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Richard Ward, CEO Lloyd's: Learning from Crises at Lloyd's of London

November 23, 2009 / 16:36

This episode covers the Lloyd's of London insurance market, its unique structure, historical crises, and risk management strategies. Key topics include underwriting unusual risks, notable claims, and lessons learned from past financial challenges.

The speaker explains how Lloyd's operates as the largest insurance market, with over 50 companies and 5,000 brokers. They describe the process of underwriting complex risks, such as insuring the Sultan of Oman's private fleet of aircraft and various celebrity body parts.

Historical crises faced by Lloyd's are discussed, including the significant losses in the 1990s due to asbestos claims and the impact of the 9/11 attacks. The speaker highlights the financial challenges and the measures taken to address them, such as creating a separate vehicle for liabilities.

The episode also details the changes implemented after the World Trade Center disaster, including a new franchise model for risk management and capital setting. This approach has helped Lloyd's weather subsequent financial storms, including the recent economic crisis.

Overall, the speaker emphasizes the importance of disciplined risk management and the separation of assets and liabilities in ensuring the stability of the Lloyd's market.

TL;DR

Lloyd's of London discusses its unique insurance market, historical crises, and disciplined risk management strategies for stability.

Episode

16:36
00:00:03
[Music]
00:00:19
[Music]
00:00:26
now we're not actually insurance company
00:00:28
Lloyds of London we're in Insurance
00:00:29
Market Market we're the largest
00:00:31
Insurance Market in the world we're
00:00:33
actually the only Insurance Market in
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the world if you want to Ure a very
00:00:39
unusual risk you come into the Lloyd's
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Market you go to one underwriter to get
00:00:42
a bit of a policy go to another
00:00:44
underwriter to get another bit of the
00:00:45
policy put them together and you have a
00:00:47
policy that will cover the risk that
00:00:50
you're wanting to ensure now inside the
00:00:52
Lloyd's Marketplace we actually have 50
00:00:55
companies operating companies that are
00:00:57
corporate entities in their own right
00:00:59
that are either listed on the London
00:01:01
Stock Exchange or quite often are a
00:01:04
subsidiary of an overseas entity such as
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a liberty in Boston or an ace in Bermuda
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or whatever but we've got these 50
00:01:11
companies operating inside the Lloyd's
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marketplace with their Underwriters
00:01:15
actually sitting inside the Lloyd's
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building so it is a market we have over
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5,000 Brokers wandering into our
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building every day with suit cases like
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this one sometimes actually my only prop
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for today full of information about a
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risk that they might might want to
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actually cover and you say why would you
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need so much information well we need so
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much information cu the risks that we
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cover are so complex so for instance I
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have been sitting on a box where um the
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underwriter was uh covering the Sultan
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of oman's private fleet of aircraft he's
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got a few trip 7s a few 747s few Gulf
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streams and Etc and to actually cover
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that risk the underwriter wanted to know
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the age of every airplane where it was
00:01:57
serviced the uh um
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destinations that the airplane would go
00:02:02
to the surface of the runways then he
00:02:04
wanted to know about the crew and the
00:02:05
age of the crew and where they were
00:02:06
trained and it was an enormous amount of
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information the underwriter actually
00:02:09
required to be able to underwrite that
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risk when the um Underwriters actually
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write an insurance policy however what
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they issue is a Lloyd's policy and that
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is quite a unique structure we're a
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mutual market and so anyone operating
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inside the Lloyd's Marketplace even
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though they might work for their own
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company they will work for their own
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company the policy they issue is a
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Lloyd's policy and therefore it has
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Lloyd's security behind it and Lloyd
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security is very important because we
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have never defaulted on a claim we've
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paid all our claims in the 321 years
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that we've been operating that has been
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a challenge for us because in certain
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periods in our history it's been quite
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difficult to find the funds to pay those
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claims and I'll share some of those
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experiences with you um what sort of
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things do we uh ensure apart from uh
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what was her name Dion's vocal cord um
