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From Offshoring to Reshoring

July 15, 2013 / 13:39

This episode discusses reshoring, the return of manufacturing and technology jobs to the US, and the factors influencing this trend. Guests Morris and Scott share insights on the shift from offshoring to reshoring, highlighting examples from various industries.

Morris explains that reshoring refers to the process of bringing manufacturing operations back to the home country, particularly in the context of US companies. He notes that while manufacturing jobs have decreased significantly over the past decade, there is a growing movement to bring jobs back, with companies like General Electric and Apple making headlines for their reshoring efforts.

Scott adds that a similar trend is occurring in the technology sector, where companies are looking for onshore talent due to high demand. He emphasizes that while reshoring is gaining momentum, offshoring remains a viable option for many companies seeking to balance costs and talent availability.

Both guests discuss the challenges and considerations companies face when deciding whether to reshore or offshore operations. They highlight the importance of evaluating labor costs, productivity, and the overall value proposition in different regions.

The conversation concludes with a look at the future of reshoring in both manufacturing and technology, suggesting that while the trend is positive, it may not fully reverse the job losses experienced in recent years.

TL;DR

Morris and Scott discuss reshoring trends in manufacturing and technology, highlighting examples and challenges in bringing jobs back to the US.

Episode

13:39
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[Music]
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[Music]
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so Maris I wonder if we can start with
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you uh years ago uh there was this a lot
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of hubub about uh offshoring
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uh with uh you know work being sent
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overseas uh to basically lowcost
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countries uh recently uh there's been uh
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some research and youve you've taken the
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lead on that uh on a phenomenon called
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reshoring and I wonder if you could uh
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start by explaining exactly what that is
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sure maybe um I could start by just
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putting the whole thing in context
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because you said you know there's been
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this phenomenon of out sourcing or out
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offshoring and now which suggests that
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companies thinking primarily of us
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companies but it applies in fact to any
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company in any operating anywhere of
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taking their operations their
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manufacturing operations and moving it
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somewhere else and the the the the most
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favored or the most obvious choice in
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the last 10 years has been China and
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other Asian sources but there's been a
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lot of other places that manufacturing
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is gone so just to put things in context
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if you look at statistics of the
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manufacturing sector and you look at the
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employment in manufacturing and you look
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at the output of the manufacturing
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sector there these two lines the output
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for the last 50 100 years has been going
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up steadily employment has been more or
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less flat at about 20 million people for
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40 50 years and so that raises the
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question how could this happen how could
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we be producing more and more
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manufactured products not only here but
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this is also true in other developed
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countries and and around the world with
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fewer and fewer people and there are
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many explanations automation maybe
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everybody went to the Wharton School and
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learned how to be more efficient we can
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hope right that we had some small impact
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there but you know productivity has
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definitely gone up and this this is you
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know
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this is this is what's considered to be
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the the normal pattern of economies
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developing the same thing happened a 100
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years ago or more the agricultural
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sector as well but if you go back 10
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years this line of 20 million employment
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dropped by 5 million and we're now below
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15 or 11 12 million something like
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that which has not which had not
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happened for decades so when we say
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there's been out Shor or globalization
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that has been going on for decades but
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there has been a fundamental shift a
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transfer of manufacturing operations out
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of the US in the last 10 years and we've
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lost 5 six million jobs meanwhile output
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continues to more or less go up with
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some fluctuation so that has been the
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phenomenon and it's become a very
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politicized issue you know the last
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election campaign all the candidates
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told us they had an answer to this and
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and one of the phenomenon that people
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are starting to suggest is that we can
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solve this problem by bringing
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manufacturing back to the home country
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and that's what the concept of reshoring
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is generally understood to me so thank
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you Morris now uh Scott turning to you
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from your your Vantage Point in the it
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space uh do you see uh uh the the same
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Trend that Morris talking about of of
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jobs essentially coming back to the US I
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think the uh it's a tremendous parallel
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between what's happened in manufacturing
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and what's now happening in technology
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uh it's almost identical but maybe just
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a little off in terms of timelines if
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you look at the technology space ever
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since really about Y2K there's been a
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tremendous push of uh technology work
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and it work offshore and the primary
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location for that has been India so
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manufacturing to China technology to
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India it's almost identical parallels
