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Good Investors Stay Seated (Especially When It's Scary) | Rubin Miller - E133

March 11, 2026 / 51:41

This episode of Personal Finance for Long-Term Investors covers investment strategies, financial literacy, and insights from guest Ruben Miller, founder of Peltoma Capital Partners. Topics include passive versus active management, the role of Dimensional Fund Advisors, and the importance of financial education.

Host Jesse Kramer introduces Ruben Miller, who shares his background as an investor and chess master. They discuss the unique approach of Dimensional Fund Advisors, emphasizing its focus on a single investment philosophy and passive fund management.

Miller explains how Dimensional differs from traditional index funds by designing portfolios based on empirical research rather than simply following established indices. He highlights the importance of understanding market dynamics and the potential benefits of tilting portfolios toward small-cap and value stocks.

The conversation also touches on the significance of dollar-cost averaging and the psychological aspects of investing, including how emotions can impact decision-making. Miller emphasizes the need for investors to stay committed to their long-term strategies despite market fluctuations.

Listeners are encouraged to prioritize financial literacy and consider the long-term implications of their investment choices. The episode concludes with information about Miller's blog, Fortunes and Frictions, and his firm, Peltoma Capital Partners.

TL;DR

Ruben Miller discusses investment strategies and financial literacy, emphasizing Dimensional Fund Advisors' unique approach to passive management.

