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CtrlS Datacenters' P.S. Reddy: Indian IT Services Firms Need to Move up the Value Chain

August 23, 2010 / 14:16

This episode discusses trends in the Indian outsourcing industry, including growth challenges, wage inflation, and the impact of U.S. government policies.

The conversation highlights the slowdown in the outsourcing business due to economic pressures and government incentives against offshoring. The speaker notes that while this is a temporary situation, it poses concerns for the industry's future.

Key topics include the rising costs of Indian services, with wage inflation affecting cost-effectiveness. The speaker mentions that the cost arbitrage has decreased significantly over the years, impacting competitiveness.

There is a focus on the need for Indian companies to introduce value-added services and move up the value chain. The discussion also touches on emerging opportunities in sectors like pharmaceuticals and life sciences.

The episode concludes with a look at India's unique position in the outsourcing market, emphasizing its talent pool and the challenges posed by competing countries.

TL;DR

The episode covers trends and challenges in the Indian outsourcing industry, including wage inflation and the need for value-added services.

Episode

14:16
00:00:17
thank you for joining us today
00:00:20
at the outsourcing panel uh earlier this
00:00:23
afternoon
00:00:24
you talked about some of the major
00:00:25
trends that we will see in india
00:00:28
in the coming years and we heard some
00:00:31
divergent comments from people there
00:00:35
there were some who felt that in many
00:00:38
segments of the market
00:00:40
the industry has matured and it needs to
00:00:43
move up the ladder
00:00:44
and introduce value-added services what
00:00:48
is your take on
00:00:49
what what do you think are the
00:00:52
opportunities ahead and what are the
00:00:53
concerns we have to be dealing with
00:00:55
well outsourcing industry during the
00:00:57
last decade
00:00:58
has been quite extra has seen quite
00:01:02
extraordinary growth
00:01:03
and companies indian companies have
00:01:08
grown quarter on quarter we have seen
00:01:10
the numbers
00:01:11
and there has been a
00:01:14
slowdown in the business during the last
00:01:16
one two years because of the
00:01:19
economic scenario as well as the focus
00:01:23
of government
00:01:26
to by putting pressure on the companies
00:01:29
not to
00:01:29
offshore the business because of the
00:01:32
jobs
00:01:33
being lost in the united states that has
00:01:35
put pressure on the industry
00:01:38
while i see this as a temporary
00:01:40
phenomenon
00:01:42
in that over a period of time
00:01:47
this will eventually fade away because
00:01:49
american enterprises do need to offshore
00:01:51
to
00:01:52
stay competitive in the long run in the
00:01:54
global economy as such
00:01:57
but what the concerns that i have are
00:02:00
because this so-called economic
00:02:03
incentives by the government not to
00:02:04
offshore are going to be there for a
00:02:06
while
00:02:07
and on the other side the costs of
00:02:09
indian indian
00:02:10
delivery model are going up because of
00:02:13
the
00:02:15
primarily because of wages inflation
00:02:18
during the last decade or so there has
00:02:20
been an average
00:02:21
over 15 percent wage increase
00:02:24
per year making the uh
00:02:28
cost arbitrage of one in six a decade
00:02:31
ago
00:02:31
to at best about one in three currently
00:02:34
and
00:02:35
it is likely to go down to 1 in 1.5
00:02:39
making the outsourcing
00:02:43
not so cost effective in the next five
00:02:46
six years
00:02:47
if the same rate of wage inflation
00:02:49
continues assuming that the u.s salaries
00:02:51
remain
00:02:52
more or less constant so that coupled
00:02:55
with
00:02:56
these social pressure on these companies
00:02:59
could make it there is there is could
00:03:02
make a dent into the
00:03:03
indian software party that's right do
00:03:06
you see that
00:03:07
and i suppose you're talking about the
00:03:09
us government here
00:03:11
the u.s
00:03:14
u.s corporate sector the pressure on
00:03:15
them not to outsource
00:03:17
that pressure has surely dissipated in
00:03:19
recent years
00:03:21
uh a lot of it probably had to do with
00:03:23
election rhetoric
00:03:25
right or do you really feel that at a
00:03:27
firm level
00:03:29
finding it i see it it it is
00:03:33
there underlying in the minds of most of
00:03:36
the decision makers
00:03:39
there have been efforts made by nasscom
00:03:41
the indian
00:03:42
software industry association and other
00:03:46
government agencies and industry
00:03:49
leaders to promote india
00:03:52
as a destination for
00:03:55
offshoring i.t services there were
00:03:59
delegations that came here
00:04:01
they were presentations made
00:04:04
at davos at the world economic forum
00:04:06
what is the outcome of all that has that
00:04:08
all
00:04:10
yielded any fruit definitely yes
00:04:14
otherwise situation could have been a
00:04:16
lot more worse that's what i feel
00:04:20