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but we're we're definitely seeing uh
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especially over the last even maybe just
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12 months maybe two years a reshoring uh
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ground swell happening in the technology
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space as well the first thing to realize
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is that there's a tremendous demand for
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technology talent and this is a global
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you know demand uh you see the same
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thing in Europe you see it in Asia you
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see it in the states uh everybody's in
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in need of Technology talent but what
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we're seeing now is that cios who are
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the primary buyers of of Technology
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talent in the market are really looking
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for four options they're looking for the
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ability to have technology Talent on
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site they looking to still be able to
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Offshore uh certain pieces of their
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portfolio they're they're starting to
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Now look for Nearshore options uh to
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support their businesses in in Nearshore
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uh regions but the new phenomenon is
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they're looking for onshore uh options
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and these would be in you know lower
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cost um but still high quality areas so
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tremendous parallel between
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manufacturing and technology is is now
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happening that's great and we come back
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to each of these factors in some more
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detail but for the moment I just want to
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coming back to you moris about what you
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said about manufacturing so uh are there
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any striking examples of companies that
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have reshored their operations and uh
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that that you could offer
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us there are many many of them and many
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of them have been reported in the Press
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uh one of the most uh widely cited one
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and I'm only going back let's say in the
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last 12 to 24 months uh General Electric
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investing a billion dollars to bring
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back all of their Appliance
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manufacturing to Kentucky 5 10 years ago
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they had shut were ready to shut down
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the factory offshored everything and now
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they're bringing back Appliance
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manufacturing they're also bringing back
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uh ge as other manufacturing uh that's
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one example but there have been other
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examples uh Apple announced that they're
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going to be making or assembling some
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computers in the US Lenovo has announced
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that they're going to be assembling
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computers in the US uh there are many
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many examples the question though that
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everybody is asking and go back to my
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original Point we've lost 5 million
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jobs jobs are coming back and and we can
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talk later about the arguments why
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that's happening but there are those who
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say we're never going to get those jobs
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back maybe we'll get half a million back
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maybe we'll get a million back but we're
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not going to ever get back to where we
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were before and others you know the
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government is saying no we're going to
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we're going to Quick jump start this
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whole process and this this we will
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return to where we were so this is a
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very open and hot contested question you
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know yes there's reshoring but you know
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the same question by the way is asked in
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China and
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Japan uh the the reshoring to them is
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offshoring our reshoring is their
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offshoring and they're also looking to
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Offshore and so these questions are
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being asked everywhere so so the uh if
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you look year to year just to for a
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quick followup uh which where is the net
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outflow or inflow of jobs is it still
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being more offshored rather than
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reshored or is the trend starting to
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change I think we we gaining jobs in the
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last year net positive uh but as I said
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the numbers are much smaller than the
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numbers that have gone out uh and we're
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still losing jobs right now what do you
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see Scott in the in the in the
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technology space uh uh is it still uh do
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you see the volume of jobs coming back
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is it still uh greater than the is it
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Greater than the volume of jobs that's
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that may be still going out see I think
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again it's a very interesting parallel
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and it's almost the same companies that
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are doing the same thing you see uh ge
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and General Motors and MetLife has just
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announced uh you know a what they're
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calling a domestic Development Center or
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us delivery Center uh in the states and
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so it's those large companies who are
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now starting to build up their own
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operations uh in the US or working with
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Partners like a m tree to do it for them
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uh but this is probably in the early
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days I think manufacturing has a couple
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years Head Start where we saw uh
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micromanufacturing starting to happen
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and now you see some you know larger
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waves of manufacturing starting to
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happen but I think this is early days
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for technology but it's clearly a trend
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that is very visible uh and I think
