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How CommonBond Disrupts the Student Loan Market

September 25, 2013 / 22:58

This episode features David Klein, CEO and co-founder of Common Bond, discussing student loan crowdfunding, financial returns, and social responsibility in education.

Klein explains how Common Bond connects alumni investors with students to lower education costs, allowing students to save $20,000 to $25,000 over the life of their loans. He highlights the dual benefits of financial returns for investors and social returns through funding education for students in need.

The conversation touches on Klein's personal experiences with student debt while attending Wharton Business School, which motivated him to create a better lending solution. He emphasizes the importance of community and social promise in attracting both students and alumni investors.

Klein also addresses the competitive landscape of student lending, explaining how Common Bond differentiates itself through its unique social mission and community-building efforts. He shares insights on risk management and the potential for expanding their model beyond student loans.

Finally, Klein envisions Common Bond as a premier lender in the future, aiming to restore trust in financial institutions through a community-focused approach.

TL;DR

David Klein discusses Common Bond's crowdfunding model for student loans, focusing on financial and social returns for investors and students.

Episode

22:58
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So we're joined today by David Klein,
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CEO and co-founder of Common Bond.
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Thanks for joining us, David.
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Thanks, Encore. Thanks, Mullell. Um,
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so Common Bond, as I understand it, is
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an alumni lending or crowdfunding
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platform for student loans. Um, I know
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you recently about a little bit less
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than six months ago, uh, started lending
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for the first time. Can you tell us a
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bit about Common Bond, um, and how how
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you came to this?
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Sure. So, Common Bond, you hit it on the
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head. Common Bond is a student loan
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crowdfunding platform. Uh we source
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capital from alumni and individual
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investors and pass it on to students to
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lower the cost of students education. Um
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students can save about 20 to $25,000
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over the life of repayment and alumni
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investors and individual investors
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receive a financial return in exchange.
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But there's much more than just
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financial return. There's also social
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return. uh there's social return in the
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core competency of what we do as well as
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social return in the social promise that
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we wrap around our model.
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So I can tell you a little bit about
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what that means. Um so financial return
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we all get right the students save a
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good amount of money and the investors
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can make a competitive financial return
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relative to other investments in the
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market right now of similar risk. Right?
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The social return component from an
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alumni alumni investors perspective is
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that they have an opportunity to be part
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of a solution to a large national
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problem and that is student debt. Um
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they also have an opportunity to be part
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of a solution at a very localized level
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and that is with a student at their alma
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mater. So we think that's um that's very
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uh strong motivator for uh alumni
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investors. Beyond that though, there's
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something that we call our social
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promise. And our social promise is both
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global and local. Our global social
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promise is that for every degree fully
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funded on our platform, we will fund the
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education of a student in need abroad.
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And our local social promise is that for
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every new city we bring our loan program
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to, uh, we will fund financial literacy
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programming uh, in a local charter
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school in an underserved community. And
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how did this idea to get involved in the
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student lending market come about or
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where did the interest come from?
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Yep. The interest came from a very
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personal pain point. Um I got into
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school. I got into Wharton Business
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School and um you know I knew just like
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anywhere else you get into school
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tuition as we all read about is pretty
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high, right? I didn't realize though
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that the cost of financing my education
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was going to be high as well. Um and so
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I very much felt that personal pain. I
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looked around to see what my options
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were. I wanted to go into a fixed rate
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product. I didn't want to deal with the
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risk of variable rates. And I noticed
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that my options were twofold. One, the
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federal government, two, private banks.
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Um, and I was pretty much looking at
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something akin to 8% fixed in the in the
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traditional space. Um, and I decided
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there had to be a better way, right?
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There there had to be an option that was
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pricing risk better, and there wasn't.
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Um, and so I decided to to do something
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about it. I actually came back to
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business school on the other side of
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average age, as I like to say, with the
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express purpose of wanting to start a
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business and and run it before or upon
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graduation. And so, between my personal
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pain point uh in student lending and my
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very strong desire and commitment to
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start a company while in school, um it
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ended up being a great a great marriage
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and I ended up meeting my my two
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co-founders, Michael Tramina and Jessup
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Sheen, here at Wharton as well. and the
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social social promise element. Um, tell
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us more about the inspiration or the