Video

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Welcome to personal finance for
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long-term investors, where we believe
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Benjamin Franklin's advice that an
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investment in knowledge pays the best
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interest both in finances and in your
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life. Every episode teaches you personal
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finance and long-term investing in
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simple terms. Now, here's your host,
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Jesse Kramer. Welcome to Personal
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Finance for Long-Term Investors, episode
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133. My name is Jesse Kramer. By day, I
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work at a fiduciary wealth management
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firm helping clients nationwide. You can
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learn more at bestinterest.blog/work.
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The link is in the show notes. And by
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night, I write the bestinterest blog and
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I host this podcast. I also put out a
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weekly email newsletter. And all of
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those projects help busy professionals
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and retirees avoid mistakes and grow
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their wealth by hopefully simplifying
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their investing, their taxes, and their
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retirement planning. And Ruben Miller,
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Ruben Miller is going to be joining me
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today. Before introducing Reuben, we're
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going to do a quick review of the week.
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This one is from uh NC Palmat, who says
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uh five-star review. Great listen. Jesse
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is very relatable and easy to follow. I
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always leave having learned something
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new. Well, NC Palmat, thank you very
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much for those kind words. You could
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shoot me an email to jesse at
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bestinterest.blog and I'll get you
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hooked up with a supersoft podcast
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t-shirt. And you know what? After after
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sitting down and and recording this
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conversation with Reuben, I've decided
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to skip any sort of uh traditional
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opening monologue today from from me. I
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think Ruben has a lot of interesting
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thoughts to share and he's got this
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great teaching approach with how he
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shares his thoughts and I'm happy just
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to you know give the stage to him as it
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were. An introduction for Ruben for
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those of you who don't know Ruben. Ruben
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Miller is an investor, a writer, a
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teacher and also interestingly enough a
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chess master. He's the the founder and
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chief investment officer of Peltoma
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Capital Partners. He founded Peltoma in
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2023 to show people that there's a
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better way to invest. In addition to
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being a Forbes contributor, uh, Rubin is
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also the acclaimed writer of the
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Fortunes and Frictions blog, uh, and
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he's frequently quoted as well in the
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Wall Street Journal. He's a relentless
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advocate for financial literacy and a
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founding committee member of the USC,
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that's University of Southern California
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Financial Literacy Festival. And yes,
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uh, Reuben, a native of my very own
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Rochester, New York, earned a national
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chess master title at the age of 15. So
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without further ado, here is Ruben
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Miller on personal finance for long-term
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investors.
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All right, Ruben, you know, one one
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thing I I hope to lean on today is your
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experience as what I would call an
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insider in the investment management
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industry due to your experience at the
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highly regarded Dimensional Funds. And
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I'm sure listeners have heard of
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Vanguard, Fidelity, etc., but but maybe
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not Dimensional or at least fewer have
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heard of Dimensional. And I know
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personally, I know sometimes I can
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think, boy, if I've never heard of them.
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I bet they're annuity slingers, active
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management slop, something like that.
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But you and I know Dimensional is pretty
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different. So, do you mind actually just
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starting with a little bit of background
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on on Dimensional and maybe some of your
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experiences there?
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>> I think the first thing I would say is
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that I find when I talk to investors,
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there's often a misunderstanding of like
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what lane do all these people swim in?
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There are custodians like Schwab and
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Fidelity who also have funds who might
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also have financial advisors and so they
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swim in a lot of lanes.
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>> Mhm.
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>> One cool thing about dimensional fund
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advisors is there's just one lane. All
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they do is make funds and there's only
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one investment philosophy. And so when
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you think about even if you're just in
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fund land like you're at Vanguard,
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sorry, Vanguard does a few things, but
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Vanguard funds, let's talk about a
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second, there's different breeds and
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colors and tastes of Vanguard funds.
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>> Yeah,
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>> they tend to have a lowcost bent to all
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of them, but if you want to go pick
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someone a manager that's going to pick
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stocks for you, Vanguard does active
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management. If you want to go buy an
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index fund, Vanguard does passive
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management. You have to sort of know
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what you want to match it to your tastes
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and preferences. M
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>> they have it for you, but it's like a
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grocery store. You got to pick what you
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want. The cool thing about a working at
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Dimensional, which I loved those years,
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I was there from 2015 to 2022, is so
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much of wholesaling, which is selling
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funds, for me, I was selling them to
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financial advisors, is trying to get
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these products into like model
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portfolios at a financial advisor firm.
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>> Yeah.
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>> So, if you go to a financial advisor's
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office and they say, "Hey, we're looking
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for, you know, the best emerging market
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small cap manager." You're like, great.
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This is my emerging small cap fund. Is
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this Do you Do you want it? Do you want
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to buy it? Well, Dimensional is very
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different in the sense that they don't
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really like I wasn't taught to talk
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about funds that way. I don't lead with
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products. You lead with the philosophy.
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So, back in the I mean, this is now the
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50s and 60s basically early research
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coming out of the University of Chicago
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that led to the eventual creation of
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dimensional fund advisors. But basically
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these professors who started doing the
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early work in finance and security
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pricing and built these models around
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how we think assets should behave
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through time and why and economic
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intuition and rationale and things like
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that led to this belief that was almost
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antithetical to the way people had
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always invested which was find some
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smart person to pick stocks for you. And
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as we started having the computing power
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to look at how do people do that do that
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especially after fees. It's not a very
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good value proposition to charge a
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meaningful fee and try to pick stocks
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for people. It's a distribution of
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course like all things in life. It's a
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distribution. You're always going to
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find some people that look great. Now
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can you prove they're skillful and
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talented instead of lucky? That's a lot
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harder from a stat statistical
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perspective. But it's always going to be
