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The Mindset of a Millionaire Next Door | Andrew Giancola - E67

January 29, 2024 / 38:23

This episode covers personal finance journeys, entrepreneurial lessons, and insights from Andrew Gian Cola, host of the Personal Finance Podcast.

Host Jesse Kramer shares personal anecdotes about his early experiences with money, including his entrepreneurial venture selling snacks at baseball games to buy the game Age of Empires 2. He reflects on the mistakes he made in pricing and marketing.

Andrew Gian Cola joins the conversation to discuss his transition from living paycheck to paycheck to achieving financial stability. He shares his experience of hitting rock bottom at a gas pump and the steps he took to improve his financial situation.

The discussion also touches on the importance of understanding opportunity costs and the challenges of reaching the first $100,000 in savings. Andrew emphasizes the psychological aspects of money management and the significance of setting financial goals.

Listeners are encouraged to evaluate their financial decisions carefully, especially regarding home ownership versus renting, and to consider the long-term implications of their choices.

TL;DR

Jesse and Andrew discuss personal finance journeys, entrepreneurial lessons, and the challenges of achieving financial stability.

Video

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welcome to the best interest podcast
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where we believe Benjamin Franklin's
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advice that an investment in knowledge
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pays the best interest both in finances
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and in your life every episode teaches
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you personal finance and investing in
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simple terms now here's your host Jesse
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Kramer hello and welcome to episode 67
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of the best interest podcast my name is
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Jesse Kramer later in the episode Andrew
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Gian Cola will be joining me Andrew is
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the host of the personal finance podcast
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which I think is a terrific name and
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we'll give Andrew a little bit better of
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an introduction later on but first let's
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do a quick review of the week what
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reviews wrote in and said smart podcast
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I just listened to my first podcast
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episode I'm already learning a lot thank
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you for the efforts Jesse what reviews
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you are welcome and thank you for
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listening if you're listening to this
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right now shoot shoot me an email at
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Jesse bestin interest. blog I'll get you
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hooked up with a gift from the best
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interest now before Andrew G andca joins
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us I wanted to share a couple stories
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about humble beginnings it's something
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that Andrew and I will talk about later
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in the episode about the beginning of
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personal finance Journeys where we came
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from and I just thought of a couple
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interesting anecdotes that I wanted to
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share with you guys cuz there's some
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interesting lessons there so the first
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one one of my money Beginnings it was
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either 2001 or 2002 so I would have been
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11 or 12 years old and that summer I
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really wanted to play the game called
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Age of Empires 2 now it's a computer
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game where you start out controlling a
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small village and you collect some
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resources you grow The Village larger
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eventually you start raising up an army
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and if you're good you conquer your
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enemies now to this day Age of Empires 2
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is considered one of the best computer
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games of all time in fact people still
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play it despite it being 20 years old
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and having kind of out-of-date Graphics
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the gameplay is just that much fun and
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you can go check it out on YouTube right
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now just type in Age of Empires 2 and
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you'll see what I'm talking about now I
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don't think it's coincidental that the
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game I really wanted to play was a
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strategic Resource Management game I
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think the same brain that loves those
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kind of games also might love economics
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and personal finance and investing I do
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think there's a connection there but my
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problem when I was 11 or 12 years old
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was the game cost $50 and I didn't have
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$50 and my parents great as they are
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they weren't going to Simply gift me $50
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for a computer game I had to earn the
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money and I'm sure I probably could have
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done chores around the house and earned
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an allowance something like that but I
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had a different idea it was the birth of
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a little bit of an entrepreneurial
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Spirit my older brother was uh playing
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summer baseball in in a league that
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summer and my idea was to open up a
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small concession stand and to sell food
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or drinks or whatever it was to the fans
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my dad thankfully he agreed to lend me
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some money to go out to Sam's Club if
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you're not familiar with Sam's Club it's
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kind of like a Costco or a BJ's it's a
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bulk store and my dad L me some money to
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buy some inventory and I remember buying
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Waters bottled water and soda cans candy
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bars and I think also those small bags
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of chips before every game i' I'd load
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up a cooler with some ice throw the
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drinks in there and then I'd sit behind
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home plate with my little sign
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thankfully it worked over the course of
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the summer my Revenue ended up being
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over $100 so even after paying back my
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dad that initial loan I had more than
