00:00:03
[Music]
00:00:16
so I'm the chief customer officer at
00:00:18
Boeing's training and Flight Services
00:00:20
Division uh we're responsible for
00:00:22
basically keeping the aircraft flying
00:00:24
safely in the air uh commercial aircraft
00:00:27
and we do that through training of
00:00:28
pilots and mechanics uh providing
00:00:30
software tools for uh use in the cockpit
00:00:33
electronic flight bags uh efficiency
00:00:36
through flight so on and so forth and as
00:00:38
a chief customer officer I have the
00:00:40
pleasure of leading uh all of our Market
00:00:42
facing organizations so sales marketing
00:00:44
uh Business Development strategy
00:00:46
Communications and customer
00:00:50
service so so there are two uh very
00:00:53
large challenges I see in the
00:00:54
marketplace for our area uh one is the
00:00:57
fact that commercial Aviation is growing
00:00:59
or started to grow after this uh recent
00:01:02
slump uh and is growing very
00:01:03
aggressively especially if you look at
00:01:05
areas like Asia Pacific Middle East
00:01:07
Africa Eastern Europe uh people are
00:01:09
getting personal wealth where they can
00:01:11
now afford to fly and so to match that
00:01:14
there are a lot of airlines starting up
00:01:15
in those regions to afford people that
00:01:18
luxury of uh flying back and forth at a
00:01:20
relative cost uh what that means is that
00:01:23
the infrastructure that is in place uh
00:01:25
is not enough right now to match the
00:01:27
needs of that growth uh from my area uh
00:01:30
there are not enough Pilots or mechanics
00:01:32
in the world to meet that growth so we
00:01:34
need to train up as many people as
00:01:36
possible and there's two challenges
00:01:38
there one uh there aren't enough people
00:01:40
who are attracted to the commercial
00:01:42
Aviation uh realm as they were in the
00:01:44
past uh once you joined an airline when
00:01:47
you left the military because as a pilot
00:01:49
in the military that was a natural
00:01:50
transition there are less pilots in the
00:01:52
militaries worldwide as more peace and
00:01:55
less conflict in the world happens so
00:01:57
that's not there anymore uh people used
00:01:59
to join Airlines to see the world
00:02:01
because it was such an expensive
00:02:02
proposition to fly on your own well
00:02:04
today it's pretty cheap to fly around in
00:02:06
the world you don't have to join an
00:02:07
airline to do that the third thing is is
00:02:09
the younger generation today uh view
00:02:11
family community a lot stronger than you
00:02:14
know my or or the generations before me
00:02:17
did uh and thus for them being away from
00:02:19
home 14 days a month as a pilot for
00:02:21
example is not the most attractive
00:02:23
proposition as well uh and when you
00:02:24
match that up with I'm a graduate I can
00:02:27
go to work for Google or Amazon or
00:02:29
Starbucks
00:02:30
uh suddenly we seem even less
00:02:36
appealing the key strategy is first of
00:02:38
all branding right not branding so much
00:02:40
for my compan is Boeing or our
00:02:43
competitors Airbus or some of our
00:02:44
airlines American or cath Pacific but
00:02:46
branding is an industry uh showing and
00:02:49
sharing with uh uh the younger
00:02:50
generation and the current job Seekers
00:02:53
that Aviation is a global uh
00:02:55
technologically leading uh industry
00:02:58
where you can have ch challenges where
00:03:00
you'll have them nowhere else I'll find
00:03:02
myself one morning dealing with a
00:03:03
challenge in China uh the next day a
00:03:06
challenge in South Africa uh and the
00:03:08
third trying to sell uh products or
00:03:11
place products into Eastern Europe uh
00:03:13
fantastic uh Global uh movement of
00:03:16
people of product of services trying to
00:03:18
overcome challenges uh everything you
00:03:20
read in the news impacts us one way or
00:03:22
another so it's a really challenging uh
00:03:25
problem to solve uh and a really fun
00:03:27
environment to be in uh so we really
