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Where Investors Go Wrong: Tax Traps, Math Mistakes, and Behavioral Biases - E115

September 03, 2025 / 01:10:29

This episode of Personal Finance for Long-Term Investors covers common financial planning mistakes, the importance of understanding tax strategies, and the pitfalls of relying on anecdotal advice. Host Jesse Kramer discusses issues like the availability bias in investing, the difference between arithmetic and geometric averages, and the value of hiring a financial planner versus DIY investing.

Jesse highlights a listener's case, Roger, who considers a massive Roth conversion strategy without fully understanding its tax implications. He emphasizes that such a strategy is often not advisable, especially when lower tax brackets are available.

The episode also addresses the availability bias, explaining how it can lead investors to make poor decisions based on readily available information rather than comprehensive research. Jesse encourages listeners to be aware of this cognitive bias when making financial choices.

Additionally, Jesse explains the difference between arithmetic and geometric averages, stressing the importance of using the correct mathematical approach to understand investment returns. He warns against common misconceptions in financial advice that can lead to poor decision-making.

Finally, Jesse discusses the regulatory challenges faced by financial planners and why many choose not to offer hourly services. He argues that ongoing relationships with financial planners provide more value than one-time consultations.

TL;DR

Jesse Kramer discusses common financial planning mistakes, tax strategies, and the value of hiring a financial planner versus DIY investing.