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Ugly Betty smile have you seen Ugly
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Betty on television well we cover her
00:03:05
smile for the uh for the older people in
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the audience uh Betty grable's legs
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we've ensured her legs we actually do a
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lot of legs American footballers legs uh
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European soccer players kneecaps so
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Beckham's kneecaps Ronaldo's kneecaps so
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we do a lot of body parts someone's
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chest hair we actually ured their chest
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hair um I I don't know what the claim
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would have looked like on that chest air
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claim but you know give some modities we
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we've insured a coffee Taster's uh
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tongue for $5 million and we've insured
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a wine Taster's nose for tulip wines for
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$10 million that's the uh the odd stuff
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but it is important because frankly if
00:03:44
you are an American football player and
00:03:46
you break your leg and you're unable to
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play a again you've got faced with loss
00:03:51
of earnings you're faced with
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Rehabilitation and so the insurance
00:03:54
policy is very important because that
00:03:55
kicks in to start to enable that person
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to get back into training or whatever
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and rehabilitate and if necessary pay
00:04:02
for loss of earnings so these are quite
00:04:04
important policies but we also do other
00:04:07
stuff I mean we were the first uh
00:04:09
insurer to offer insurance for Aviation
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1911 was the first uh commercial flight
00:04:15
and we insured that flight we also
00:04:18
insured the first commercial space
00:04:19
flight in 2004 we Ure oil rigs we ensure
00:04:24
Bridges we ensure buildings we ensure
00:04:27
workers workers comp we provide d o
00:04:30
cover directors and officers liability
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we provide terrorism cover we ensure
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against political risk a very large uh
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and Vari varied um range of activities
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that we get get involved in basically I
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suppose what we do is ensure things
00:04:45
other people that can't or won't
00:04:52
ensure and I'd just like to share with
00:04:54
you two crises that Lloyds has weathered
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two storms that Lloyds has weathered
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that are very relevant very pertinent to
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the uh economic crisis that we find
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ourselves faced with today um they're
00:05:07
quite well documented but let me spend a
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few minutes just sharing them with you
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the first crisis we had to weather was
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it back in the '90s and in the middle of
00:05:17
the '90s so around about
00:05:19
9394 Lloyd suddenly found itself faced
00:05:22
with enormous losses we were faced with
00:05:25
34,000 people who invested in Lloyds and
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we're faced with
00:05:30
uh ruinous claims that they were having
00:05:31
to pay these $15 billion worth of claims
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as a result of the problems that uh uh
00:05:36
we' found ourselves faced with so was an
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extraordinary period um in our history
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where were these $15 billion worth of
00:05:43
claims coming from a variety of things
00:05:45
we were faced with a bit of a perfect
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storm um asbestos I'm sure you're all
00:05:51
familiar with asbestos asbestosis loyds
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uh wrote a lot of the policies here in
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the US back in the 60s 50s and 60s
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providing cover to workers for asbestos
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the problem we faced though is we wrote
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those policies in the 60s and the claims
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didn't come through until the ' 80s and
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'90s how can you write a risk how can
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you price a risk in the 60s where you
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don't pay out the claim until the '90s
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pricing was completely shot to Pieces so
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the claims coming from asbestos were far
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greater than any of the premiums would
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ever taken in for those policies and it
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wasn't just asbestos we were also faced
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with claim coming from Piper Alpha an
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oil rig that uh um exploded Exon Valdes
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that leaked oil up in Alaska hurcan
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Andrew
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1992 um and probably quite a few other
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things lead paint we having to deal with
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the environmental problem of lead paint
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and uh lead paint poisoning people how
