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A View From Above: Rob Mullins, ATK

May 12, 2011 / 09:04

This episode features a discussion on strategic agility in the defense industry, focusing on ATK's growth strategies and market challenges. Key topics include pivot options, commercial expansion, and partnerships with smaller companies.

The guest discusses ATK's history as a $5 billion company and its position as the world's largest ammunition provider. They highlight the importance of adapting to market headwinds and the need for strategic pivots to ensure future growth.

Four fundamental pivot options are outlined: consolidating core positions, acquiring new growth platforms, expanding internationally, and smart commercialization. The guest emphasizes the significance of maintaining a balance between defense and commercial sectors.

Additionally, the conversation touches on the importance of relationships with smaller companies, ensuring they feel like partners rather than suppliers. The guest shares experiences from previous roles, illustrating the potential benefits of equity relationships.

The episode concludes with a focus on cultural alignment between larger and smaller companies, stressing the need for mutual understanding to avoid breakdowns in partnerships.

TL;DR

ATK discusses strategic pivots, market challenges, and partnerships with smaller companies in the defense industry.

Episode

9:04
00:00:16
I come from Alliant tech systems or ATK
00:00:18
as as as we're more well known um it's
00:00:21
A5 billion midcap Public public company
00:00:25
uh 18,000 employees uh four business
00:00:27
groups uh Armament systems uh Aerospace
00:00:30
system security and sporting uh and
00:00:32
missile products uh we are the world's
00:00:35
largest ammunition provider um both
00:00:37
small Cal and medium Cal uh we are also
00:00:40
the world's um um a market leader in
00:00:43
solid rocket motors for space launch and
00:00:45
for strategic missiles um we're also a
00:00:48
leading producer of commercial
00:00:49
ammunition and accessories both for the
00:00:51
sporting Enthusiast as well as for law
00:00:56
enforcement well it's interesting
00:00:58
because uh you know you know uh as as
00:01:01
strategic agility obviously implies um
00:01:04
the ability to move quickly um you know
00:01:07
uh change is is not uh is something
00:01:11
resisted in in The Human Condition uh
00:01:13
it's even more complicated when when
00:01:16
you're in an organization a complex
00:01:17
business
00:01:18
organization um we at ATK have have
00:01:21
recognized that we are at an inflection
00:01:23
point and that's a phrase that that is
00:01:25
now becoming much more um commonplace in
00:01:28
in the Lexicon of the defense industry
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and that we need to react accordingly um
00:01:32
you know our company is facing uh
00:01:35
considerable Market headwinds um in our
00:01:37
core markets of ammunition propulsion uh
00:01:40
we Face challenges that our customers
00:01:42
are facing in terms of uh I'll say
00:01:45
budget pertubations in the US government
00:01:46
environment um so we need to react we
00:01:48
need to adapt accordingly and um you
00:01:51
know one of the things when I look back
00:01:53
at
00:01:54
ATK uh and it's Rich very rich history
00:01:56
we've been very successful in affecting
00:01:58
what I call affecting a pivot and a
00:02:00
pivot is a a strategic choice or a
00:02:04
series of strategic choices that lead to
00:02:07
New Growth Pathways for the company and
00:02:09
those new growth Pathways can be
00:02:10
achieved either organically or
00:02:12
inorganically and our company's history
00:02:14
we've done all of that and uh we started
00:02:17
as a$1 billion company an offshoot from
00:02:19
Honeywell and today we're 5 billion and
00:02:21
we've established Market Market
00:02:23
leadership positions in a number of
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different
00:02:28
areas well I you know really there are I
00:02:31
guess um four fundamental pivot options
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if you will broadly defined once one is
00:02:36
to essentially double down and
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consolidate core positions and await for