Video

00:00:00
Welcome to personal finance for
00:00:02
long-term investors, where we believe
00:00:04
Benjamin Franklin's advice that an
00:00:06
investment in knowledge pays the best
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interest both in finances and in your
00:00:10
life. Every episode teaches you personal
00:00:13
finance and long-term investing in
00:00:15
simple terms. Now, here's your host,
00:00:18
Jesse Kramer. Hello and welcome to
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Personal Finance for Long-Term
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Investors, episode 115. I'm Jesse
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Kramer. By day, I work at a fiduciary
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wealth management firm helping clients
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nationwide. You can learn more at
00:00:28
bestinterest.blog. back/work link is in
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the show notes. And by night, I write
00:00:32
the best interest blog and I host this
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podcast. I put out a weekly newsletter.
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All of which help busy professionals and
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retirees avoid mistakes, grow their
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wealth by simplifying their investing,
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their taxes, and their retirement
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planning. And today is going to be a
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fun, somewhat cathartic episode of me
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pointing out some of the the common
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problems, the common hiccups, some
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common frustrations that I observe with
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other financial professionals, with DIY
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investors, DIY planners, other content
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creators. And I'm not recording this
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episode for my own therapeutic purposes,
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although that'll be a nice side effect.
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Instead, my hope is that by highlighting
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some of these negatives, you all will be
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able to uh pull a Charlie Munger, as it
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were, and invert. Always invert. And if
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you choose to avoid the negatives, if
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you invert on those negatives, you will
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by definition be more positive. So
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anyway, that's the goal. But first,
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let's do a review of the week. This one
00:01:21
is from Scott Anderson.
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>> Mr. Anderson,
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>> clear, engaging, educational, five
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stars. I came across this podcast at the
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recommendation from talking real money
00:01:30
and I am so glad I checked it out. The
00:01:32
clear and practical approach from an
00:01:33
engineering type perspective really
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resonates with me. The ability to chart
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out your own success and plan and excel
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is something that really excites me and
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it's something I've taken steps to do. I
00:01:42
really feel more empowered to my own
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retirement instead of more of a spray
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and prey method that I've seen with
00:01:47
friends and colleagues. Thanks for
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putting on such a great show. Well,
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Scott Anderson, thank you so much for
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the kind words and the fivestar review.
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Feel free to shoot me an email to
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and I'll get you hooked up with a uh
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supersoft t-shirt. Okay, let's go
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through some fun, some interesting, some
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often negative common tropes, common
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mistakes, common hiccups that I see in
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this world of financial planning. just
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stuff that I will maybe run into time
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after time via Reddit posts or time
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after time on the DIY Facebook groups or
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just emails, repeated emails that I'll
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get from listeners that are just earnest
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and honest emails that I totally
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understand where they're coming from,
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but yet are are full of mistakes that I
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hope we all can avoid. So, this first
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one is is kind of the screw taxes and
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screw them in one fell swoop approach.
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Now, what do I mean by that? A lot of
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people, we approach the world in a a
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kind of rip off the band-aid type
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approach. And I put myself in this
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category. You know, is there is there a
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hard conversation that I need to have?
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Just have the conversation. Am I am I
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dreading a workout? Well, well, screw
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it. I'm going to lace up the shoes and
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I'm just going to get to work and it's
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going to stink at least for the first
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few minutes, but eventually I'll get
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used to it. Just dive in. But that same
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approach does not always apply to smart
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retirement planning, to smart financial
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planning. And here's the perfect
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example. a listener of the podcast,
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Roger, he wrote to me. He and his wife
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are in their early 70s. They have
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pensions. They have social security,
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summing up to about $150,000 a year of
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fixed income. They also have $4 million
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of pre-tax assets. So that's like
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pre-tax IRA, pre-tax 401k assets. And
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over the next few years, as they age
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into their RMD years, they'll eventually
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have $200,000 of RMDs kicking in. it'll
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only go higher in the future. Bringing
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their baseline income to that 150 that
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was pension and social security plus 200
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of RMDs, they'll have a baseline income
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of $350,000.
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Roger's worried about the taxes that
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come with those RMDs. He's worried about
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Irma, all that kind of good retirement
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stuff that we've talked about here
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before. And Roger's instinct is to to
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bite the bullet and convert all $4
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million of his tax deferred accounts to
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Roth accounts. And to do that mass
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conversion here in 2025, he'll pay about
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$1.4 million in taxes if he does that.
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And he'll use a combination of his
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taxable savings, of his uh Roth dollars,
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and of his taxable brokerage account,
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which will realize capital gains. And
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that will generate its own tax of about
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$250,000 more dollars. So, he's going to
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use bank savings, taxable brokerage
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account, and Roth dollars to pay the
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approximately $1.65 $65 million tax bill
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that he'll incur here in 2025. But then
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going forward, Roger's going to be 100%
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Roth. He'll have no more RMDs. He'll
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eventually, because there's a 2-year
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delay with Irma, if you're not aware,
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eventually he'll have no more Irma,
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he'll really have no more extra taxes
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once we're a couple years down the line
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from this decision. And this is not the
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first time I've been asked about this
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exact strategy. Just taxes in retirement
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are intimidating. Taxes in retirement
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are scary. So, I'm just going to rip the
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band-aid off, pay every cent of tax that
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I'll ever have to pay, convert
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everything I have into Roth dollars, and
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then I'll never worry about taxes again.
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But the short response to to Roger's
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idea is that I highly highly recommend
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you do not pursue this kind of path, at
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least especially for Roger because of
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his specific case. But just in general,
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as a general rule of thumb, doing this
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is almost never the right path. Now, in
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Roger's case, he's going to be realizing
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$3.3 million of of the $4 million that
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he and his wife convert. They're going
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to be realizing $3.3 million of those
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dollars at the 37% federal tax bracket
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when simply they don't need to do that.
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As Roger pointed out in his question, uh
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right now, based on his income, his
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pension and social security income, he
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and his wife are actually in the 22% tax
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bracket. Once RMDs kick in, they will
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definitely move up into the 24% tax
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bracket. And then for Irma, if Irma
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affects you, the the rule of thumb that
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I keep in mind as just this um kind of
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this way to like gate how big Irma is,
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Irma is almost always going to be less
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than 1% of your annual income. Meaning,
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okay, if you earn in retirement, like
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Roger and his and his wife eventually
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will, they'll be earning $350,000
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uh of income between the pension, social
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security, and RMDs. Irma, the Irma tax
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is going to be less than 1% of that, is
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going to be less than 3,500 bucks per
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year. So Roger's plan, as he's kind of
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outlining it to me, is that he's going
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to trade his 22 or 24% tax rates right
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now, plus 1% for Irma, right? Maybe 23
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or 25% federal taxes, the marginal,
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right? That's the marginal tax rate in
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exchange for 37% marginal tax rates. I
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simply do not like that math whatsoever.
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Part of Roger's plan is also to use the
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$400,000 he currently has in Roth
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accounts to cover his tax bill. And
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that's almost never something we want to
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do, right? Roth dollars once a dollar
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has kind of entered our Roth account,
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it's essentially one of the most
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precious dollars in our financial
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ecosystem, in our financial plan,
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because you never have to pay taxes on
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it again. So to withdraw all those Roth
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dollars all at once to cover an
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unnecessary tax bill is something we
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never want to do. And part of his
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question that maybe I should have
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highlighted earlier is he said part of
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his plan is he's outlying it is because
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he's uh specifically wants to take
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advantage of some of the things
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highlighted in the big beautiful bill
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that was recently passed by Congress.
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And and one of my thoughts there is that