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enough to buy Age of Empires 2 I think
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the fact that I had to earn the money
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made it even sweeter the game was
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awesome no regrets in doing so I had
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hours and hours of fun playing that game
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in in my you know 12 to teenage years
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but that said when I sit here today and
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I think back on that entrepreneurial
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experiment I made some really silly
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mistakes that in retrospect I would have
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changed and I think it's just fun to
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think about those and share them with
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you so the first one pricing now I
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remember having this this logic in my
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head when I was a stubborn 12-year-old
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that I was going to take the the unit
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price of my inventory I was going to
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double it and then round up to like the
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nearest five or 10 cents in order to set
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the price of the goods that I sold so as
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an example if a bottle of water cost 21
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cents to buy at Sam's Club on a on a per
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unit basis I was going to double it to
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42 cents and then round it up to 45 and
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that was going to be the price of the
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water that I sold so my my menu of
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options had all these kind of random
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pricings on them you know 45 cents for
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water 65 cents for soda 85 cents for
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chips 95 cents for candy and of course
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people would come and pay and they're
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doing math in their head you know can I
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have two waters and a soda and a candy
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bar and I'm out there with with a
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calculator and the reason why is cuz in
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my 12-year-old mind like am I being
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cheap or you know I don't want I don't
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want a price scouch people I just I
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think this is a fair and equal way of
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doing things and of course by far the
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easier way is just round to the 50 cents
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maybe round to the quarter round to the
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nearest Dollar make it so that customers
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can very easily do math make it so that
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I can very easily do math make it so
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that customers have the exact change
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ready because they're probably working
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mostly in dollar bills and quarters as a
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12-year-old you don't really think of
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those things now as an adult you do uh
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and speaking of the products themselves
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again in retrospect the big sellers were
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the soda and the Water by far most
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adults they don't want a candy bar they
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don't want bags of chips some of the
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kids maybe did but again in retrospect
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it's like who are my clients what do
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they really want make sure that my
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products work for them I think part of
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this lesson might have to do with the
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fact that I was maybe a little bit on
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the shy side or certainly I was uneasy
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about going up to groups of strangers so
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what I would do is I would simply sit
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behind home plate behind my cooler I had
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a sign I think that said that I was
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selling something and usually over the
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course of the game people would see
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other customers coming up buying
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something for me and they'd realize oh
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that kid back there is is selling water
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but at least for the first few Innings
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and and potentially even for the whole
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game I'm sure there were fans who would
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have bought water for me except they had
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no idea that there was a kid behind home
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plate behind the fence selling water
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from a cooler of course what I should
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have done is simply walk down first
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baseline or the third Baseline
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especially where the opposing fans are
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you know the home fans they might be
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familiar with me but just hey go down
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both lines and just say bottled water
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cans of soda behind home plate bottled
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water cans of soda behind home plate you
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have to advertise and maybe even you
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have to make it easy for people to
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purchase something for you maybe I
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should have taken some things down the
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line and just collected money right then
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and there I am sure my sales would have
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done so much better if I had the nerve
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to go to those strangers and do it and
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maybe some of it's the nerve maybe some
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of it is simply the lack of awareness
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and uh I think that happens actually a
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lot in this world where we we think
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other people are thinking the same thing
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we are I was sitting there at 12 years
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old and I thought oh all these people
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they can probably look back here and
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they know what I'm doing and obviously
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in retrospect most of them had no idea I
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was back there selling Waters and sodas
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but either way the experiment ended up
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working out I got what I wanted out of
