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A View From Above: David Oliver, EADS North America

May 12, 2011 / 16:40

This episode features a discussion with the Chief Operating Officer of Eads North America, focusing on defense contracting, competition in the aerospace industry, and the importance of international business relations.

The guest shares his extensive background in the military and defense sectors, including his time as the Minister of Finance in Iraq. He emphasizes the need for businesses to engage in international relations to foster peace and innovation.

Key topics include the competition between Eads and Boeing for the Air Force tanker program, the significance of maintaining a diverse defense industry, and the role of competition in driving innovation.

The conversation also touches on the challenges faced by the U.S. defense industry, the importance of understanding global markets, and the need for collaboration with international partners.

Overall, the episode highlights the intersection of business and defense, advocating for a more integrated approach to international relations.

TL;DR

Eads North America's COO discusses defense competition, international business relations, and the need for innovation in the aerospace industry.

Episode

16:40
00:00:03
[Music]
00:00:15
I'm the Chief Operating Officer of Eads
00:00:17
North
00:00:18
America in uh Washington DC we' got
00:00:22
about a billion six in
00:00:25
revenues and uh we
00:00:28
essentially in charge of North America
00:00:30
was selling helicopters to the Army and
00:00:33
uh competing with Boeing for the tanker
00:00:37
program which what's probably what most
00:00:38
people are aware of right now although
00:00:41
we're doing we're selling about $400
00:00:43
Million worth of helicopters to the Army
00:00:46
sell Coast Guard nearly all of their
00:00:49
helicopters and and all of a transport
00:00:52
aircraft were probably the largest
00:00:53
supplier to the uh Department of
00:00:56
Homeland
00:00:58
Security and we just uh we're providing
00:01:01
a radar for the Navy's new
00:01:05
uh
00:01:07
uh major ship things like that major
00:01:11
basically what we are trying to do is uh
00:01:15
bring really good products from Europe
00:01:18
here to the United States and build them
00:01:20
in the United States to provide
00:01:21
competition and provide a a pathway to
00:01:28
Europe
00:01:37
my talk is sort of based on my
00:01:39
background uh you don't know this but I
00:01:42
I spent 32 years in the
00:01:44
military and uh and then I went to and I
00:01:49
form went to work for defense companies
00:01:52
and then I went back in the defense
00:01:54
department as political pointy and I was
00:01:56
the number two guy buying things for the
00:01:58
defense department and it was in number
00:02:01
two guy in charge
00:02:02
acquisition then I went out and formed
00:02:04
my own company and advised all the major
00:02:08
defense
00:02:10
companies and then I went to Iraq uh and
00:02:13
I was uh the the Minister of Finance for
00:02:18
Iraq and also for the United States in
00:02:21
Iraq for Bremer and I was the director
00:02:23
of management budget in
00:02:25
Iraq and I was also a minister of
00:02:28
planning
00:02:30
and I was really and I was there for the
00:02:32
first five months and I came back and I
00:02:35
was really disappointed because I had
00:02:38
good 's working for me and good Brits
00:02:40
and good Spaniards and good Italians and
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good
00:02:44
polls and the
00:02:47
Americans were bright
00:02:50
people but they were not helpful to
00:02:53
me why was that because most of them had
00:02:57
never been out of the United States
00:03:00
and most of them did not understand any
00:03:03
culture other than that from their home
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county in
00:03:08
Iowa and most of them did not understand
00:03:12
they had never they didn't they' lived
00:03:14
in Kansas all their lives and they had
00:03:16
not ever feared Iowa invading them and
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that brings up a a
00:03:24
culture that makes you not understand
00:03:26
the rest of the
00:03:28
world and so I decided that if the
00:03:31
United States is going
00:03:34
to lead the
00:03:36
world then we need to involve
00:03:39