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a distribution. So people might say but
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what about this manager? It's like maybe
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I don't know but on average active
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management has not been a great value
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proposition for investors. Dimensional
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only sells passive funds. What's
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different about Dimensional being a
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passive fund manager and what everyone
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associates with passive management which
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is index funds is index funds have a
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third party involved which is whoever
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creates the index list. So we'll use S&P
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500. That's what
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>> standard employes. They're sitting
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around a table and saying what goes on
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the list of 500 this year, this quarter,
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whatever it might be, and they change it
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through time. So the index
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reconstitutes,
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but the S&P 500 is just the largest 500
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stocks in the US. Sometimes it's like
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506, which is kind of weird, but it's
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basically the top 500, not top, sorry,
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the largest 500 company.
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>> So Dementia would ask the question sort
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of like, why is standard for got to be
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involved?
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>> Let's say I want to go own 500 stocks
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and I manage hundreds of billions of
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dollars. Why am I outsourcing this list
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to stand for just because they have the
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S&P 500? So that's basically the
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question dimensional positive was sure
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passive investing makes sense from an
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empirical data perspective. We want to
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invest that way, but I'm not sure I want
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index funds. If I want to go buy 500 or
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3,000 stocks or whatever it is, why
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don't I just go do it and then have the
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flexibility to if I want to make a
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modification, I don't have to wait for
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some committee to meet every quarter or
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6 months or year and say, "Great, the
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5004 is now 498 and these are the six
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additions and subtraction, but like why
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do I want a third party involved?" So
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index funds are really cool because
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they're going to be cheaper on average
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than dimensional because they're more
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offtheshelf. like they are literally a
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static list for a period of time that
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you're just tracking. There's really no
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humans really needed that much besides
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some small trading or whatever. But
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there's there's very it's rigid and
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there's not that much thinking that goes
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on once you create the list. Dimensional
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is going to look at this additional
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research and say, "Wow, there's certain
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ways to not only design portfolios, but
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implement day after day that we think we
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can improve on indexing." So that's the
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general dimensional spiel. They're
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they're about a trillion dollar company
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now. I mean they're a massive global
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powerhouse in the investment world. They
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have this one philosophy which is very
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unique in the investment landscape. A
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couple other companies I'd say that do
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that well would be Avantis which is a
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competitor of Dimensional sort of
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offshoot. A lot of people left
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Dimensional go create Avantis. Very
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similar in that vein. They also would
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say well we're not going to we don't
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pick stocks like we just do one thing
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and we do it really well. So if I'm
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similar on the other end, there's also
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some fun companies that are just active
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management and I love that to be honest
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because at least they stand for
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something.
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>> Sure.
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>> Something I learned at Dimensional was
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how to sort of sell against everything
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that wasn't
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>> and we would we would basically refer
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these places as grocery stores. Like you
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got something for everybody. You're kind
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of nothing to everyone, right? If you
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want to be everything to everyone. So
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like American Funds, Capital Group is a
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fantastic example of a company whose
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investment philosophy I don't care for,
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but whose sort of culture and business
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philosophy I really like. They stand for
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something and they're not trying to just
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create products that they think people
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will buy. You're not going to see
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Capital Group create index funds. They
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don't like passive management and so I
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might not want to buy their funds, but I
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at least respect the way they do
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business. I will say that many of these
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active managers have had I mean the
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tailwinds of passive management are very
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obvious to any of us in the industry and
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so like it or not it's where the
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industry has is going and has been
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going. So a place like American Funds
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Capital Group they have hedged their
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bets a little bit I'd say they have some
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partnerships with Vanguard where they
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sort of have model portfolios where you
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can get some passive get some active.
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American Century is a great example
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oldtime legacy active manager. They are
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actually the ones that have Avantis
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underneath. They basically helped launch
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Avantis within them. So it's like a
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massive fun company that's like a
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brainchild of the American Century
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complex that my good friend Eduardo
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Repetter left Dimensional Go create and
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he did it sort of with with American
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Century. So American Century hedged a
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little bit that way. So I would say
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everybody knows where the industry is
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going and has been going and so some
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fund companies sort of stepped up to bat
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and made some of these hedges. It's
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obviously great for the cash inflows at
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places like Vanguard or Dimensional
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which are heavily lowcost passive. But
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the last thing I'll say and I'll pause
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is it has its own challenges which is
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that it is seen as a fairly commoditized
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investment approach especially index
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funds. So if you're Fidelity and you
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have a Fidelity S&P 500 fund and then
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you got Vanguard who has an S&P 500
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fund, mostly what you're competing on is
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you say, "Well, what do you cost and
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what do you cost because it's basically
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the damn same thing." So the fee
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compression is very hard. I mean, I felt
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that in my career at Dimensional, which
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Dimensional would market against saying
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we're not a commodity and I would say
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they are they are very unique, but the
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world sees these passive investments
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mostly as commoditized. And so it's hard
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to know if you want to hang your hat
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professionally at a passive investment
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manager for the next 10, 20 years, which
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are decisions I had to make uh in my
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career, when you see them lower in fees
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almost every year. Yesterday, Vanguard
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announced another 52 funds lowering
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their fees. And so that makes sense.
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Definitely index funds are very
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commoditized. So there's nothing else to
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compete on. It's a fascinating dynamic
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in the industry that people, a lot of
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people probably don't appreciate that
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it's the best time ever to be a Vanguard