the cost arbitrage falling from
00:04:24
once one sixth to one third i'm sure
00:04:27
it's not across the board you're
00:04:29
probably talking about
00:04:33
certain segments or is that something
00:04:34
that you see on an average
00:04:36
this is an average figure yes it could
00:04:39
be
00:04:40
more in some sectors it could be less in
00:04:42
some so
00:04:43
surely one of the ways the industry can
00:04:46
overcome this
00:04:46
is to introduce more value-added
00:04:50
services
00:04:52
and move up the value chain yes
00:04:55
uh as we discussed in the panel today
00:04:59
um the model could be instead of
00:05:02
on a hourly basis or a
00:05:05
man-month basis instead of that
00:05:09
are a simple process efficiency so far
00:05:11
indian companies have gone to
00:05:13
up to the process efficiency level the
00:05:16
model has to be
00:05:18
how effective the work is going to be
00:05:20
which is result oriented
00:05:22
based contracts that will add a lot of
00:05:26
value to the enterprises here
00:05:29
and which are the industries where
00:05:30
you're seeing some movement
00:05:32
in this area we've we've heard
00:05:36
companies are making progress in in
00:05:38
pharmaceuticals and life sciences
00:05:40
and legal services patent filings and
00:05:43
things of that nature
00:05:44
what they call knowledge process
00:05:46
outsourcing how much of that is
00:05:48
really happening is there a real
00:05:51
movement there or are we
00:05:55
i see a good movement in life senses
00:05:58
back office work mind legal
00:06:02
expiring a very few small companies i
00:06:04
didn't see much of it
00:06:05
really happening that's that's what is
00:06:09
my which of the industries you think we
00:06:12
will see more opportunity in the years
00:06:13
to come
00:06:14
one thing which emerged as a as an
00:06:16
outcome of
00:06:19
global bandwidth prices especially into
00:06:21
india
00:06:23
there is there has been a substantial
00:06:25
drop uh as we discussed about from 1.87
00:06:29
crores almost half a million dollars per
00:06:31
2 mbps per annum
00:06:32
10 years ago to a thousand dollars
00:06:36
per annum for the same price for the
00:06:38
same quantity of bandwidth
00:06:40
and the quality of it in those days it
00:06:43
used to be 1600 milliseconds to under
00:06:45
200 milliseconds today has
00:06:50
resulted in new business models emerging
00:06:53
one such is the infrastructure
00:06:56
outsourcing
00:06:57
that's that's what we do at control s
00:07:00
and
00:07:01
we have seen a great traction in the in
00:07:03
this
00:07:04
uh in this business model uh from
00:07:08
nearby countries to begin with that is
00:07:10
the gulf region as well as african
00:07:12
countries
00:07:13
are increasingly looking at outsourcing
00:07:17
infrastructure
00:07:18
to india and to set up even their
00:07:21
primary data centers
00:07:23
when you talk about infrastructure
00:07:24
you're talking about i.t infrastructure
00:07:26
iot infrastructure data centers
00:07:28
primarily which could be utilized as a
00:07:31
disaster recovery or the primary
00:07:34
data center and i have seen
00:07:37
some of the american enterprises which
00:07:40
have
00:07:41
data centers across the world these are
00:07:43
some of the large enterprises
00:07:45
mostly in the financial sector are now
00:07:48
consolidating their data centers
00:07:50
one in the us and the other one into
00:07:53
india all the asia pac region data
00:07:56
centers they want regional small data
00:07:58
centers they want to consolidate into
00:08:00
one
00:08:01
so that they get the cost advantages as
00:08:03
well as the better efficiencies
00:08:05
and the capacity within the
00:08:07
telecommunications industry
00:08:09
the redundancies the dependability
00:08:12
reliability
00:08:13
all that is
00:08:16
is all that our
00:08:19
clients getting more and more
00:08:21
comfortable with those what is the
00:08:23
what is the situation on the ground
00:08:25
they've had concerns about
00:08:26
shortcomings on those fronts yes the
00:08:29
concerns used to be there
00:08:30
as latest as five six years back
00:08:34
but with multiple links coming into
00:08:37
india currently and almost all the major
00:08:41
global carriers setting up their
00:08:45
services in india that
00:08:48
those problems have we haven't
00:08:50
encountered anything during the last
00:08:52
three four years
00:08:53
we've seen a lot of other emerging
00:08:55
market countries compete with india in
00:08:57
recent years and
00:08:59
they have grown not only
00:09:02
their skill sets but also the breadth of
00:09:04
services they offer
00:09:05
china vietnam philippines south africa
00:09:08
some of the latin american countries
00:09:11
what are the comparative threats the
00:09:12
indian i.t services
00:09:15
industry faces well
00:09:18
india is uniquely positioned when it
00:09:20
comes to
00:09:22
the outsourcing of it and ites
00:09:25
activities
00:09:28
it is uniquely positioned because of the
00:09:30
talent pool
00:09:31
currently available and talent pool in
00:09:34
the making
00:09:35
over 2 million graduates pass out every
00:09:37
year
00:09:38