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the benefits of the big beautiful bill
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are going to help out Roger and his wife
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with or without this drastic tax plan
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that he suggested. I just see I see lots
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of problems with that plan. So again
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going back to the idea where a lot of
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times as investors, as planners, as
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retirees, part of our human instinct,
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maybe just part of the way we approach
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the world is to just rip off the
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band-aid to to to do the hard things and
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to do them all at once. And in a lot of
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places in life and a lot of facets in
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life, I I totally get that and I agree
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with that, too. But I think that
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financial planning is one where we don't
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always want to rip off the band-aid all
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at once. We don't always want to do all
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our Roth conversions at once. We don't
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always want to deposit a lump sum into
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the market all at once. There are
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reasons. There are perfectly rational
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and mathematical reasons for sometimes
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delaying things over time for planning
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years ahead and then executing that
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plan. And this is one perfect example of
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that. The next one I want to talk about
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the availability bias. The availability
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bias and how it affects investors and
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how it affects retirees of all stripes.
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So this availability bias also known as
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the availability heruristic. It's one of
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those cognitive biases, right?
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behavioral finance, Danny Conorman,
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Richard Thaylor, Nobel winners who who
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have won these Nobel prizes in economics
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for their work in the way that human
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psychology makes us do irrational
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things. So the availability bias
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describes the tendency for people to
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rely on the information that comes to
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mind most readily when making judgments
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or decisions. So, right. So, instead of
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taking their time and thinking through
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all the possible information, the not
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only the information that they know, but
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instead of realizing like, oh, there are
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probably some things that I'm not
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thinking of here and I should take those
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things into account, too. I should
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research those things and try to figure
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out what I don't know. Taking that into
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account, the availability bias says we
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have a tendency to only rely on the
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information that comes to our mind when
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we're making judgments or decisions.
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Totally understandable, right? But of
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course, it leads to biased and flawed
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decision-making because, well, the most
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easily accessible information may not be
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the most representative or the most
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accurate of the complete truth. And
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specifically, vivid or recent
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experiences, traumatic experiences like
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dramatic news stories and very personal
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experiences, those tend to be more
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readily available. And the the ease of
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recall is often confused with the
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probability of or or frequency of of
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experiences repeating themselves in the
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future. And that leads to the belief
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that easily remembered events are also
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more common events or are also more
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likely events and more common more
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likely to occur than than reality
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actually plays out. And I see
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availability bias happening all the time
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in personal finance. And a few main
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examples that come to mind, here's one.
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my neighbor, my brother, or my colleague
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is doing X, is doing this thing, and I
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think I should be doing X, too. So,
00:10:02
maybe X is they're all in on the stock
00:10:04
market. They're buying a rental house.
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They're planning to retire at age 50.
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They hired an accountant. They fired an
00:10:10
accountant. Whatever it may be, the idea
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is that this person I know, or sometimes
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it it gets even worse if it happens in
00:10:16
multiple. These multiple people I know
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are all doing this one thing, and I
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think I should be doing this one thing,
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too. Perhaps the most common one I hear,
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a person told me about X company. Do you
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think it's a good investment? I'm seeing
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a lot of X company in the news. X
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company is building a store in my city.
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X company started making Y product and
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my son and his friends are all into Y
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product. Shouldn't I invest in X
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company? Those are all examples where we
00:10:42
use the information that's right in
00:10:44
front of our face and we add this this
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almost artificial importance to the
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information that's right in front of our
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face and and by definition we're unaware
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of all the information that is not
00:10:54
available to us. Right? It's that
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classic classic saying of I don't know
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what I don't know. We don't know what we
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don't know. But instead, we're just
00:11:01
we're letting our our neighbors
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behavior, our our son's behavior, we're
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we're taking the fact that some person
00:11:06
told us about X company and now it's
00:11:09
front of mind. It's super available to
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us and somewhere in our irrational
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brains, we've convinced oursel that we
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ought to be investing. We ought to be
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taking advantage. We ought to be copying
00:11:18
what the other people are doing too. So
00:11:20
a lot of times I guess when you when you
00:11:22
see what someone else is doing in their
00:11:24
life or when you when you see someone's
00:11:25
justification for doing XYZ, when you
00:11:28
feel that little impulse in your head
00:11:29
that you ought to be doing XYZ too, you
00:11:32
might want to ask yourself, do you
00:11:33
understand the entire situation or are
00:11:36
you simply succumbing to the very
00:11:38
understandable, the very human bias of
00:11:40
availability bias? All right, this next
00:11:43
one is a little bit of a pet complaint.
00:11:45
Again, I think it's important for
00:11:46
especially if you're out there DIYing
00:11:48
stuff. I think this is really important
00:11:49
for you to understand. It is a little
00:11:51
nuanced. I hope I can explain it
00:11:53
clearly. And and it starts with the
00:11:54
simple fact that yeah, numbers are hard.
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Math can be hard. But at the end of the
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day, I'm going to explain these two
00:12:00
different things. The arithmetic mean,
00:12:02
the arithmetic average, and the
00:12:03
geometric average. And I know it sounds
00:12:05
a little esoteric, but if you're using
00:12:08
the arithmetic average, which I will
00:12:10
explain what that means, and if you're
00:12:12
using that to determine your average
00:12:14
investing returns over time, it it means
00:12:16
one of two things. It either means that
00:12:18
you have a very important and vital
00:12:20
misunderstanding of the underlying math
00:12:22
and we'll explain why that is or and
00:12:25
this is the one that kind of irks me
00:12:26
more. Sometimes I think it means that
00:12:28
there's an intentional decision for
00:12:30
someone to obiscate the truth. There's
00:12:32
an intentional decision for someone to
00:12:34
to use the incorrect math. Okay. So, the
00:12:37
reason why I say that is because
00:12:38
sometimes I will see some really smart
00:12:40
content creator or some smart financial
00:12:42
professional. Maybe it's another
00:12:44
adviser, an asset manager, someone with
00:12:46
a a big title at a nationally known
00:12:48
firm. And they'll make a comment like
00:12:50
this. They'll say, "If your return is 0%
00:12:53
in year 1, then 30% in year 2, and then
00:12:56
0% in year 3." So again, that was 0, 30,
00:12:59
and 0. And then they'll say, "Your
00:13:01
average return is 10% per year." And now
00:13:03
we'll compare it to a second situation.
00:13:05
They'll say, "But if your return was 10%
00:13:07
year 1, 10% year 2, and 10% in year 3."
00:13:10
So again, 10 10. They'll say your
00:13:12
average return is also 10% per year. So
00:13:14
they've laid out this this argument that
00:13:16
these two investors have the exact same
00:13:18
average return, right? 030 versus 10 10.
00:13:23
Then they'll go on to say, and yet in
00:13:25
the second example, you end up with more
00:13:27
money. And listeners, again, if you plug
00:13:30
these numbers into a spreadsheet, you'll
00:13:31
see that what they've said is is kind of
00:13:33
true. the 10 1010 example return does
00:13:38
end up with more money than the 030
00:13:41
example. So before defining the problem
00:13:44
with this example though before defining
00:13:46
the problem and I will define the
00:13:47
problem I will define what arithmetic
00:13:49
versus geometric averages mean. I'll
00:13:51
explain to you which one was used in
00:13:52
this example and why it was wrong.
00:13:54
Because if you're a a serious DIY
00:13:57
investor, if you're a serious retirement
00:13:58
planner, if you're an adviser, I know
00:14:00
there are a bunch of adviserss who
00:14:01
listen to my podcast, you do this
00:14:02
professionally, and you help people with
00:14:04
real problems. If you actually care that
00:14:06
your numbers represent reality, you
00:14:08
should never, never, never use the
00:14:10
arithmetic average like this. And you
00:14:12
should always, always, always instead
00:14:14
use the geometric average, otherwise
00:14:17
known as the compound average return.
00:14:19
The geometric average is the compound
00:14:21
average return. The arithmetic average
00:14:23
is the one that we're used to using in
00:14:25
most of our lives, right? We add up all
00:14:27
the numbers and then we divide by the
00:14:29
total. You know, it's it's it's Jim has
00:14:32
10 apples and Bob has 20 apples. So, I
00:14:35
take 10 and then I add 20. I divide by
00:14:38
two. Therefore, they each have 15 apples
00:14:40
on average. That is the arithmetic
00:14:42
average. But for investing, the reason
00:14:45
why investing is such an amazing and
00:14:47
wonderful force in our lives is the the
00:14:49
yearby-year growth. It doesn't work by
00:14:52
simple addition. It compounds. Right?
00:14:54
Compound average is the reason we're all
00:14:56
investing in the first place. And it's
00:14:58
multiplicative. It's not just addition.
00:15:01
It's multiplication. So going back to
00:15:03
our earlier numbers, it's not 0% plus
00:15:06
30% plus 0. It's not 10% plus 10% plus
00:15:10
10%. It's 0% growth time 30% growth time
00:15:15
0% again. It's 10% time 10% time 10%.
00:15:19
And so maybe I'm preaching to the choir
00:15:20
here. Maybe you all know this. I I hope
00:15:22
many of you do know this. But suffice to
00:15:24
say, if you're trying to find the annual
00:15:26
average return from those two data sets
00:15:28
where you're multiplying three annual
00:15:30
growth rates together, you cannot simply
00:15:32
then divide by three to find the
00:15:34
average. So arithmetically, right, we
00:15:36
take a sum, we do addition, and then we
00:15:39
divide by the total. We divide by three
00:15:41
in this case. Geometrically, we have to
00:15:43
take the product. So we multiply the
00:15:45
growth rates together. That's a product.
00:15:47
And then we have to take the nth root of
00:15:48
that product to find the average. In
00:15:50
this case, because we have three growth
00:15:52
rates over 3 years, to take the nth root
00:15:54
would be to raise it to the 1/3 power to
00:15:57
find the product of that average. So, of
00:16:00
course, what I just explained is more
00:16:01
complicated than the simple arithmetic
00:16:03
average that we're used to. And so,
00:16:05
sometimes, a lot of times, I see this
00:16:07
mistake happening and I simply think
00:16:09
that's totally okay. This person just
00:16:10
isn't familiar with the underlying math
00:16:12
of investing. But once it's explained to
00:16:14
them, they'll get it and they'll start
00:16:16
using the right math here, you know,
00:16:17
going forward. And if you find yourself
00:16:19
listening to this and and that applies
00:16:20
to you, this is wonderful. You you've
00:16:22
now learned from uh you've learned the
00:16:24
mistake and you can start using the
00:16:25
geometric or the compound average going
00:16:27
forward. But other times, especially
00:16:30
when it's another kind of expert content
00:16:32
creator or a financial professional
00:16:34
who's doing the explaining, I get a
00:16:36
little bit suspicious and I think to
00:16:37
myself like, do do you actually not know
00:16:39
the differences between these two
00:16:41
averages? which is okay. I I I guess.
00:16:44
But most of the time I think to myself,
00:16:47
this person knows better than that. This
00:16:48
person knows how compound average growth
00:16:50
rates work. And therefore, I I begin to
00:16:53
assume some sort of suspicious motive.
00:16:56