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it and now I get to share some of those
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lessons with you guys the next quick
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story was about my first real job I'll
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say I was 16 and I worked at Fair Haven
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Beach State Park beautiful state park
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near where I grew up and for that first
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summer I was hired as a cleaner I
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cleaned toilets I cleaned sinks and
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urinals when uh camper was done using
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their cabin I would sweep out the cabin
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and and clean the bed itself clean the
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fridge at times it was not the nicest
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cleanest job of the world I think you
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can probably understand why uh at that
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time minimum wage was
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$725 an hour I remember I was earning
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closer to 760 an hour we got paid a
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premium because we were doing such uh a
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nasty job that other people didn't want
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to do but still you're only making 760
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an hour and I remember doing the math
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and thinking to myself okay 760 pennies
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per hour and there's 3600 seconds in an
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hour so I'm earning roughly a penny
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every 5 seconds and I also remember
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sitting there probably with my head in a
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toilet you know with with a Johnny brush
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cleaning a toilet and thinking to myself
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okay another penny in the bank one 2 3
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4 okay another penny in the bank I mean
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literally counting down the days during
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some of the slow periods just wishing I
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was doing something else obviously but
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trying to remind myself that yes I'm
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getting paid for this I'm earning money
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but the lesson I take away from that is
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that if you're thinking something along
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those lines you got to find something
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else to do but I stuck with it for that
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first summer I earned my checks and I
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still remember that first you know
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roughly $450 check which was 2 weeks of
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pay with taxes removed 450 bucks felt
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amazing to earn that much money one time
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going into my second summer at the park
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they rehired me as a cleaner but I did
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not want to do it in fact I was dreading
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the idea of spending another summer
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cleaning toilets I I knew I couldn't
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quit per se I needed a job that was kind
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of this a mandate in my house you got to
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go you got to work you got to earn some
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money learn what it means to have a job
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so I knew I I had to do something I just
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didn't want to clean
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toilets thankfully in retrospect very
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thankfully in the first week there I was
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I was out somewhere you know at a
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bathroom complex going through all the
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urals and one of the three main managers
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at the park he stopped by just to to say
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hi and welcome me back for the summer
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and I remember this conversation crystal
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clear I remember saying Tom grateful to
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be a cleaner thanks for hiring me back
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but if an opportunity opens up on your
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maintenance team I'd love to be
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considered for it you know I don't want
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to clean toilets for life and he he made
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a joke he totally understood where I was
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coming from I was so thankful he did and
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he said you know there's nothing right
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now Jesse but you never know that might
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change by the end of the week who knows
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and sure enough someone quit that week
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and the guy who quit he quit a a
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relatively unique role at the park most
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of Tom's maintenance team they worked
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the dayshift Monday through Friday so
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they worked 8 to 4 Monday through Friday
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and they did things like they mowed
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lawns they replaced window screens they
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split wood you know they did Manual
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Labor from 8:00 a.m. to 400 p.m. during
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the week
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my role the one that I ended up getting
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hired for was more of like the night
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shift it started at 10:00 a.m. but it
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went all the way to 8:00 p.m. and I
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worked Thursday through Sunday I was
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also the weekend shift and it was this
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hybrid of some of the physical labor
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that the maintenance team did but also
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some in the- field customer service for
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example when a camper called to complain
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that the previous tenants at their
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campsite left a mess I would get called
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from the main office to drive down to
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that campsite you know apologize try to
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patch things over calm them down clean
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up the mess and make it all better so
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once the rest of the maintenance team
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left at 400 p.m. I was one of the only
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people left and on weekends I was one of
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the only people around and I had the
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autonomy to work on whatever happened to
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need to be worked on right then and I