00:02:40
an upswing in the defense cycle um and a
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second option would be to acquire uh New
00:02:46
Growth Platforms in our existing or
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traditional defense uh Spa defense space
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and security Market broadly defined um
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third would be looking at uh
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international business expansion and
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four is something what I I'll call smart
00:03:00
commercialization uh ATK uh by virtue of
00:03:03
the fact that we have 30% of our annual
00:03:05
revenues coming from commercial
00:03:06
businesses we're not held captive to
00:03:09
what I'll call the true defense play
00:03:11
investment thesis um so we have the
00:03:13
ability to actually pivot um into
00:03:15
commercial businesses that are
00:03:17
complimentary to our existing portfolio
00:03:19
that represent maybe one degree or 1.5
00:03:22
degree Freedom away from our core space
00:03:24
so we're looking very intently on on
00:03:27
those types of opportunities that U say
00:03:29
restore balance to our portfolio that
00:03:31
adds a countercyclical dimension to our
00:03:33
portfolio I mean when you look at we've
00:03:36
we've been identifying a series of
00:03:38
growth vectors if you will and uh for
00:03:41
example we we have um uh we we we've
00:03:44
already penetrated the commercial
00:03:46
Aerospace Market by virtue of being a
00:03:47
supplier on the a350xwb for for Airbus
00:03:52
so we're looking at opportunities um to
00:03:53
perhaps grow in I'll call Integrated
00:03:55
Arrow structures um and you know um and
00:03:58
looking not only how we can do that
00:04:00
organically but also looking looking at
00:04:02
uh inorganic options to facilitate that
00:04:05
expansion uh we're we we are a Safety
00:04:07
and Security Company um by virtue of all
00:04:10
the things that we're doing both in the
00:04:11
security and sporting realm as well as
00:04:13
in our armaments realm so we're looking
00:04:15
at opportunities perhaps maybe marring
00:04:17
our our core Heritage in advanced
00:04:20
products or I'm sorry Advanced Materials
00:04:21
and engineered products and looking at
00:04:24
opportunities where we can develop new
00:04:25
Safety and Security capabilities um that
00:04:28
we can then I'll say productize and U
00:04:30
move into either the military space or
00:04:32
introduced to the military space as well
00:04:34
as in introductions into the commercial
00:04:36
space looking at s like U what I'll call
00:04:38
materials and intermediates Ceramics and
00:04:41
how do those Ceramics then um how can
00:04:43
you leverage those capabilities or the
00:04:45
I'll say the um the Upstream uh
00:04:48
materials capabilities and looking at uh
00:04:51
you know perhaps new um uh um uh sappy
00:04:56
plates uh plates armored plates for for
00:04:58
self- protection um looking at um you
00:05:01
know um looking at different different
00:05:03
uh propellants if you will and how how
00:05:06
we can create new new weapons both in
00:05:08
the military space as and as well as in
00:05:10
the defense in the commercial space as
00:05:15
well you know I I think one of the
00:05:17
things that we we look at and it's it's
00:05:19
very easy to
00:05:21
ignore um those small companies uh as
00:05:24
we're you know especially in the
00:05:25
environment that we face and you do so
00:05:27
at your peril uh you one of the things
00:05:30
from an acquisition perspective we're
00:05:32
very careful of is not um you know not
00:05:35
by acquiring these companies you you
00:05:38
stifle their entrepreneurial
00:05:40
creativity uh you know it's really these
00:05:43
companies are forc multipliers um and uh
00:05:47
many companies don't have a systematic
00:05:49
approach to um you know identifying um
00:05:52
and and and and transacting strategic
00:05:55
Partnerships whether they're joint
00:05:56
technology development arrangements or
00:05:58
perhaps they're you know um companies
00:06:00
like ATK and and the larger companies
00:06:02
will um you know transact an equity you
00:06:05
know an equity ownership um position in