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investor or dimensional investor. Less
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clear if someone said, "Hey, where
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should I try to go get a job?" But I
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would say, "Oh, go work at a passive
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manager for the next 20 years." Not so
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sure.
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>> Yeah, that's really interesting. I I use
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the comparison when you say
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commoditized. I mean, I I literally use
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the comparison of a gas station where
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you say, "Is Mobile's gas any different
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than Synokco's gas?" And pardon me if
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those are like regional gas stations,
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but right, it's gasoline. It's just a
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commodity. And what are these gas
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stations, you know, how do they compete?
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Well, they compete on price and maybe
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some other amenities, but it really is
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the same product underneath the hood.
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But, but going back to dimensional just
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I could hear a couple listeners there
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saying, "So, wait a second. You know,
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they don't follow the standard and pores
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dictates of 500 stocks. They come up
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with their own." And that sounds like
00:11:50
putting your finger on the scale and
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that sounds like active management. So
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do you mind just peeling back the onion
00:11:54
one little layer to say like what what
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rules is dimensional following in their
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passive strategies?
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>> Great question. So passive is is my
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word. It's also the it's also the way
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Gene FMA who Nobel Prize winner that is
00:12:07
associated with dimensional would
00:12:08
describe how they invest it.
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>> The industry classifies dimensional as
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active.
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>> So it is worth delineating because it's
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kind of confusing. It's just people that
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don't work in the industry. But when I
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think about active management, what I'm
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really referring to is traditional
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security selection. Do you build a model
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to pick stocks and say that's a good
00:12:25
stock and that's a bad stock whatever.
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That is what Dimensional does not do
00:12:29
based on traditional metrics of I think
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forward earnings are going to go up and
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blah blah blah on this specific company.
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What Dimensional does do is they they
00:12:36
design really thoughtful portfolios
00:12:39
based on the information they have. But
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the information they have are things
00:12:42
like price. They look at the stock
00:12:44
market, they see price. They're going to
00:12:45
design a portfolio so that you don't
00:12:48
have the same amount as of Apple stock
00:12:50
as you do Frontier Airlines stock.
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That's a very active decision. One's
00:12:54
obviously a much larger, more robust
00:12:55
company. One's much smaller, deserves a
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smaller weight in your portfolio. But
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they're not going to say, I think Apple
00:13:02
is going to outperform Frontier this
00:13:03
year. That is a much harder argument to
00:13:06
make. Obviously, Apple's going to be
00:13:07
relatively more expensive company. It's
00:13:09
big and successful and robust. And
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Frontier Airlines, I'm assuming, is a
00:13:12
piece of crap company. like it's just
00:13:13
like it's a budget airline. Like doesn't
00:13:16
mean the stock can't do really well, but
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I know where I'd rather be be an
00:13:19
executive and work at where my comp
00:13:21
would be better. I know what a better
00:13:22
company is. So, Dimensional A is going
00:13:23
to look at every single stock in the
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universe and because they're passive and
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they say, "Hey, look, prices are
00:13:29
probably going to adjust for the
00:13:31
information we have at the time.
00:13:32
Frontier is going to be cheap and
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Apple's going to be expensive." That
00:13:35
makes sense to us in this world. It's
00:13:36
easy to pick when you go bet on a sports
00:13:38
game. It's easy to pick the winner in a
00:13:41
lot of games. much harder to beat the
00:13:43
spread. That's what passive management
00:13:44
is all about, which is that I am not
00:13:46
going to try to outguess prices. That
00:13:49
can lead you to buying the S&P 500. That
00:13:53
could also lead you to saying 500 stocks
00:13:56
in the US, but wait, there's almost
00:13:58
3,500 stocks in the US. Why wouldn't I
00:14:00
want to own all of them? Why don't I
00:14:01
want to own midcaps and small cap stocks
00:14:03
and all that? So, dimension would start
00:14:04
with a much larger opportunity set. Then
00:14:07
the sort of special sauce I would say is
00:14:09
that not all stocks are probably created
00:14:12
equal that should be somewhat intuitive
00:14:14
to us that if we believe that you know
00:14:17
thoughtfully taking risk we should
00:14:19
expect to get rewarded for that. If I go
00:14:22
if I have $100 and I go buy Frontier
00:14:24
Airlines stock and or Apple stock let's
00:14:27
say I have two options. You're like well
00:14:29
most people are gonna be like I'd rather
00:14:30
have Apple stock. That's it. That means
00:14:33
that Frontier Airlines should have a
00:14:34
higher expected return. Otherwise, why
00:14:37
the heck would anybody buy,
00:14:40
>> right? I sleep way better at night
00:14:41
knowing Apple stock than I would
00:14:43
Frontier Airlines or whatever budget
00:14:44
company you want to pick. So, there's
00:14:46
this research that was formalized in the
00:14:49
1992 academic paper called the
00:14:51
cross-section of expected returns, which
00:14:53
is by Gene FMA and this other gentleman
00:14:55
at Dartmouth, Ken French. And the p the
00:14:57
paper basically it's one of the most
00:14:59
cited papers in finance but it basically
00:15:00
says like expected returns are different
00:15:02
for various characteristics of stocks
00:15:05
and the three big ones would be small
00:15:08
cap stocks companies that we don't know
00:15:10
that probably struggle more in economic
00:15:12
downturns compared to large cap stocks.
00:15:14
That it's pretty intuitive to me that
00:15:15
that would have to be the case. Like it
00:15:17
wouldn't make any sense to me if someone
00:15:19
could go buy the biggest most successful
00:15:21
companies and expect the best return
00:15:23
>> and make the most money. Yeah. that that
00:15:24
doesn't really make sense. Then value
00:15:27
stocks, which is small cap versus large
00:15:29
cap is an outright measure. You say,
00:15:31
"What is the market capitalization? This
00:15:32
is a $200 million company or a $500
00:15:35
million company." Value versus growth
00:15:38
stocks. That's a relative measure. You
00:15:40
say, "What's the price of this company
00:15:42
for how much it earns each year?" Or,
00:15:44
some measure like that. You're going to
00:15:45
now have a a division, a fraction that
00:15:48
you're going to look at. So, it's a
00:15:49
relative value. It turns out that stocks
00:15:51
that have sort of depressed relative
00:15:53
prices, we call value stocks, so they
00:15:54
trade at low prices for how much they
00:15:56
earn, those have also outperformed
00:15:58
historically tends to be nobody wants to
00:16:01
work at a value stock company. If you go
00:16:03
look at a list of value stock companies,
00:16:05
it's the opposite of the growth, which
00:16:06
is Meta, Amazon, Google. Now, also tend
00:16:10
to be not the shiny companies. The big
00:16:12
shiny ones are the easiest to buy. Those
00:16:14
are the growth stocks. And over time,
00:16:15
those have underperformed. And then the
00:16:17
last third sort of data cut that I'd say
00:16:19
came on I think the paper was written in
00:16:21
2013 but it's this it's this relative
00:16:23
measure called relative profitability
00:16:25
and it's the opposite side of value.
00:16:27
It's actually by by Robert Novi Marx
00:16:29
who's at Rochester and this is the idea
00:16:31
that it's the opposite side of a coin
00:16:32
from value. If value says there's two
00:16:35
lemonade stands and you want to say you
00:16:38
look at them and they both make $100 a
00:16:40
summer. Two lemonade have the same idea
00:16:42
and you say your profits are $100 a
00:16:44
summer. The only question you have to
00:16:46
ask if they're basically the same thing
00:16:47
is great, what do you cost and what do
00:16:48
you cost? Because if one costs 70 bucks
00:16:51
to buy and one cost 30 bucks to buy, I'm
00:16:53
going to buy the $30 one lower price per
00:16:55
earnings. That's value. Profitability
00:16:58
puts that on its head and says, "Okay,
00:17:01
now I'm going to standardize the price.
00:17:05
I am going to buy a lemonade stand for
00:17:07
$100." Now, the question you ask is,
00:17:10
great, who makes more money every
00:17:12
summer? So, let's tie this all together.
00:17:14
the US market has, you know, as I said,
00:17:16
almost 3,500 stocks. Now, you say, I'm
00:17:19
going to own the whole market. I
00:17:20
obviously want a diversified portfolio.
00:17:22
I'm going to start the whole market.
00:17:23
Dimensional is going to do that. Then
00:17:25
they're going to say, okay, I want to
00:17:26
slightly overweight the small cap
00:17:28
stocks. Those have higher expected
00:17:29
returns. I believe they're riskier and
00:17:31
so I expect to do better. Now, if I just
00:17:33
like buy a t build a tiny portfolio and
00:17:36
just buy Frontier Airlines or a few
00:17:37
things like that, one could go bankrupt
00:17:39
and disrupt my entire life, right? like
00:17:42
my entire financial life could be
00:17:43
exploed by a small b like that. So what
00:17:46
you really want to do if you want to
00:17:47
capture a premium like a small cap
00:17:49
premium the expectation and historical
00:17:51
realization that small caps would do
00:17:53
better than large caps is you got to
00:17:54
basically buy all of them to accommodate
00:17:57
that some of them might go bankrupt
00:17:58
right and some of them are going to
00:17:59
shoot to the moon and you don't know
00:18:00
which but historically small caps have
00:18:03
done better I have no reason to think it
00:18:04
wouldn't be true in the future makes
00:18:06
economic sense to me so we're going to
00:18:08
overweight small caps then we're going
00:18:09
to slightly overweight value stocks and
00:18:11
the third one is going to be okay let's
00:18:13
overweight high relative profitability
00:18:15
companies. So you take this portfolio,
00:18:17
the whole market, and just sort of tilt
00:18:19
it towards these premiums. The deeper
00:18:21
you tilt, the higher, we would say,
00:18:23
expected return you can have, but the
00:18:25
more tracking error you're going to have
00:18:27
to the 6:00 news when your client sees
00:18:30
the S&P 500 did 1% today. Well, if you
00:18:32
own a bunch of small and value stocks,
00:18:33
like you don't own the S&P 500. So a
00:18:36
decision an investor, allocator, adviser
00:18:38
like us has to make is if I believe all
00:18:40
this stuff, how much do I want to tilt
00:18:42
toward these premiums knowing that the
00:18:44
tradeoff is going to be tracking error?
00:18:46
The other crazy thing that I feel so
00:18:49
many so few people grasp like how
00:18:52
vicious this is is investments are so
00:18:54
noisy over horizons that were very
00:18:57
uncomfortable with. So small value
00:19:00
stocks, they basically stunk for like 15
00:19:02
years, like the most recent 15 years.
00:19:05
Like the S&P 500 and QQQs, NAS, those
00:19:08
things have shot out the lights. Those
00:19:09
are basically the Q's are like large
00:19:11
growth stocks, high tech. They trade at
00:19:14
very high prices, often for very little
00:19:15
earnings. People are basically betting
00:19:17
on the future. They don't need to see
00:19:18
earnings today. And they smoke small
00:19:20
value stocks for a while. So when we say
00:19:23
there's a small value premium that's
00:19:26
almost a hundred years of data looking
00:19:28
for statistical significance knowing
00:19:29
that there are periods of like 10 15
00:19:31
years where you underperform. So we know
00:19:34
that ahead of time. So we have to sort
00:19:35
of set expectations to ourselves if
00:19:37
we're DIY or with our advisor has to
00:19:40
make sure we know like hey this this
00:19:42
might not work for a long time which is
00:19:43
an argument probably to not deviate too
00:19:45
much away from the market itself. So, it
00:19:47
sounds like you're saying that
00:19:48
Dimensional has a a set of rules in
00:19:51
place, right? It's these value rules and
00:19:54
small rules and profitability rules. And
