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A View from Above: Lucy Reilly Fitch, Senior VP, Corporate Communications, BAE Systems, Inc.

April 10, 2009 / 10:20

This episode covers BAE Systems, its growth, acquisitions, and innovations in the defense industry. It features discussions on the company's global footprint, R&D investments, and community programs.

BAE Systems, the world's third-largest aerospace and defense company, has grown from $2 billion in 2000 to $20 billion today, largely through acquisitions and organic growth. The company operates in six home markets, including the US, UK, and Saudi Arabia.

The episode highlights BAE's focus on research and development, particularly the MP program, which has reportedly saved approximately 2,000 lives. The company emphasizes a lean operational model while investing heavily in R&D.

Additionally, the discussion touches on BAE's commitment to local workforce development, such as the Saudization initiative in Saudi Arabia, aiming to increase the percentage of Saudi nationals in their workforce.

Finally, the episode addresses the challenges and opportunities of operating in a global defense market, emphasizing the importance of collaboration with allies, particularly the UK.

TL;DR

BAE Systems discusses its growth, R&D investments, and global operations in the defense industry.

Episode

10:20
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this podcast is brought to you by
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information please visit knowledge. won.
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up.edu
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ba systems uh PLC is the world's third
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largest Aerospace and defense company uh
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we have our Roots back as far back as
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500 years with royal ordinance uh in the
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1500s and we are the world's um largest
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Global uh defense company the only truly
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Global defense company we have a very
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large footprint here in the United
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States in fact about 60% of our revenues
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hail from here in the United States uh
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in our in our entity called ba Systems
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Inc which has grown very very rapidly
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over the years um since the year 2000 we
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were approximately two billion dollar in
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size then and today we're we're 20
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billion in size um about 50% of that has
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been through organic growth and the rest
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through Acquisitions so in that time
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frame that amounts to about uh
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18 Acquisitions that we've done in that
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time frame not looking to slow down at
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all anytime soon uh we are essentially a
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cradle degrave defense company we make
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everything from aircraft carriers to
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destroyers ships aircraft fighter
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aircraft um defense Electronics uh main
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battle Vehicles like the Bradley uh
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fighting vehicle and the Mr wraps which
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have been saving thousands of lives in
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Iraq and Afghanistan this past couple
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years um and then aot lot of the
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services activities so basically cradle
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to grave um and we are we are the
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company that feels like we've got a lot
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of momentum we've got about 100,000
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people working for the company uh
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dispersed throughout a 100 Nations
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worldwide and we op operate primarily in
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six home markets around the
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world the impact actually to date um has
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not been too severe we monitor it very
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closely um it has affected Us in in
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terms of our stock I think across the
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board the Aerospace uh and defense
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industry has been hit about 30% um not
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too significantly different than others
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however I think that defense is
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typically a cyclical stock counter
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cyclical stock to the other Mark uh uh
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stocks in the market and so when the
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market does tend to soften if anything
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defense tends to do relatively well
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we're relatively stable stock um as an
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industry so I think we'll pretty much
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weather the storm depending on how
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severe it in fact gets from Beyond where
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we are today um we think as we monitor
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it that could be some potential downside
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post 2011 but right now we think it'll
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be relatively minor in the scheme of
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things um we have always kept a very
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close eye on controlling cost and so we
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tend to be very lean in our in our
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operations and a great example of that
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is our Us corporate headquarters uh here
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we are at 20 billion in the US and we
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have a very lean corporate headquarters
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um and tend to try and keep cost very um
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small and very lean um and just focus on
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reinvesting in R&D and and what we can
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do for the customers and one of the best
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ways that that has manifest itself for
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us is we take a lot of the the funds we
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could have in investing in in buildings
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and operations and we invested in the
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R&D side and and a program where we've
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done that over the last year and a half
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has been a program called the MP program
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and so for the first time in the history
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of the Pentagon we have um at their um
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encouragement created uh invested a lot
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of our own hundreds of millions of
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dollars of our own nickel UPF front with
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no contract um on the come and it ends
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up that because we did that we won three
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of the five variants that they awarded
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and we feel it's been a a huge um
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benefit to both the Pentagon to us and
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we've saved somewhere probably
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approximately about 2,000 lives in the
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last year as a result of those programs
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of that particular
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program I think the industry is going to
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have a um is going to be facing having
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an evolution in terms of I think
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historically particularly over the last
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20 to 25 years we as an industry are
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focused very heavily on um on pure
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defense and because the defense Market
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relative to the markets in general is
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relatively small There's an opportunity
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for people to begin to move increasingly
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into adjacent markets and and with this
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Administration they are embracing that
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so it's some some things in the soft
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power side um so whether it be
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alternative energies um um diplomacy
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side State Department elements usaid I
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think there's going to be quite a few
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opportunities and you've seen elements
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of this occurring over the last year or
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so with companies increasingly looking
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at small Acquisitions that expand that
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footprint form so it's not going to be
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just purely looking the stove pop pipe
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of the of the battle space but looking
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across the the the defense and Aerospace
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Continuum that is both the battle space
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the transition space and the PE
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space we manage Innovation any number of
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ways U given our broad footprint here in
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the US uh in particular our division in
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um that historically has been based in
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nashille and New Hampshire called
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Electronics um uh Integrated Systems has
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been focused on doing a great deal of
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R&D that's largely been their Heritage
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and they have made numerous Acquisitions
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over the years particularly smaller
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Acquisitions and when we do Acquisitions
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at ba systems we have been really
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desirous of integrating those