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we dealt with that problem in the '90s
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was very simple we took well it required
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a lot of effort But ultimately it was a
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simple solution and the solution was
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really sort of based on the good bank
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bad Bank model and we took the decision
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along with the support of government to
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take all those liabilities that $15
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billion worth of claims put all the
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assets we had against those liabilities
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and put them off into a completely
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separate vehicle and that vehicle was
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called equitas so we sold the building
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we sold Lloyd's list of publisher we
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sold Lloyd's Register we sold absolutely
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everything except for the silver if you
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come into the ly's building today you'll
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still see we kept the silver that's the
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one thing we kept we we sold everything
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to put it into this vehicle called
00:07:33
equitas so we had some assets that we
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could put against those liabilities now
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you would have thought we would have
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leared from that experience said let's
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do things a little bit differently the
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only thing that we did differently going
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forward was to move from an unlimited
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liability basis to a limited liability
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basis uh prior to um this this issue
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anyone participating in Lloyds providing
00:07:56
Capital would do it on an unlimited
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liability basis so if you had a claim
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you paid it and if the claim just grew
00:08:02
and grew you continued to pay and pay
00:08:04
and what happened to these 34,000 people
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that were providing Capital they were
00:08:08
faced with ruin and a lot of suicides
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and the such like as a result of having
00:08:12
to meet those liabilities so we took the
00:08:14
decision to say right stop no more
00:08:16
unlimited liability you can only write
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on a limited liability basis but we
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didn't change anything else I'm sure
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you've heard that story before when you
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look at what the banks are doing at the
00:08:25
moment nothing else changed so of course
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we were then faced with our second storm
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and that storm happened in 2001 the
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tragic events of uh the World Trade
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Center where we found ourselves being
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the largest insurer of the World Trade
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Center and we ended up with liabilities
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claims coming out of the World Trade
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Center of 11 billion out of the total
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$40 billion claim so less than eight
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years later one day after the World
00:08:55
Trade Center sitting in a room 24 hours
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after the event you had the same people
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sitting there saying we're about to go
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bankrupt we can't pay this 11 billion
00:09:03
quite extraordinary that so soon after
00:09:05
the problems of the '90s we were faced
00:09:07
with a similar problem the problem we
00:09:09
had um with the World Trade Center was a
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simple liquidity problem a funding
00:09:13
problem the US authorities wanted us to
00:09:16
fund our liabil growth here in the US
00:09:18
and we didn't have the cash and so we
00:09:21
had to Scrabble around strike a few
00:09:23
deals and finally we were able to come
00:09:25
to an arrangement whereby we would cut a
00:09:27
little bit of slack a few days here and
00:09:29
there there and we're able to then find
00:09:30
the cash to fund those liabilities from
00:09:32
the World Trade
00:09:38
Center Lloyd said hold on we're going to
00:09:41
have to completely overhaul the way this
00:09:43
Market is operated and so we Chang
00:09:46
management of businesses we Chang the
00:09:48
governance of Lloyds and we put in a
00:09:50
completely new structure and the
00:09:52
structure we put in um I would call it
00:09:54
the McDonald's of Lloyds we put in a
00:09:57
franchise structure uh very similar to
00:10:00
McDonald's there's nothing new in this
00:10:01
world you know if you go to uh the
00:10:03
McDonald's in Tokyo and ask for a Big
00:10:06
Mac and large fries you know what's
00:10:08
exactly going to be in that Big Mac
00:10:10
where the girkin is going to be and how
00:10:11
many fries you're going to get in your
00:10:13
your bucket of fries just as if you go
00:10:15
to um McDonald's here and Philadelphia
00:10:19
and ask for Big Mac and Fries you'll get
00:10:20
exactly the same so what's his name
00:10:23
Ronald McDonald he's able to impose
00:10:25
standards across the whole of the
00:10:26
McDonald's franchise and get everyone to
00:10:29
do the same thing and that's exactly
00:10:31
what we had to do in Lloyds we said