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motivation behind including that as part
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of common bond as well.
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Sure. Um, so it comes from I might have
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said this before but it comes from a
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very deeply rooted personal philosophy
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in what I think and we as co-founders
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think business should be um and has a
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responsibility to be. you know, um,
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businesses and corporations wield an
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incredible amount of influence. Um, and
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a lot of that has to do with the fact
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that they yield an incredible amount of
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capital and profits in their business.
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Um, and when I think about the future of
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business, I think there is huge
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opportunity for business to play a much
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larger role in the communities, the
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local communities that they're a part of
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and also broader society that they're a
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part of. And what I'm very hopeful about
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or rather encouraged by is that there
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are a number of companies who've come
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before us who have really put the social
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mission front and center. Um Warby
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Parker of course is a great example come
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coming right out of here at Wharton. Um
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to us a major inspiration. Um they were
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part of the same startup incubator
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Wharton venture initiation program that
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we were a part of just two years later.
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Um, you know, when we had our first
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company offsite, Neil Blumenthal,
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co-founder and co-CEO, welcomed us to
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their headquarters in in New York City
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to have an all day off-site event. Um,
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he came and he spoke and it was
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incredibly inspirational, right? And so
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we were we have been inspired by the
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likes of Warie Parker, Tom Shues, and we
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decided, you know, we can bring the one
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forone model, we can be the first to
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bring the one forone model to education
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and to finance. Um, and so that's what
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that's what we decided to do.
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And so going back to the financial
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return, so how are you or how is uh
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Common Bond able to provide investors
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and students sort of better returns than
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they're currently able to get in in the
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uh public market?
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Sure. Um it's a really interesting time
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that we're in in terms of macrolevel
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interest rates, what's happening in the
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credit market. Um things are a bit out
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of whack and it's very much a cause of
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the financial crisis. We're still seeing
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the effects of that. Um, and if we
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believe what the Fed tells us with
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interest rates, we'll continue to see
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that for a few years, right? And so
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there's, and by the way, that's part of
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what makes for a broken student loan
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market. Uh, federal government had to
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take over the student loan market.
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They're charging one price to everybody.
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It's a very inefficient pricing of risk.
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Private banks are a different story.
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they're more still skittish after the
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financial crisis, charging a risk
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premium on top of student loans,
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particularly given the fact that it's
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unsecured debt and they don't want to
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take on that much of a risk. So, what
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we've done is we've come in and we've
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said, uh, you know, we don't have the
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structural problems of the federal
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government. Uh, we don't have the
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baggage of the private banks and we're a
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much leaner operation than any of our
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competitors, direct or indirect. U, we
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can come in and we can price risk what
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we consider to be much more
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appropriately, which is a 6.2 24% fixed
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rate for students and they can lower
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that all the way down to 5.99% fixed
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when they sign up for automatic debit.
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Um, and so that that's what we've done.
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We we've essentially come to the market
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and said we can we think we can price
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risk better than what traditional
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alternatives are pricing.
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Um, and so taking a step from a student
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perspective, if you're looking to
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partner with Common Bond for your loans,
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how does that process work?
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Sure. Um so you know a student might
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hear about us from either press or from
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onschool uh in school activities on
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campus activities might hear about us
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from uh you know financial aid office
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where they post all alternative private
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lenders um and then a student engages
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with us. um we would hope and what we've
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seen is that students are particularly
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compelled um because of the community
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that we bring to the table. Not just the
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lower cost, right? Not just the 20
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$25,000 savings, but also the community
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of students across schools that they're
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getting plugged into and the community
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of students and alumni within schools
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that they're getting plugged into. Um
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we're also we're also noticing that our
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social promise is resonating a lot with
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our students. Um you know the social