00:19:56
once the rules are in place, that helps
00:19:58
define the quote unquote index, right?
00:20:01
It's not like midyear, they're saying
00:20:02
like, you know what, we decide we're not
00:20:04
going to go with value tilts anymore.
00:20:05
Like, the rules define the index. And
00:20:08
now just like, hey, S&P defines their
00:20:11
rules for 500 stocks a certain way and
00:20:13
Dimensional defines their rules for
00:20:15
these tilts a certain way and then once
00:20:17
you have the rules in place, you're just
00:20:19
passively following along. Is that more
00:20:21
or less?
00:20:21
>> It's pretty close. I would say there's
00:20:22
some day-to-day management. What they're
00:20:24
trying to say is there's going to be
00:20:26
drift in the portfolio. Let's say we buy
00:20:28
the market, we tilt a small value and
00:20:29
profitability, and now one stock that
00:20:32
was small in value is kind of becoming
00:20:34
midcap and growthy. Dimensional has the
00:20:36
ability to go trade that stock out of
00:20:38
the portfolio, especially if it's a
00:20:40
mandate. If you go buy Dimensional's
00:20:41
small cap value fund and a security
00:20:44
drifts out of that definition,
00:20:47
>> you kind of want you'd want to say,
00:20:48
well, at least you're thinking about
00:20:49
selling that thing, right? It doesn't
00:20:50
fit why what I hired you for.
00:20:52
>> Index funds don't do that. Index funds
00:20:55
don't do anything until they
00:20:56
reconstitute and the list changes. So
00:20:58
you can own securities that don't fit a
00:21:00
small value index anymore in a small
00:21:02
value index because they drifted higher,
00:21:04
you know, like uh GameStop would be the
00:21:06
perfect example. GameStop when it become
00:21:07
a meme stock, you go from small value to
00:21:09
large growth potentially overnight. But
00:21:11
if you're an index fund, you might not
00:21:13
trade, you might not reconstitute for
00:21:14
another four to six months. So dementia
00:21:16
would say having the flexibility to do
00:21:18
trading like that. Avantis similar, they
00:21:20
would say that's a big benefit. Again,
00:21:22
price matters. You and I can be like,
00:21:24
"Hey, look how look how amazing
00:21:26
adviserss we are. Like everybody should
00:21:28
hire us." No way. Not everybody should
00:21:30
hire us. Like because we would have to
00:21:31
adjust our prices, right? Like
00:21:33
everything has to have a price that
00:21:35
clears and so everything has to be a
00:21:37
good value for the price. So on for you
00:21:40
and me, obviously, if we're really good,
00:21:42
we should charge higher fees as an
00:21:44
adviser. That's going to make us not a
00:21:46
great hire for some people who maybe
00:21:47
don't have that complex of lives. For
00:21:50
investment funds, active management is
00:21:52
just hard because you're constantly
00:21:55
wanting to charge more for this
00:21:56
expertise you have on how to pick stocks
00:21:58
and the majority of active funds don't
00:22:00
outperform. For index funds versus
00:22:02
dimensional, that's a fascinating
00:22:03
conversation because I would say and my
00:22:06
friend David Booth would say who started
00:22:08
a company that they wouldn't have a
00:22:10
business if they couldn't beat index
00:22:12
funds. Why the hell would anyone buy
00:22:14
their funds which are going to be more
00:22:15
expensive because they have to pay
00:22:16
portfolio managers to trade every day?
00:22:19
they wouldn't have a business that
00:22:20
didn't beat index funds over the long
00:22:22
run. They've done a very good job of
00:22:23
beating index funds. Obviously, not
00:22:25
every single fund, but amazing track
00:22:26
record that Dimensional has and to
00:22:28
design and and implement portfolios like
00:22:30
that,
00:22:31
>> but they cost more. And so, in a handful
00:22:34
of years where the S&P 500 index does
00:22:37
amazing, even a comparable fund, maybe a
00:22:39
dimensional that owns some larger stock
00:22:40
like that, like you might easily
00:22:42
underperform for a while. So advisers
00:22:44
like us or investors have to say gosh do
00:22:45
I want to keep doing this dimensional
00:22:47
thing that's similar but has a higher
00:22:49
expense ratio every year. So that's
00:22:50
hard. It's a very competitive landscape
00:22:53
like you I'm out of it now like you and
00:22:55
I are in in the financial advisory
00:22:56
world. We get to choose which funds to
00:22:58
own for our clients. But I look at you
00:23:00
know the inner workings of these fund
00:23:01
companies. It's a tough business.
00:23:04
>> We're all long-term investors here
00:23:06
right? And we have to internalize these
00:23:08
ideas that whatever decisions we make in
00:23:10
our portfolios. Hopefully, we're making
00:23:12
them with the long-term in mind or at
00:23:15
the very least maybe what we're saying
00:23:16
maybe in equities especially, right? If
00:23:18
you want to own one-year Treasury
00:23:20
treasuries because that's what's going
00:23:22
to fund your next year of retirement. I
00:23:23
I get it. That's not a long-term
00:23:24
decision. I think it's a very prudent
00:23:26
decision, but that's not a long-term
00:23:27
decision. But especially on the equity
00:23:28
side, whatever we're choosing to do,
00:23:31
whether it's all S&P 500, whether it's a
00:23:33
50-50 mix of domestic and international,
00:23:36
whether it's tilting towards what
00:23:37
dimensional tilts towards, I mean, we
00:23:39
have to have some internal faith that
00:23:40
we're making these decisions because
00:23:42
over the next not 5 years, I would argue
00:23:44
maybe not even 10 years. I'm talking
00:23:46
over the next 20 or 30 or 40 years, we
00:23:48
think we're going to see some sort of
00:23:50
pattern play out. Here's a quick ad and
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then we'll get back to the show. Did you
00:23:54
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00:24:16
Again, the web address is
00:24:17
bestinterest.blog.
00:24:20
Check it out. And I suppose let's let's
00:24:22
pivot now, Ruben, to some of the
00:24:24
individual advice that we give or or
00:24:25
just some of the things that our
00:24:27
individual listeners can take away
00:24:28
today. I think of sometimes I chat with
00:24:30
people who maybe are they're just 100%
00:24:33
in the S&P 500 index fund. It might be
00:24:35
their whole portfolio. It's certainly
00:24:36
their whole equity strategy. And it's
00:24:39
simple. It's what we would maybe
00:24:41
lovingly call a lazy portfolio. That's a
00:24:43
bogalhead lazy portfolio.
00:24:45
>> And oh, it's probably going to work out,
00:24:47
too. As long as they don't get in their
00:24:48
own way, I would say it's not a terrible
00:24:50
portfolio by any means.
00:24:51
>> Exactly. Exactly. And there is this line
00:24:54
though where you might say, "Yeah, it's
00:24:58
it's not terrible. Might be a little
00:24:59
incomplete." And at some point there's a
00:25:02
line where I I've said this before. I
00:25:04
think people are much more likely to go
00:25:05
wrong in complexity than they are in
00:25:08
simplicity. But there still comes a line
00:25:10
where something is so so so simple it
00:25:13
might have some negative ramifications.
00:25:15
So when we're talking about dimensional
00:25:17
or just when we talk about your
00:25:19
investment strategy, where do you kind
00:25:20
of draw that line to say like, hey,
00:25:22
okay, let's let's just start with that
00:25:23
example 100% S&P 500.
00:25:25
>> Yeah.
00:25:26
>> What would you say to this
00:25:27
>> hypothetical investor say, you know
00:25:29
what, you might want to make a few
00:25:30
tweaks here or there?
00:25:31
>> I'd go back to where we kind of started,
00:25:33
which is like, what is your philosophy
00:25:35
around prices? And for me, when I look
00:25:38
at prices, I say, gosh, there's a lot of
00:25:40
smart people trying to buy every stock
00:25:43
out there. There's a lot of smart people
00:25:44
trying to sell it. it comes this
00:25:45
equilibrium and that's the price we see
00:25:47
on our phone ticker app or on CNBC or
00:25:49
wherever you look at stock prices
00:25:51
there's so much information in a price
00:25:54
because it's an equilibrium of all these
00:25:56
traders millions of people every day so
00:25:59
to me a lot of people overlook like the
00:26:01
beauty in that is like prices are
00:26:03
probably pretty efficient there's a lot
00:26:04
of smart people out there incentivized
00:26:06
to make a lot of money in the stock
00:26:07
market so it's going to stress it to get
00:26:10
to a pretty fair price so okay so let's
00:26:13
say someone's with me so far and say I
00:26:14
get it. Prices are probably fair. Then
00:26:16
I'd say, okay, do you think that
00:26:19
international stock markets or small cap
00:26:23
stocks in the US move the same as the
00:26:25
S&P 500? And I can show some on the
00:26:28
charts. And the answer is they do not.
00:26:30
>> Some years small caps beat large cap,
00:26:32
some year large caps beat small cap.
00:26:33
Sometimes by wide variety, like right
00:26:34
now, this year alone, we're like not
00:26:36
even two weeks into the year. I think
00:26:38
small value stocks are up like eight or
00:26:40
nine% over the S&P 500. the large rate
00:26:42
in just just a very short period of
00:26:44
time. Again, tough 15 years before last
00:26:47
year. So, like not to read into the
00:26:48
thing I want you to know is they're just
00:26:50
different for a moment, not better, nor
00:26:51
worse, but they're just different. So,
00:26:53
now we can say we want to own stocks.
00:26:56
Stocks behave differently and prices are
00:26:58
probably pretty fair. So, I don't know
00:27:00
why someone would only own 500 of them
00:27:02
because the math works out that if you
00:27:05
buy a little bit of every stock across
00:27:06
the whole world, you should expect lower
00:27:09
volatility than an S&P 500. We can't
00:27:12
guess which stocks are better. We said
00:27:14
prices are fair. Lower volatility is
00:27:16
going to lead to higher realized returns
00:27:18
if that's how it plays out because
00:27:20
volatility erodess returns, right? Like
00:27:23
if we have a portfolio and we go up 10%
00:27:27
and then down 10%. We're not back to
00:27:30
where we started. $100 up 10 then down
00:27:32
10 goes to 99. Bigger volatility spreads
00:27:35
larger decrease over time. So volatility
00:27:37
will will erode your portfolio even if
00:27:40
it's like the same numbers and they
00:27:41
arithmetically net out. All else equal.
00:27:43
We want the same return with the lowest
00:27:45
volatility possible. I would tell you
00:27:46
you want to do that through owning all
00:27:48
13,000 stocks across the whole world. if
00:27:50
prices are generally fair than you would
00:27:52
just the S&P 500. All said, not a
00:27:55
terrible portfolio from what you and I
00:27:56
see out there, right? Like I see a lot
00:27:58
worse than that. You are betting on
00:28:00
large stocks in the US. Obviously, some
00:28:02
of them have international businesses
00:28:04
and so you might get some international
00:28:05
exposure and the US is about 65% of the
00:28:08
world and the S&P I think is about 85%
00:28:11
of the US. So you own about 50% of the
00:28:15
global stock market in those 500 stocks
00:28:17
because they're such large stocks. So
00:28:19
there's 13,000 in the world, but the top
00:28:21
500 in the US make up about half of the
00:28:24
market capitalization. So I would say
00:28:26
like if you can really hang on like
00:28:27
you're probably going to be just fine.
00:28:29
Is that really the investment journey
00:28:30
I'd want someone to sign up for though?
00:28:32
>> Yeah, that's fair. Well, let's let's
00:28:34
pivot to that then. And and I'm thinking
00:28:35
about if you could design the the
00:28:38
default investment approach for a
00:28:40
long-term investor, maybe this is your
00:28:42
own default long-term approach. Not that
00:28:45
you have to give away your your own
00:28:47
holdings or the secret sauce for for
00:28:48
Peltoma clients, but let me just ask you
00:28:51
this, like what principles would be
00:28:52
non-negotiable? I know you've already
00:28:54
covered a bunch of really good ones and
00:28:55
I don't want to make you have to to
00:28:57
restate everything, but but what do you
00:28:59
what do you do when you're designing a
00:29:01
portfolio in that way?
00:29:02
>> It's such a good question. And I'm going
00:29:04
to deflect it for a second just to say
00:29:06
that the most important part of us
00:29:10
allowing clients to realize the outcomes
00:29:12
that we've aligned on them with and to
00:29:14
to live a bigger life and get what they
00:29:16
want is that we design a journey that
00:29:19
they can stay on with us. The answer is
00:29:22
first sort of like
00:29:25
how can I build some guard rails so this
00:29:27
person stays in their seat. There's a
00:29:29
lot of ways to do it. One is going to be
00:29:30
they're probably not going to own 100%
00:29:32
stocks, right? no matter who they are
00:29:34
because that's a that's a really whippy
00:29:36
ride. So, they're probably going to own
00:29:37
some bonds or something more
00:29:38
conservative. Then, we're probably not
00:29:40
going to just put it all in one country
00:29:41
like I was saying, the US example, but
00:29:43
maybe you're an you're an international
00:29:45
investor and you live in France and you
00:29:47
want a lot of French French stocks. I
00:29:48
mean, I know Canada, there's some
00:29:50
studies about Canada, you know, that
00:29:51
average home bias in Canada is over 50%.
00:29:54
People in Canada have over 50% of their
00:29:55
stock portfolio in Canadian stocks.
00:29:57
Canada's 4% of the world. That doesn't
00:30:00
make much sense given how the world
00:30:01
looks and what prices have told us.
00:30:03
That's a very heavy home bias. So I
00:30:06
would I would first and say, "Hey, I
00:30:08
could probably use a bunch of different
00:30:10
tools. Vanguard, Dimensional, probably
00:30:12
even American funds, active management.
00:30:14
I don't even maybe like is you can stay
00:30:16
in your seat and I can get decent funds.
00:30:18
I can get you where you need to go."
00:30:21
Then we're going to start again, we're
00:30:23
going to have to pick how many stocks
00:30:24
and how many bonds. That's a decision
00:30:26
that's going to get updated every year
00:30:27
through the planning work that firms
00:30:29
like ours do, right? Like people's goals
00:30:30
change, their retirement hopes,
00:30:32
spending, things like that. So that's
00:30:34
another one of the outsized drivers of
00:30:36
your outcomes is just going to be how
00:30:37
many stocks do you own, how many bonds
00:30:38
you own because over time very different
00:30:40