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also had the autonomy to chat with Park
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goers or just people in the park who
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needed to speak with someone and I loved
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that job so much more than being a
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cleaner it was a perfect job for me I
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spent some time on my feet I was outside
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a lot
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sometimes I was driving the trucks
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around the park visiting different
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campsites I did some manual labor that
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was fun and I was always talking to
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people solving their problems having a
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chat it was a little bit of everything I
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know that I was never counting the
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pennies as they dribbled into my
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imaginary piggy bank if I hadn't gone
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out of my way to ask Tom for other
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opportunities other than cleaning I
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probably would have cleaned toilets
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until I quit in frustration and that
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right there is another really powerful
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lesson no matter what you're doing out
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there no matter what your job is I think
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you have the power to at least start
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planting the seeds if you want to make
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changes you can start planting the seeds
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for me my most recent career change came
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from planting the seeds that I I started
00:12:43
with the best interest I was working as
00:12:45
an engineer I loved talking about and
00:12:47
writing about personal finance and
00:12:49
investing I started the best interest
00:12:51
blog I then started the best interest
00:12:53
podcast this acted as my resume to a
00:12:56
large extent and when push came came to
00:12:59
shove and eventually I said you know
00:13:00
what I think I might want to change
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careers and I want to change careers in
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a direction further into personal
00:13:05
finance and investing the best interest
00:13:08
was my resume that said I'm really
00:13:09
serious about this and I think you
00:13:11
should take me seriously and I think I'd
00:13:13
do a good job working for you here I am
00:13:15
working at a a fiduciary wealth
00:13:17
management firm no regrets at all only
00:13:20
looking forward not looking back and I
00:13:22
can tie some of those connections back
00:13:25
to these interesting stories from early
00:13:28
in my finan life here's a quick ad and
00:13:31
then we'll get back to the show every
00:13:32
week I send a quick free email to
00:13:35
thousands of readers that shares three
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Simple Things One my new articles and
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podcasts two the best financial content
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and three a financial chart that
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explains some important Concept in the
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news that week it's a great primer to
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boost your financial noow but Jesse I
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don't want another email well this might
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homepage at bestter interest. blog again
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that's a free no strings attached
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subscription at bestin interest. blog
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so with that let's bring on Andrew Gian
00:14:31
Cola Andrew is the host of the personal
00:14:34
finance podcast which is a pretty
00:14:36
awesome name for a personal finance
00:14:39
podcast right over the last three and a
00:14:41
half years Andrew has published hundreds
00:14:43
of podcast episodes covering personal
00:14:45
finance investing business strategies
00:14:48
income sources the stock market and real
00:14:50
estate investing 8 million downloads
00:14:53
later Andrew is now here joining us on
00:14:56
the best interest
00:14:57
podcast
00:15:05
all right Andrew thanks for coming on
00:15:07
the best interest podcast how you doing
00:15:09
thank you Jesse so much for having me I
00:15:11
am so excited to be here awesome man
00:15:13
well let's let's Jump Right In I know a
00:15:15
little bit about your backstory and I
00:15:17
want to share your backstory I think
00:15:18
it's really important for listeners to
00:15:21
know your backstory so tell us a story
00:15:24
if you would from your days of living
00:15:26
paycheck to paycheck absolutely so I
00:15:29
graduated from college and when I
00:15:31
graduated from college I had a job where
00:15:33
I only made $30,000 per year and I very
00:15:36
quickly realized that I had a problem I
00:15:38
had an income problem and so I started
00:15:40
to live paycheck to paycheck now this is
00:15:42
not a person who did not understand
00:15:43
personal finance for me I used to love
00:15:45
personal finance I would read different
00:15:47
personal finance books I was super
00:15:48
interested in it even as a teenager so I
00:15:51
understood what I needed to do but I did
00:15:53
not Implement what I needed to do and
00:15:54
there was a moment in time where I went
00:15:56
to a gas pump and I went to go fill up
00:15:58
my gas tank and I realized at that
00:16:01
moment in time I did not have enough
00:16:02
money to fill up my entire gas tank now
00:16:04
to be fair this is a Chevy suburb and it
00:16:05
was a big car but at the at the same
00:16:07
principle I didn't have the $100 I
00:16:09
needed to fill up this gas tank and so
00:16:11
at that point in time I was so
00:16:12
frustrated and I was so mad at myself
00:16:14
that this has happened that I decided to
00:16:16
make a complete change so probably for
00:16:19
the first six months of being in the
00:16:21
real world the corporate world I was
00:16:22
living that paycheck to paycheck and I
00:16:24
made a bunch of different drastic
00:16:25
changes which is what I teach a lot of
00:16:27
people now in order to get out of that
00:16:29
paycheck to paycheck cycle and some of
00:16:31
the things that I did was first creating
00:16:33
a cash buffer just so I had some cash on
00:16:35
hand to be able to take care of any
00:16:36
small emergencies that came up I made
00:16:38
sure that I you know got rid of any debt
00:16:40
that I had so I had a couple thousand
00:16:42
dollars on credit card I got rid of that
00:16:43
as fast as I possibly could eliminated
00:16:45
that debt I tried to then actually fully
00:16:47
fund an emergency fund so I had three to
00:16:49
six months in my emergency fund and
00:16:51
ended up having six months and then from
00:16:52
there started to invest my dollars but
00:16:54
these were kind of the steps that I take
00:16:56
and I think wealth building is a
00:16:57
step-by-step process
00:16:59
and there are tactical things that you
00:17:00
can absolutely do in order to get
00:17:02
yourself out of that paycheck to
00:17:03
paycheck cycle but the other side of the
00:17:05
coin is the income side and so I
00:17:07
realized very early that I had a major
00:17:09
income problem so I focused on different
00:17:12
ways to increase my income which we can
00:17:13
talk about more here but I think those
00:17:15
two sides of the equation figuring out
00:17:17
what are the steps I need to take in
00:17:18
order to kind of reduce my expenses and
00:17:20
increase my income are the two drastic
00:17:22
changes when it comes to money I love
00:17:24
that and it's funny as you're telling
00:17:26
that story I thought of the heroes
00:17:28
Journey the hero's journey for those not
00:17:30
familiar I mean I might butcher the
00:17:31
definition a little bit but it's kind of
00:17:33
this classic story the story that's old
00:17:35
as Humanity you know Luke Skywalker in
00:17:37
Star Wars Harry Potter all these famous
00:17:40
stories have the hero's journey and part
00:17:42
of the hero's journey is basically
00:17:43
hitting rock bottom and picking yourself
00:17:45
up from there so I have to imagine that
00:17:47
experience that that gas pump might have
00:17:50
been pretty close to the Rock Bottom in
00:17:52
your financial Heroes Journey that is
00:17:55
absolutely right and one of the main
00:17:56
things that I did very early on is I
00:17:58
realized that I need to shift my money
00:18:01
psychology and this was the biggest
00:18:02
factor for me in making sure that I
00:18:05
could actually figure out what to do