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it'll be very hot uh there will be
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definitely uh a lot of companies in the
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market looking for local
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talent uh Morris I wonder if uh uh you
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give some great examples of companies uh
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is there some U broader Trend we can see
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in terms of Industries where re shuring
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is most visible and countries that are
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sending the most jobs back any overall
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observations there that's a great
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question you know if we go back to the
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origins of this I mean what what has
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happened in the last 10 years is um the
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decision to Offshore primarily China and
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other plac to Asia uh has been became
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what was called a no Bri trer you didn't
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have to do very much analysis the wage
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the labor cost the wage differential
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between China in the US was you know an
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order of magnitude if not more and so
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companies said you know under a dollar
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an hour and we're paying $25 an hour
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whatever the differences are this is a
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quote a no-brainer and so for 10 years
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companies and continue to do that uh
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have said we know we're going to go
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there now in many Industries
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there are many other costs associated
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with where you Source in the supply
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chain as you can imagine plus uh there
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are some very interesting Trends the
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labor costs in China have been going up
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much faster than here um the exchange
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rate continues to be an issue uh
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government regulation continues to be an
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issue and there are some people now
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saying that we're approaching what they
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call a Tipping Point I don't know if you
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know Hal cirin from BCG you know is one
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example where he's famous for saying you
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know once that wage differential gets
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below a certain point and we're close to
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it then this Advantage will come will
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have dissipated and they will come back
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now what to your question where does
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this matter obviously in Industries like
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apparel which have a high labor content
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this is a no-brainer but if you go to
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you know one industry I do a lot of work
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with is Aerospace and defense making
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aircraft engines it's not such a
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no-brainer you know so where you need
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High te a lot of Talent technology and I
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think it is a very interesting situation
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where it's not just a question of
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lowcost Labor it never was but in some
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industries that was to be dominant but
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if you look at the labor cost in the
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fully loaded cost of a computer an Apple
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computer it's probably under 10% so it
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doesn't really matter that much from the
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purpose of where they Source if it's
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just a question of labor cost and so all
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these other factors are coming into play
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some are pushing back to reshoring some
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are continuing to push out and the
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answers will very much depend on the
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technology and the
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industry SC what's your perspective yeah
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and it's almost identical in the tech
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sector so I think the initial out
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Outsourcing and certainly offshoring
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efforts were clearly driven by labor
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Arbitrage but that's starting to change
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as well companies are looking for
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additional things like value ad and
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productivity increases and time to
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Market uh increases things like that so
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there's more than just labor Arbitrage
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going into the equation but I think it's
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important to note in the tech sector I
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don't believe that it's an either or I
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think it's that near Shoring or um or
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reshoring will continue to rise but I
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think Off Shoring will continue to rise
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too because I think the whole Tech
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Market is in a growth mode so companies
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are really not looking for one or the
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other they're looking for both and it
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goes back to my initial point that uh
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cios and and you know and larger
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companies are really looking for options
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they want to have the ability to get the
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best tech talent in multiple markets so
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it's not like they're choosing India
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over the us or South America over India
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it's really that they want all of that
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but they just want to figure out what's
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the right balance for their
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[Music]
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company

Episode Highlights

  • The Rise of Reshoring
    Reshoring is becoming a significant trend as companies bring manufacturing back to the US.
    “We can solve this problem by bringing manufacturing back to the home country.”
    @ 03m 39s
    July 15, 2013
  • Technology Talent Demand
    There's a growing demand for technology talent, leading to reshoring in the tech sector.
    “CIOs are looking for onshore options to support their businesses.”
    @ 05m 32s
    July 15, 2013
  • General Electric's Bold Move
    General Electric is investing a billion dollars to bring back appliance manufacturing to Kentucky.
    “GE is bringing back appliance manufacturing they had offshored.”
    @ 06m 16s
    July 15, 2013

Episode Quotes

  • We’ve lost 5 million jobs, but jobs are coming back.
    From Offshoring to Reshoring
  • This is a no-brainer!
    From Offshoring to Reshoring

Key Moments

  • Reshoring Explained03:45
  • Tech Talent Demand04:52
  • GE's Investment06:16
  • Job Losses07:01
  • Labor Cost Shift10:41

Words per Minute Over Time

Vibes Breakdown

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