business and I'd been the military and I
00:03:42
knew how strong and how good our
00:03:44
military is and I knew how good military
00:03:47
to military con uh contacts are because
00:03:51
they are good and I'd been an admiral
00:03:53
and all that so I had been involved in
00:03:55
doing
00:03:56
it and I had been a political point so I
00:04:01
knew how good political Pointes are but
00:04:05
they're limited because there only a
00:04:06
limited number of them but what's not
00:04:09
involved in this business is business is
00:04:13
not
00:04:14
involved
00:04:16
adequately and the thing about business
00:04:18
is once you have
00:04:20
business
00:04:22
involved between
00:04:24
countries is that path a contract a a
00:04:28
conversation
00:04:30
the fact that money is going and you're
00:04:32
both interested in making a product and
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keeping people
00:04:37
employed means there's an
00:04:40
Avenue for continued discussion even
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when the countries find a reason not to
00:04:47
talk to each other even when the
00:04:49
governments
00:04:52
do and I believe that if which I I
00:04:56
happen to believe the challenge for the
00:04:57
next several hundred years
00:05:01
is to maintain
00:05:03
peace I actually believe that because
00:05:06
I've lived
00:05:09
this uh my children did not see me most
00:05:13
of the time because I spent most of the
00:05:15
time under Seas away from my children
00:05:18
when they were grown up and if you think
00:05:20
about if you were my age there
00:05:23
essentially six generations of people
00:05:25
either have died or spent a lot of time
00:05:27
away from their families trying to
00:05:29
protect us from Nazism and
00:05:34
stalinism so what are you going to do
00:05:36
for the next 400 years because the only
00:05:38
people who have maintained peace in this
00:05:40
world for 100 years since the birth of
00:05:45
Christ were a bunch of people like warm
00:05:47
beer and mashed Peas I mean and those
00:05:50
the only people who've done
00:05:52
it and if we're going to do it we need
00:05:54
to involve everybody and it turns out
00:05:56
the people that are not involved right
00:05:57
now are business people
00:06:01
so how so how do you do it now and so I
00:06:03
went looking for a company that was
00:06:05
doing an
00:06:06
Eads and my belief is the only company
00:06:11
that's truly doing that in the United
00:06:14
States they're doing it by essentially
00:06:18
instead of and there are other companies
00:06:21
that are different models but what
00:06:22
they're trying to do is in they are uh
00:06:26
trying to take really good products that
00:06:29
where the IP is in is maintained in
00:06:32
Europe and come over to the United
00:06:34
States and say we'll bring this over and
00:06:36
we'll compete and then we'll build the
00:06:39
product in the United States and we'll
00:06:40
compete in the United States now as you
00:06:43
know without
00:06:45
competition you have nothing I know
00:06:48
because I was in the in the military and
00:06:51
also in as was a uh political point and
00:06:55
I did not understand it is the thumb
00:06:59
accomp competition that keeps things
00:07:00
fair and keeps things
00:07:03
from uh keeps Innovation going without
00:07:07
that you have nothing it is only
00:07:09
competition government cannot do to
00:07:13
decide
00:07:15
on uh program selection without
00:07:18
competition right now Eads and boing are
00:07:22
involved in a in a very high-profile
00:07:24
competition for a air
00:07:27
tanker no matter who wins the Air Force
00:07:30
will have won because the price of that
00:07:33
tanker will have been
00:07:35
reduced six60 to100 million per plane
00:07:41
that they never would have gotten
00:07:42
without it and Innovation will have been
00:07:45
fueled competition fuels Innovation now
00:07:50
industry left her own devices will never
00:07:53
tell people that our customers that
00:07:55
because we we'd like to
00:07:58
have so Source things and we will invent
00:08:02
all sorts of arguments to tell you that
00:08:05
to tell our customers that why it's best
00:08:07
for them and in each
00:08:10
cases uh that's not the most honest
00:08:15
approach it's not in the best interest
00:08:17
of our customers
00:08:19
competition capitalism and