expected outcomes and journeys. Then
00:30:43
this is where I sort of having a career
00:30:45
at Dimensional pivot a little bit from
00:30:47
the way I think a lot of people that
00:30:49
work at a quantity eggy place like that
00:30:51
is like I don't care that much about the
00:30:53
factors we just talked about. They make
00:30:56
sense to me. It makes economic intuition
00:30:58
that small caps should do better than
00:31:00
large caps. That said, like I've seen
00:31:02
how noisy the data is and I got to make
00:31:05
sure this client is going to stay in
00:31:06
their seat if I tell them, hey, look at
00:31:08
this super smart firm Dimensional and
00:31:10
Gene FMA and we're going to overrate
00:31:11
small caps blah blah blah and now all of
00:31:12
a sudden small caps suck for 15 years.
00:31:15
That's a pretty tough investment
00:31:16
journey. So the idea of tilting a
00:31:18
portfolio towards anything away from
00:31:20
what clients see on the six o'clock
00:31:22
news, you got to be very thoughtful that
00:31:24
if you stretch it too far and it doesn't
00:31:26
work, you've introduced this probability
00:31:28
that they might not stay on this journey
00:31:30
with you. So, what I'm always interested
00:31:33
in with clients, like I'll give you a
00:31:35
great example in a second, but I am
00:31:37
interested in ensuring that I do what I
00:31:39
can to decrease the probability that
00:31:41
they will get off the bus with me. That
00:31:44
means often I'm willing to sacrifice
00:31:47
expected returns, maybe own less value
00:31:49
stocks or something because I'm afraid
00:31:51
that the tracking error towards what
00:31:53
they see on the news or hear from their
00:31:54
friends at the country club or something
00:31:56
like that might lead them to fire me and
00:31:58
go buy an annuity from someone. That is
00:32:00
the most important thing. Here's here's
00:32:01
the interesting thing about our firm and
00:32:02
where my partner Rachel Lavine and I
00:32:04
almost disagree. Anytime a client has a
00:32:06
lump sum of cash, I've never not
00:32:09
suggested dollar cost averaging for a
00:32:11
meaningful amount of money. Yeah. So, we
00:32:12
just brought this client Northern
00:32:14
California at $6 million and first thing
00:32:17
I walked through was like, hey, I
00:32:18
suggest you dollar cost average this.
00:32:20
All the spreadsheets say don't do it. If
00:32:21
you Google it, it'll say higher return
00:32:22
if you just put it all in the market. I
00:32:24
am telling you take your lower expected
00:32:26
return because dollar cost averaging you
00:32:28
know you know if you have $6 million
00:32:30
maybe you put in a million dollar every
00:32:31
year for six years slowly get in we we
00:32:34
we wouldn't do it over six years we're
00:32:35
doing it over about two years but a
00:32:37
little bit over time as opposed to all
00:32:40
on day one if you look at the
00:32:42
spreadsheet the spreadsheet answer
00:32:44
markets go up over time so it looks like
00:32:47
most people would be better off looking
00:32:49
backward just having put it all in on
00:32:50
day one but I don't like March and April
00:32:53
of last year. I know that the stock
00:32:55
market can go down 5 to 10% in a single
00:32:58
day. I was on a trading desk in 2008. I
00:33:01
have seen a lot of crazy stuff. I do not
00:33:04
want any investor to experience what
00:33:07
I've seen the day after they just put $6
00:33:10
million in the market or whatever it
00:33:12
might be, whatever is a lot of money to
00:33:13
you. That is a journey where I've
00:33:16
increased the probability that someone
00:33:18
might get off the bus with me. With this
00:33:19
client for instance, like I have
00:33:21
embraced a lower expected return
00:33:26
because I know it increases the
00:33:27
probability that we'll at least get to
00:33:29
where I want to get to with them. My
00:33:31
partner Rachel, who's smarter than I am,
00:33:34
disagrees, not disagrees, I would say
00:33:36
she likes to push back and remind
00:33:37
clients, just so you know, you're
00:33:40
probably going to be better off if you
00:33:41
just do this all at once. She likes to
00:33:43
take, hey, why don't we coach them maybe
00:33:45
to be able to do it? I am just not
00:33:48
comfortable with that because most of
00:33:50
our investment lives are going to be
00:33:52
driven to the positive and the negative
00:33:55
by 15 or 20 days.
00:33:57
>> Mhm.
00:33:58
>> Right. Like that is it. I mean back in
00:34:00
April the S&P went up 10% in one day.
00:34:04
That is bonkers.
00:34:06
>> It's that eight sigma event you wrote
00:34:08
about, right?
00:34:09
>> Yeah. The eight sigma um on Friday,
00:34:11
silver was down 30% in one day. A metal
00:34:14
that people have probably traded for
00:34:16
thousands of years changes price 30% in
00:34:18
one day. So we have these inflection
00:34:20
points 911 COVID great financial crisis
00:34:23
tariff last March April where a handful
00:34:26
of days drive such crazy outsized
00:34:30
outcomes in our life. So, a lot of times
00:34:32
too, whether I'm trying to figure out,
00:34:33
do we dollar cost average this or do we
00:34:36
own a little bit more small caps, some
00:34:37
of these decisions to me are already
00:34:40
noisy, but also small in magnitude
00:34:42
compared to what I know is going to
00:34:44
happen in a journey with an investor,
00:34:46
which is we're going to see some crazy
00:34:47
the next 20, 30 years together. And
00:34:51
the more I can communicate that to them,
00:34:53
like we're doing, you're probably doing
00:34:54
this too, like reviews for last year
00:34:56
right now and like client returns look
00:34:58
amazing because Mark's doing really well
00:34:59
and like blah blah. And I'm just like
00:35:00
telling everybody like do not expect
00:35:02
this every year, right? This is three
00:35:04
years in a row now.
00:35:05
>> I launched my firm three years ago. So I
00:35:07
have like I couldn't have had more
00:35:09
serendipitous timing. I got to keep
00:35:11
telling people, you know, set
00:35:12
expectations that it's not always going
00:35:13
to be this way. We can't control risky
00:35:15
assets. So I went off a little tangent
00:35:17
there, but let me tie back to the the
00:35:20
comment I was making about factors,
00:35:21
which is I think it's much more
00:35:22
important people build a portfolio they
00:35:24
can stick with. You keep your fees low
00:35:26
and your diversification high. I don't
00:35:28
really need to go much beyond that. We
00:35:30
do tilt our portfolios a little bit.
00:35:32
Most of our clients don't care. They
00:35:34
they just don't care. It's just not
00:35:35
really what drives a lot of our
00:35:36
conversations. But I think you cannot
00:35:39
argue with someone who just owns the
00:35:40
market itself and really care more about
00:35:44
what's the right weight of owning the
00:35:45
market, the stocks in my portfolio
00:35:47
versus someone like bonds or real
00:35:48
estate, whatever you're going to do.
00:35:49
Like be very thoughtful about the split
00:35:50
between different profiles of risk
00:35:52
assets. But whether you tilt with DFA or
00:35:56
Avantis or something like that versus
00:35:57
Vanguard, that to me is less interesting
00:36:00
because it's so noisy and we've just
00:36:02
seen it be so noisy the last few
00:36:04
decades. So still love I love Vanguard
00:36:05
and and Dimensional Anontis like they
00:36:07
all they all are great. I'm less
00:36:09
interested by that than most people that
00:36:10
work in our industry that like this kind
00:36:11
of quantity stuff.
00:36:13
>> Going back to dollar cost averaging
00:36:14
versus lump sum. I mean it's it's at one
00:36:17
point, you know, I'm an engineer
00:36:18
originally, right? I'm a spreadsheet guy
00:36:20
and I'm show me the numbers and the
00:36:22
first time that I went through the the
00:36:23
whole lump sum math myself and I was
00:36:25
like well this is easy you always lump
00:36:26
sum but then yes it's funny like if if
00:36:30
you only think like a calculator then
00:36:32
you will come to the answers that a
00:36:34
calculator comes to when you start
00:36:35
thinking like a human who's got this
00:36:37
sometimes irrational brain in our head
00:36:39
you realize that you can make decisions
00:36:41
that appear right on paper
00:36:43
>> and maybe 70% of the time they work out
00:36:45
in reality but that other 30% of the
00:36:47
time is really really painful I Conorman
00:36:49
would call that loss aversion or some
00:36:51
version of that. Something I've adopted
00:36:53
maybe like 80% of client scenarios that
00:36:55
I've adopted is I explain to them the
00:36:57
the math of lumpsum versus dollar cost
00:36:59
averaging. Maybe they already know it
00:37:01
and I say I would propose this following
00:37:04
scenario where no matter what you're
00:37:06
going to look back 12 months from now
00:37:08
with about 50% regret because we're
00:37:11
going to lump sum 50% on day one and
00:37:13
then we're going to take the other 50%
00:37:15
and we're going to dollar cost average
00:37:16
it over
00:37:17
>> Yeah. four, a six, a 12 month time span,
00:37:20
depending on their preference. And 12
00:37:22
months from now, you'll look back and
00:37:23
either say, "Oh, I wish I just lump
00:37:25
summed it all on day one." Or you're
00:37:27
going to say, "Boy, I wish I dollar cost
00:37:29
averaged it all over 12 months or
00:37:31
whatever." You might look back 5 years
00:37:33
from now and be like, "Oh, now I see."
00:37:36
Cuz that's the other thing. It's it's
00:37:37
hard to make a decision in the stock
00:37:38
market and then only 12 or 18 months
00:37:41
later know whether it was smart or not.
00:37:43
As we said before, these these are multi
00:37:44
multi multi-year decisions. So, it's a
00:37:47
very interesting topic
00:37:48
>> and they're they're binary, right? Like
00:37:50
binary financial decisions are so
00:37:52
complex because as you described
00:37:53
perfectly,
00:37:54
>> we are going to look back and one of
00:37:56
these will have worked out better. How
00:37:58
do I work on the the art side of you're
00:38:00
in my job to communicate the behavioral
00:38:02
side of this which is that we have got
00:38:04
to be comfortable with being wrong. But
00:38:06
you just have to get comfortable with
00:38:08
it. We we just have to do the to make
00:38:10
the best decisions we can with the
00:38:11
information we have at the time. And
00:38:13
it's hard. Everybody wants everything.
00:38:16
>> Here's a quick ad and then we'll get
00:38:18
back to the show. Serious question. Why
00:38:21
do podcasters constantly ask for ratings
00:38:23
and reviews? Yes, they do help highlight
00:38:26
our shows to new listeners. They help
00:38:28
strangers find us on Apple Podcast and
00:38:30
Spotify. It's totally true and a good
00:38:32
reason to ask for ratings and reviews.
00:38:34
But I have something more important, at
00:38:36
least more important to me. I want to
00:38:38
know if you like this stuff. I want to
00:38:40
know if you like my podcast episodes, my
00:38:42
monologues, my guests, the information I
00:38:45
share with you and the stories I tell. I
00:38:46
want to improve and make your listening
00:38:48
more enjoyable in the process. So yeah,
00:38:51
I would love to read your reviews. And
00:38:53
sure, if you throw a rating in there,
00:38:54
too, that's great. If you like what I'm
00:38:56
doing, please share it with me. It's
00:38:58
such a great feeling to read your
00:39:00
feedback. I'd love to read your review
00:39:03
or see a rating on Apple Podcast or
00:39:05
Spotify. Thank you. I told myself I
00:39:08
wouldn't turn this into an interview
00:39:09
about chess, Ruben. But it is funny as
00:39:11
part of your introduction, I I mentioned
00:39:12
your chess background. You're a very
00:39:13
accomplished chess player. It's so
00:39:15
ironic that chess is this game where you
00:39:18
can always look back and say, "Oh yeah,
00:39:21
boy, knight f7 was a pretty bad move
00:39:23
there. I I miss I blundered. I missed
00:39:25
something obvious like it is so black
00:39:27
and white. You can always look back and
00:39:29
know whether you were right or wrong or
00:39:30
or maybe you know in advance that you
00:39:32
were right or wrong when you make a
00:39:33
move." But the world of investing and
00:39:36
financial planning just doesn't work out
00:39:37
that way. There there's so much about
00:39:38
the future that is unknown and there's
00:39:40
so much about the current problem quote
00:39:43
unquote that is not solvable in the
00:39:45
traditional sense. We just have to make
00:39:47
a probabilistic bet. And like all
00:39:49
probabilistic bets, you you you try to
00:39:51
make the one where the odds are in your
00:39:53
favor, the decision where the odds are
00:39:54
in your favor, but you have to accept
00:39:56
the fact that some percentage of the
00:39:58
time you'll be wrong. It's hard. It's
00:40:00
not easy. It's one of the perils of the
00:40:03
last this meme mania we've kind of gone
00:40:05
through is that you can't really assess
00:40:08
the quality of your decisions in
00:40:10
investing by your outcomes. And that's
00:40:13
sounds crazy to people, but you have to
00:40:16
assess decision quality rather than did
00:40:19
I make or lose money, right? Like you
00:40:21
can go to a poker table and be a
00:40:22
complete jackass and sweet poker is
00:40:25
similar. You're per like you're spot on
00:40:28
that chess is different. I'll give a
00:40:30
comment. It's it's probably better to
00:40:31
say like chess amongst good chess
00:40:33
players is different. Obviously, you get
00:40:36
bad feedback loop because the person
00:40:37
doesn't know how to how to make the
00:40:39
right move and show you why you made an
00:40:40
an error that that m. But if you look at
00:40:43
I wrote this post gosh probably three
00:40:44
years ago on my blog called do chess
00:40:46
players make good investors? I would
00:40:48
love to say yes. As you know like I grew
00:40:49
up where where you are now. Rochester
00:40:51
has an amazing chess center chess
00:40:53
center. I cut my teeth there. I was like
00:40:55
a young chess master traveling the
00:40:57
country and stuff. I owe it all to that
00:40:59
roster chess center. And when you play
00:41:02
chess against good players, you learn
00:41:05
very quickly. In a lot of things, you
00:41:07
have to take a lot of lessons. You get
00:41:08
you need a coach. It helps obviously at
00:41:10
some level to get a coach. But the
00:41:11
reality is if you have a quick feedback
00:41:12
loop in anything life, you know, you got
00:41:14
to change directions. And if you good
00:41:16
chess players play each other, you use
00:41:17
quick feedback loop. You goof up, you're
00:41:19
going to get taught a lesson. my article
00:41:20
