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[Music]
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uh Fernando thank you so much for
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joining us today thank you for your kind
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invitation I'm so glad to be at won
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program thank you
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now recycler has been described as the
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first and only waste recycling social
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Enterprise in Latin America uh what
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inspired you to launch it well I
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strongly believe that we should follow
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dreams I mean I have a dream like all
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people have one and my dream was to
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solve the problem of the eways fax
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scanner DVD computer cell phone at the
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end of the life go to Landfield
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contaminate in water and land and so for
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me I'm you know one of the beautiful
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part to be young is to be in a Kind of
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Revolution revolutionary so I want to
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make it my own Green Revolution that was
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my dream this is why I found recycle
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Chile how serious is the problem of
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electronic waste in Chile can you give a
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sense of the dimension of the problem of
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course in I would say Chile Latino
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America and the world this is a huge
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problem it's unsolved
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yet in Chile just forgive you one
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figures we are 19
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Millions but we are in Chile using 20.5
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million cell
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phone so the penetration is 1.3 so more
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cell phone than
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human and all go to Landfield at the end
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of the life
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so in Chile we we use and buy a yearly
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basis two million of computers so is a
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huge problem only 5% of the e-w is
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properly recycled by us and the rest is
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a pending challenge same happen in
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Latino America same happen in Europe and
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state this is a real problem un solve
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and this is the challenge how we can
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solve this market
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failure but with a solution with social
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benefit can you explain the solution
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that you found and what was your
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innovation in this sense well we talk
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about social Innovation what is the
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meaning of that people who is in jail
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for s for different reason they are 20
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10 years they get a freedom at after
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they they are outside in the society and
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then need a decent job but nobody often
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nobody is often to them in a decent job
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and that is the problem nobody's
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considered them to going back to the
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society so our social impact is to offer
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green jobs for ex inmates people who was
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in jail giving a second chance in the
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life I strongly believe that everyone in
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the society like you like me deserve a
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second chance in the life so this is why
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we are often a second chance to people
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that we are recycling behaviors and for
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the other side we are recycling
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technology with both we create the best
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and this is our dream that that that's a
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really good way of putting it that
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you're recycling electronic products and
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also giving people a second chance can
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you explain a little bit about the
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logistics how how does it work well it
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works we starting a business model B2B
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business to business my customer are IBM
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HB Canon I I would say original
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equipment manufacturer we make a
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contract we send a track special Tru
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they pay us a fee for the
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service we take it in our facilities our
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labor jobs start dismantling and all the
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pieces we
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export to to Europe to recover the raw
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materials so it's a service it's in a
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recycling facilities for the eways the
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new Trust of the century right now you
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you referred to uh the fact that you
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operate this as a social
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Enterprise uh could you explain what
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would be the difference between the way
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a conventional recycling business might
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operate and your experience in running
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it as a social Enterprise what's the
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difference well the main difference is
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the social entrepreneur like me I belong
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to the schwat foundation of the world
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economic Forum that we want to change
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the world and the to change the world
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means in a different way of thinking
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it's a normal business side we normally
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I go to school in Chile University same
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as worldwide I have the chance now to be
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in Warton business school because we
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want to spread the message we want to
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provoke student to change behaviors and
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to looking for this and new different
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World well some businessmen in the
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regular mind or thinking why you going
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to business school you are losing your
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time you should be prepared or worry
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about just business and I'm and we
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strongly believe in the other side I
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mean we the social business we handle
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and we manage in different way for us is
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very important to have in a social
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impact to educate the new generation to
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have in a long
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term relation with the Academia because
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this is the way to change the world with
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the social justice and the environmental
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change right uh what were some of the
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main challenges you faced in building
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recycler can you can you take take us
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through some of the challenges and how
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you solve those challenges well at the
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beginning nobody believe in us in our
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project the bank system even the
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customer two years knocking the door for
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to get a new customer because there was
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not
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awareness and then we we create a book
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and we launch a book in the society the
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businessman what is the problem why we
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need to recycle properly this material
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second nobody believe us why we are
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using inmates it was something weird on
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the same place to have five or 10 people
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from the jail it sound some it sound at
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beginning something very strange I have
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a lot of problems almost I went to the
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jail because I was the leader of the
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band so well when you make a social
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Innovation or when you make a new issues
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always you have problem but you know why
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I would like to talk with the audience
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that the the best thing is to swim
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against the current a beautiful kite
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you should go up against the against the
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the winds and this is the
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challenge and what did swimming against
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the current what did it teach you that
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other social entrepreneurs can learn
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from your experience I would say we
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should be prepared when to accept no as
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an
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answer social
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entrepreneur we we should be
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prepared
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to work against obstacles and challenge
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it's not an easy to be in a social
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entrepreneur but passion
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tennessy ER sharing the
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dream
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networking and in fact a dream when the
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dream is
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Big when the dream is you can see you
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can
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change you can support any difficulty in
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your life
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uh how much of your dream have you