Like, why would this person be getting
00:16:57
this wrong? And there are some okay
00:17:00
explanations that I I think I know,
00:17:02
right? You know, first, the the
00:17:03
arithmetic average is simply easier to
00:17:05
calculate. Okay. Yeah, that's easy.
00:17:07
Second, the arithmetic average usually
00:17:09
looks better. Whenever any volatility is
00:17:12
involved, the arithmetic average is
00:17:14
always going to be higher than the
00:17:15
geometric average. That's just a a
00:17:17
principle of math. It's just the way the
00:17:18
numbers work. And the third reason they
00:17:21
make the understandable but again easily
00:17:23
avoidable mistake that average equals
00:17:25
typical. You know, they think to
00:17:27
themselves, well, if if I have 030,
00:17:30
then I should say, well, what's the
00:17:32
typical year for that investor? We'll
00:17:34
just shrug our shoulders and say it's
00:17:35
about 10. I don't like that. It's a
00:17:37
little bit lazy to me, but again, it's
00:17:39
it's understandable from a from a human
00:17:40
point of view, but it does make me think
00:17:42
of the apocryphal investing story that
00:17:44
maybe you've heard of of the man who
00:17:46
drowned in a river that was on average 3
00:17:48
ft high. So again, when we say words
00:17:50
like average and typical, it can hide a
00:17:52
lot of truth about a situation. You can
00:17:54
have a river that's 3 ft high on
00:17:56
average, but at some part is 10 ft deep
00:17:59
and you're going to drown in it. So
00:18:00
anyway, average and typical are are
00:18:02
dangerous words to some extent. But the
00:18:04
fourth reason and the one that I really
00:18:05
want to focus on is that I think some
00:18:07
people use this literally incorrect math
00:18:10
to weave a story that puts puts
00:18:12
volatility as the some sort of boogeyman
00:18:15
to avoid. They say, "Well, look at this
00:18:17
data. These averages are the same." And
00:18:19
yet the volatility the volatility of the
00:18:22
030 situation causes that investor to
00:18:25
perform worse than the other investor.
00:18:28
And my rebuttal to that is is no, the
00:18:30
averages aren't the same. If they were
00:18:32
the same, if you had two investments
00:18:34
that perform the same on average, that
00:18:36
would be using the geometric average,
00:18:37
then the investments would have an
00:18:39
identical performance and instead this
00:18:41
person is just using bad math to weave
00:18:43
an incorrect story. That begs another
00:18:45
question. Why are they making volatility
00:18:47
out to be the boogeyman? And I know I
00:18:49
mean volatility can be hard to to
00:18:51
stomach. It can be hard to live through.
00:18:52
That's something we talk about here all
00:18:54
the time. But I heard a great quote from
00:18:56
financial planner Michael Kites who
00:18:57
described certain sales tactics as quote
00:19:00
digging a hole, throwing the prospective
00:19:03
client or customer down in the hole and
00:19:05
then telling them that you're the only
00:19:06
one with a rope. And when I see someone
00:19:08
who who ought to know better getting
00:19:09
this kind of math wrong, I also usually
00:19:12
see them digging a hole. The hole is
00:19:14
called volatility is an enemy. And then
00:19:17
they throw their audience down in that
00:19:18
hole saying, you know, volatility can
00:19:20
ruin your retirement. But then they
00:19:22
offer a rope to get out of that hole.
00:19:24
Oh, but but my portfolio, my
00:19:26
investments, my strategies, my
00:19:28
annuities, my insurance product can
00:19:30
dampen your volatility and smooth out
00:19:32
your ride. And at the end of the day, in
00:19:34
the examples I've seen, it's almost
00:19:36
always a bit of a false equivalency
00:19:38
because I think if we were really
00:19:39
talking about real world investment
00:19:41
returns, real numbers, real portfolios,
00:19:44
we wouldn't see the numbers I shared
00:19:46
with you before of 10 10 versus 030.
00:19:51
Instead, it would be 555 versus 030.
00:19:56
Because whenever you have a situation
00:19:58
with almost no volatility, you you
00:20:00
almost have to by definition be giving
00:20:02
up some sort of return. Risk and return.
00:20:04
I know that risk and volatility aren't
00:20:06
necessarily the same thing, but there's
00:20:08
a relationship there. And whenever you
00:20:09
have an investment that has a guaranteed
00:20:11
or a steady return, you're almost always
00:20:13
giving up some sort of reward. And in
00:20:15
that case, despite the much higher
00:20:17
volatility of the 030 investment, it
00:20:20
would easily beat the low volatility
00:20:23
555%
00:20:24
investment. So anyway, arithmetic mean,
00:20:27
try to avoid it in investing. Instead,
00:20:29
focus on the geometric or the compound
00:20:31
average returns, the geometric mean.
00:20:33
You'll end up with a much more realistic
00:20:36
view of your financial plan, much more
00:20:38
real realistic numbers, and ultimately
00:20:40
you will make better decisions because
00:20:41
you're actually using the correct math.
00:20:43
Here's a quick ad and then we'll get
00:20:45
back to the show. You probably know that
00:20:47
I love listener inspired content, but
00:20:49
this is my first listener inspired
00:20:50
advertisement. Frank asked me in short,
00:20:52
Jesse, is there a best time to start
00:20:54
working with you as a client? And the
00:20:56
short answer is yes. There are two ideal
00:20:58
times. One is at the beginning of a new
00:21:00
year for probably some pretty obvious
00:21:02
reasons, but the second one is right
00:21:03
about now, September and October. It's
00:21:05
the perfect time for year-end tax
00:21:07
planning to ensure you find the correct
00:21:08
balance of Roth conversions, tax gain or
00:21:11
tax loss harvesting, making charitable
00:21:13
gifts, spreading out any portfolio
00:21:15
changes over multiple tax years, or
00:21:17
whatever other tax dials we can turn for
00:21:19
you. Working backward from the December
00:21:21
31st tax deadline, the time to start
00:21:23
those initial conversations is right
00:21:25
now, August, September, maybe into early
00:21:27
October. You want to give yourself and
00:21:29
us enough runway to make sure we get
00:21:31
this right for you. So, if you're
00:21:33
interested in starting a conversation
00:21:34
with me and my colleagues, you can go to
00:21:36
bestinterest.blog/work
00:21:38
and fill out the form there. Again,
00:21:40
that's on my blog on the work with Jesse
00:21:42
page. The address is
00:21:44
bestinterest.blog/work
00:21:46
and fill out the form. The next one I
00:21:49
want to talk about is uh this super
00:21:51
common question that that I get that I
00:21:53
read about online. This is a question
00:21:54
that I myself asked at one point in my
00:21:57
financial journey and even a question
00:21:59
that when I changed careers, it still
00:22:01
kind of nagged me in the back of my mind
00:22:02
and I wasn't sure if I had a good answer
00:22:04
for it at that point. And the question
00:22:06
was, why would I hire a financial
00:22:08
planner when index funds exist? And so,
00:22:11
obviously, I'm a little biased here, but
00:22:12
this is a fun and and really interesting
00:22:14
question worth answering. And first I
00:22:17
think to myself, we all make decisions
00:22:19
every single day to hire professionals.
00:22:21
A mechanic, contractor, a trainer,
00:22:23
personal trainer, an attorney, a doctor,
00:22:26
a lawyer. I guess it's the same thing as
00:22:27
an attorney, isn't it? But in each case,
00:22:29
I would argue that part, if not a
00:22:30
majority of the thought process there is
00:22:33
something like, I don't want to screw
00:22:34
this up. The professional knows more
00:22:36
than me. They can be more efficient than
00:22:38
me and save me time. They do this every
00:22:40
single day. I might only dabble. This
00:22:42
issue stresses me out and they can help
00:22:44
reduce my stress. they can hold me
00:22:46
accountable to make sure that I actually
00:22:47
follow through on what I need to do.
00:22:49
They have tools and resources that I
00:22:51
don't have. Ultimately, in every single
00:22:53
one of these scenarios, the value that
00:22:55
you get from the interaction with the
00:22:57
professional, it should it kind of has
00:22:59
to economically far outweigh the cost.
00:23:02
Otherwise, obviously, you wouldn't do
00:23:03
it. And and yeah, and that's going to be
00:23:05
one of the main arguments we talk about
00:23:06
here is does the value of working with
00:23:09
with any professional, including a
00:23:11
financial professional, does it outweigh
00:23:12
the cost that you pay them? If you've
00:23:14
interacted with a financial adviser
00:23:16
whose only value ad is that they they
00:23:19
will tell you they'll throw your money
00:23:20
into index funds, I totally understand
00:23:23
the hesitation to engage with someone
00:23:24
like that. Perhaps worse might be the
00:23:26
adviser whose only value ad is to throw
00:23:29
your money into like the the ash shares
00:23:30
of an active mutual fund cuz we we know
00:23:33
mathematically that that's not likely to
00:23:34
work out in your favor. Let alone the
00:23:36
adviser who works off of commissions
00:23:38
from a whole life insurance or
00:23:40
annuities. And I get it. I I mean, the
00:23:42
reasons you're you're here listening to
00:23:44
me right now is because you probably
00:23:46
recognize the terrible value from that
00:23:47
type of sales pitch, too. And you've
00:23:49
decided, yeah, I'm going to do this
00:23:50
myself. I'm I'm going to learn all these
00:23:52
financial planning tactics. Maybe you're
00:23:54
going to learn from from podcasts like
00:23:56
mine, from blogs like mine, and you're
00:23:57
going to apply that in your own
00:23:58
financial plan. If I contrast those
00:24:01
again, those kind of I almost want to
00:24:03
say objectively bad value propositions.
00:24:06
If I contrast that against at least
00:24:08
some, maybe it's a minority, but some
00:24:10
important fiduciary adviserss out there,
00:24:12
that's where the conversation starts to
00:24:14
get intriguing. Now, personally, I do
00:24:16
know some fee only advisers who try to
00:24:18
beat the market. A few of them do
00:24:20
succeed. Most do not. And therefore, I I
00:24:22
think it's dubious to suggest that the
00:24:24
value ad is to beat the market. But let
00:24:26
me start with this. I think it's okay
00:24:28
for an adviser to say, "I'm going to get
00:24:30
you market average returns." And I know
00:24:33
some of you out there are getting market
00:24:35
returns all on your own. More power to
00:24:37
you. But the simple data shows that many
00:24:39
people are not getting market returns.
00:24:42
Some of you might be familiar with the
00:24:43
Dalbar study, D A L B A R Dalbar study.
00:24:47
I can throw a link in the show notes,
00:24:49
which for example showed that from 2001
00:24:51
to 2020, again a 20-year period, 2001 to
00:24:54
2020, the average retail investor
00:24:56
received a 2.9% investment return.
00:24:59
Whereas a simple 60/40 portfolio
00:25:01
performed at 6.4% per year over that
00:25:04
time frame. 6.4% per year versus 2.9%
00:25:08
per year. Some of you might be sitting
00:25:10
there saying like how could the average
00:25:11
investor underperform so much? And the
00:25:14
answer is behavior, behavior, behavior.
00:25:17
Right? The average investor got worried
00:25:19
and changed their asset allocation. Then
00:25:21
they got excited and they changed their
00:25:22
asset allocation back. They were chasing
00:25:25
performance. They heard someone mention
00:25:26
a stock and they bought it. They let
00:25:28
interest rates dictate their investment
00:25:30
choices. They lived through the the
00:25:31
great financial crisis. Uh that that
00:25:33
period was uh also the dotcom bubble.
00:25:36
2020 is when COVID occurred. The bull
00:25:38
run that occurred starting in the the
00:25:40
pits of 2009 and extended through 2020.
00:25:43
Maybe they got out of the market during
00:25:45
the great financial crisis cuz it scared
00:25:46
them and then they didn't get back in
00:25:48
until 2012 missing out on years of the
00:25:50
bull market. Those kind of things
00:25:52
matter. Maybe they let my uncle Jim
00:25:54
Kramer dictate their investment choices.
00:25:55
I don't know. He's not really my uncle.
00:25:57
he's more of an alien. But, uh, I was
00:25:59
speaking to a wonderful podcast listener
00:26:01
last month. She works in higher
00:26:02
education at at a at a college and she
00:26:05
felt the impacts of COVID probably more
00:26:07
acutely than most people did back in in
00:26:09
the spring of 2020 due to her role at at
00:26:11
this college at this university. And
00:26:14
understandably so, during that time
00:26:16
period, she thought to herself, man,
00:26:18
this is going to change society forever.
00:26:21
And I I don't blame her for thinking
00:26:22
that. So, she she went to cash and then
00:26:25
she missed out on 40% returns before she
00:26:28
decided to buy back in. And I just went
00:26:30
back and looked, right? The S&P 500 has
00:26:32
grown at 10.5% per year over the last 20
00:26:35
years, assuming all dividends were
00:26:37
reinvested. But if you put her 40%
00:26:40
mistake from 2020 into that compound
00:26:43
growth, her 20-year compounded return is
00:26:46
7.7% per year. Again, the market
00:26:49
returned 10.5%.
00:26:51
And at best, she got 7.7% per year. Now,
00:26:55
I know many of you might never make that
00:26:57
mistake, and good for you, but I got a
00:26:59
lot of nervous phone calls and emails
00:27:01
back in April 2025 during the tariff
00:27:03
tantrum. That was a 12% peak to trough
00:27:06
drop and then a 5week recovery after
00:27:08
Liberation Day, what was it,
00:27:10
Independence Day, Revolution Day. And if
00:27:12
you'd rather start the clock back in
00:27:13
February of 2025 at the local market
00:27:15
high, it was a 19% drop peak to peak to
00:27:18
trough. 19% drop and then a 4mon period
00:27:21
until we were back to all-time highs.
00:27:23
Now, that type of drop, 12% over 5
00:27:25
weeks, happens literally every year.
00:27:27
Literally 10% drops in the market happen
00:27:30
more than once per year on average. It's
00:27:31
more frequent than Christmas. So, if
00:27:33
you're immune to that, amazing. I I hope
00:27:36
we most of us are. That's a great place
00:27:38
to be in your investing. If you can just
00:27:40
ignore the 10, the 15% drops. Maybe my
00:27:42
work has helped you get there.
00:27:44
Fantastic. But if you're not immune to
00:27:45
those drops, that's okay. A lot of
00:27:47
people aren't immune to those drops. And
00:27:49
I would contend that you have someone
00:27:51
that you know, someone in your family,
00:27:52
some friends, some colleagues who aren't
00:27:54
immune to those kind of drops. And if
00:27:56
those people are getting 3% per year
00:27:58
instead of 6% per year like the Dalbar
00:28:01
study shows, if those people are bailing
00:28:02
in COVID, turning a 10.5% return over 20
00:28:06
years into a 7.7% return over 20 years,
00:28:09
then yeah, I think that person would
00:28:11
likely get hundreds of thousands of
00:28:13
dollars in value out of working with
00:28:15
some some helpful, honest financial
00:28:18
planner. And that's only the investing
00:28:20
part, right? That's only the portfolio.
00:28:22
All I've talked about so far is the
00:28:24
behavior of good, simple investing. We
00:28:26
haven't even gotten to the fun stuff
00:28:27
like tax efficient draw down strategies
00:28:29
in retirement and when to take social
00:28:31
security and how to ensure you aren't
00:28:32
whacked by Irma even if it is only 1%
00:28:35
per year. Proper estate planning, how to
00:28:37
think about how to leave assets to your
00:28:38
heirs, how to think about best take
00:28:40
advantage of capital gains and capital
00:28:42
losses. Now, personally, those are
00:28:44
things that I think about and that I
00:28:46
work on every day. And for a lot of
00:28:48
those items that I just listed, I know
00:28:49
that we can only increase someone's
00:28:51
after tax investment returns by maybe a
00:28:54
tenth of a percent here, a quarter of a
00:28:56
percent there, a third, a half of a
00:28:58
percent over here. But if you cobble all
00:29:00
those things together, all of a sudden
00:29:02
you're talking about thousands of
00:29:03
dollars per year, every single year
00:29:06
compounded for the rest of someone's
00:29:07
life. And the funny thing is, you could
00:29:09
spend some time, you totally could spend
00:29:11
some time to learn all this stuff on
00:29:12
your own. I mean, seriously, right? 10
00:29:14
years ago, I pretty much knew none of
00:29:16
this stuff I'm talking about now.
00:29:17
Literally like close to zero of it. I
00:29:19
just decided to dedicate a lot of my
00:29:21
waking life to it. Ended up changing
00:29:23
careers, right? Wrote a few hundred
00:29:25
articles, produced over a 100 podcast
00:29:27
episodes about it. I've done, I think, a
00:29:29
decent job of building up this pretty
00:29:30
foundational knowledge base. If instead
00:29:33
I devoted all that time to car
00:29:35
maintenance, I would never hire a
00:29:37
mechanic again, right? If instead I
00:29:39
devoted all that time to health and
00:29:40
wellness, maybe I would have opened up
00:29:42
my own gym or my own, I don't know,
00:29:44
nutrition guidance business, but I ended
00:29:47
up choosing because I enjoyed it.
00:29:49
Devoting all that time to smart
00:29:50
financial planning and I see the value
00:29:52
that I can provide. I can measure that
00:29:54
value in dollars and cents. So, yes,
00:29:56
index funds exist. For some of you, you
00:29:58
hear my episodes and you say, "Yep,
00:30:00
Jesse, I know that stuff. I get what
00:30:02
you're saying. I'm going to implement
00:30:03
all of it in my own life because I just
00:30:05
