00:00:00
we've noted that Trump harness podcasts
00:00:01
YouTube and nontraditional media along
00:00:03
with the Bro vote to great success we've
00:00:05
talked about this for a long time but
00:00:07
now there's tons of pieces about there
00:00:09
one piece the new Republic argued that
00:00:10
the year it became obvious that
00:00:12
right-wing media had more power than
00:00:13
mainstream media another thing we've
00:00:15
talked about for a long time and that it
00:00:17
was Fox News Sinclair X Joe Rogan and
00:00:19
others who quote fed their audience's
00:00:21
diet of slanted and distorted
00:00:22
information made it possible for Trump
00:00:24
to win Elon Musk has been telling his
00:00:26
followers you are the media now which
00:00:28
we've heard before um again I think it's
00:00:31
getting a little overdone in my opinion
00:00:33
but it's true and it's also getting
00:00:35
overdone um that said Democrats were
00:00:37
slow to move away from Legacy Media
00:00:39
slower as they always have been because
00:00:41
they've owned Legacy Media for a long
00:00:42
time compared to the right which has
00:00:44
been dabbling in radio and everything
00:00:45
else for much because they were they
00:00:48
were kept out of the mainstream media
00:00:49
except for Fox um Mark Cuban posted a
00:00:52
podcast that he thought this this
00:00:54
explanation is only partially relevant
00:00:56
for Trump's Victory I thought this was a
00:00:57
smart observation as always he thinks
00:00:59
it's about social media Echo Chambers he
00:01:01
says that he told Harris to focus on
00:01:03
reverse engineering the algorithms for
00:01:05
each demo but the campaign was stuck in
00:01:08
2020 um it's a complex story I think
00:01:11
it's partially and I thought Mark had a
00:01:13
really good point that by just saying
00:01:16
Dems you need your own Joe Rogan it's
00:01:17
not the answer well I called you the
00:01:19
other night I'm obsessed with data and
00:01:22
also the affirmation of strangers and
00:01:24
I'm always looking at the rankings of
00:01:25
our podcast and if you type in what's
00:01:27
the most INF influential category in
00:01:29
podcast broasting as it relates to an
00:01:31
election I think it would not be
00:01:32
politics I think it would be news
00:01:33
commentary because that's where people
00:01:35
tune in to hear about the state of the
00:01:37
world and the top of the 10 top news
00:01:42
commentary podcasts which by the way I
00:01:44
would bet get dramatically more
00:01:46
listenership not only dramatically more
00:01:48
listenership but younger more valuable
00:01:52
uh consumers in terms of uh politicians
00:01:55
or people running for office or
00:01:56
advertisers sure they're much more
00:01:58
powerful than the top 10 who's in there
00:02:00
who's in that list I was I was I was
00:02:02
headed that way so eight of the 10 eight
00:02:05
of the 10 yeah are hard red Tucker
00:02:08
Carlson Megan Kelly Charlie Kirk Dan
00:02:12
Bonino I mean what a party I forget that
00:02:15
other guy a little bit older I forget
00:02:16
his name it was say John B Mark Le Mark
00:02:19
Lev the two blue the two lone islands of
00:02:22
blue are at number six is Pivot and at
00:02:25
number 10 is on with Caris swisser you
00:02:27
are literally the only islands the only
00:02:30
Sav passage of blue in the top 10 News
00:02:32
commentary of the most popular or most
00:02:35
influential medium I believe now in
00:02:37
politics don't don't crooked Medias get
00:02:39
in there don't crooked media it's
00:02:41
interesting they're C they're they're
00:02:43
they're categorized under politics and
00:02:45
they're number one or number two if they
00:02:47
were categorized under news commentary I
00:02:49
think they'd be number one or two I
00:02:50
think that's a fair point but for
00:02:52
whatever reason Apple doesn't categorize
00:02:53
him his news commentary you know what's
00:02:55
interesting what I was just thinking one
00:02:57
of the things the right-wing does do
00:02:59
better and I do think I don't know if
00:03:00
they're more powerful is they join
00:03:02
together a lot they go on each other's
00:03:03
shows they cross-promote they're always
00:03:05
you know how Rogan's doing the comics
00:03:07
that guy Tony Hinchcliffe is from a is a
00:03:10
Rogan acolyte down in Austin they all
00:03:12
work with each other as a group and and
00:03:15
I think one of the things we should do
00:03:16
is like hang with the Crooked we should
00:03:19
do something where we're always cross
00:03:20
promoting among our group they exist but
00:03:22
they're little Islands I'm up for
00:03:24
shoplifting any old idea those sons of
00:03:27
have um and so I think we should
00:03:30
start doing that but I think it's a
00:03:31
little more complex than let's make a
00:03:33
Joe Rogan you know I think it's just
00:03:35
that seems redu the me the Legacy Media
00:03:37
is just woken up to something we've
00:03:38
known all along is that we have a lot of
00:03:40
influence in the podcast space much more
00:03:43
so than they realize like your little
00:03:45
pod I always get your little podcast I'm
00:03:46
like I think we probably sold more books
00:03:48
than a Washington Post review in by far
00:03:51
or whatever it happens to be look at
00:03:54
look at okay MSNBC a million people
00:03:58
average age 70
00:04:00
uh Rogan gets 15 million downloads
00:04:03
average age
00:04:05
34 I mean where where would you rather
00:04:08
be and if you really but the reality is
00:04:10
a lot of these people okay so what do
00:04:12
Megan Kelly Tucker
00:04:14
Carlson um Glenn
00:04:17
Beck uh Bill O'Reilly I'm I'm reading
00:04:21
people in the top 15 here what are these
00:04:23
people all have in common they were
00:04:24
fired by traditional media this is
00:04:27