that I wrote basically I just looked at
00:41:24
different sports and games like poker
00:41:26
and back gammon and scrabble and chess
00:41:29
and one way you can know how much luck
00:41:32
is involved is simply by how persistent
00:41:35
is the world champion every year back in
00:41:37
like the 1880s
00:41:40
this guy was world champion for 30 years
00:41:41
in a row Magnus Carlson was present day
00:41:45
he's been world champion he's been best
00:41:46
friend for like 10 15 years depending
00:41:48
you know tournaments are kind of weird
00:41:49
how you get labeled, but like he's by
00:41:51
far like the best player in the world
00:41:52
for 10, 15 years. There's information in
00:41:54
that. There's not that much randomness
00:41:56
in if you see that. In chess, there's no
00:41:59
randomness. All the information is on
00:42:01
the board. You might not know what to do
00:42:02
with it, but there's no dice that get
00:42:04
pulled. There's no cards that get
00:42:05
flopped, whatever. In poker, it varies a
00:42:07
little bit, but if you look at like the
00:42:09
15 years like trailing, I believe like a
00:42:11
few times the same person pops up. So,
00:42:14
you say, "Okay, there's got to be some
00:42:15
randomness or luck, but you got to be
00:42:17
pretty good at some point to be able to
00:42:19
do that." So it can't be all luck. It's
00:42:20
not like the whole world's shooting
00:42:22
dice, right? That's going to be a
00:42:23
different. So it was really interesting
00:42:25
to look at that. And then back gammon
00:42:26
has like a little bit of luck. Scrabble
00:42:28
was fascinating because Scrabble to me
00:42:30
has so much luck.
00:42:32
>> Yeah.
00:42:32
>> But it's also so hard. Like you know,
00:42:34
you see Scrabble, it's ridiculous. So it
00:42:36
was there's some persistency like maybe
00:42:38
somebody was like the last 15 years was
00:42:39
like was world champion like four times
00:42:41
and you're like okay. So they like got
00:42:43
good enough tiles and they're also just
00:42:44
dirty.
00:42:45
>> They know a lot of words I guess, right?
00:42:46
They just know words.
00:42:47
>> Yeah.
00:42:49
So the reality is like investing is so
00:42:52
noisy that like chess players probably
00:42:54
don't make good investors. They expect
00:42:57
that if they do the right thing then
00:42:59
they get the outcome that they wanted.
00:43:00
If I play a really good game of chess, I
00:43:02
will win.
00:43:04
That does not work in investing, right?
00:43:06
That's why you need a really long time
00:43:08
horizon. And like you were talking, I
00:43:09
need a I need a long time I need to be a
00:43:11
long-term investor because I need some
00:43:13
of this noise to net out. One great line
00:43:17
that my friend David Booth says is in in
00:43:19
the long run, it's all about expected
00:43:21
returns. So, design the best portfolio
00:43:24
you can and stick with it. Your expected
00:43:28
returns over long periods should be
00:43:30
similar to your realized returns. So, if
00:43:33
stocks do 8 to 10% on average per year
00:43:35
and you have a 30-year horizon, you're
00:43:37
probably going to get close to 8 to 10%
00:43:38
per year. In the short run, returns are
00:43:41
really dominated by unexpected returns.
00:43:44
It's
00:43:45
>> the stuff we don't expect to happen on
00:43:46
the one-year basis. New news that pops
00:43:48
up or whatever. We have these drastic
00:43:50
changes. I mean, last year emerging
00:43:51
market stops were up 37% last year,
00:43:54
right? Like, who would have guessed that
00:43:55
in the beginning of the year? Now, in
00:43:57
the long run, these historical returns
00:43:59
that we can analyze, it's very uncommon
00:44:02
that over even a 15-year period or
00:44:04
longer that people haven't gotten around
00:44:06
10% every 15ear period. It's just been
00:44:09
way more consistent than you would ever
00:44:11
guess. things just tend to net out where
00:44:13
that is the price for doing business. If
00:44:15
you're going to go own other people's
00:44:16
companies in a diversified way, you've
00:44:18
returned about 10% per year and that
00:44:20
tends to make sense for the risk you're
00:44:21
taking. Super noisy in the short run.
00:44:23
Short run is driven by unexpected
00:44:24
returns, but in the long run driven by a
00:44:27
well-c calibrated expected return.
00:44:29
>> That's awesome. Ruben, I feel like
00:44:31
you're more of a podcast pro than maybe
00:44:33
you let on. I Well, you're you're the
00:44:35
way you explain these thoughts is just
00:44:38
so crystal clear, at least to me. I I I
00:44:40
appreciate the way you speak. I really
00:44:42
like the way you write and and so maybe
00:44:43
can you just real quick tell the reader
00:44:45
or tell the listeners, I'm sorry, a
00:44:46
little bit about Fortunes and Frictions
00:44:49
>> and tell the listeners a little bit more
00:44:50
about Peltoma and and how they can reach
00:44:52
out to you.
00:44:53
>> Sure. Well, one of the other things
00:44:54
about investment managers like Vanguard
00:44:57
or Dimensional or things we talking
00:44:58
about is they have a lot of compliance.
00:45:01
So, if you work there,
00:45:03
>> it's very hard to also maybe have a
00:45:06
public presence. if you want to have a
00:45:07
podcast or have a blog, it's not their
00:45:09
problem. It is just there's a lot of
00:45:11
regulation. Obviously, different fund
00:45:12
companies might be more or less strict
00:45:14
on it. But when I was working at
00:45:15
Dimensional, I've always had this
00:45:17
creative itch and it was hard for me to
00:45:19
use it while working at this sort of
00:45:21
very white collar, highbrow fund
00:45:23
company. Not their fault. It was just a
00:45:25
bit of a mismatch from personalitywise
00:45:26
eventually. So, when I left, I knew I
00:45:29
wanted to do something creative and it
00:45:31
was probably going to be a blog. And so,
00:45:32
I launched Fortunes and Frictions, I
00:45:34
guess about four years ago. It's just
00:45:36
fortunat.com.
00:45:38
I tend to just frankly I write about
00:45:40
whatever the hell I want to write about.
00:45:41
That's actually the best way to describe
00:45:42
it. What I care about and so what I
00:45:44
write about tends to be some it's the
00:45:46
art and science of what we do and the
00:45:48
things that investors face. I sometimes
00:45:50
write about literature that's sort of
00:45:53
whatever whatever's on my mind. If I'm
00:45:54
reading something cool, I'll find a way
00:45:56
to tie about. I'm writing something
00:45:57
about prediction markets right now and
00:45:59
Taylor Swift and whether Taylor Swift's
00:46:01
going to get married at the end of the
00:46:02
year. just like by the end of the year
00:46:03
just dropped precipitously
00:46:06
and I noticed when I saw that I was like
00:46:08
I bet you everybody sees that and says
00:46:10
oh my gosh what happened
00:46:12
>> right like what that's where our brain
00:46:14
goes
00:46:14
>> sure
00:46:15
>> somehow in the stock market people don't
00:46:17
do that people all of a sudden think oh
00:46:19
that's a that's that's cheap now or I
00:46:21
want to sell it or buy it it's like no
00:46:22
something happened and now the price is
00:46:24
reset again and like so like I I have
00:46:27
been working on this noodling it so
00:46:28
nobody steal it but so I I I write about
00:46:31
just stuff that comes mind. I I've been
00:46:33
lucky that some, you know, prominent
00:46:36
people in our industry have cared and
00:46:38
shared it with others. And so, it's been
00:46:39
a really fun outlet for me. It's funny.
00:46:42
Podcasts are I kind of wish I'd done a
00:46:45
podcast at this point. I really love
00:46:46
writing, but podcasts are a little bit
00:46:49
you just come and shoot like we're doing
00:46:50
today and then you hit publish. Some of
00:46:52
these blogs might take me 15, 20 hours.
00:46:55
And so, and I sometimes I'm like I think
00:46:57
a podcast probably have bigger reach
00:46:58
anyway. Like I listen to more podcasts
00:47:00
than I do read blogs. I enjoy writing
00:47:03
the audience. I mean I think maybe one
00:47:05
unique thing about my blog is it's not
00:47:07
targeted to anyone. So to anyone that
00:47:10
I'm trying to get to be a client and
00:47:11
that comes across there's no ads on it.
00:47:13
Like no fault to anybody else but like
00:47:15
it's an approachable blog because you
00:47:17
can tell I'm not spamming you with
00:47:18
stuff. I'm literally like you're just
00:47:20
getting in my brain with me for a while.
00:47:21
And so that's fun. And so it's it's sort
00:47:24
of intended as a as a gift to to people
00:47:26
who maybe want to learn about investing
00:47:28
in a different way than a textbook. So a
00:47:30
lot of the things just kind of teaching
00:47:31
basic investment concepts through a lens
00:47:33
of whether it's pop culture or
00:47:34
literature or something like that. So
00:47:36
that's that part. I'm very active on
00:47:37
LinkedIn. That's sort of been my
00:47:39
platform where I also write. I'm a
00:47:42
little bit more playful on there and I
00:47:43
just kind of goof around. I always say
00:47:45
kind of treat LinkedIn like it's
00:47:46
Twitter. And as long as I'm the only one
00:47:48
doing that, which so far in our world I
00:47:50
sort of am, that works pretty well.
00:47:52
Someday people will catch on and realize
00:47:53
that's not a bad way to do it. So I'll
00:47:55
lose uh my head start, but yeah, that's
00:47:57
mostly where people can find me. Then
00:47:59
the firm Peltoma, we're a boutique raa
00:48:01
out of I live most of the year in
00:48:02
Austin, Texas. And I have a business
00:48:04
partner, Rachel Lavine. She also worked
00:48:05
at Dimensional and we have a third
00:48:07
colleague Emily Moran. She also worked
00:48:08
at Dimensional. We basically at
00:48:10
Dimensional when we were wholesalers, we
00:48:12
saw hundreds of advisory firms across
00:48:14
the US, across the world. And Rachel and
00:48:16
I just kind of said like, I kind of know
00:48:18
what firm I'd want to be a client of.
00:48:20
let's go build it. And so that's what
00:48:23
we've done. We worked for about se just
00:48:25
over 70 families and a couple
00:48:26
institutional clients. Rachel and Emily
00:48:29
are both I mean Rachel especially is
00:48:31
just a fantastic financial planner and
00:48:32
Emily is quickly rising to do so as
00:48:33
well. I focus a little bit more on the
00:48:35
investments and some of the business
00:48:37
development, but we're you know people
00:48:39
have this idea that you need this an
00:48:42
enormous firm. There's a lot of benefits
00:48:45
to big firms like I don't have
00:48:47
everything. If you want to be my client,
00:48:49
I can't prep your taxes. I got to
00:48:51
outsource trust stuff. If we need some
00:48:53
estate planning, I know how I know how
00:48:54
to do it. I know who to call like I can
00:48:55
get it done. But definitely, you know,
00:48:58
firms that wrap everything up for you.
00:48:59
I'm sure your firm has more robust
00:49:01
capacities than mine. Just to
00:49:02
trade-offs, right? Like how much how
00:49:04
much you want the person like how much
00:49:05
you want to work with Ruben or Rachel
00:49:07
versus like how much you really want
00:49:08
your tax prep tied in with your with
00:49:10
your financial planner. So, we're really
00:49:12
we're a great firm for people that want
00:49:13
to work with us, but boutiques have
00:49:15
their trade-offs. At the same time,
00:49:16
large firms have their trade-offs where
00:49:18
what you hear is always, you know, gosh,
00:49:20
I was working with Bobby last year and
00:49:22
my dad worked with him and then Bobby
00:49:23
passed me to Mary and now I don't even
00:49:24
know who my advisor is anymore. Like
00:49:26
when you come to us, everybody knows
00:49:27
kind of who your adviser is. And um it's
00:49:29
been a really fun run. It's a really
00:49:32
fantastic business. And as you know,
00:49:34
Jesse, like you get these emails from
00:49:36
people that are just like, "You've
00:49:38
changed my life. I I don't know what we
00:49:40
were thinking on hiring you before or
00:49:42
like what do we even do before you?" The
00:49:44
cool part about this job is that we get
00:49:47
to serve people meaningfully. It's not
00:49:49
rocket science. You can make a really
00:49:51
nice living and your clients love on
00:49:54
you, you know. And so for us, what I've
00:49:56
really enjoyed the last couple years
00:49:58
with our growth is that our clients are
00:50:00
really rooting for it
00:50:01
>> and that's fun. Like I'm sure, you know,
00:50:03
you have these relationship people and
00:50:04
they're really rooting for Jesse's
00:50:05
success, right?
00:50:06
>> And I see that in our clients that
00:50:08
they're excited about this this next
00:50:09
phase of where our firm goes. It's not
00:50:12
cheap to run these businesses. So like
00:50:14
it's a very premium product that we
00:50:16
deliver. And for me, I think something I
00:50:18
think about a lot as a as a business
00:50:20
owner is making sure that if someone
00:50:22
else takes a meeting with one of my
00:50:24
clients, like someone else in my firm,
00:50:25
like my clients are impressed.
00:50:27
Thankfully, Rachel and Emily are both
00:50:28
smarter than I am. So that works for us.
00:50:30
But as we grow, I do think about like
00:50:33
how do we keep wowing people with the
00:50:35
caliber of people here. like any
00:50:37
business like eventually we'll grow and
00:50:39
have some turnover something like that
00:50:41
but for now the threesome of us is
00:50:43
working really well.
00:50:44
>> Thanks for sharing that story with us
00:50:46
Ruben and thank you for sharing
00:50:47
everything with us today. Listeners we
00:50:49
will throw all the relevant links into
00:50:51
the show notes and Ruben Miller thank
00:50:53
you for joining us on Personal Finance
00:50:54
for Long-Term Investors.
00:50:56
>> Thanks so much.
00:50:57
>> Thanks for tuning in to this episode of
00:50:59
Personal Finance for Long-Term
00:51:01
Investors. If you have a question for
00:51:03
Jesse to answer on a future episode,
00:51:05
send him an email over at his blog, The
00:51:07
Bestinest. His email address is
00:51:12
Again, that's jessevestinterest.blog.
00:51:15
Did you enjoy the show? Subscribe, rate,
00:51:18
and review the podcast wherever you
00:51:19
listen. This helps others find the show
00:51:22
and invest in knowledge themselves. And
00:51:24
we really appreciate it. We'll catch you
00:51:26
on the next episode of Personal Finance
00:51:28
for Long-Term Investors. Personal
00:51:31
Finance for Long-Term Investors is a
00:51:33
personal podcast meant for education and
00:51:35
entertainment. It should not be taken as
00:51:37
financial advice and it's not
00:51:39
prescriptive of your financial
00:51:40
situation.

