
This episode discusses China's transformation since joining the WTO, its economic growth, and future challenges. Key topics include China's global export share, the evolution of its financial sector, and the impact of trade disputes.
Franklin discusses how China's share of global exports has increased from 4% to over 10% since joining the WTO in 2001. He explains that this growth is partly due to WTO membership but largely driven by China's overall economic expansion.
The conversation highlights the challenges Chinese companies face in building global brands, with few recognized names outside of China. Franklin notes that while manufacturing has thrived, the services sector still lags behind.
Franklin also addresses the implications of China's growth for the global economy, including potential trade disputes and the future of the RMB as it seeks to become a more global currency.
Finally, he emphasizes the importance for global companies to engage with China while managing risks, suggesting a diversified strategy for the next decade.
Franklin discusses China's economic growth post-WTO and future challenges in branding and trade.

China has become the world's top exporter.Wharton's Franklin Allen: China and the WTO
China's membership of the WTO has spurred transformation.Wharton's Franklin Allen: China and the WTO
China will continue to grow at a high rate.Wharton's Franklin Allen: China and the WTO
China's growth rate will probably slow to eight or maybe even 7%.Wharton's Franklin Allen: China and the WTO
The big issue is competitiveness.Wharton's Franklin Allen: China and the WTO