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promise for us was again a very personal
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thing. Um I have a very personal
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philosophy that business can and should
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be a p a force for for positive change.
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I think that business and corporations
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in general have a responsibility to give
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back to the local and broader community
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that they're a part of. And I'm hopeful
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that what we see going forward is that
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business and corporations more and more
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um kind of meet their uh social
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responsibility right in a big and real
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way. And so that that speaks to a little
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bit as to why we have a social promise.
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Um and that and that's something and
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that's something by the way um that you
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know the millennial generation which are
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the the students in school right now
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seem to to gravitate towards and that
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makes sense. We're millennials ourselves
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and we gravitate towards this. We're all
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about valuesdriven business. So th those
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are the things that I think attract
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students to to Common Bond.
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So when you deal with students for
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Common Bond, uh are students mainly
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looking for original financing or uh
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might some of them also want to
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refinance uh existing debt, student
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debt, which is more highriced.
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It's both. Um so we're originating new
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loans for students who are coming into
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school and students even at school for
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the the following semester. We're also
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very much participating in the
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consolidation market, the refinance
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market. So, we have a refinance loan
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product as well.
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And and where's the greater demand
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coming from?
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The demand is across the board. Um, and
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so what we've what we've noticed is that
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whether it's newly originated or
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refinanced, the demand is is equally
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large. If we look at how big the markets
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are right now, the refinance market um
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is much larger than the the new
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originations, which makes sense if you
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think about it. There's a backlog of
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years there in the refinance market than
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there are in the newly originated market
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which is really an annual an annual
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market.
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And and how risky are these loans and
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how do you deal with that risk?
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Yep. So the risk on these loans from an
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investor's perspective is incredibly
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low. Um and that's part of what allows
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the model to work especially now in the
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beginning as we're proving out the
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model. You know this this this industry
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is still relatively nent. Um it's about
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a year old. um plus or minus. And so one
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of the things that we have found to be
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incredibly important is that we derisk
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the model as much as we possibly can to
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give it a chance to succeed in the
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beginning and then we kind of use that
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as a platform to build off of. Um and so
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what we're when we're focusing right now
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on MBA programs, what we notice is that
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default rate is incredibly low. Payback
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payback is incredibly high. And it makes
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sense when you think about it just
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because employment rate is high and
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earnings potential is pretty high for
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students at uh at top MBA programs.
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And from an alumni perspective, so
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you've mentioned uh about the returns.
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Can you tell us more about the value
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proposition uh for any alum that you're
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looking to source to invest in common
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bond?
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Sure. The value proposition to alumni or
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individual investors or any any source
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or any cadra of investors that we use to
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kind of complement alumni capital. Um, I
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think it's three things. Uh, one is the
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financial return, and we've talked about
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that a bit. It's a pretty competitive
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financial return relative to other
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investment products of similar risk. Two
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is the social return. Uh, the fact that
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they have an opportunity to help lower
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the cost of education of a student at
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their alma mater, but they also are able
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to power the social mission of our
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company. Literally for every new alumni
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investor that comes to the table, for
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every new student borrower who comes to
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the table, they're actually helping us
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pay for uh another child at school at
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the African School for Excellence or
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fund that much more the financial
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literacy programming that we're funding
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in local communities here in the US and
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every new city we bring our program to.
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Um and so their participation powers our
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social mission, right? And that's very
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that's very powerful. The third thing
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I'd say is that the alumni and other
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individual investors who participate are
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able to plug in to a network, a
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community of top tier, top talent. Um,
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and we think that matters.