love it, Jesse. Kind of like you love
00:30:06
it, Jesse. And so, sorry. I'm a DIYer
00:30:08
through and through and that's amazing.
00:30:10
Seriously, kudos to you. But for the
00:30:12
others and the people, you know, I just
00:30:14
want to say that I don't think there's
00:30:16
anything wrong with saying I know what
00:30:18
I'm doing. I understand what Jesse has
00:30:19
to say, but I also understand my own
00:30:21
limitations. I want to reclaim my time.
00:30:23
I want to set something up for my spouse
00:30:25
in case something happens to me. I also
00:30:27
know I could be squeezing more out of
00:30:29
these lemons. You know, they have tools
00:30:31
I don't have. They have expertise I
00:30:32
don't have. This stresses me out and I
00:30:34
don't want it to. Index funds are
00:30:36
beautiful, a foundation I think of just
00:30:38
about any good portfolio. But what real
00:30:41
financial planners have to do is a lot
00:30:43
more than that and sometimes a lot more
00:30:45
important than just index funds. And so
00:30:47
anyway, on that note, another common
00:30:49
question that I get and a totally
00:30:51
totally reasonable question is someone
00:30:52
will write in and say, "Jesse, can I pay
00:30:54
you like $200 for an hour of your time?
00:30:57
I just want you to spot check, you know,
00:30:59
just give me a spot check of my DIY
00:31:00
financial plan." And unfortunately, the
00:31:02
answer to that question is no. But it's
00:31:04
important I explain why. You know, so
00:31:06
far this year, I think probably 30,
00:31:08
maybe 35 of you have reached out to to
00:31:10
wanting to hire me for an hour here, a
00:31:12
little retirement check there, one or
00:31:14
two hours. And again, the answer has
00:31:15
been no. I don't offer hourly planning
00:31:18
services. And the important question is
00:31:20
why? Why not? And so, first I I think of
00:31:22
this little metaphor between Wegman's
00:31:24
and Costco. Costco, you've probably
00:31:25
heard of. Wegmans, if you don't know, is
00:31:27
a very popular, probably the most
00:31:29
popular grocery chain in New York, let
00:31:31
alone kind of in the northeast, the
00:31:32
mid-Atlantic coast. And and so the
00:31:35
question I have is, you know, why
00:31:36
doesn't Costco have this beautiful
00:31:39
curated cheese and olive bar like
00:31:41
Wegman's does? Like Wegman's has this
00:31:43
beautiful, it's just so many fancy
00:31:45
cheeses, fancy olives, all this fancy
00:31:47
shakurerie. But then again, why doesn't
00:31:49
Wegman's sell diapers in packs of 222?
00:31:52
Yes, that's the real number. packs of
00:31:54
222 diapers like Costco does? I think
00:31:56
the answer is pretty simple. Wegman's
00:31:58
and Costco, they have different business
00:32:00
models and different ideal customers.
00:32:02
Those customers have different wants,
00:32:04
different needs, different expectations.
00:32:06
Both businesses can clearly thrive in
00:32:08
the same marketplace. They're similar in
00:32:10
a lot of ways, but they're different
00:32:12
enough that they appeal to different
00:32:13
customers, and they can both thrive. And
00:32:15
the same applies to the world of
00:32:17
financial planning. Some people do not
00:32:18
want an hourly financial planning
00:32:20
service, nor a one-time planning
00:32:22
service. Some people want an ongoing
00:32:24
relationship with a financial planner
00:32:25
for the rest of their life and they
00:32:27
expect to pay an annual fee for that.
00:32:29
Some people want Wegman's, some people
00:32:30
want Costco. Some people want hourly
00:32:32
services. Some people want full-time. I
00:32:34
know that statement is polarizing,
00:32:36
especially in the DIY personal finance
00:32:38
movement. And I know that's a lot of you
00:32:40
listening. Cuz I I get it. I see the
00:32:42
numbers. I see the emails I get. And and
00:32:45
many, maybe even most DIYers, they don't
00:32:47
want an ongoing relationship. They want
00:32:49
a static one-time service to spot
00:32:51
checkck their DIY results. And again,
00:32:54
it's it's the fitness buff. If you're a
00:32:55
fitness buff, you'd probably never hire
00:32:57
a personal trainer. If if you're a
00:32:59
fantastic cook, you're not going to go
00:33:00
out to dinner or order dinner as much.
00:33:02
You're going to cook on your own. If
00:33:04
you're really handy, you'll remodel your
00:33:06
bathroom instead of hiring a contractor.
00:33:08
My brother's a contractor, right? He he
00:33:10
redid his own bathroom. He redid his own
00:33:11
garage. He redid his own basement. I'm
00:33:13
not as handy as he is, and I hired him
00:33:16
to do my basement. Anyway, that's the
00:33:18
way of the world. If we've developed
00:33:20
strong DIY skills, we're less likely to
00:33:22
hire a professional to help us. If you
00:33:24
love digging into every nook and cranny
00:33:26
of your financial life and you're
00:33:28
accepting of the consequences, both good
00:33:29
and bad, then you should 100% continue
00:33:31
down the DIY path. If that sounds like
00:33:34
you, I I totally get it. That is how I
00:33:36
felt as a DIYer before changing careers.
00:33:39
But, and trust me when I say this, we
00:33:42
have self- selected, you all have self-
00:33:43
selected to listen to a nerdy podcast
00:33:46
about the nitty-gritty details of
00:33:48
financial planning. We are this little
00:33:50
tribe of financial planning nerds. And
00:33:54
trust me when I say this, a lot of
00:33:56
people, maybe even most people out
00:33:58
there, they're not like us, okay?
00:34:00
They're not like us. They do not want to
00:34:03
be a nerdy retirement planning DIYer who
00:34:06
spends an hour every other week
00:34:09
listening to Jesse Kramer talk about
00:34:11
nerdy retirement planning topics.
00:34:13
Instead, most people, they want to
00:34:15
outsource it to some sort of trusted
00:34:17
expert full-time. They don't want to fly
00:34:19
the plane. They want to hop in the back
00:34:21
of the plane, hands off the tiller, and
00:34:23
they want to let a professional pilot
00:34:25
fly them to their destination. So, going
00:34:28
back to to me in my business, right? I I
00:34:29
don't need to be a 7-Eleven convenience
00:34:32
store that caters to people who just
00:34:34
need a quick item. My business model and
00:34:36
and more on that in a minute works and
00:34:38
works well without hourly engagements.
00:34:41
But I want to get into this broader
00:34:43
reason why there are few good financial
00:34:46
planners offering hourly or onetime
00:34:48
services. And the main reason why is
00:34:50
well one of two main reasons why which
00:34:52
I'll get into is it's a regulatory and
00:34:54
compliance hassle. And so for better or
00:34:56
worse, running a firm that offers
00:34:58
ongoing services is significantly easier
00:35:01
than running a firm that offers hourly
00:35:03
services. So to be an independent
00:35:05
financial planner like me, you have to
00:35:07
form an organization called a registered
00:35:09
investment adviser or RAIA. So I I'll
00:35:11
use that term a little bit right today.
00:35:13
Raia, registered investment adviser. So
00:35:15
an RAIA is a firm, not a person that is
00:35:18
registered with either the Securities
00:35:20
and Exchange Commission. So that's the
00:35:21
SEC right on the federal level. and and
00:35:23
that's the case if the firm manages over
00:35:25
$und00 million for its clients or an
00:35:28
RAIA can be registered with individual
00:35:30
state regulators if the firm manages
00:35:33
less than $100 million for its clients.
00:35:36
So RAAS they can kind of run the gamut.
00:35:38
They can provide investment advice to
00:35:40
their clients. So that's individuals,
00:35:41
families or businesses. RAAS are
00:35:43
fiduciaries by law. They are legally
00:35:45
obligated to always act in their clients
00:35:47
best interest. So again, they have to
00:35:49
register with the SEC or at the state
00:35:50
level, disclose their fees, file
00:35:52
regulatory documents, adhere to
00:35:54
compliance rules. There's some overhead,
00:35:56
there's some headache really to to
00:35:57
forming an RAIA. But let's consider
00:35:59
those regulations, those rules, those
00:36:01
registration rules through the lens of
00:36:03
hourly planning, right? 99% of hourly
00:36:06
planning clients, maybe some folks like
00:36:07
you, they only want advice. They only
00:36:09
want planning. That's the advice only
00:36:11
business model. They don't want
00:36:13
investment management. They're going to
00:36:14
maintain and manage their portfolio on
00:36:16
their own. Therefore, for the RAIA, that
00:36:18
hund00 million federal threshold is
00:36:21
never going to be reached. Hourly
00:36:22
planners instead need to register at the
00:36:24
state level. And to make matters worse
00:36:26
really for the planner, they have to
00:36:28
register in every state in which they
00:36:30
have five or more clients. So,
00:36:32
personally, based on relationships that
00:36:34
I formed either on my own or or through
00:36:36
the podcast, I would have to register in
00:36:38
New York, California, Texas, and
00:36:40
Florida, Washington, North Carolina,
00:36:42
Tennessee, Georgia, and Illinois. Like
00:36:45
that's a lot of regulatory hassle that I
00:36:47
would have to manage independently as a
00:36:49
solo hourly planner. I can't charge
00:36:51
clients for that time, right? It's just
00:36:53
a sunk cost that I have to deal with.
00:36:55
Instead, though, I'm an employee at an
00:36:57
RAIA here in Rochester, New York. We're
00:37:00
well above the $und00 million threshold.
00:37:02
We're actually above $3 billion under
00:37:04
management. We work with about a
00:37:05
thousand families. And yes, we have to
00:37:07
register with the SEC. I have a specific
00:37:10
colleague, a co-orker, one person who
00:37:12
handles that compliance work for the
00:37:14
entire firm. The rest of us, we get to
00:37:16
focus on working with clients.
00:37:17
Personally, in my own day-to-day work, I
00:37:20
have zero regulatory hassle. But then
00:37:22
there's the juice, right? Is the juice
00:37:24
worth the squeeze? So, to be an hourly
00:37:26
planner, I think we should ask ourselves
00:37:27
that or any hourly planner, any business
00:37:29
person should ask themselves that, is
00:37:31
the juice worth the squeeze? And let's
00:37:32
be honest, we're here in a in a
00:37:34
capitalist system. Capitalism doesn't
00:37:35
have to be evil. It just means that we
00:37:37
work in a system where that the payoff
00:37:38
needs to be worth the effort that we put
00:37:40
into something. So, let's discuss fees
00:37:42
and revenue of this business. Now, the
00:37:44
SEC doesn't mandate how hourly fees
00:37:47
work, but many states do impose a
00:37:49
maximum on hourly fees that planners can
00:37:52
charge, and it's usually $250 an hour.
00:37:55
Now, the reader, Ken, who who kind of
00:37:57
inspired this this article that I'm now
00:37:59
reading out loud to you, he wanted to
00:38:00
offer me $150 to $200 an hour for my
00:38:03
time. And it's totally fair to ponder,
00:38:05
well, Jesse, if you were charging $200
00:38:08
an hour and you multiply that by the
00:38:10
average of 2,000 working hours a year,
00:38:12
that's $400,000 of revenue. And that's
00:38:15
an amazing amount, even after some cost
00:38:17
of running a business. If I could open
00:38:19
my own hourly practice at $400,000 of
00:38:22
revenue, I would be living large. But
00:38:25
that assumption has some really
00:38:26
significant problems. In short, no
00:38:28
hourly planner comes even close to 2,000
00:38:31
billable hours in a year. Most don't
00:38:33
even reach a thousand billable hours in
00:38:35
a year. Before I can offer any client
00:38:37
just the first morsel of advice, I would
00:38:39
need to do on average probably about
00:38:41
four hours of work. I have to meet with
00:38:43
a client, discuss working together or
00:38:45
not, like are we even a good fit? I'd
00:38:47
have to learn all of your financial
00:38:48
facts and circumstances, your goals,
00:38:50
your timelines, the things we talk about
00:38:51
here. I'd set you up in in recordkeeping
00:38:54
software. I'd perform the necessary
00:38:56
compliance activities to to add you as a
00:38:58
client, contracts, all that kind of
00:38:59
thing. set you up in our financial
00:39:01
planning software and upload all your
00:39:03
relevant information there. So, that's
00:39:05
probably like $800 to $1,000 of my time
00:39:08
before I can give you the very first
00:39:10
answer. And most DIYers do not like
00:39:14
that. They won't bite. So, as such,
00:39:16
hourly planners need to make a
00:39:17
concession. Either charge less or start
00:39:20
giving away time for free. Right? Those
00:39:22
first four hours of setup, not going to
00:39:24
charge you for it. I'm only going to
00:39:25
charge you for it when I actually start
00:39:27
my work. And and the list goes on. There
00:39:29
are just unfortunately a lot of
00:39:31
unbillable tasks. Compliance and
00:39:33
registration and archiving and audits,
00:39:35
business operations like accounting and
00:39:37
bookkeeping or taxes, integrating a tech
00:39:40
stack like what technology will the firm
00:39:41
use, choosing and maintaining planning
00:39:43
software, scheduling meetings, client
00:39:46
onboardings, doing that all under
00:39:48
umbrella of of perfect cyber security or
00:39:50
just marketing and business development.
00:39:52
So, you know, in my case, my blog, my
00:39:54
podcast play a really big role in my
00:39:56
business, but they take a lot of time.
00:39:58
And and no client pays me, and it's not
00:40:00
fair for any client to pay me for the
00:40:02
hours that I put into these projects.
00:40:04
And as Mike Piper, who's like a
00:40:05
well-known and wellrespected voice in
00:40:07
the financial planning space, he wrote
00:40:08
on this topic in a very similar way. He
00:40:10
said, and this is kind of a long quote,
00:40:12
relatedly, many people assume that an
00:40:14
hourly financial professional's weekly
00:40:15
compensation is probably somewhere along
00:40:17
the lines of 40 times their hourly rate,
00:40:20
but that's not remotely the case. A 2023
00:40:23
survey found that an hourly billable
00:40:24
rate of $24 an hour, which was the
00:40:27
average for CPAs, again, accountants
00:40:29
with 8 to 10 years of experience,
00:40:32
equated to an average annual
00:40:33
compensation of $15,000
00:40:36
a year or $2,000 a week. about 10 times
00:40:40
their hourly billable rate. And I
00:40:42
strongly suspect that it's typically
00:40:44
lower than 10 times their hourly rate
00:40:46
for registered investment adviserss
00:40:48
given that RAAS are regulated more
00:40:50
heavily than CPAs. They have to spend
00:40:53
more time on compliance activities that
00:40:54
are not billable. So again, that might
00:40:56
sound crazy. It even sounds a little
00:40:58
crazy to me, but what Mike Piper is
00:41:00
saying there is that the average
00:41:01
accountant bills at $200 an hour for 10
00:41:05
billable hours a week and that he
00:41:06
believes the hours for financial
00:41:08
planners are even lower. So that's
00:41:10
charging $200 an hour to make $100,000 a
00:41:13
year or less. And ask any attorney, ask
00:41:16
any accountant for their feelings about
00:41:18
hourly billing. It's a notorious pain in
00:41:20
the butt. It's a significant hurdle. So
00:41:22
what to do instead? That's why most RAAS
00:41:25
opt for an assets under management and
00:41:27
AUM percentage billing model. These are
00:41:29
businesses. This billing model results
00:41:31
in more consistent revenue for less
00:41:33
regulatory hassle with lots of
00:41:35
individuals and families knocking at the
00:41:37
door to sign up. Now, as a business
00:41:38
owner, I think it makes sense. It's
00:41:40
probably common sense to go down this
00:41:42
route. In many cases, including mine,
00:41:44
AUM firms are still fee only and
00:41:46
fiduciary. This is important, right? The
00:41:48
the AUM fee is the only way we collect
00:41:51
revenue. That's fee only. Now, what is
00:41:54
interesting and and totally worth
00:41:55
pointing out, the same states that cap
00:41:57
hourly rates at $250 an hour also often
00:42:01
cap AUM rates at 2.0%.
00:42:04
Now, a 2.0 annual fee is a ton. It's a
00:42:08
lot. And it ought to come with like
00:42:10
every single service and piece of advice
00:42:12
and expertise under the sun. And I'd
00:42:14
venture that any firms out there, like
00:42:16
99% of the firms out there that are
00:42:18
charging 2.0% 0% per year, they're
00:42:21
probably committing highway robbery. And
00:42:23
the same cannot be said for an hourly
00:42:25
planner who's charging $250 an hour.
00:42:28
Those two maximum fees are vastly
00:42:30
different, but the state regulators
00:42:32
don't seem to see that. Thankfully
00:42:34
though, that the kits, Michael Kitsies,
00:42:35
his research team found that most RAIA
00:42:38
firms have significantly lower AUM fees
00:42:40
than 2.0%. Especially as a client's
00:42:42
wealth increases. So simply put, as
00:42:44
asset sizes grow, the required work, the
00:42:47
required expertise typically don't
00:42:49
scale. Thus, someone's fee absolutely
00:42:52
should decay as asset levels increase.
00:42:55
Now, 1.00 1% is kind of the industry
00:42:58
standard. You know, I can speak here.
00:43:00
The average fee at my firm, the average
00:43:01
dollar here falls in the the 0.65%
00:43:05
range. So about 65 hundredths of a
00:43:08
percent. Again, I'm a little biased. I
00:43:10
get it. But that style of AUM fee,
00:43:12
especially when you compare it to the
00:43:13
services that someone receives, isn't
00:43:15
excessive. One lens to examine that
00:43:18
truism is through profits. If a company
00:43:20
is raking in huge profit margins, that
00:43:22
might be a sign that it's charging too
00:43:24
much. Fiduciary Ria firms typically have
00:43:26