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Acquisitions quickly and completely and
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increasingly we realize as big as we
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have gotten at 20 billion that and with
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some of these companies you run the risk
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of crushing them so as we've made some
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of these Acquisitions we contined to
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give them some degree of autonomy uh to
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ensure that we don't crush that
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entrepreneurial spirit and that they
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continue to do really good things for
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the customer so that's been a big
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primary focus for us in wanting to make
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sure as we get so big that we don't lose
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that that Innovation another element is
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what we call it's the um National or
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actually now international program
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called first which is a program that
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we're one of we are the lead sponsor on
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stands for for recognition uh for
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inspiration recognition for for
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inspiration recognition in science and
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technology which which is a program that
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works with high schools around the world
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increasingly where Engineers across
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industry team with these high school
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kids over a period of several months and
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help them um and advise them Mentor them
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and show them as they're putting
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together their various projects um that
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ultimately go into a competition at the
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Georgia Dome with 70,000 kids from
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around the world it is all about gen um
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investing in the next generation of
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scientists and engineers and
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mathematicians technologists to to make
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sure that America keeps its Edge in
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particular uh and that we we continue to
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put our focus on the priorities of
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Science and Engineering not just on the
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entertainment world or the sports world
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as a as a
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nation we differentiate ourselves
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primarily given our Global footprint we
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uh we're quite proud of the fact that we
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believe we are the only Global defense
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industry that there is um and we operate
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in what we refer to as six home markets
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so that is the UK the US Sweden South
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Africa um Saudi Arabia and Australia
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and what we have done effectively in
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those countries with the US probably
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being the Bell weather of all of those
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is through largely through our um
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through acquisition growth we have gone
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in and and grown in in countries where
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we um it's a home it's a home tailored
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approach so in the US market where we
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have in the US team where we have 56,000
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employees 50,000 of them are Americans
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and that's important we've done we're
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increasingly doing the same thing in
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Saudi where we are what we referring to
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is the saudization of Saudi AR Arabia
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where currently we have about 50% of our
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Workforce there it's approximately 1600
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employees 50% of them are Saudi
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Nationals um and we are trying to take
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that up to 75% same thing as we've grown
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in the other markets around the world so
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we are looking to to have that Global
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footprint and where it has benefited us
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is because of that Global footprint
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we've been able to be much more
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efficient and effective in our delivery
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of products and services for the US
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customer a great example when we um made
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the investment we did several years ago
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in the imra imra program to counter the
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IED impacts in in Iraq and Afghanistan
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the only reason we were able to do that
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um the customer put out a ultimately a
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procurement um uh campaign and typically
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to do something of that magnitude would
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take several years to Fu the product and
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because of our Acquisitions we were able
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to knit together our our divisions in
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South Africa in Sweden in cely Texas
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Santa Clara California York Pennsylvania
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and then multiple other sites between
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London and the rest of our US market and
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bring be together a global team and
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field a product in two months which was
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unheard of in the history of the
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industry time zones time zones are the
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major difficulty in uh managing across
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um an entity the size of ours given the
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fact that we have a footprint in a 100
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Nations um it is very challenging it's
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also really exciting um we are in in an
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industry that likes to think of itself
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as Global but frankly in the defense
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industry we're not Global and we never
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should be Global we should be
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multinational at best and so when we
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work with the Nations that we do it's
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with our allies so particularly the UK
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where our parent is based we um have
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worked very closely with them we
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discover that uh English is not a common
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language and we're separated by a Common
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Language but it's actually been the most
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incredible experiment I've experiment
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I've ever been a part of um I've worked
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for the company nine years now and it is
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amazing how we have been given some
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opportunities I I think probably more so
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than anybody else given our our Global
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footprint in the Acquisitions to do some
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things that are pretty intriguing um and
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and just have profound impact or
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potential impact for the war Fighters uh
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going forward um we're always challenged
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means we have a lot of travel I just got
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back last night from a very long trip to
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the UK um but there's a real opportunity
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for us to try and make a difference and
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frankly the last time we went to war
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without particularly the British as our
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allies um It's Kind you're hard pressed
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to think of when that was so we don't
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fight our Wars without our allies so
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increasingly we look at as an
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opportunity to be much more effective
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and efficient in terms of how we do our
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manufacturing and our delivery to
00:10:06
customers for more business news and
00:10:09
Analysis from knowledge at Wharton
00:10:10
please visit knowledge. won. up.edu

Episode Highlights

  • BA Systems: A Global Leader
    BA Systems is the world's third-largest aerospace and defense company, with a significant global footprint.
    “We are the world's largest Global defense company.”
    @ 00m 26s
    April 10, 2009
  • A Lean Approach
    BA Systems maintains a lean corporate structure to focus on R&D and customer needs.
    “We tend to be very lean in our operations.”
    @ 02m 45s
    April 10, 2009
  • Investing in the Future
    The company invests heavily in R&D, focusing on innovation and the next generation of engineers.
    “It's all about investing in the next generation of scientists and engineers.”
    @ 06m 22s
    April 10, 2009

Episode Quotes

  • We've saved approximately about 2,000 lives in the last year.
    A View from Above: Lucy Reilly Fitch, Senior VP, Corporate Communications, BAE Systems, Inc.
  • It's an incredible experiment I've ever been a part of.
    A View from Above: Lucy Reilly Fitch, Senior VP, Corporate Communications, BAE Systems, Inc.

Key Moments

  • Global Defense Company00:26
  • Lean Operations02:45
  • R&D Investment03:02
  • Saving Lives03:42
  • International Collaboration09:21

Words per Minute Over Time

Vibes Breakdown

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