00:10:33
right we're going to operate a franchise
00:10:35
model whereby anyone who wants to write
00:10:38
business inside the Lloyd's Market does
00:10:40
it according to the standards we set and
00:10:43
they have to meet those standards and
00:10:46
the standards are very clearly around
00:10:48
risk management and around Capital
00:10:51
setting um if I talk about risk
00:10:53
management because that was the real
00:10:55
lesson that we learned from the World
00:10:56
Trade Center we've now introduced a very
00:10:59
structured and disciplined approach to
00:11:02
the risks that businesses are allowed to
00:11:03
write in the Lloyd's Marketplace so we
00:11:06
look at two things so if you're company
00:11:08
a that is writing risks inside Lloyds we
00:11:11
look at the risks that you're writing
00:11:13
and then we look at how your risks plus
00:11:15
everyone else's risks adds up together
00:11:18
what the aggregate exposure is to ensure
00:11:21
that firstly the capital you have is
00:11:23
sufficient to support your business but
00:11:26
secondly that the capital the market has
00:11:28
is sufficient to support the risks
00:11:30
across the whole market so it's a very
00:11:33
dis disciplined approach to risk
00:11:35
management and it's a very disciplined
00:11:37
approach to uh Capital setting we have
00:11:40
other standards around claims around
00:11:42
business processing and the such like
00:11:44
but the imposition of Standards on our
00:11:46
Market has been a life-changing
00:11:50
experience for us and the the use of a
00:11:52
very discipline risk management approach
00:11:55
Linked In with capital setting has been
00:11:57
uh life-changing for us how life
00:12:00
changing well 2001 was the World Trade
00:12:03
Center 2005 Katrina Rita Wilmer bigger
00:12:07
than the World Trade Center the losses
00:12:09
from the World Trade Center were 40
00:12:10
billion the losses from Katrina Rita
00:12:13
Wilmer were $60 billion and our share of
00:12:16
Katrina Rita wmer was $16 billion just
00:12:19
to remind you our share of the World
00:12:21
Trade Center was $ 11
00:12:23
billion when uh we had the World Trade
00:12:25
Center and we looked at the results for
00:12:26
the market at the end of the year the
00:12:28
market loss in total was5 billion which
00:12:31
is why we were close to bankrupt coming
00:12:34
out of 2005 I took over in 2006 just on
00:12:37
the back of paying out $16 billion for
00:12:39
Katrina rmer and the loss for the
00:12:41
overall Market was $160
00:12:43
million so it's complete reversal in
00:12:46
fortunes and that was a direct result of
00:12:49
our approach to to risk management um
00:12:53
that's the sort of potted history of
00:12:55
Lloyds and where we've got to how how is
00:12:58
that serving us uh in today's crisis
00:13:01
because we seem to have a lot of Crisis
00:13:03
literally every 3 or four years in the
00:13:05
Lloyd's market and the most recent one
00:13:07
yes is a subprime crisis the the
00:13:09
recession the economic crisis that we
00:13:11
now found ourselves in in 2009 well as a
00:13:15
result of all the changes that we have
00:13:18
instigated over recent years we've
00:13:20
actually weathered the recent storm
00:13:22
pretty well um I'm reminded when talking
00:13:25
about the recent storm of AIG I'm not
00:13:27
here to knock a government own
00:13:29
competitor uncomfortable though it may
00:13:31
be to have a competitor that's owned by
00:13:33
the government but when talking to
00:13:34
someone about AIG they said to me the
00:13:36
problem with AIG is when you look at
00:13:38
their balance sheet on the left side of
00:13:39
the balance sheet nothing is right and
00:13:41
on the right side of the balance sheet
00:13:43
nothing is left okay that's that that
00:13:47
was yeah you're absolutely right we must
00:13:49
never mix up both sides of the balance
00:13:51
sheet so the way we Lloyds have
00:13:54
weathered the storm is to keep the two
00:13:56
separate and by the two separate I mean
00:13:58
the liability
00:13:59
that the risks we write we keep in one
00:14:01
bucket and manage those and the assets
00:14:04
the capital that we have to offset
00:14:06
against those risks we keep in a
00:14:08
completely separate bucket now the
00:14:10
assets we have in the Lloyd's Market
00:14:12
roughly $60 billion at the moment to
00:14:15
support the risks that we write to
00:14:16
support the $33 billion worth of Premium
00:14:19
that we write every year that 60 billion
00:14:22
we manage very very conser
00:14:25
conservatively so over the past two
00:14:27
years our EXP exposure to equities and
00:14:30
exotic instruments and Structured
00:14:32
Products has been less than 5% so
00:14:35
looking at our 60 billion we've got
00:14:37
roughly a third in corporate bonds third
00:14:40
in government bonds and a third in cash
00:14:43
what that means is we don't make
00:14:44
spectacular returns from our assets but
00:14:48
we also don't make spectacular losses
00:14:50
and that's very important because those
00:14:52
assets are there to support the
00:14:54
liabilities where we do want to take
00:14:56
risk so we don't take risks with our
00:14:58
assets and we do take risks on the
00:15:00
liability side but when taking risk on
00:15:02
the liability side we're actually now
00:15:04
quite selective and when we don't like a
00:15:07
risk we don't write it and that also is
00:15:10
a very important lesson if you don't
00:15:13
like the risk you don't like the
00:15:14
business don't do it and particularly if
00:15:16
you don't understand it certainly don't
00:15:19
do it so in the past in Lloyds we used
00:15:22
to write a lot of financial institution
00:15:23
business and we provided a lot of cover
00:15:26
to two great names Enron and Worldcom
00:15:29
and as a result of that we paid out some
00:15:31
pretty large claims but also as a result
00:15:33
of that we took a conscious decision to
00:15:36
scale back our exposure to financial to
00:15:38
financial institutions because we were
00:15:40
just uncomfortable with that type of
00:15:42
risk we didn't really understand it that
00:15:44
well so if you don't understand it that
00:15:45
well don't do it so we scaled it right
00:15:48
back to the extent that now with the
00:15:50
subprime problem with the Madoff problem
00:15:53
with the Stamford problem we find very
00:15:56
little exposure to those institutions
00:15:59
those organizations and Alo also to
00:16:00
subprime claims so all the problems
00:16:02
arising out of the financial crisis we
00:16:05
will be able to deal with as uh business
00:16:08
as usual so it's quite an important uh
00:16:11
lesson for us don't mix up assets and
00:16:14
liabilities be selective on your risks
00:16:17
and when you don't understand it you
00:16:19
don't like it just don't do it walk away
00:16:24
[Music]

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