a a 20 to 25 maybe 30% profit margins.
00:43:30
Legal and accounting firms, law and
00:43:32
accounting firms have similar margins.
00:43:33
Healthcare, construction, auto garages
00:43:36
typically have a 15 to 20% margin.
00:43:38
Grocery stores which we mentioned before
00:43:40
uh famously have near zero margins like
00:43:42
a 1 to 3% margin. However, since AUM
00:43:45
firms revenues are based on portfolio
00:43:47
performance, those margins can dry up
00:43:50
during bare markets. During, for
00:43:51
example, the great financial markets,
00:43:53
some of my colleagues, those in
00:43:55
leadership and ownership literally went
00:43:57
years without taking a paycheck. It was
00:43:59
a means to ensure that other employees
00:44:01
could keep their jobs. But that 20%
00:44:03
margin, that assets under management fee
00:44:05
that led to a 20% margin, when the
00:44:07
market drops by 50% like it did during
00:44:09
the great financial crisis, not only do
00:44:11
you no longer make profit, you might be
00:44:13
operating at a loss. So there's a risk
00:44:16
involved, there's also a bit of a
00:44:17
incentives problem that I think is
00:44:19
important to consider. Friend of the
00:44:20
blog Charlie Munger famously said, "Show
00:44:22
me the incentives and I'll show you the
00:44:24
outcomes." And I feel when I show up to
00:44:26
work every morning, these four strong
00:44:28
incentives that are working in favor of
00:44:30
of an annual AUM fee model that align my
00:44:33
work with my client's goals. The first
00:44:35
one is that client success equals
00:44:36
business success. You might have heard
00:44:38
that tagline, you know, if you do
00:44:40
better, we do better. Well, it creates a
00:44:42
a long-term win-win alignment. The
00:44:44
second one, there's a focus on
00:44:45
retention, right? Because I don't charge
00:44:47
a oneanddone fee. Because I charge an
00:44:49
annual fee, I'm incentivized to build
00:44:51
trust, to offer great service, and to
00:44:53
think long term on behalf of my clients.
00:44:56
The third big one is that our fee
00:44:58
structure discourages unnecessary
00:44:59
trading. Unlike commissionbased models,
00:45:02
AUM fees don't reward transactions,
00:45:04
right? There's no incentive to churn.
00:45:06
There's no incentive to sell or to push
00:45:08
products. The the only incentive is to
00:45:10
give honest and good advice so that you
00:45:13
want to continue being our clients. And
00:45:15
then the fourth one is that this fee
00:45:16
model encourages holistic planning.
00:45:18
Since the fee isn't tied to hours or
00:45:21
tasks, you know, my team is free to go
00:45:23
deeper to do ongoing work, estate
00:45:25
planning, tax planning, retirement
00:45:26
optimization, behavioral coaching
00:45:28
without needing to bill for time. And of
00:45:31
course, the AUM model is not perfect,
00:45:33
but I do believe it strongly aligns
00:45:35
clients with their financial planner,
00:45:37
with their professional. And I can point
00:45:38
to many instances of client success in
00:45:41
just, you know, three and a half, four
00:45:42
short years since my transition from
00:45:44
engineering. So those are all the
00:45:46
reasons I don't offer hourly advice.
00:45:49
There are many good adviserss out there
00:45:50
who do offer hourly advice. It's just
00:45:52
worth understanding the difference.
00:45:55
Here's a quick ad and then we'll get
00:45:56
back to the show. I send a free weekly
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00:46:12
>> But Jesse, I don't want another email.
00:46:14
>> I hear you. I make this newsletter
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short, sweet, and full of essential
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00:46:45
Okay, this next topic is one that, yeah,
00:46:47
maybe it's not the most complex topic,
00:46:49
but I see it coming up time and time
00:46:52
again in families that that otherwise
00:46:54
have, you know, some reasonably complex
00:46:56
financial plans. And yet, this the
00:46:58
simple topic really seems to it's a
00:47:00
hiccup. It's it's a tripping point. It's
00:47:02
something that so many families seem to
00:47:04
run into. And it's the fact that you
00:47:07
cannot outgrow or you cannot out
00:47:09
compound what I would consider a bad
00:47:12
spending plan. Or maybe we don't call it
00:47:14
bad. Maybe we just call it overspending.
00:47:16
And it's one of those things where yeah,
00:47:18
I don't spend a lot of time talking
00:47:19
about budgeting. I don't spend a lot of
00:47:21
time talking about spending because it's
00:47:22
kind of this personal finance 101 thing
00:47:25
that the the Dave Ramsey's of the world
00:47:27
spend a lot of time talking about. But
00:47:29
it is foundational. It's this
00:47:31
foundational thing and we can't get to
00:47:33
the point where we're talking about, you
00:47:34
know, intricate retirement tax
00:47:36
withdrawal strategies unless you have
00:47:39
some intricate retirement accounts and
00:47:41
some assets put away and you can't get
00:47:43
to that point where you have assets put
00:47:45
away. You can't out compound the fact
00:47:47
that you're not saving any money in the
00:47:48
first place. And now for reference and
00:47:51
and the reason why I kind of had this
00:47:52
thought in the f in the first place is
00:47:54
here in upstate New York, I'll see these
00:47:57
families, you know, married couples and
00:47:59
then they've got some children maybe and
00:48:01
they're earning like 90th 95th 99th
00:48:04
percentile salaries in the USA. That's
00:48:06
like 300500 $700,000 a year or more. And
00:48:10
some of these families are saving six
00:48:12
figures of of income per year. And
00:48:15
that's amazing. But other of these
00:48:17
families are basically living paycheck
00:48:19
to paycheck or sometimes even worse. And
00:48:22
on one hand, you might be thinking like,
00:48:24
"Wo, that's crazy. Sounds wrong. That's
00:48:27
exaggerated. It's baloney. There's no
00:48:29
way it's possible. You know, how often
00:48:31
do you have to eat out at restaurants to
00:48:32
outspend a $700,000 salary?" And the
00:48:36
short answer is, well, it's usually not
00:48:37
dining out that's really the problem. It
00:48:39
could be stuff like nannies,
00:48:41
housekeepers, personal chefs,
00:48:43
landscapers, personal assistants, people
00:48:46
outsourcing these time-consuming tasks.
00:48:48
Private schooling and tutoring is a huge
00:48:50
one. Private coaching for kids in
00:48:53
sports, music and dance lessons,
00:48:55
exclusive summer camps, college
00:48:56
planning, test prep, that's another
00:48:58
really big one. Kids are expensive,
00:49:00
especially if you choose to to let them
00:49:02
do really fun, fancy, expensive things.
00:49:05
Yeah, sure. there's the second home at
00:49:06
the lake or the beach or the mountains
00:49:08
that you know some people have that uh
00:49:10
as a big line item I think uh high-end
00:49:13
airfare travel fivestar resorts travel
00:49:16
concieres uh nice cars nice boats
00:49:19
jewelry art country clubs so a lot of
00:49:22
times there are these half million
00:49:24
dollar salary families living in very
00:49:26
close proximity with other half million
00:49:28
dollar salary families and to them some
00:49:31
of those trappings that I just listed
00:49:33
out that's just normal life right they
00:49:35
consider that are that normal life. It's
00:49:36
that all the families send their kids to
00:49:38
private school. All the families belong
00:49:40
to one of the golf clubs. All the
00:49:42
families have a cottage down at the
00:49:43
lake. And it really is. It's the
00:49:45
definition of keeping up with the
00:49:46
Joneses. But at the end of the day, if
00:49:48
that family can't also afford to save 15
00:49:52
or 20 or 25% of their income, then they
00:49:54
are falling behind in the long-term
00:49:56
race. And when we think about retirement
00:49:59
planning and things like the 4% rule and
00:50:01
the withdrawal rule, the money that you
00:50:03
earn does not matter in and of itself.
00:50:06
Again, I'll say that again because it's
00:50:07
so important. The money that you earn
00:50:10
does not matter in and of itself. It
00:50:12
only matters in relation to the money
00:50:14
that you spend and the money that you
00:50:15
save. That's what really matters, right?
00:50:17
Show me a family that's earning $200,000
00:50:21
but saving $100,000 per year. That's an
00:50:24
enormous 50% growth savings rate. which
00:50:27
I know it might not be possible for for
00:50:29
99% of families out there. But still, if
00:50:31
you show me that family, I'll show you
00:50:33
one of the most financially stable
00:50:34
families I've ever seen, but if I
00:50:36
contrast that against a family earning
00:50:38
half a million dollars a year, but only
00:50:40
saving 24 grand a year in one person's
00:50:43
401k, right, by maxing out one person's
00:50:45
401k, I'll show you a family who's
00:50:48
living a great life, I'm sure, a great
00:50:50
lifestyle, but really stressing their
00:50:51
finances to the maximum. Maybe they know
00:50:53
that. Maybe they know they're stressing
00:50:55
their finances and that worries them. Or
00:50:57
maybe they're just blissfully unaware of
00:50:59
how far behind they're actually falling.
00:51:01
But one thing I do know for sure, it's
00:51:04
very, very hard for these families to
00:51:05
remind themselves and and at times to
00:51:07
remind their children that they're
00:51:09
living a charmed life, right? It's that
00:51:11
David Foster Wallace thing. This is
00:51:12
water. It's one of my favorite speeches.
00:51:15
I know I reference it probably too
00:51:16
often, but it's hard to see life for
00:51:18
what it is when you're so immersed in
00:51:20
it. It's hard to see the picture when
00:51:22
you're inside the frame. So many people,
00:51:25
they don't feel wealthy. They don't feel
00:51:26
like they're in the top 10, the top
00:51:28
five, the top 1%. Their children don't
00:51:30
feel like they're living one of the
00:51:32
statistically best childhoods probably
00:51:34
in the history of humanity. They call it
00:51:36
hideonic adaptation. We get used to
00:51:37
things feeling good and then it just
00:51:39
becomes the new normal. But we must we
00:51:41
must must try to derive our satisfaction
00:51:44
and our purpose from other sources in
00:51:46
life. If our joy is tied to having a
00:51:49
bigger house, a nicer car, playing on
00:51:51
the better golf course, opening a nicer
00:51:53
bottle of wine, subtly showing off a
00:51:55
more expensive watch, sending the kids
00:51:57
to a better summer camp, summering, I
00:52:00
know, ew, summer as a verb, summering in
00:52:02
a more exclusive spot on a more remote
00:52:04
lake. To me, that's a hollow existence.
00:52:07
And getting back to financial planning,
00:52:09
I mean, no amount of compounding can
00:52:10
magically turn some three or four or 5%
00:52:13
savings rate into enough money to
00:52:15
retire. As an example, just for kicks
00:52:17
and giggles, I threw this in a
00:52:19
spreadsheet. I had someone who was
00:52:20
saving uh 4% of their annual income,
00:52:22
which is not enough. 4% of their annual
00:52:25
income, and then I assumed their
00:52:26
investment could compound at an
00:52:28
astronomical 12% per year forever. So
00:52:31
again, it's an unrealistic growth rate.
00:52:33
But just to show you, it would still
00:52:35
despite that unrealistic growth rate, it
00:52:36
would take this person 37 years of those
00:52:39
unrealistic investment returns to retire
00:52:41
in a healthy way. And the reason why is
00:52:43
they're simply not saving enough. But if
00:52:45
we contrast that against someone who's
00:52:47
saving a very very healthy 25% of their
00:52:49
income and we assume a much more
00:52:51
conservative 8% annual rate of return,
00:52:54
that person can retire in a very healthy
00:52:56
way after 24 years. So that would be
00:52:59
someone who maybe starts saving in their
00:53:01
20s or their early 30s and they're
00:53:03
retired by 50 or 55. And that doesn't
00:53:06
assume any use of social security even.
00:53:08
Now at these large amounts of income
00:53:10
that we're talking about in in this
00:53:11
case, and I know I'm kind of
00:53:12
cherry-picking only the the upper middle
00:53:15
class and even the upper class in terms
00:53:16
of wealth, but it's worth thinking about
00:53:19
some of the differences I just outlined
00:53:20
because again, let's say that both those
00:53:22
families in my hypothetical just now,
00:53:24
they're high earners. They're the people
00:53:25
earning 300, 500, $700,000 a year. In
00:53:28
this case, I'll just use the round
00:53:29
number of half a million dollars a year.
00:53:31
They're living a charmed life. And the
00:53:33
first family saves only 4%. They only
00:53:36
save 20 grand of that per year. They're
00:53:38
likely paying something like $125,000
00:53:41
in taxes per year if you run it into
00:53:43
into a tax calculator, which means left
00:53:45
over, they have about $30,000 a month to
00:53:48
spend. The second family that's saving
00:53:50
much more. They're saving 25%. So,
00:53:52
they're saving about $125,000 a year.
00:53:55
They're probably paying about a h 100red
00:53:56
grand in taxes. and therefore they only
00:53:59
only have uh 23 grand a month to spend.
00:54:02
30 grand versus 23 grand per month to
00:54:05
spend. I know on paper there's a pretty
00:54:07
significant difference between 30 grand
00:54:09
and 23 grand a month. But I contend that
00:54:12
those are both big big numbers and in
00:54:14
most places in the United States you
00:54:16
could live a wonderful life, a simply
00:54:18
wonderful life at either of those
00:54:19
amounts. Two two different families
00:54:21
living two different examples of a
00:54:23
wonderful life. And it's just that one
00:54:25
family is going to work until their
00:54:26
mid60s at least and then the other
00:54:29
family is going to retire in their early
00:54:30
50s if they wanted to. So I suppose a
00:54:33
lot of this conversation comes down to
00:54:35
how much wonderful do you want in your
00:54:37
life and where are you willing to
00:54:39
sacrifice some wonderful in pursuit of
00:54:42
of better long-term uh results. And
00:54:44
here's what I mean. An example that just
00:54:46
kind of popped into my head as I was
00:54:47
writing these things down. me and my
00:54:49
hometown buddies, I'm from a a really
00:54:51
rural kind of agricultural town about an
00:54:53
hour east of Rochester. And and me and
00:54:55
some of my my buddies from home, we grew
00:54:57
up playing golf, like very kind of poor
00:54:59
golf on a former farm pasture that any
00:55:02
honest golfer would give like a D+
00:55:04
rating to. But we liked it. We had a lot
00:55:06
of fun. But the point is that my bar for
00:55:08
golf is pretty low. I've got a low bar.
00:55:10
Now, coincidentally, Rochester, New York
00:55:12
is oddly this bit of a golf mecca. We've
00:55:15
got a just a high frequency of really
00:55:17
highly rated courses, especially when
00:55:19
compared to just the the number of
00:55:20
people living here and our generally
00:55:22
lousy weather. I mean, the winters here
00:55:24
are brutal. Fall and spring aren't
00:55:26
exactly wonderful. Yet, for whatever
00:55:28
reason, we do have a lot of golfers and
00:55:30
a lot of really nice golf courses here.
00:55:32
And I could go join like a a Seale golf
00:55:35
club here, much nicer than the than the
00:55:37
golf course in my hometown, but by no
00:55:39
means like that nice of a club, and
00:55:41
expect to pay maybe $2 or $3,000 for a
00:55:44
year for membership. And to me, that
00:55:46
would be this wonderful luxurious perk
00:55:49
in life. Or to contrast that, I could go
00:55:51
join Oakhill. Oakill is regularly rated
00:55:54
one of the top 25 golf clubs in America.
00:55:57
It's got a onetime upfront initiation
00:55:59
fee over $100,000. Monthly dues are
00:56:02
probably something like 2,000 or 2500
00:56:04
bucks a month, including all the months
00:56:07
of the snow on the ground, by the way.
00:56:08
So, you're not golfing. You're still
00:56:09
paying, you know, two two grand to be a
00:56:11
member there. I've been there in the
00:56:13
clubhouse and on the course at Oakhill,
00:56:15
and it's amazing. There's no other way
00:56:17
to describe it, right? It's world class
00:56:18
in every way, obviously, including the
00:56:21
costs. But I want to go back to the idea
00:56:23
that a lot of this conversation comes
00:56:25
down to how much wonderful do you want
00:56:28
and where are you willing to sacrifice
00:56:29
your wonderful? Now for me, I'm not that
00:56:32
big of a golfer. I think it's a blast. I
00:56:34
I love to play, but I'm not that big of
00:56:35
a golfer and I've got a pretty low bar.
00:56:38
So for me, I can easily look at the
00:56:40
world and say I don't need to pay the
00:56:42
money that Oak Hill would cost, assuming
00:56:44
they'd even let me in the club in the
00:56:46
first place. And even, you know, I'm not
00:56:47
even sure I'd want to pay 2500 bucks a
00:56:50
year to join the Seale Club. I'm not
00:56:53
sure I would get my money out of it. I
00:56:55
might play 10 rounds of golf a year and
00:56:57
I'll just go pay, you know, 30 bucks, 50
00:56:59
bucks, 70 bucks at a time to go play.
00:57:01
And that's fine with me. I'm totally
00:57:03
willing to sacrifice a a wonderful golf
00:57:06
life in pursuit of something else
00:57:08
because I'll admit to you when I think
00:57:10
about the things that that really uh
00:57:12
light my fire, I've always loved
00:57:14
spending time in the woods and on the
00:57:16
water and and could I see myself someday
00:57:18
spending some probably inordinate amount
00:57:21
of money on a house in the woods or in
00:57:23
the mountains by the water? Maybe all
00:57:25
three. I totally could. It's a long-term
00:57:27