00:03:29
have to as an industry brand that out uh
00:03:32
both to people to join our industry as
00:03:34
if you will suppliers and partners to
00:03:36
the end users the airlines but then also
00:03:38
to join the airlines uh as a proposition
00:03:41
as well uh to have the airlines who have
00:03:43
traditionally done this all themselves
00:03:46
uh from you know Legacy practices to now
00:03:49
say you know maybe there's a different
00:03:51
business model I can use maybe I can for
00:03:54
lack of a better term Outsource or
00:03:56
partner with industry players to provide
00:03:59
those services with me uh so for example
00:04:02
as Boeing now we provide services such
00:04:04
as Recruitment and training of Pilots
00:04:06
for the airlines all the way to
00:04:09
placement of Pilots for the airlines
00:04:11
where we will actually provide Pilots to
00:04:12
fly for an airline uh and the idea is
00:04:15
that the challenge here is to actually
00:04:17
change the mindset of the Airlines and
00:04:20
of the uh Partners themselves that
00:04:22
things can be done differently in our
00:04:24
industry and that's one of the things
00:04:25
we're going to talk about uh in the
00:04:26
panel uh which is kind of strategic
00:04:28
agility how do do you look around the
00:04:30
world see what's happening see what the
00:04:32
business and the other environments are
00:04:34
are going on in them and then how do you
00:04:37
uh shift your plans uh right and left
00:04:40
and fine-tune them to take advantage
00:04:42
quickly of those opportunities a lot of
00:04:45
our companies our industry is used to
00:04:47
doing a lot of analysis uh you know when
00:04:49
you develop a new aircraft for example
00:04:50
you don't just do it uh off the cuff and
00:04:53
quick uh and we are also looking at how
00:04:55
do you then look at the periphery use
00:04:57
services for example as a lever for
00:04:59
being agile and quick to respond to
00:05:01
Market changes when you can't really be
00:05:03
that quick with developing a new
00:05:05
aircraft for
00:05:09
example uh some of those services are I
00:05:11
mentioned a few of them before uh
00:05:12
training the ability to deliver training
00:05:15
of All Sorts be it the natural pilots
00:05:17
and mechanics cabin crew on how to uh
00:05:20
perform their duties uh air traffic
00:05:22
controllers English is becoming a big uh
00:05:25
issue as many people from the the places
00:05:28
I mentioned Asia Pacific India Middle
00:05:29
East are suddenly going into this realm
00:05:31
of international piloting International
00:05:33
flying the idea of using English as a
00:05:36
common language is what's been practiced
00:05:38
so far not necessarily do all these
00:05:40
people have the English required so
00:05:42
we're going into English training for
00:05:43
example to be able to solve that need
00:05:45
because one of the things we see
00:05:47
Airlines don't want to have to deal with
00:05:48
a hundred different companies for their
00:05:50
various needs so what we're doing is
00:05:52
providing them a One-Stop shop if you
00:05:54
will where they can provide where they
00:05:56
can get all these Services another thing
00:05:58
we're doing is as fuel prices are going
00:06:00
up now right and even if they come back
00:06:03
down uh we don't think they'll ever come
00:06:05
back down to where they were a decade
00:06:06
ago and fuel is a very very large
00:06:09
element uh of an airline's operation so
00:06:12
what we're doing now is providing
00:06:14
inflight realtime services to a pilot
00:06:17
and of course through him or her to the
00:06:19
airline where they could on route or in
00:06:22
route uh change the way they fly and
00:06:25
reduce time and thus fuel use uh in
00:06:27
their flights uh so so it has various
00:06:30
elements to it but part of it for
00:06:32
example is your descent in fact so after
00:06:34
you're cruising and it's time to start
00:06:36
uh lowering uh uh your altitude and your
00:06:38
speeds to come into landing uh you can