00:08:21
competition really works for the
00:08:24
customers I think you frequent
00:08:26
infrequently find the particip
00:08:30
actually promoting
00:08:32
that it's not in your best interest if
00:08:34
you have the contract once you get the
00:08:36
contract that's not in your best
00:08:37
interest your best interest is to bring
00:08:40
your second rate or third rate guys on
00:08:43
and have them do that contract and take
00:08:46
your first rate guys on to stealing a
00:08:47
contract from somebody else right I mean
00:08:50
that's what we
00:08:55
do and unfortunately in the the defense
00:08:59
industry frequently our customers don't
00:09:01
realize
00:09:03
that so it's important that we do that
00:09:07
and we need to understand it and I think
00:09:09
it's important and I think that the
00:09:11
competition that brings without
00:09:13
competition you don't have Innovation
00:09:15
ever
00:09:16
since uh we reduced the number of
00:09:19
companies in the uh after the Last
00:09:22
Supper we do not have enough competition
00:09:25
I was really pleased to see Ash Carter's
00:09:27
speech uh two days ago in which he said
00:09:30
he was not going to allow the top tier
00:09:33
of defense companies to consolidate I
00:09:35
thought that was a brilliant
00:09:37
stroke and I absolutely agree with him
00:09:40
and and and if he went down to paragraph
00:09:42
seven of that he talked about the fact
00:09:44
that he looks forward to International
00:09:47
companies coming in because he he talked
00:09:49
about the importance of competition I
00:09:52
thought he had it exactly right and I
00:09:54
thought it was uh I thought it was
00:09:55
really well
00:09:58
done
00:10:00
Innovation happens it is as standing how
00:10:04
conservative and risk approach companies
00:10:06
are as they get larger and how you have
00:10:11
to ensure that you reach down and make
00:10:14
sure that you
00:10:16
[Music]
00:10:19
use the innovation of the smaller
00:10:21
companies and the and the brilliant
00:10:27
people this is not a a problem for us
00:10:30
because we're not big enough to do this
00:10:32
in other words we are a large company
00:10:35
we're actually the largest Aerospace
00:10:36
company in the world and in fact we we
00:10:40
buy more and Export more Aerospace
00:10:43
products from the United States than
00:10:44
anyone I don't know why you realize it's
00:10:46
$1
00:10:47
billion
00:10:49
but in the United States we're not we're
00:10:53
only less than2 billion doll right now
00:10:57
so we're not large enough that I have
00:11:00
this problem in other words I can reach
00:11:02
out and touch all the
00:11:04
people and I don't have the problem of
00:11:07
being risk
00:11:09
adverse people would tell you that's not
00:11:12
my problem I think it would
00:11:14
fine and and so that in my opinion that
00:11:19
doesn't tend to come until you get to
00:11:20
about the 10 billion do level and so
00:11:25
that's not our problem yet and I don't
00:11:27
have to address that
00:11:32
if you look at defense spending in the
00:11:35
last since
00:11:40
1943 defense spending in the United
00:11:43
States is about the
00:11:45
same adjusted for inflation actually
00:11:48
1943 1952 since the invention of nuclear
00:11:52
weapons if you look at it and it goes up
00:11:55
and down depending on Wars and depending
00:11:57
on how we feel and it's not as a percent
00:12:00
of GDP but it's uh it's a percent of
00:12:05
dollars and a temp and you look at all
00:12:07
the countries in the world and whether
00:12:09
or not they have enemies right next to
00:12:11
each other and how they feel about
00:12:13
things and I actually had when I was in
00:12:15
the government I had a bunch of guys do
00:12:17
this and look at it since 1300 and for
00:12:21
all the compan countries in the world
00:12:24
and it's really sort of interesting
00:12:25
because you want to see how countries
00:12:27
react and how they feel about
00:12:29
and all countries are act about the Same
00:12:31
by the way it's really funny but the US
00:12:34
population feels sort of comfortable
00:12:37
with the level of defense
00:12:43
spending in this case it's pretty
00:12:46
significant it's a significant amount
00:12:49
and the amount that the United States
00:12:51
popul feels comfortable
00:12:53
spending happens to be
00:12:56
about equivalent to what the rest of the
