Search Captions & Ask AI

What if Google didn't pay Apple $20B?

May 03, 2025 / 00:45

This episode discusses Google's $20 billion annual payment to Apple to remain the default search engine in Safari, the potential impact of changing this default, and user reactions.

The hosts speculate on how iPhone users would react if Bing replaced Google as the default search engine. They consider whether users would care about the change or know how to switch back to Google.

They also discuss the negative perceptions of Bing and how Apple could potentially launch its own search engine, emphasizing the need for clear communication to users.

Overall, the conversation raises questions about user habits and the implications of search engine defaults in mobile technology.

TLDR

The episode discusses Google's payment to Apple and potential user reactions to changing the default search engine in Safari.

Episode

0:45
00:00:00
Google still continues to pay Apple $20 billion a year to be the default search engine in Safari. What if they didn't?
00:00:07
What would Apple do? Would iPhone users be cool with, "Oh, I just like typed in the search box to Google something and
00:00:13
this other search engine came up." I don't think they'd care. Really? I really don't. I think there would be a
00:00:18
lot of memes if it was Bing tomorrow. Bing has a lot of negative connotations for everybody. I think the biggest thing
00:00:24
is if we're talking just like average person who has a phone, how many of them would know how to change the default
00:00:30
search engine? They might literally be stuck. A lot of people still buy Microsoft computers and and they open up
00:00:35
Edge to download Chrome. Apple could spin up a search engine and would have to announce it and explain it at some
00:00:40
point and they could launch it and do a whole thing. My point is I think it would continue to be Google for quite a

Episode Highlights

  • User Indifference to Search Engine Change
    Many iPhone users might not care if their default search engine changed.
    “I really don't think they'd care.”
    @ 00m 14s
    May 03, 2025
  • Bing's Negative Reputation
    Bing is viewed negatively by many, which could affect user reactions.
    “There would be a lot of memes if it was Bing tomorrow.”
    @ 00m 18s
    May 03, 2025

Episode Quotes

  • I really don't think they'd care.
    What if Google didn't pay Apple $20B?
  • There would be a lot of memes if it was Bing tomorrow.
    What if Google didn't pay Apple $20B?

Key Moments

  • Search Engine Speculation00:05
  • User Reaction00:14
  • Bing Memes00:18