00:06:41
choose as a pilot out of a range of
00:06:43
places where to start your descent uh
00:06:45
and a lot of those flight plans are done
00:06:47
well in advance where in fact during the
00:06:50
flight winds have changed uh things have
00:06:52
changed in your environment uh air
00:06:55
traffic control the number of planes you
00:06:57
may have expected to be in front of you
00:06:58
and thus create the route for you have
00:07:00
changed uh and what we're doing is is
00:07:02
we're providing real time because we can
00:07:04
collect all that data real time we're
00:07:07
providing the optimal solution directly
00:07:09
to the pilot in the aircraft the ability
00:07:11
to say why don't you ask air traffic
00:07:13
control to start your descent now as
00:07:15
opposed to later where you can reduce
00:07:17
your use of throttles and thus reduce
00:07:19
your use of fuel and burn of fuel and
00:07:22
still arrive at the same time if not
00:07:24
earlier but at the same
00:07:28
place 100 hundreds of millions of
00:07:30
dollarss if we were to do that
00:07:32
systemwide uh and right now we're
00:07:34
focusing on the US and the reason we're
00:07:36
doing that simply for the near- term is
00:07:39
the amount of data provided by the US uh
00:07:43
uh uh aviation industry or more
00:07:45
accurately the aviation environment uh
00:07:47
you can track airplanes to the minute on
00:07:49
where they are how they're doing what's
00:07:51
going on so right now the most fuel
00:07:53
savings could be done right now in the
00:07:54
United States uh hundreds of million
00:07:56
dollars we're talking minutes of flight
00:07:59
and if you take even 1 minute or 30
00:08:01
seconds off of every single flight
00:08:03
you're talking about a lot of fuel burn
00:08:04
so not only is it an economic
00:08:06
proposition you're also talking about an
00:08:08
environmental one right less emissions
00:08:09
less fuel
00:08:13
burn that project is done with
00:08:15
development uh we are actually launched
00:08:18
uh we have about three airlines flying
00:08:21
under that regime if you will or this
00:08:23
new scheme uh and have proven to us that
00:08:25
they have indeed saved money uh and
00:08:27
we're now uh in the go capture the
00:08:30
market if you will we're now introducing
00:08:31
that to multiple Airlines and their
00:08:33
ability to to adopt that uh the nice
00:08:35
thing is even though boing developed it
00:08:38
uh this is a service that we can place
00:08:40
on every aircraft so we're talking to
00:08:42
Airbus operators Bombardier Embraer
00:08:44
Business Jet operators uh it's really
00:08:46
about the technology not about the
00:08:48
platform they're
00:08:52
flying no Hardware at all so one of the
00:08:54
things that that we required from
00:08:56
ourselves when we developed it is we
00:08:57
don't want the airlines to have to
00:08:58
invest again
00:09:00
right because it's a lot harder
00:09:01
proposition to say now I have to buy it
00:09:03
another piece of hardware install it in
00:09:05
the aircraft while I'm installing it in
00:09:06
the aircraft the aircraft isn't flying
00:09:08
so we said we have to be able to use the
00:09:11
technologies that exist today in the
00:09:13
commercial aircraft so you don't have to
00:09:14
install any software or any hardware
00:09:17
it's purely run by Boeing uh you know
00:09:19
the software industry has the same the
00:09:21
the uh Mantra software as a service uh
00:09:24
we provide this efficiency as a service
00:09:26
and we will do all the tracking we will
00:09:28
do all the information gathering and
00:09:29
then provide through existing systems
00:09:32
that data to the pilot where they can
00:09:33
make that final call take uh an average
00:09:36
of a minute per flight in the United
00:09:38
States uh per every flight every day uh
00:09:42
and you can look at what you know you
00:09:43
can find what an airplane airplane Burns
00:09:46
a minute uh and it's easy to to figure
00:09:48
out that we're talking about a lot of
00:09:49
savings