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achieved so far and how much remains to
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be done well first at all my my dream
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was to put in work and to change
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behavior in Chile and I am proud to say
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that I do it and then my next dream was
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in the past to be in the world economic
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Forum selected at a SWAT fellow and now
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we got it and one dream was to be in
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Wharton business school because I CH I
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was gu Lector in Harvard in John Kennedy
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School in Stanford but never being one
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of the best school of United States so
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what is the next dream to scale up I
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think the same problem we we can solve
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in Latino America Peru Colombia Bolivia
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Mexico Brazil and what what about India
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what about China so the dream is Big to
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what extent uh does recycler uh operate
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in other countries are you still just in
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Chile at this stage just Chile we have a
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national coverage MH right and and do
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you have plans to expand into uh the
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rest of Latin America and U uh India
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China yes that's is a big dream we have
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to do that because as you know India
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alone is adding something like 5 million
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6 million new cell phones every month
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can you imagine that uh totally about
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600 million cell phones in India so well
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we can find we can figure out something
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India and then this is why I would like
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to invite to the student that they can
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if they can contact us visit our website
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and we can share the dream with the
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students we need talent and maybe the
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talent this is why we are at school too
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looking for talent for the challenge and
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talking about challenge let me explain
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to the audience that the what is the
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world challenge initiative H the world
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challenge initiative belong to Newsweek
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and BBC of London where there is an a
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competition and among 800 no 860
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initiative we were selected
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between uh 12 finalist so we can be the
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winner and I would like to invite to the
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audience to visit the website and to
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vote for us because if you vote for us
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you can support our dream and to create
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green jobs and to fight with the
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environmental ER bad practice in our
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country and probably in the near future
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in India or in Latin America so I would
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like that you can put the the link so
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the audience can can vote for that yeah
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I'm I'm sure our audience will be very
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happy to support all the efforts that
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you are making to solve uh uh you know
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this this serious issue uh and and to
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and to tackle it uh uh that brings me to
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the point of whenever we talk about
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social Enterprises very often you talk
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about the triple bottom line you know of
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of uh is it a sustainable business does
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it have social impact does it have
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environmental does it support
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environmental sustainability could you
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explain how recycler is functioning
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along these three metrics yes I would
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say that the
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future uh business side of the future
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activities needs to create three
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pillars in our case social impact means
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including poor people and the Bas of
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paramet to the society but including a
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young student from topas business school
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to help us to make the social change
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this is the social impact just one
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person have four members in the family
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so create a indued impact too in the
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environmental what we are just for
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giving a figure it's like the ER New
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York stadium we are recycling almost six
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Stadium per year abing lead Mercurio and
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bilio contaminating the water and
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additionally we create a export not
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traditional export to the other market
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and the other side the economical side I
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mean we are getting our own
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sustainability
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because there is a a trend that the
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nonprofit organization always needs
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donation always need some support and
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always they are suffering because now
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there there are too many problems in the
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environmental side and the social side
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so it's better that each initiative
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create his
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own ER earnings so you can survive and
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you can be a longer project exactly now
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if you were to look back on your career
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uh not just with recycler but even
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before that what would you consider is
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the biggest leadership challenge that
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you have ever faced and what how did you
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o overcome that challenge and what did
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you learn from it well I think the it's
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a good question I will say that to have
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the chance to be
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listened by the leader of the world for
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me it's been very impressive and to to
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call the attention for New Generation to
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listen what we are doing is an is an
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amazing opportunity too I as I told you
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before we solved the problem with
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passion tenacity and not accepting no as
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an answer H this is the main formula and
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well the challenge the new the new
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challenge is to scale up we need to
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scale up I think we solve the problem
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already in Chile part of them and
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probably in the next five years we will
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solve complete the problem but what's
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going on with other countries what kind
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of new challenges do you anticipate as
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you scale up let's say you expand to
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other parts of Latin America or to other
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parts of the world what sort of new
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challenges will that create for you and
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how you first of all we need to find in
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each
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country partners that love the trivia
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bottom line because probably in other
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countries the people are see as recycl
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as a business opportunity okay it could
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be but it's one pillar we are looking
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for local partner that love the social
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change and environmental
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production uh any advice you have for
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social entrepreneurs uh based on what
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you have learned so far no I I I I will
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say that keep dreaming keep working hard
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keep ER making networking and keep
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learning and recycling your idea your
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ideas every day that's is the
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main the main thing that I I can say at
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that at this stage great and one last
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question
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how do you define
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success
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well uh for me S success I don't like
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that word uh I mean I think we are doing
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some good things every day and bad
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things too uh I don't feel any success
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on my side I feel that I I see I have a
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lot of Gap pending and I have to learn a
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lot and I think we are doing part of the
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job so so for me it's more important to
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work with sense and why we came to this
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life to make something different not to
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make what all the people is
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doing Fernando thank you so much for
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your time and joining us today thank you
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very
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[Music]
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much
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[Music]