00:06:07
in those small companies um it's a
00:06:09
slippery slope though because you know
00:06:11
at the at the end of the day it's all
00:06:12
about control um in those transactions
00:06:15
so um the answer to your question I
00:06:17
think is more um you know ATK is more
00:06:19
interested in in perhaps um well
00:06:22
developing relationships to seed new
00:06:25
technologies uh and those Tech and
00:06:27
seeding those Technologies might come in
00:06:29
the form of a joint technology
00:06:30
development Arrangement um and I think
00:06:33
the the the equally important is
00:06:36
ensuring that those folk the smaller
00:06:38
companies feel like they're Partners not
00:06:39
suppliers um you know it's it's very
00:06:42
it's very common for larger companies to
00:06:44
look at the smaller guys and and um and
00:06:47
not give them a seat at the table and I
00:06:49
think you know it's it's uh if you're
00:06:51
not careful um those relationships um
00:06:54
break down very quickly being in ATK now
00:06:56
for four and a half months this is my
00:06:58
fifth month um I I can give you examples
00:07:01
of of companies in the past you know
00:07:03
I've in in in a former life uh we uh
00:07:06
developed a um an equity relationship
00:07:08
with uh a company in Australia um and it
00:07:12
was a it was a crown it's a crown jewel
00:07:15
technology company in Australia that was
00:07:17
um making like you know a technology for
00:07:19
phased array Radars uh and so we were
00:07:22
able to leverage that companies um um
00:07:26
not only the it's it the Crown Jewel
00:07:28
technology but also so the folks that
00:07:30
work there and we're able to to take
00:07:32
that and move into um new forms of of
00:07:35
surveillance Radars groundbased
00:07:37
surveillance Radars air uh air
00:07:39
surveillance Radars um and it was a it's
00:07:42
it's a very it was a very productive and
00:07:44
healthy relationship but at the same
00:07:46
time you know like with anything if
00:07:48
you're not careful managing that
00:07:49
relationship things break down very
00:07:51
quickly so it's a something that's
00:07:53
always in the Forefront of my mind when
00:07:55
when I'm looking at contemplating um
00:07:57
relationships with smaller companies
00:08:02
um I would say I'll say a cultural
00:08:04
misalignment and it does I'm not talking
00:08:06
about National culture it's
00:08:08
organizational culture misalignment um
00:08:11
you know uh you know understanding you
00:08:13
know uh the smaller companies are are at
00:08:16
a different phase of their life cycle
00:08:18
relative to the larger companies and um
00:08:22
uh they have their own needs um they
00:08:24
have their own priorities especially if
00:08:26
if they're a private company that have
00:08:28
have aspir ations to become a public
00:08:30
company and through a liquidity event um
00:08:33
so you know aligning their culture with
00:08:35
with with with the larger company's
00:08:37
culture aligning their aspirations with
00:08:39
your aspirations and and and you know in
00:08:42
many many cases if you're not careful um
00:08:45
that misalignment could you know cause
00:08:48
things to break down very
00:08:58
quickly

Episode Highlights

  • Navigating Market Challenges
    ATK faces considerable market headwinds and must adapt to changing conditions.
    “We need to react accordingly.”
    @ 01m 32s
    May 12, 2011
  • ATK's Growth Journey
    From a $1 billion offshoot to a $5 billion leader in defense and aerospace.
    “We've been very successful in affecting a pivot.”
    @ 02m 17s
    May 12, 2011
  • The Importance of Partnerships
    Building relationships with smaller companies is crucial for innovation and growth.
    “Ensuring that those smaller companies feel like they're partners, not suppliers.”
    @ 06m 39s
    May 12, 2011

Episode Quotes

  • Change is resisted in The Human Condition.
    A View From Above: Rob Mullins, ATK
  • We're at an inflection point.
    A View From Above: Rob Mullins, ATK
  • Small companies are force multipliers.
    A View From Above: Rob Mullins, ATK

Key Moments

  • Inflection Point01:18
  • Market Headwinds01:32
  • Partnerships Matter06:39

Words per Minute Over Time

Vibes Breakdown

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