we have been uh we have been just
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recently in the uh military business in
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the US we we got our first contract 3
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years ago and uh since the contract is
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uh is progressing well that we have
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delivered all the aircraft on on Time on
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cost I would say on budget and on
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quality uh we have not seen any changes
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in uh in the environment for us the
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contract is ongoing and uh we have uh
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this contract is going to go over 7
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years and we're going to produce about
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350 helic
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so there is no change for us as long as
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uh the customer is is happy we don't we
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don't forecast any any change and and
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the need for uh rotor craft is uh is
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going to remain very high because of the
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um the mission that uh the US Army or
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the National Guard have to fulfill there
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is a constant need in helicopters and
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there is also a need to replace quite
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quite an aged fle of
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helicopters the main challenge is uh is
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continuing to grow the company find uh
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the people to to help us grow the
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company and I would say uh uh since the
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crisis that we we faced in the end of8
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and in 2009 the main challenge is to see
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how the market is going to come back
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over the next uh few years well we we
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have uh we have done a lot of uh action
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in terms of trying to adapt the
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uh the
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production uh to to the to the New
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Market uh requirement in the in the
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commercial business uh on the military
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side we're still in a in a ramping
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ramping up phase so we we are still
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looking at uh hiring uh young technician
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and Engineers to help us to to grow this
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business so it's it's kind of a
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adaptation to uh to the current
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environment but keeping always keeping
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in uh in perspective what the what is
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the long long-term plan we don't want to
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U uh we don't want to overreact today in
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a difficult Market environment and put
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at risk our long-term strategy so there
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is a balance between what you need to do
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to to protect yourself on the on a
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reduction of the market and what you
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need to do ultimately to to grow to grow
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the business so it's a and we we always
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continue to uh in in that difficult
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environment the key uh is to continue to
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invest in development of new product
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which are going to uh to meet better the
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the need of the customers to remain and
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to remain very present uh with the
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customer even when they are not buying
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But continuing to uh to ensure that we
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continue a dialogue talk to them trying
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to understand what what are going to be
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their future requirement and to and to
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work on these future requirements so
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that's that's a would say normal
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business but it's an industry which is
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longterm uh the the product cycle is
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very long it's not like in the
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automotive industry where the life of a
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car is about 5 years we are in an
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industry where the the lifespan of a
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product is more 15 20 years so there is
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a long time to develop the
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product which is between five and seven
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years then after there's a a long life
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of the product which is between uh 15
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and 20 years but you you Contin
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continuously work on adapting the the
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product the platform remain the same but
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you continue to adapt it to the changing
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needs of the of the
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customer the
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business is a it's not a monolithic
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Market it's it's made of very different
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Market with a very different environment
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uh we are today working on five market
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so the uh the evolution of this Market
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are not always the same they are not
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always dependent on the economical cycle
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we are working on tour utility or
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corporate or EMS and
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offshore uh Homeland Security so it
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depends a little bit of the environment
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some of these Market are are very much
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linked to the overall economic activity
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so if if the
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economy uh starts to recover we will do
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uh more sales in to utility
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corporate uh business if the price of
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oil uh
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increase uh we will do uh more business
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on the offshore side where we sell
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helicopters to go to the platform and
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for example in the Gulf of Mexico if uh
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Homeland Security remains a concern uh
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we will do more business into with
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custom and Border Protection with the
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National Guard so it's a very different
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uh different market so the grow today on
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the commercial Market evidently the
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growth in the next two to three years is
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linked to the economic recovery but it's
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not only linked to
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that well I think what I would like to
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to say that uh we
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uh we are uh we have been investing in
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the US for for 40 years we' have been
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present in the US for 40 years and uh
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what I would like to say that our
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company is a very International Company
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it's based in newor
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but we have been uh investing and
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opening plants all over the world we
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have uh over 20 uh subsidiaries all over
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the world so we can uh be closer to the
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customer understand better their needs
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and produce locally so it help us to get
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market and the US one is of course the
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largest single Market in the world for
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Aerospace so it help us to to be POS on
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the market also to to fine tune the
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product on the on the market needs and
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it's also help us to u to get bright
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people from all over the world and to
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have this diversity of mixing European
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and us and we do a lot of exchange
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between Europe and and the US for
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engineers for for manager and it also
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help us to uh to um
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offset some uh issues with the fluctu
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fluctuation of exchange rate because
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between the Euro and the dollar the more
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we produce in in the dollar zone the
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less we are impacted by the uh the Euro
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strength against the dollar uh it also
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help us to to get some source for raw
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material so it's a way it's a it's a
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very much it's a strategy of being very
00:08:53
much International and I think it fits
00:08:56
well with it has helped us to to be very
00:09:00
successful on at least on the helicopter
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Market

Episode Highlights

  • A Growing Company
    With 800 employees and $750 million in revenue, our company is on the rise.
    @ 01m 05s
    April 06, 2010
  • Leading the Helicopter Market
    For the last seven years, we've been number one in the commercial helicopter market.
    “We have been number one on the commercial market for helicopters.”
    @ 01m 12s
    April 06, 2010
  • Investing in the Future
    We're committed to adapting our production to meet new market requirements and customer needs.
    “It's a strategy of being very much international.”
    @ 08m 53s
    April 06, 2010

Episode Quotes

  • We have been number one on the commercial market for helicopters.
    A View From Above: Marc Paganini, American Eurocopter
  • The need for rotorcraft is going to remain very high.
    A View From Above: Marc Paganini, American Eurocopter
  • It's a strategy of being very much international.
    A View From Above: Marc Paganini, American Eurocopter

Key Moments

  • Market Leadership01:12
  • Growing Workforce03:27
  • International Strategy08:53

Words per Minute Over Time

Vibes Breakdown

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