and out of which over 600 000
00:09:42
of them are engineering graduates
00:09:45
so this coupled with all of them are
00:09:48
english speaking
00:09:50
and can easily most of them are
00:09:53
readily suitable for
00:09:56
doing the work and some of them
00:09:59
can be trained in a very short period of
00:10:01
notice
00:10:03
this makes india a unique
00:10:07
place for outsourcing the activity china
00:10:10
for example has a serious language
00:10:12
issues china russia and
00:10:14
some of the east european countries
00:10:16
philippines has a cost issue
00:10:19
even though their accent is very good
00:10:21
they have a technical issues in terms of
00:10:24
their engineering the the people's
00:10:26
engineering background is not so
00:10:29
good as that of indians
00:10:33
and similarly the for call center
00:10:36
activity ireland kind of countries
00:10:38
also price themselves out that their
00:10:41
cost
00:10:42
structures are way above the india's and
00:10:48
as of at the moment i see india is in a
00:10:51
great position but over the years if the
00:10:54
wage inflation
00:10:55
continues and if indian service
00:10:57
providers do not go a step up the value
00:11:01
chain and go to the next levels
00:11:02
i see there could be competition coming
00:11:05
from
00:11:06
these countries you talk about in
00:11:08
india's engineering talent i'm sure
00:11:10
you've read
00:11:11
numerous numerous reports that talk
00:11:13
about india's
00:11:15
engineering talent being overstated
00:11:20
in fact many studies have said
00:11:23
a large number of these engineers
00:11:26
are not really as skilled as one would
00:11:28
like them to be
00:11:30
how much of that is
00:11:35
well i wouldn't accept that
00:11:38
totally india has some of the best
00:11:42
talent and the
00:11:46
institutions like iits and
00:11:49
rural engineering colleges regional
00:11:52
engineering colleges
00:11:54
as well as some of the state
00:11:56
government-run
00:11:57
universities like i have graduated from
00:12:00
osman university
00:12:02
the talent available there is
00:12:05
world-class i would say
00:12:06
the exposure of the students is and the
00:12:08
facilities which are there
00:12:10
are also comparable to any any other
00:12:13
university
00:12:14
across the world now what
00:12:17
there are this expansion of educational
00:12:20
institutions to support
00:12:24
the industry
00:12:28
has been very rapid there are
00:12:31
over 200 colleges which have come in
00:12:34
into
00:12:35
andhra pradesh state alone during the
00:12:37
last decade
00:12:39
and that could have resulted in
00:12:42
some of the mishaps i would say right
00:12:46
now this is one question i'm sure you
00:12:47
get asked a lot
00:12:49
the impact of the satyam
00:12:52
controversy that scandal must have
00:12:55
really shaken the confidence of
00:12:57
many of the indian outsourcing
00:13:00
industries
00:13:01
clients in developed countries
00:13:04
what what is the residual effect of that
00:13:08
the the effect of it on the investors
00:13:11
has been
00:13:13
quite quite
00:13:17
quite high especially towards
00:13:20
hyderabad-based company satyam happens
00:13:22
to be a hyderabad
00:13:23
company and
00:13:28
the investor confidence has taken a
00:13:30
serious beating but
00:13:33
customers are going to be more choosy
00:13:37
i would say they are they are likely to
00:13:39
spend a lot more time on
00:13:40
dude spending doing due diligence on
00:13:44
their
00:13:44
on the service provider to whom they are
00:13:46
going to outsource
00:13:48
and that makes little more difficult
00:13:51
for indian service providers i would say
00:13:53
but it's not something which is
00:13:55
going to have any significant effect
00:13:57
well thank you so much for joining us
00:13:59
today
00:13:59
thank you
00:14:15
you

Episode Highlights

  • Outsourcing Industry Growth
    The outsourcing industry has experienced extraordinary growth over the last decade, despite recent challenges.
    “Outsourcing industry has seen extraordinary growth.”
    @ 00m 58s
    August 23, 2010
  • India's Unique Position
    India's talent pool and English-speaking graduates make it a prime destination for outsourcing.
    “India is uniquely positioned for outsourcing activities.”
    @ 09m 20s
    August 23, 2010
  • World-Class Talent
    India boasts a world-class talent pool, particularly from institutions like the IITs.
    “The talent available in India is world-class.”
    @ 12m 05s
    August 23, 2010

Episode Quotes

  • Outsourcing industry has seen extraordinary growth.
    CtrlS Datacenters' P.S. Reddy: Indian IT Services Firms Need to Move up the Value Chain
  • India is uniquely positioned for outsourcing activities.
    CtrlS Datacenters' P.S. Reddy: Indian IT Services Firms Need to Move up the Value Chain
  • The talent available in India is world-class.
    CtrlS Datacenters' P.S. Reddy: Indian IT Services Firms Need to Move up the Value Chain

Key Moments

  • Outsourcing Growth00:58
  • India's Advantage09:20
  • Engineering Talent12:05

Words per Minute Over Time

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