00:18:06
with my money so I think money is
00:18:08
honestly 90% psychology and I think it's
00:18:10
10% of like the knowhow and what you
00:18:11
know and I read a book called The
00:18:13
Millionaire Next store which probably a
00:18:14
lot of your listeners have already read
00:18:16
and what that is is it kind of teaches
00:18:18
you hey this is actually how
00:18:19
millionaires act day-to-day where I used
00:18:21
to think you know they were buying the
00:18:22
fancy houses or the Lamborghinis but
00:18:24
instead what was really happening was I
00:18:26
needed to actually save and accumulate
00:18:28
my wealth over time and build that
00:18:30
wealth for the long term so I made a
00:18:32
those small changes but the psychology
00:18:34
shift was probably the biggest thing for
00:18:36
me was learning how to master my money
00:18:38
psychology I love that I recently Andrew
00:18:42
I changed some of the wording on my
00:18:43
homepage inspired by fincon where we met
00:18:47
and uh I wanted to kind of hone in on
00:18:49
who I am providing this content for who
00:18:52
my ideal listeners and readers are and
00:18:56
and one thing I focused on is it's you
00:18:58
know hard ideas with simple explanations
00:19:00
people who know the basics they want to
00:19:02
learn more and they want to become The
00:19:04
Millionaire Next Door that exact verbage
00:19:07
because I think it is it is a it's not
00:19:09
necessarily rocket science but it's
00:19:11
about getting these simple habits right
00:19:13
changing your mindset to make sure that
00:19:14
you're thinking about money the right
00:19:16
way not in the Lamborghini Ferrari way
00:19:19
but in the way that people can slowly
00:19:21
and surely become millionaires over time
00:19:23
one thing you mentioned I think maybe in
00:19:25
your previous answer was that you're now
00:19:27
uh work you're you're coaching some
00:19:29
people you do some one-on-one assistance
00:19:31
to help people figure out the path that
00:19:33
you successfully have gone down what
00:19:36
kind of questions are you asking your
00:19:38
clients or what kind of information is
00:19:40
important for you to gather so that you
00:19:42
understand where they are and where they
00:19:44
should be going this is a great question
00:19:46
and I think it is one for us that we are
00:19:48
very very systematic on how we do this
00:19:51
because what we want to do is we want to
00:19:52
figure out what is the biggest problem
00:19:54
that each individual is struggling with
00:19:56
and we do this on a very limited basis
00:19:58
for a number of reasons one of which is
00:20:00
we want it to be something that we can
00:20:01
really put all of our attention into
00:20:03
this but at the same time we want to
00:20:05
make sure that we can solve these
00:20:06
problems in the right way so we are
00:20:07
really really focusing on what people's
00:20:09
problems are and it turns out a lot of
00:20:11
people have very similar problems when
00:20:13
it comes to money they may have very
00:20:15
different specifics but they have
00:20:17
similar problems when it comes to what
00:20:18
they want to figure out especially when
00:20:20
they are starting their hero's journey
00:20:22
for example so for a lot of them what
00:20:24
they're looking for is hey how much
00:20:25
money do I need to actually have in
00:20:27
order to be able to tire that is one big
00:20:29
key and it's obviously an easy
00:20:30
calculation for you and I Jesse to kind
00:20:32
of come up with but we can then figure
00:20:33
out hey what is a step-by-step plan for
00:20:35
them that kind of allows them to get to
00:20:37
that point another big one is maybe
00:20:39
they're just at the beginning of their
00:20:40
journey and they're trying to figure out
00:20:41
hey how do I get out of debt what are
00:20:43
some of the steps I need to take in
00:20:44
order to conquer this debt as fast as
00:20:46
possible and so the questions that we
00:20:47
ask are hey what is your dream life what
00:20:50
is the life that you want to live and
00:20:52
how can we use money as a tool in order
00:20:54
to achieve that dream life how can you
00:20:56
do more of the things that you love and
00:20:58
cut back on the things that you don't
00:21:00
really love spending but you spend money
00:21:02
on anyway so there's a lot of really
00:21:03
cool things that you can do there but we
00:21:05
try to start with the end in mind and
00:21:07
figure out what is their dream life and
00:21:09
how can we achieve that together that's
00:21:12
awesome starting with goals in mind I
00:21:14
think that goals-based investing
00:21:16
framework is a great place to start even
00:21:18
before Gathering some of the
00:21:20
nitty-gritty info whether it's assets
00:21:22
and debts income expenses those kind of
00:21:25
things who am I working with who is this
00:21:27
person this unique individual sitting
00:21:29
across from me and how can I help them
00:21:31
on their unique journey and speaking of
00:21:34
unique Journeys I know from talking to
00:21:36
you offline Andrew you're quite the
00:21:39
entrepreneur and Christmas tree stands
00:21:42
have some sort of place in that
00:21:43
entrepreneurial story something close to
00:21:45
your heart maybe close to your wallet as
00:21:47
well so tell us more about Christmas
00:21:49
tree stance so one of the things that I
00:21:51
did when I was living paycheck paycheck
00:21:53
is I started to try to figure out hey
00:21:55
what are some side hustles that I could
00:21:56
start doing so I started to sell sell
00:21:58
things on Amazon for example I would
00:21:59
sell things on eBay I would try to do
00:22:01
different little side hustles and one of
00:22:03
the things that I landed on was we
00:22:04
started a Christmas tree stand and yes
00:22:06
I'm talking about the side of the road
00:22:08
Christmas tree stands that you drive by
00:22:10
during Christmas time and so we started
00:22:12
this thing out because my wife has um a
00:22:14
relative a distant relative who has two
00:22:16
Christmas tree stands and they make
00:22:17
about $100,000 per year between those
00:22:19
two Christmas tree stands and they work
00:22:21
one month out of the year in order to be
00:22:22
able make their living and their income
00:22:24
they live in a low cost of living area
00:22:26
and so they kind of showed us hey here's
00:22:28
the step-by-step exactly what we did and
00:22:30
here's how you can do it too so we went
00:22:32
out there we spent about $7,000 ordering
00:22:34
Christmas trees had them shipped in put
00:22:36
out the tent all that different things
00:22:38
and then tried to find ways to make
00:22:40
revenue and so we had one of these side
00:22:42
of the road Christmas tree stands and I
00:22:43
think in the end of it the first year we
00:22:44
made about $10,000 but what we quickly
00:22:46
realized was your location is so
00:22:49
incredibly important when it comes to
00:22:50
these year-over-year we we kind of did
00:22:52
this for a couple of years and then
00:22:53
ended up not doing it anymore but it was
00:22:55
something that was definitely profitable
00:22:57
but once we had kids and things like
00:22:58
that it became more difficult to do but
00:23:00
it was definitely a really really fun
00:23:01
experience and then obviously we do a
00:23:02
lot of other things now but it was
00:23:04
probably my first entrepreneurship
00:23:06
physical location that we had that we
00:23:09
were able to kind of figure out how that
00:23:10
kind of stuff works try new things see
00:23:13
what works see what doesn't work and if
00:23:15
things aren't working don't be afraid to
00:23:17
abandon them try something new one thing
00:23:20
you pointed out there Andrew is that
00:23:22
when you started having kids it sounded
00:23:24
like the the cost of running this
00:23:27
Christmas tree and the cost was higher
00:23:29
than the benefit and that brings me to
00:23:31
the phrase opportunity costs which is a
00:23:33
phrase I've heard you say a lot before
00:23:35
so when I say opportunity costs I mean
00:23:37
what kind of stories or thoughts come to
00:23:40
your mind so I think evaluating
00:23:43
opportunity costs is one of the most
00:23:45
important things when it comes to
00:23:46
learning how to build wealth and I think
00:23:48
it is one of the most powerful things
00:23:49
that you can really truly think about
00:23:51
when you start to manage your money so
00:23:53
there's a bunch of different things when
00:23:54
it comes to opportunity costs first of
00:23:55
all it's time so how much time and how
00:23:58
much return on hassle as my friend Nick
00:24:00
muli says does something take in order
00:24:02
for you to take advantage of it so for
00:24:04
example the Christmas tree stands was
00:24:06
not worth the return on hassle based on
00:24:09
having young kids and having a bunch of
00:24:10
different things happen in life and
00:24:11
other opportunities coming up so that's
00:24:13
the first question is how much time is
00:24:15
this going to take me the second
00:24:17
question is how much money is this going
00:24:18
to cost me now but also in the future
00:24:21
and you got to evaluate what those
00:24:23
numbers are so there are a bunch of
00:24:25
million dooll money decisions that I
00:24:26
think a lot of people need to think
00:24:28
about some of which are things like your
00:24:30
mortgage interest for example so you can
00:24:32
think about your mortgage interest in
00:24:33
2020 when mortgage rates were low now
00:24:35
we're talking where mortgage rates are
00:24:36
like around 8% at the time we're
00:24:38
recording this but when your mortgage
00:24:39
rate was say 2.5 3% for example you