essentially this is this looks like the
00:04:30
outplacement office at McKenzie it's all
00:04:32
these formerly important people looking
00:04:33
for a new job and quite frankly you want
00:04:35
to talk about revenge of the formerly
00:04:37
fired or the fired from broadcast they
00:04:40
have found a home in podcasting and I
00:04:44
there's just no getting around it though
00:04:46
you have to acknowledge that traditional
00:04:48
media was missing a big these people
00:04:51
have tapped into the same strategy that
00:04:53
rer Mar tapped into 30 years ago I I
00:04:55
agree I do think the media didn't fall
00:04:57
down the job of reporting on it I just
00:04:59
don't think they're getting to people I
00:05:01
think that that's a that like
00:05:02
they ignored it I'm like no there was a
00:05:03
lot of reporting it just was how they're
00:05:05
getting to people that said the reason I
00:05:07
say it's overreach is because I think
00:05:09
they're you're the media now you're not
00:05:10
the media now followers you're just not
00:05:13
you're not going to all you can be noisy
00:05:16
you know and stuff like that but one of
00:05:17
the things that I was interesting you
00:05:20
know that constant jazz hands I don't
00:05:23
know wanker chamat poopaa who you know
00:05:26
of um Mr Spa he wrote I canceled my New
00:05:29
York Times and Washington Post
00:05:30
subscriptions just reallocated the money
00:05:32
to subscribe and follow the following
00:05:34
folks on X whom I believe help get me
00:05:37
accurate news including Michael
00:05:39
shellenberger kanoka the great the chief
00:05:41
nerd I will per I periodically publish
00:05:44
accounts I subscribe to on X and you may
00:05:46
want to consider supporting them as well
00:05:47
worst case consider following them this
00:05:50
guy I once saw him buy I was noting
00:05:53
several bottles of $10,000 wine one
00:05:55
night and now he's on a budget I mean
00:05:57
Ser yeah but I don't this we're going to
00:05:59
hear I just think what he's saying is is
00:06:01
that is that he's getting he he feels
00:06:04
like he's getting better information and
00:06:05
better follows on Twitter than he has in
00:06:07
traditional broadcast media this look
00:06:11
this is going to there's going to be a
00:06:12
lot of Naval gazing the Democratic party
00:06:14
there's going to be more Naval gazing
00:06:15
across traditional media because yes but
00:06:18
the Washington Post in the New York
00:06:20
Times does great reporting Susan Craig
00:06:22
they I'm not arguing that like to do
00:06:23
this stuff I hate but go ahead well
00:06:26
there's just no getting the most
00:06:28
influential medium in this election and
00:06:31
I think the most influential election
00:06:32
over the next or the most influential
00:06:34
medium over the next four years podcast
00:06:37
I I'm predicting next year I'm doing my
00:06:38
predictions deck I think podcast Revenue
00:06:40
next year is going to grow faster than
00:06:41
meta alphabet or Amazon and all of a
00:06:46
sudden advertisers awak up to the fact
00:06:48
that they go where attention is
00:06:49
attention money always falls attention
00:06:51
and also the Nitro meets glycerin here
00:06:54
is that advertisers of 34y old male is
00:06:57
three times as valuable if not five
00:06:59
times more valuable than a
00:07:00
seven-year-old woman because the
00:07:02
seven-year-old woman is smart she's not
00:07:04
she's not in her mating years she's not
00:07:06
spending money on stupid high margin
00:07:07
coffee and
00:07:09
SUVs and yeah I mean and you know Adidas
00:07:14
and Nike she's not doing that
00:07:16
anymore she's like okay I'm I'm only
00:07:18
going to buy money I'm only going to
00:07:19
spend money on smart things right that
00:07:21
are low margin and other than
00:07:23
pharmaceutical ads I mean basically
00:07:25
watching cable TV right now these shows
00:07:27
is a is essentially lesson in how much
00:07:30
it sucks to get old oh you have you're
00:07:32
constipated and you have restless legs
00:07:34
anyways this this medium I'm getting a
00:07:37
series of young advertising people I I
00:07:39
can't mention all of them yet because
00:07:40
they aren't up yet but suddenly I mean
00:07:43
we're sold out we're I would love to do
00:07:44
a dance how great we're doing but I
00:07:46
still just hate that they they feel the
00:07:48
need to say that New York Times and
00:07:50
Washington Post suck and they're
00:07:51
terrible they're not uh they're the best
00:07:53
of a Dying Breed and and they do a good
00:07:56
job there will always be room for them I
00:07:59
think they well the problem is you know
00:08:01
Meredith levian is doing an amazing job
00:08:04
and has figured out the business model
00:08:05
there Washington Post is important but
00:08:07
it's a shitty business okay that's two I
00:08:10
just named 10 podcasts that are making a
00:08:12
bunch of money the economics are so much
00:08:14
different well I think CNN's still
00:08:16
making money you want to well I thought
00:08:18
talk about newspapers CNN makes CNN
00:08:20
makes a lot of Mone and not only that I
00:08:23
hate to say this CNN the New York Times
00:08:25
Washington Post and pivot quite frankly
00:08:28
from just a pure economic standpoint the
00:08:30
election worked out really well for us
00:08:33
our numbers I would bet the
00:08:36
subscriptions contrarian media does
00:08:38
better when the other guy gal is in the
00:08:41
audience there's just no getting around
00:08:42
it podcasts and the medium are AM radio
00:08:46
and have definitely tapped into what a
00:08:48
lot of people are clearly was an
00:08:49
underserved market and that is people
00:08:51
who wanted to serve a longer Nuance
00:08:53
conversation with a conservative bent on
00:08:55
it and the numbers are just clear