00:12:58
world spends
00:13:05
defense that for countries in the U for
00:13:09
companies in the US involved in defense
00:13:12
ought to
00:13:13
be a fertile field for us to
00:13:18
find
00:13:20
uh products to sell to our
00:13:26
customers if we are innovative ative and
00:13:31
are providing
00:13:32
value do I don't know you read this what
00:13:36
secretary Carter said because I really
00:13:37
believe this strongly it's not the
00:13:40
purpose of the United States should not
00:13:41
be the purpose of the United States and
00:13:43
and and secretary car said this to make
00:13:45
a profit on our
00:13:47
allies because our allies have to have
00:13:50
their own
00:13:51
industries
00:13:53
make uh be
00:13:55
robust so that their political uh
00:13:59
parties support them so that they remain
00:14:02
allies and may remain interested in
00:14:04
having their own defense Industries or
00:14:06
else we lose them and we lose their
00:14:10
cultural
00:14:12
support for when we go someplace or we
00:14:14
end up like we did in
00:14:16
Iraq well we get over
00:14:19
there and we do not have support of some
00:14:22
of the key cultural communities that
00:14:26
understand the Middle
00:14:28
East
00:14:29
and it works out just the way it worked
00:14:31
out I think we have to work together I
00:14:34
think we have to buy things from other
00:14:37
countries when their products are better
00:14:41
and I think we have to sell things when
00:14:43
our products are better but I do not
00:14:45
think that we want to crush the rest of
00:14:47
the world nor do I think the US makes
00:14:50
the best products in many
00:14:53
cases and I think that's a fact when I'm
00:14:57
in Iraq when I was in Iraq
00:14:59
I was lying underneath the desk making a
00:15:03
phone call I was called by the Pentagon
00:15:06
I'm being under
00:15:07
mortifier Pentagon called me to get me
00:15:10
to call a company in Belgium to get them
00:15:13
to make breast plates for the armored
00:15:17
that would stop an armored bullet
00:15:18
because the company in the US couldn't
00:15:20
make good enough breastplates right and
00:15:23
I also need to call Congress to get them
00:15:25
to wave them buy American ax they' buy
00:15:27
the breastplates so could put on his
00:15:29
soldiers
00:15:33
now I thought this was sort of odd that
00:15:35
I'm getting shot at and there's nobody
00:15:37
in the Pentagon that knows who the right
00:15:38
guy to call in Congress to get him to
00:15:40
wave this to buy the breastplate but
00:15:43
since I didn't have one I thought might
00:15:45
as well go ahead and do
00:15:47
this that's crazy right you understand
00:15:50
what I'm saying there ought to be more
00:15:52
than me that knows how to make the
00:15:54
system work and knows it's a guy in
00:15:57
Belgium that makes better breast blad
00:16:00
than anybody in the United States
00:16:02
Belgium has always been known for doing
00:16:04
this better it happens to be well
00:16:07
known there a country that makes better
00:16:10
ammo this there are
00:16:15
various United States does not
00:16:19
have that does not have the repository
00:16:22
of
00:16:24
genius and we know
00:16:27
this

Episode Highlights

  • The Role of Business in Peace
    Involving business in international relations can foster peace and innovation.
    “If the United States is going to lead the world, then we need to involve business.”
    @ 03m 39s
    May 12, 2011
  • Innovation Through Competition
    Competition is essential for innovation in the defense industry.
    “Competition fuels innovation!”
    @ 07m 45s
    May 12, 2011
  • International Collaboration
    The importance of international companies in the defense sector was highlighted.
    “I thought it was a brilliant stroke to involve international companies.”
    @ 09m 37s
    May 12, 2011

Episode Quotes

  • We need to involve business in maintaining peace.
    A View From Above: David Oliver, EADS North America
  • Competition fuels innovation!
    A View From Above: David Oliver, EADS North America
  • Without competition, you don't have innovation.
    A View From Above: David Oliver, EADS North America

Key Moments

  • Business and Peace03:39
  • Innovation and Competition07:45
  • International Defense Collaboration09:37

Words per Minute Over Time

Vibes Breakdown

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