00:24:42
could get a house say you bought a 400
00:24:44
$500,000 house that same exact house is
00:24:46
going to cost you over a ,000 more per
00:24:49
month with that 78% interest rate so you
00:24:52
think about this and you have $1,000
00:24:54
more per month that you are paying over
00:24:55
the course of 30 years if you invest
00:24:57
invested those dollars at an8 n 10% rate
00:24:59
of return that is well over a million
00:25:02
dollars just on that small money
00:25:04
decision that you're making there you
00:25:06
could think of things like investment
00:25:07
fees you can think of things like
00:25:09
interest on car loans or buying cars
00:25:11
appreciating assets things like that
00:25:13
there's so many different ways you can
00:25:14
think of these opportunity costs
00:25:16
negotiating your salary is another
00:25:17
massive one so we talk about negotiating
00:25:19
our salary all the time and I think this
00:25:20
is the number one place if you need to
00:25:22
increase your income look at negotiating
00:25:24
your salary first at the place that you
00:25:26
spend most of your time and it is been
00:25:27
shown during studies that even people
00:25:29
who just get a 3% increase every single
00:25:32
year above other people who do not
00:25:34
negotiate will make over a million
00:25:35
dollars over the course of their career
00:25:37
so there's so many of these small money
00:25:39
decisions that we really don't think
00:25:40
about a lot that are actually
00:25:42
million-dollar money decisions that we
00:25:43
truly truly need to keep in the back of
00:25:45
our mind and understand how they work I
00:25:48
love that when you talk about
00:25:49
opportunity cost there you use some
00:25:52
examples that that I've thought of
00:25:54
before you know that phrase fear of
00:25:56
missing out fall
00:25:58
fomo yes I think opportunity costs are
00:26:00
you can essentially think of them as the
00:26:02
cost of missing out or if you choose one
00:26:05
path you're missing out on all these
00:26:07
other potential paths and all those
00:26:09
other paths have their benefits they
00:26:11
might have other costs as well so it's
00:26:13
whatever choice you make in life and and
00:26:15
really opportunity cost is kind of this
00:26:17
economic term that because economists
00:26:19
realize you have all these different
00:26:21
choices in life every single Choice has
00:26:23
costs and benefits associated with it
00:26:26
and when you have one choice when you
00:26:27
choose one particular path you are
00:26:30
missing out on all these other paths and
00:26:31
you ought to be evaluating them in some
00:26:33
way sometimes you can measure that in
00:26:35
dollars and
00:26:36
cents sometimes it's harder to measure I
00:26:39
mean the opportunity cost of running
00:26:40
that Christmas tree stand and
00:26:42
potentially you know I'm I'm spitballing
00:26:44
here maybe it means your wife would have
00:26:46
had to take more responsibility with the
00:26:47
family maybe you would have missed out
00:26:49
on some valuable holiday occasions maybe
00:26:51
you can't measure those in dollars and
00:26:53
cents but they're still important to you
00:26:55
so when it comes to those kind of
00:26:57
opportunity costs do you have any any
00:26:59
tactics that you use Andrew to kind of
00:27:01
think about those less monetary
00:27:03
opportunity costs absolutely so one of
00:27:05
the most important things for me is I
00:27:07
think about people who get to the end of
00:27:09
their life and what are the things that
00:27:10
they regret most and the number one
00:27:12
thing that they regret most always is
00:27:14
they don't spend enough time with their
00:27:15
family or you know they work too much
00:27:17
those types of things and I think that
00:27:19
is one of those opportunity costs that
00:27:21
really I do not want to have to you know
00:27:24
try to make more money in order to miss
00:27:25
out on those types of things so I try to
00:27:27
focus my life and try to gear everything
00:27:30
towards making sure I can spend enough
00:27:31
time with my family and be with them all
00:27:33
the time and so that is one of those
00:27:34
opportunity costs for sure that a lot of
00:27:36
people don't really weigh out because
00:27:37
it's not a monetary thing but it is one
00:27:39
thing that you will absolutely regret at
00:27:41
the end of your life if you do not weigh
00:27:43
these things out maybe you want to
00:27:45
travel the world more maybe you don't
00:27:46
have a family yet you want to travel the
00:27:47
world that's that's what your goal is
00:27:49
and you are going to regret that if you
00:27:51
don't start traveling the world war now
00:27:52
so how can you kind of gear your life
00:27:54
your business everything around these
00:27:56
types of things so that you are able to
00:27:58
go out there and travel the world more
00:27:59
so there just so many different ways
00:28:01
that you can kind of think about this
00:28:02
but really really weighing out the cost
00:28:04
like Paula pant says you can afford
00:28:06
anything but you can't afford everything
00:28:07
so kind of weighing out those costs and
00:28:09
kind of going through that process is
00:28:10
really really important I think when you
00:28:12
go through your everyday life awesome
00:28:14
lifestyled sign I I love talking about
00:28:16
it and that's an incredible opportunity
00:28:18
cost topic here's a quick ad and then
00:28:22
we'll get back to the show one of the
00:28:23
more common questions I hear is Jesse
00:28:26
what do you like in you books blogs
00:28:28
podcasts even Banks and brokerage firms
00:28:31
what are your recommendations so to
00:28:33
answer that question I put together a
00:28:35
web page you can check it out at bestin
00:28:38
interest. blogrecommended
00:28:44
to check out how I'm improving my
00:28:47
financial life let's switch gears back a
00:28:51
little bit to some money topics at least
00:28:53
we can measure them in money now one
00:28:54
thing I've heard you say before we have
00:28:56
the first
00:28:58
$100,000 but that's a different story
00:29:00
than the second the third the fourth
00:29:02
$100,000 how do you think about that
00:29:04
specifically Andrew and and maybe even
00:29:06
does your own money story have some
00:29:09
lessons when it comes to the first
00:29:10
100,000 versus all the subsequent
00:29:13
$100,000 it absolutely does because when
00:29:15
I was starting to invest my money I
00:29:17
realized very quickly and early on that
00:29:20
hey I'm investing these dollars and this
00:29:21
money doesn't seem like it's growing
00:29:23
very quickly and so I started to run the
00:29:25
numbers and I started to do the math and
00:29:27
what eventually happened was when you
00:29:29
look at the math your first 100K is one
00:29:32
of the hardest Milestones you will ever
00:29:34
hit when it comes to your personal
00:29:36
finances and the reason for this is
00:29:38
because over time what's happening is
00:29:40
your 100K is actually propelled by your
00:29:42
savings rate instead of you know your
00:29:45
return on investment so the key here is
00:29:47
and I've got examples that we could talk
00:29:48
about too but the key here is
00:29:50
understanding that your savings rate is
00:29:52
what is going to propel you to your
00:29:53
first 100K then after you get to your
00:29:55
first 100K then compound interest is
00:29:57
going to start to come into play more
00:29:58
you're going to see your accounts grow a
00:30:00
little more and it's going to flip-flop
00:30:01
from what it is early on so say for
00:30:03
example that you start to try to save
00:30:05
$5,000 per year at an 8% interest rate
00:30:08
so if you do something like that where
00:30:10
you're saving $5,000 per year that means
00:30:12
about 75% of your first 100K is going to
00:30:15
be your savings rate and about 25% is
00:30:18
actually going to be your return on
00:30:19
investment so you can look at this over
00:30:20
time and it's going to be even very
00:30:22
similar even if you save $15,000 per
00:30:24
year the difference between those two
00:30:26
things is massive but it's not that much
00:30:28
when it comes to your first 100K so your
00:30:30
first 100K is really really difficult to
00:30:32
get to but then once you hit that number
00:30:34
it's not some magical number but it's a
00:30:35
it's a great milestone to hit where you
00:30:37
can start to see some rate of return
00:30:39
when it comes to your investment so if
00:30:41
you are a new investor if you've just
00:30:42
started investing I have this question
00:30:44
all the time and you don't see your
00:30:46
accounts moving very much you don't see
00:30:48
you know a huge return on investment
00:30:49
what's happening here is your savings
00:30:51
rate needs to propel that so it's so
00:30:52
important to start to save early and
00:30:54
often and then over time you're going to
00:30:55
see a massive difference at as time goes
00:30:57
on yeah I mean even you just use some
00:31:00
rough numbers you use 5% earlier so
00:31:02
let's continue using that I mean by the
00:31:04
time we retire most of us listening to
00:31:07
this hopefully we have some goal maybe
00:31:09
it's maybe it's a million dollars let's
00:31:10
just use a nice round number there a 5%
00:31:12
return on a million dollars $50,000 in
00:31:15
one year that gets you halfway to your
00:31:18
next 100K whereas when you're starting
00:31:20
out putting in that $500 a month or
00:31:23
something like that it's going to take
00:31:24
you a long time to get to that first
00:31:26
100k so it is interesting I see it with
00:31:28
some of my clients Andrew compound