goal. It might take us decades to get
00:57:29
there and a lot of good decisions along
00:57:31
the way. And I think I think I'll really
00:57:34
enjoy it. And my point is that that's a
00:57:36
decision that that I'm making that we're
00:57:38
making in pursuit of our wonderful life.
00:57:41
And even though golf is fun, I don't
00:57:43
care about it nearly enough to sink any
00:57:45
significant money into it. I do enjoy
00:57:47
nature, the woods, the mountains, the
00:57:48
water enough to start saving for it
00:57:50
today. So whether you're earning $50,000
00:57:53
a year, $100,000 a year, or half a
00:57:56
million dollars a year, like we all have
00:57:58
to make these decisions. And I just
00:57:59
think it's so interesting that I can see
00:58:02
and I have seen some families earning in
00:58:04
the top 1% in the top 2%. They're
00:58:07
they're earning enough money that you
00:58:08
could argue they should be living a
00:58:10
totally wonderful life and they could be
00:58:13
saving a lot of money as well. But it
00:58:15
involves some hard decisions. What parts
00:58:17
of a wonderful life are they willing to
00:58:18
sacrifice? And unless we decide, unless
00:58:21
we really feel strongly about where
00:58:22
we're willing to sacrifice, it's easy to
00:58:24
fall into that trap of keeping up with
00:58:26
your neighbors and keeping up with your
00:58:28
Joneses and keeping up with the people
00:58:29
in the PTA and next thing you know,
00:58:32
you're spending every single penny of
00:58:33
that half million dollar salary and
00:58:35
you're not really making any progress
00:58:37
for the long run. And my last one today,
00:58:39
I I really like this one. And in case
00:58:41
you didn't already know it, man, the
00:58:43
world of internet financial advice is
00:58:45
the Wild Wild West. And I know I'm being
00:58:48
a little bit of a of a hypocrite here
00:58:49
because I I write on the internet. I
00:58:51
podcast on the internet. I'm speaking to
00:58:53
you right now via the internet in some
00:58:55
way. Granted, I do have something to
00:58:57
lose here though, right? I I could lose
00:58:58
my licenses or my clients. This is how I
00:59:00
put food on the table. I do have some
00:59:02
skin in the game to provide good,
00:59:04
thoughtful advice. And also, I'm not
00:59:06
anonymous, right? You can look me up.
00:59:08
You can send hate mail to me at
00:59:09
jessebinest.blog or you could look up my
00:59:12
boss and and send him some hate mail on
00:59:13
on my behalf. So, I've got a little skin
00:59:15
in the game. But anyway, back to the
00:59:17
point. The world of internet financial
00:59:19
advice is scary. And the reason why I
00:59:21
put this all down, I got an email the
00:59:23
other day from someone who was trying to
00:59:24
message me on Reddit. So, I went to
00:59:26
Reddit to try to find this message. And
00:59:28
an anonymous stranger, they wrote to me
00:59:30
and they said, "Hi, since you're a
00:59:32
fiduciary planner, I wanted to ask you
00:59:34
something. I run a small business where
00:59:36
I create personal finance guides to help
00:59:37
people just like you. I spent countless
00:59:40
hours researching and writing them. I
00:59:41
was wondering if you could give me your
00:59:43
feedback on one of my guides." you know,
00:59:45
it's a it's a reasonable request. They
00:59:47
create guides. I think when they said
00:59:49
for people just like me, I think they
00:59:50
meant for average Joe's and they just
00:59:53
maybe copied and pasted that for
00:59:54
somewhere else. And then they they sent
00:59:56
me a link to one of their guides. Now,
00:59:57
granted, I don't usually click on links
00:59:59
from strangers and I did not click on
01:00:01
this link. Instead, I went back to their
01:00:03
their Reddit history where you can look
01:00:05
at kind of the the comments and the
01:00:07
posts they've made in the past because I
01:00:09
wanted to see like, okay, what kind of
01:00:10
financial advice is this person doing
01:00:12
out over the recent weeks and months?
01:00:14
And here was an example. They wrote,
01:00:16
"When you retire, you want to have as
01:00:18
much money as possible. And in order to
01:00:20
do that, you need to max out your
01:00:22
contributions each year and invest in a
01:00:24
total market or S&P 500 fund,
01:00:26
specifically in a Roth IRA, because that
01:00:29
way you actually get to keep more of the
01:00:31
money. Okay, where did they go wrong?
01:00:33
First off, they started with when you
01:00:35
retire, you want to have as much money
01:00:36
as possible. I mean, sure, some people
01:00:39
might want that, but most people simply
01:00:41
want enough to retire. And as much money
01:00:44
as possible isn't exactly an attainable
01:00:46
goal. There's always more. Maybe it's
01:00:48
semantics, but already I'm a little bit
01:00:50
turned off by this advice. And then they
01:00:52
said you need to max out your
01:00:53
contributions each year. Now, in
01:00:55
general, that that is good advice. I I
01:00:56
won't argue with that. I think if you
01:00:58
have the capability of maxing out
01:00:59
contributions to your tax advantage
01:01:01
qualified accounts, like, yeah, totally.
01:01:03
I I get that. And then they say, and
01:01:05
invest in a total market or S&P 500
01:01:08
fund. Now, this is the classic case of
01:01:12
generally reasonable advice, but
01:01:14
specifically kind of crazy advice,
01:01:16
right? It's generally reasonable to
01:01:18
suggest that someone diversify via
01:01:20
lowcost index funds of broad-based
01:01:22
stocks. And I assume that's what this
01:01:24
person meant. But without knowing more
01:01:26
about the the individual who's actually
01:01:28
asking the question, right, without
01:01:30
knowing more about the individual who's
01:01:31
seeking the advice, it's specifically
01:01:34
crazy to suggest that they go allin on
01:01:38
stocks and allin on US stocks. It's
01:01:40
something we've talked about here
01:01:41
before. It's just it's not appropriate
01:01:44
to say, "I don't know anything about
01:01:45
you, but you got to save a bunch of
01:01:47
money and throw it all into the stock
01:01:49
market." And then last that he uh this
01:01:51
this person says, "Uh, specifically, you
01:01:53
want to save in a Roth IRA because that
01:01:56
way you actually get to keep more of the
01:01:58
money." So, this is when I knew I was
01:02:00
dealing with someone who just didn't
01:02:01
really know at the end of the day what
01:02:03
they were talking about. There's nothing
01:02:05
about a Roth IRA on its own that does or
01:02:07
does not allow an investor to keep more
01:02:09
of their money than say compared with a
01:02:12
traditional IRA or a taxable brokerage
01:02:14
account, right? We have to understand
01:02:15
the investor's current and future tax
01:02:17
rates to say something like a Roth IRA
01:02:20
provides you the best after tax value.
01:02:22
And so anyway, that's just one piece of
01:02:24
advice from this one person on the
01:02:26
internet. And when I read their advice,
01:02:28
I I kind of realized I saw that this
01:02:30
person was stuck inside a particular
01:02:32
personal finance echo chamber. And
01:02:34
listeners, part of my goal is I don't
01:02:35
really want you to get stuck in that
01:02:37
echo chamber, too. The online, the DIY,
01:02:40
the fire echo chambers, they tend to say
01:02:42
things, not always, but it is a
01:02:44
tendency. They tend to say things like,
01:02:46
"Take your social security as early as
01:02:47
possible or take your social security at
01:02:50
70." Very rarely do I hear someone
01:02:52
actually detailing all the
01:02:53
considerations for when to take social
01:02:55
security. like it is a nuance
01:02:57
conversation. It involves a few
01:02:58
different moving pieces and yet I feel
01:03:01
like 95% of the advice I see out there
01:03:03
is either take it at 62 or take it at
01:03:05
70. Another very common piece of advice,
01:03:07
go all stocks or at least have a a much
01:03:10
much higher allocation to stocks than I
01:03:12
think I or any any reasonable financial
01:03:15
planner would recommend. And and why do
01:03:17
we see this advice so much? It's because
01:03:19
people, DIYers, investors in general are
01:03:22
a little bit blinded by recency bias of
01:03:25
the past 15 years. Because over the past
01:03:27
15 years, index funds and chill, all
01:03:30
stocks and chill, VO and chill, and
01:03:33
having that continued to provide a 12%
01:03:35
return every single year forever without
01:03:37
much volatility until the end of time. I
01:03:39
mean, that's the way the last 15 years
01:03:41
have been. But we need to zoom out a
01:03:43
little bit further and realize we need
01:03:44
to realize that we've had a pretty
01:03:46
blessed run for these last 15 or 16
01:03:49
years. It's really since March 2009 is
01:03:51
is kind of the beginning point. And it's
01:03:53
highly unlikely things will last like
01:03:55
this forever. So the idea of being allin
01:03:58
on stocks is a little bit too zoomed in.
01:04:00
It's a little bit myopic. And on that
01:04:02
note, kind of a sister a sister piece of
01:04:04
advice is the S&P 500 is all you need.
01:04:07
America is all you need. You don't need
01:04:08
international stocks. these big US
01:04:10
companies are international in some ways
01:04:12
anyway, right? They're multinational
01:04:14
corporations. All I can say about that
01:04:16
one is like all trends in the market,
01:04:18
the more people who actually believe
01:04:20
that specific piece of advice to be
01:04:21
true, the less likely it'll actually
01:04:23
play out in the long run. I think we're
01:04:26
much better off just remaining humble,
01:04:28
admitting that we probably don't have
01:04:29
the ability to make a decadesl long
01:04:31
macroeconomic predictions and avoiding
01:04:34
the the home country bias if we can. The
01:04:36
next piece of advice that we see online
01:04:38
a lot, Roth is king. Roth, Roth, Roth. I
01:04:41
mean, listen, I'm a huge fan of Roth
01:04:43
accounts. Of course I am. I'm super glad
01:04:45
they exist. My wife and I both have one.
01:04:47
Many, you know, as many of my clients
01:04:49
who can have one do have one. And in
01:04:52
many ways, your Roth dollars are the
01:04:54
most precious dollars in your entire
01:04:55
financial plan. Some people would say, I
01:04:58
suppose that HSA dollars are better, but
01:04:59
either anyway, you cut the cake. Roth
01:05:01
accounts are a wonderful thing, but just
01:05:03
because they are the most precious
01:05:05
dollars in a lot of our financial plans,
01:05:07
that doesn't necessarily mean that it's
01:05:09
the smartest thing for you to maximize
01:05:10
your Roth every year. It doesn't mean
01:05:12
that it's the smartest thing for you to
01:05:13
do Roth conversions just to put more
01:05:15
money in your Roth account because you
01:05:17
have to sacrifice something in order to
01:05:18
put dollars into that Roth account. You
01:05:20
have to pay taxes. So, some people will
01:05:22
forego tax deductions in their highest
01:05:25
tax brackets in pursuit of maxing out
01:05:27
their their Roth 401k. And 99% of the
01:05:30
time that's a dumb thing to do, but
01:05:32
because of this Roth Roth Roth kind of
01:05:35
uh undercurrent, people do it anyway.
01:05:37
Another one that I see a lot is when
01:05:39
someone says, "Well, you only need, you
01:05:41
know, X dollars to be financially free."
01:05:43
Or even something as simple as the 4%
01:05:46
rule. They'll say, "Oh, just multiply by
01:05:47
25 the 4% rule and you can retire." But
01:05:50
even the 4% rule is full of nuance. And
01:05:52
and just as an example, let me ask you
01:05:54
some questions and we'll see how many of
01:05:56
these questions you feel really
01:05:57
confident answering. What portfolio
01:06:00
allocation among stocks and bonds is
01:06:02
assumed in the study underlying the 4%
01:06:05
rule? What was the portfolio allocation
01:06:07
that created the 4% rule? What timeline
01:06:09
or how many years of retirement was
01:06:12
assumed in the study that created the 4%
01:06:14
rule? Does the 4% rule assume that
01:06:16
you're uh taking social security? Does
01:06:18
it assume that your spouse is taking
01:06:19
social security? How does the 4% rule
01:06:22
account for the different taxation
01:06:24
between traditional dollars and Roth
01:06:26
dollars and taxable dollars? Now, some
01:06:28
of you listening probably know every
01:06:29
single answer to those questions. I
01:06:30
would wager that though that many of you
01:06:32
might not know all of those answers and
01:06:34
that's totally okay, right? We don't
01:06:35
need to know everything except to know
01:06:38
we we should know that even the blanket
01:06:41
rules of thumb in financial planning
01:06:43
still require a lot of specific thought
01:06:45
when applied to our unique financial
01:06:47
plan. So again, when someone says, "Oh,
01:06:49
in today's day day and age, you just
01:06:51
need a million half dollars to retire.
01:06:53
You just need $800,000 to retire." It's
01:06:56
it's hogwash. It's there's it I hate
01:06:58
those things because even these blanket
01:07:01
rules of thumb require so much specific
01:07:03
thought to apply them to our unique
01:07:06
financial plan. And the last one today,
01:07:08
one of my personal favorites, a little
01:07:09
pet peeve or, you know, a pet project
01:07:11
that I like to to beat this drum is just
01:07:13
when people say the market always goes
01:07:15
up and and again, it just requires a
01:07:17
little bit of nuance, right? The 1970s
01:07:19
were a lost decade for the stock market.
01:07:21
The 2000s were a lost decade for the
01:07:23
stock market. Zero return. The market
01:07:25
does not always go up. You know, I I
01:07:28
suppose if we zoom out far enough, yes,
01:07:29
it always has gone up before. There's no
01:07:32
guarantee necessarily that it'll always
01:07:33
go up in the future. And this is one I
01:07:35
think I I think I mentioned this on a
01:07:37
podcast maybe in the last 10 episodes
01:07:38
where I said um some people will drop
01:07:40
lines like well if it doesn't go up in
01:07:42
the future then we're all screwed. Not
01:07:44
necessarily. There's a chance. I mean I
01:07:46
don't think this is a high probability
01:07:47
outcome. I just think it's it's possible
01:07:50
right? It's in the range of possible
01:07:51
outcomes and therefore I think this is
01:07:53
worth addressing where there's just some
01:07:55
sort of general stagnation and maybe
01:07:57
stocks don't really go up that much.
01:07:59
They also don't really go down that much
01:08:01
because we say, "Oh, we're kind of like
01:08:03
at full valuation to some extent.
01:08:06
Companies aren't growing as much as we
01:08:07
thought they would." And it's not that
01:08:09
the economy is collapsing. It's not that
01:08:11
the world is collapsing. It's just that
01:08:13
the companies and their earnings in the
01:08:15
stock market aren't necessarily growing
01:08:17
at rates of six and eight and 10% per
01:08:20
year anymore. Like, why is that not a
01:08:22
possibility? I I think it is. It's It's
01:08:24
within the range of outcomes. Again,
01:08:26
that's all I'm saying. It's not high
01:08:27
probability, but it is possible. And I
01:08:29
think it's worth asking for all of us
01:08:32
like how will my retirement plan fare if
01:08:35
there is a lost decade in the stock
01:08:36
market during my retirement. Now, not
01:08:38
only the numbers themselves, of course,
01:08:40
it's worth understanding the numbers
01:08:41
themselves, but how will your brain fare
01:08:44
if your portfolio stays negative for a
01:08:46
few years or if it stays stagnant for a
01:08:48
decade? If your portfolio doesn't grow
01:08:50
for for 10 years, if you're withdrawing
01:08:52
money to survive to live your retirement
01:08:54
and also the market is dropping around
01:08:56
you too, it's worth asking those
01:08:58
questions because yes, I know the market
01:09:00
has always gone up before and none of us
01:09:03
really want there to be a situation
01:09:04
where the market stays stagnant for a
01:09:07
few years, 5 years, 10 years or more.
01:09:10
But it's within the range of outcomes
01:09:11
and and it's important from a DIY
01:09:14
retirement plan, from a financial
01:09:15
independence retirement plan. It's
01:09:17
important to understand what you would
01:09:19
do, how your plan would fare if that
01:09:21
were to happen again. Thank you as
01:09:23
always for listening to to personal
01:09:25
finance for long-term investors. And if
01:09:27
you uh have any feedback, good or bad,
01:09:29
for this episode, if if you want to
01:09:31
contend with something I said, by all
01:09:32
means, drop me an email to
01:09:33
jessebinest.blog.
01:09:35
And as always, if you have any questions
01:09:36
for my ask me anything episodes, because
01:09:38
I know those ones are popular, you can
01:09:40
send your individual questions to jesse
01:09:43
at bestinterest.blog. Thanks for tuning
01:09:45
in to this episode of Personal Finance
01:09:47
for Long-Term Investors. If you have a
01:09:50
question for Jesse to answer on a future
01:09:52
episode, send him an email over at his
01:09:54
blog, The Best Interest. His email
01:09:56
address is [email protected].
01:09:59
Again, that's jessevestinterest.blog.
01:10:03
Did you enjoy the show? Subscribe, rate,
01:10:05
and review the podcast wherever you
01:10:07
listen. This helps others find the show
01:10:09
and invest in knowledge themselves, and
01:10:12
we really appreciate it. We'll catch you
01:10:14
on the next episode of Personal Finance
01:10:16
for Long-Term Investors. Personal
01:10:18
Finance for Long-Term Investors is a
01:10:20
personal podcast meant for education and
01:10:23
entertainment. It should not be taken as
01:10:25
financial advice and it's not
01:10:26
prescriptive of your financial
01:10:28
situation.