Episode Highlights

  • Understanding Profitability
    Profitability challenges traditional views of value in investments. 'Profitability puts value on its head.'
    “Profitability puts value on its head.”
    @ 16m 58s
    March 11, 2026
  • The Noise of Investments
    Investments can be unpredictable, leading to discomfort for investors. 'Investments are so noisy over horizons that we're very uncomfortable with.'
    “Investments are so noisy over horizons that we're very uncomfortable with.”
    @ 18m 46s
    March 11, 2026
  • Client Outcomes Matter
    Designing a portfolio is about ensuring clients can achieve their desired outcomes. 'The most important part is allowing clients to realize the outcomes they want.'
    “The most important part is allowing clients to realize the outcomes they want.”
    @ 29m 10s
    March 11, 2026
  • Dollar Cost Averaging vs Lump Sum
    Exploring the debate between dollar cost averaging and lump sum investing strategies.
    “I suggest you dollar cost average this.”
    @ 32m 18s
    March 11, 2026
  • Setting Expectations
    Emphasizing the importance of setting realistic expectations for investment returns.
    “Do not expect this every year, right?”
    @ 35m 00s
    March 11, 2026
  • The Noise of Investing
    Discussing how short-term market fluctuations can impact long-term investment decisions.
    “Investing is so noisy that chess players probably don't make good investors.”
    @ 42m 52s
    March 11, 2026
  • Building a Meaningful Business
    Ruben and his partners built a firm focused on meaningful client relationships and personalized service.
    “We just kind of said like, I kind of know what firm I’d want to be a client of.”
    @ 48m 18s
    March 11, 2026
  • The Value of Personal Connection
    Ruben emphasizes the importance of knowing your advisor and maintaining personal connections in financial planning.
    “When you come to us, everybody knows kind of who your adviser is.”
    @ 49m 27s
    March 11, 2026
  • Client Support and Growth
    Ruben reflects on the excitement and support from clients as the firm grows.
    “Our clients are really rooting for our success!”
    @ 50m 01s
    March 11, 2026

Episode Quotes

Key Moments

  • Investment Noise18:46
  • Client-Centric Design29:10
  • Investment Strategy32:18
  • Market Noise42:52
  • Starting a Business48:02
  • Client Relationships49:26
  • Premium Service50:14
  • Team Dynamics50:43

Words per Minute Over Time

Vibes Breakdown

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