00:31:31
interest is magical by the time you get
00:31:33
to that millionaire status you're that
00:31:35
Millionaire Next story like we were
00:31:36
talking about before five eight 10%
00:31:39
returns in a single year that might get
00:31:41
you more than your next 100K and it it
00:31:45
feels amazing compared to the how hard
00:31:47
it was how much of the struggle was when
00:31:49
you were a young adult like you and I
00:31:51
and really you were the one who had to
00:31:53
save and push for that first 100K
00:31:56
exactly I almost think of it as as
00:31:58
someone who is out there and you're
00:31:59
really just doing all the work you can
00:32:00
think of an entrepreneur at the very
00:32:01
beginning they're doing all the work
00:32:03
trying to build out this business and
00:32:04
then all the sudden they think about hey
00:32:05
I'm going to hire employees you can
00:32:07
think of your dollars as little
00:32:08
employees that are going to start to
00:32:09
work for you over time and over time
00:32:11
it's just going to grow more and more
00:32:12
and more but that first 100K is so
00:32:14
incredibly hard to hit and I think even
00:32:16
Charlie Munger has a bunch of different
00:32:17
quotes on how difficult your first 100K
00:32:19
is and so I think it's a really really
00:32:21
interesting way for new investors to
00:32:23
really make sure that you understand how
00:32:25
this works stay patient it's going to
00:32:26
take you seven eight years to get to
00:32:28
your first 100K and that's okay that is
00:32:31
something that is okay it is going to
00:32:33
accelerate over time you just have to be
00:32:35
patient I love that because I think
00:32:37
there are people listening right now who
00:32:39
haven't hit their first 100K yet that's
00:32:41
totally fine and we're here to tell you
00:32:43
it's the hardest one it it truly is so
00:32:46
Andrew going back a few months I I know
00:32:49
you're a big real estate guy my wife and
00:32:51
I we recently moved you mentioned 8%
00:32:53
mortgages earlier we secured a 6 and a
00:32:55
half% mortgage which listen
00:32:57
it doesn't float my boat I don't love it
00:32:59
but it is better than 8% but that said I
00:33:01
know you have some some cool thoughts on
00:33:04
the buy versus rent debate so can we
00:33:06
dive into that absolutely so I think for
00:33:09
a lot of people they need to understand
00:33:11
how to run the numbers when they buy
00:33:13
their own personal residence so we talk
00:33:14
about this a lot when we buy rental
00:33:16
properties things like that you need to
00:33:17
run the numbers and make sure that
00:33:18
you're running the numbers so you can
00:33:19
see if your property is Cash flowing but
00:33:21
when it comes to buying your own
00:33:22
personal investment I also think you
00:33:24
need to run tcco or total cost of
00:33:27
ownership because understanding this
00:33:29
number is incredibly one of the most
00:33:32
powerful things that you can do because
00:33:34
buying a house is a million-- dooll
00:33:35
money decision when it comes to
00:33:36
opportunity cost so you got to make sure
00:33:38
that you understand hey in my specific
00:33:40
location is it better for me to rent and
00:33:43
or is it better for me to buy and what
00:33:45
most people don't factor in is some of
00:33:47
the ongoing maintenance costs and the
00:33:49
additional costs that are associated
00:33:50
with home ownership now I've been a
00:33:52
homeowner for over 10 years I absolutely
00:33:54
love owning a home Jesse you said you're
00:33:55
a homeowner now as well and there are a
00:33:57
number of really really good reasons to
00:33:59
buy a house especially when it comes to
00:34:01
Lifestyle design if you have kids having
00:34:03
being in that school district there's a
00:34:05
bunch of other great reasons to own a
00:34:06
house but it's not always the best
00:34:08
financial choice and the reason for that
00:34:10
is if you look at the historic rate of
00:34:12
return on personal residence if you
00:34:13
factor in total cost of ownership it is
00:34:15
like three to four% over time well you
00:34:17
can make a lot more money in the market
00:34:18
if you do that so running total cost of
00:34:20
ownership is really important I'm
00:34:21
talking about things like insurance or
00:34:23
ongoing maintenance Landscaping those
00:34:25
types of things and making sure you run
00:34:27
all those numbers and we have a
00:34:28
spreadsheet that we always uh talk about
00:34:30
where it runs total cost of ownership
00:34:32
for you and then you can put in your
00:34:33
local uh rental rates as well and you
00:34:36
could say hey is it cheaper for me over
00:34:38
time to buy vers rent and what I want a
00:34:40
lot of people to understand is it is
00:34:42
okay to rent if homes are not affordable
00:34:44
in your area some high cost of living
00:34:46
areas have lower rent rates but you got
00:34:48
to run the numbers just to understand
00:34:50
sometimes it makes more sense to buy the
00:34:51
house so it just kind of really depends
00:34:53
on what your specific location is and
00:34:56
and what type typ of factor is going to
00:34:57
play so that's why I always talk about
00:34:59
running numbers when it comes to buying
00:35:01
a house because I think it's incredible
00:35:02
one of the most important things that
00:35:03
you can do I agree completely I think
00:35:06
let the math guide you that's something
00:35:08
I definitely believe in and I think we
00:35:09
talk about a lot on the best interest
00:35:11
and another important thing to point out
00:35:13
there that you said Andrew is there
00:35:15
might be scenarios where listeners out
00:35:17
there they do run the numbers home
00:35:19
ownership ends up making sense for them
00:35:22
but despite that it still doesn't mean
00:35:25
that home ownership is a great in
00:35:27
investment home ownership is expensive
00:35:30
and personally I advise people don't
00:35:33
think of your home as an investment your
00:35:35
home is a roof over your family's head
00:35:38
it's it's a family decision if it
00:35:40
happens to be a good investment when you
00:35:42
look back 30 years from now awesome
00:35:44
that's gravy on top that's fantastic
00:35:47
your Investments should be something
00:35:48
other than your primary home again this
00:35:50
is my opinion this isn't necessarily an
00:35:52
objective fact the one objective part of
00:35:55
it though is what you alluded to which
00:35:58
is historical rates of return on
00:36:01
residential real estate they're not that
00:36:03
great especially when you account for
00:36:05
inflation just the the total cost of
00:36:07
home ownership it's not really a good
00:36:09
investment so you shouldn't go into Home
00:36:12
Ownership expecting it to be
00:36:14
one exactly and you hit the nail on the
00:36:16
head it is a family decision it is a
00:36:18
decision that you really need to make
00:36:19
for your family but it should not be the
00:36:21
majority of your net worth and the worst
00:36:23
thing that you can see for a lot of
00:36:24
people especially now in the baby boomer
00:36:26
generation I'm Jesse I'm sure you see a
00:36:28
lot of clients this way is that a lot of
00:36:30
them have the majority of their net
00:36:31
worth in their home and it is really
00:36:34
really hard to become wealthy or build
00:36:36
wealth if the majority of your net worth
00:36:37
is only in your home and it's not in
00:36:39
other assets and income producing assets
00:36:41
like stocks bonds index funds those
00:36:42
types of things so that is one of the
00:36:45
keys really to to making sure that you
00:36:47
are Building Wealth in the correct way
00:36:49
is not having all of your net worth in
00:36:50
your home and because it's not that
00:36:52
great of investment like you said it is
00:36:53
more so a family decision and there's a
00:36:55
bunch of other reasons why you should
00:36:56
own home but as a financial investment
00:36:58
it should not be the number one priority
00:37:00
totally agree Andrew if people want to
00:37:03
check you out and hear more of your cool
00:37:05
takes your your great thoughts how can
00:37:08
people get a hold of you how can people
00:37:10
find the personal finance podcast so you
00:37:12
can find the personal finance podcast on
00:37:14
any podcast player uh whatever one
00:37:16
you're listening to right now you can
00:37:17
find it there and then we are also at
00:37:19
Master money.co is our newsletter so we
00:37:21
put out a newsletter every single
00:37:22
Thursday uh so if you want to check that
00:37:24
out it's mastermoney doco newsletter
00:37:26
awesome we'll throw it all in the show
00:37:28
notes Andrew G and cola of the personal
00:37:31
finance podcast thanks for stopping by
00:37:33
the best interest podcast thank you so
00:37:35
much for having me this is
00:37:37
[Music]
00:37:39
amazing thanks for tuning in to this
00:37:41
episode of the bestest podcast if you
00:37:44
have a question for Jesse to answer on a
00:37:45
future episode send him an email at
00:37:48
Jesse bestin interest. blog again that's
00:37:51
Jesse at bestin interest. blog did you
00:37:55
enjoy the show subscribe great and
00:37:57
review the podcast wherever you listen
00:37:59
this helps others find the show and
00:38:01
invest in knowledge themselves and we
00:38:03
really appreciate it we'll catch you on
00:38:05
the next episode of the best interest
00:38:08
[Music]
00:38:10
podcast the best interest podcast is a
00:38:13
personal podcast meant for education and
00:38:15
entertainment it should not be taken as
00:38:18
Financial advice and is not prescriptive
00:38:20
of your financial situation