Episode Highlights

  • Listener Empowerment
    Scott Anderson shares how the podcast has empowered him to take control of his retirement.
    “I really feel more empowered to my own retirement.”
    @ 01m 49s
    September 03, 2025
  • Avoiding the Band-Aid Approach
    Jesse discusses the importance of not rushing financial decisions, advocating for a thoughtful approach.
    “We don’t always want to rip off the band-aid all at once.”
    @ 07m 49s
    September 03, 2025
  • The Danger of Averages
    Averages can hide significant truths about investments, leading to poor decisions.
    “You can have a river that’s 3 ft high on average, but at some part is 10 ft deep.”
    @ 17m 46s
    September 03, 2025
  • Understanding Volatility
    Volatility is often portrayed as an enemy, but it’s a natural part of investing.
    “Volatility can be hard to stomach.”
    @ 18m 49s
    September 03, 2025
  • The Value of Financial Planners
    Hiring a financial planner can help mitigate the risks of poor investment behavior.
    “I want to reclaim my time.”
    @ 30m 23s
    September 03, 2025
  • The DIY Path in Financial Planning
    If you're accepting of the consequences, you should continue down the DIY path. "I totally get it."
    “I totally get it.”
    @ 33m 34s
    September 03, 2025
  • The Regulatory Hassle of Hourly Planning
    Running a firm offering hourly services is significantly more complex than ongoing services.
    “It's a regulatory and compliance hassle.”
    @ 34m 50s
    September 03, 2025
  • The Importance of a Good Spending Plan
    You cannot outgrow a bad spending plan, no matter your income level.
    “You cannot outgrow what I would consider a bad spending plan.”
    @ 47m 09s
    September 03, 2025
  • The Illusion of Wealth
    Many families earning high incomes don't feel wealthy due to financial stress.
    “They don’t feel wealthy. They don’t feel like they’re in the top 10%.”
    @ 51m 25s
    September 03, 2025
  • Sacrifices for a Wonderful Life
    Decisions about lifestyle and spending shape our long-term happiness and financial health.
    “How much wonderful do you want in your life?”
    @ 54m 35s
    September 03, 2025
  • The Wild West of Financial Advice
    Navigating online financial advice can be risky and misleading.
    “The world of internet financial advice is the Wild Wild West.”
    @ 58m 41s
    September 03, 2025
  • Market Realities
    The market doesn't always go up; past decades show stagnation is possible.
    “The 1970s were a lost decade for the stock market.”
    @ 01h 07m 19s
    September 03, 2025

Episode Quotes

Key Moments

  • Arithmetic vs Geometric Average11:51
  • Volatility Discussion18:49
  • Investor Behavior25:19
  • Financial Planning Nerds33:43
  • Spending Habits47:12
  • Financial Stability50:33
  • Market Trends1:07:17
  • Retirement Planning1:08:32

Words per Minute Over Time

Vibes Breakdown

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