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Episode Highlights

  • Lessons from Humble Beginnings
    Jesse shares stories from his early entrepreneurial experiences and the lessons learned.
    “I had a different idea; it was the birth of an entrepreneurial spirit.”
    @ 02m 47s
    January 29, 2024
  • The Hero's Journey in Finance
    Andrew Gian Cola discusses his journey from living paycheck to paycheck to financial stability.
    “That gas pump might have been pretty close to rock bottom.”
    @ 17m 52s
    January 29, 2024
  • Mastering Money Psychology
    Learning to change your mindset about money is crucial for long-term wealth building.
    “The psychology shift was probably the biggest thing for me.”
    @ 18m 34s
    January 29, 2024
  • Evaluating Opportunity Costs
    Understanding opportunity costs is vital for making informed financial decisions.
    “You can think of opportunity costs as the cost of missing out.”
    @ 26m 00s
    January 29, 2024
  • The Challenge of the First $100K
    The first $100,000 is propelled by your savings rate, not just investment returns.
    “Your first 100K is one of the hardest milestones you will ever hit.”
    @ 29m 32s
    January 29, 2024
  • The Importance of Running Numbers
    Understanding the total cost of ownership is crucial when deciding to buy or rent.
    “Running numbers is one of the most important things you can do.”
    @ 35m 01s
    January 29, 2024
  • Home Ownership vs. Investment
    Home ownership is a family decision, not just a financial investment.
    “Your home is a roof over your family's head.”
    @ 35m 35s
    January 29, 2024
  • Wealth Building Tips
    Avoid having the majority of your net worth tied up in your home.
    “It should not be the majority of your net worth.”
    @ 36m 21s
    January 29, 2024

Episode Quotes

Key Moments

  • Entrepreneurial Spirit02:47
  • First Job Experience07:44
  • Money Psychology18:08
  • Christmas Tree Stand Hustle22:08
  • Opportunity Costs Explained26:00
  • Math Matters35:06
  • Investment Reality35:33
  • Family Decision35:35

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