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Um, and so in thinking about this
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community, what's what sort of events or
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activities do you actually offer to
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alumni and to recipients of the loans?
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Yep. So, good question. You know, when
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we think about community, what does that
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mean? Um, a lot of people pay lip
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service to community. In fact, what I
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would argue is that any player that
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comes into this space or really any
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space as it pertains to finance or
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pretty much any other industry today,
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you have to build community, right? That
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to us is table stakes. That's not what's
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meaningful. What's meaningful is who can
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build a community that people want to
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belong to. And that's what we think
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we're building. uh you know when I think
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about the types of community events that
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we're putting on and by the way when I
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say community events and community I'm
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not just talking about building an
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online platform right we have a lot of
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online platforms and what you see over
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time with online platforms is as they
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grow as they become a bit more
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ubiquitous the value actually decreases
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right and so what we say is real
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connection meaningful community is done
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in the real world humanto human in
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person and so what we've done is we've
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spent a lot of time creating environment
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ments for students, investors,
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forward-inking professionals to come
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together under one roof, meet and
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connect. And what we found so far, you
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know, we have a number of examples of
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students who are within what we call our
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common bond family who because they are
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part of the family, because they are
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interacting with members of the
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community, they've been able to propel
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their professional success. Um, you
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know, we have one student who met uh the
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head of corporate acquisitions at
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American Express at one of our events,
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and American Express is her dream
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company. Um, and he was able to set up a
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number of interviews for her, and it
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looks like she might be getting a
00:13:44
full-time job there uh when she
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graduates. Um, you know, I think about
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another MBA student who uh has a startup
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and she met a reporter at Business Week
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at one of our events in business week
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covered her company about two months
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after meeting and she wrote excitingly
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to us over email, you know, thank you so
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much. This was all because of of Common
00:14:02
Bond. So, we think of ourselves much
00:14:04
more than just a student lending
00:14:06
company. We consider ourselves a company
00:14:08
that reflects um that reflects kind of
00:14:12
the future of finance. You've got to be
00:14:13
more than just what you can argue is a
00:14:15
commoditized lending product, right?
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You've got to do more than just lower
00:14:19
the personal expense line of the
00:14:21
student, which we do, but you've also
00:14:23
got to help students maximize their
00:14:24
topline, and that's what we feel like
00:14:26
we're doing with our with our community.
00:14:28
Great. And so, as you approach alumni, I
00:14:31
have to imagine alumni affairs offices
00:14:32
at different institutions uh may or may
00:14:35
not be worried. How do you partner with
00:14:36
or approach or or work with alumni
00:14:38
affairs um departments through the
00:14:41
universities that you're working with?
00:14:42
Yeah. What what we say is it's best to
00:14:46
um talk with everybody, right? And so
00:14:49
while we're talking directly to
00:14:50
students, um we don't want to lose sight
00:14:52
of the fact that there are a number of
00:14:54
different constituents out there. Uh
00:14:57
admissions offices, financial aid
00:14:58
offices, alumni affairs offices, not to
00:15:01
be officially affiliated in any way, um
00:15:04
but to build positive relationships with
00:15:07
them. We think that matters. Um as it
00:15:10
pertains to the alumni offices, frankly
00:15:12
the reaction to this model is a bit
00:15:14
mixed, right? Um there are kind of two
00:15:16
camps that you can fall into. Um one is
00:15:19
kind of a camp territorial camp where
00:15:22
there's a zero sum game. There's a
00:15:24
finite size to the pie and there's
00:15:26
another camp that you can fall into,
00:15:27
right? And that's kind of the camp of
00:15:28
abundance. Um where there's a growing
00:15:30
pie. We happen to fit or consider
00:15:34
ourselves to be in the the uh the camp
00:15:36
of abundance, right? We actually believe
00:15:38
that our model can engage an entire
00:15:42
swath of alumni who currently are not
00:15:44
participating or otherwise engaged in
00:15:46
university affairs. Um and and in a
00:15:49
sense our model can bring those folks
00:15:51
into the fold because there's a
00:15:53
financial return component to it. And
00:15:55
from there um I actually think our model
00:15:58
can complement the efforts of alumni
00:16:00
offices pretty well. Um some alumni
00:16:03
offices see that others don't. Um, and
00:16:06
that's fine by us. We think that over
00:16:09
time what we'll be able to show, you
00:16:10
know, as we get more and more data,
00:16:12
we'll be able to prove that we actually
00:16:13
live in a world of abundance as it
00:16:15
pertains to alumni investor
00:16:16
participants.
00:16:17
So, is the concern of some those alumni
00:16:20
offices that you might cannibalize some
00:16:22
of the alumni giving that might
00:16:24
otherwise go to fund scholarships for
00:16:26
those students?
00:16:26
That's that's the concern. And what what
00:16:28
we
00:16:28
how have you addressed that uh with uh
00:16:31
uh you know the more territorial alumni
00:16:34
offices,
00:16:34
right? So what we say is two things. Um
00:16:37
one the scholarship uh is a different
00:16:41
kind of investment or or giving from
00:16:45
alumni right or put another way we fall
00:16:48
into the conservative slice of any
00:16:50
investor's portfolio right um alumni
00:16:53
giving alumni scholarships falls into
00:16:55
another slice of somebody's personal
00:16:57
portfolio that falls into the
00:16:59
philanthropic slice as opposed to the
00:17:01
conservative investment slice. And so we
00:17:03
see them actually as quite different
00:17:05
kinds of investments. And so even among
00:17:07
the alumni who currently participate uh
00:17:10
you can see a world in which they can
00:17:12
participate in both because they're
00:17:14
still able to diversify their portfolio.
00:17:17
The second thing we tell them and we
00:17:18
talked about it a little bit before and
00:17:20
that is hey we actually think this is
00:17:23
going to engage a large group of alumni
00:17:26
who are currently not engaged with the
00:17:28
university.
00:17:30
you you say that u the industry um is
00:17:34
about a year old. Uh who's your
00:17:36
competition and how have you positioned
00:17:40
Common Bond uniquely uh in this space?
00:17:42
Yeah, our competition really falls into
00:17:45
three different categories. Um you have
00:17:48
traditional players, the federal
00:17:49
government and the private banks. The
00:17:50
federal government represents about 93%
00:17:53
of u of student loans and private banks
00:17:56
represents about 7%.
00:17:59
The the second is this um it's the
00:18:03
social lending space that's a bit more
00:18:05
mature, right? Um and so you have
00:18:08
players like a lending club or a
00:18:09
prosper.com who have been in
00:18:11
peer-to-peer lending since 2006 and 2007
00:18:15
respectively, right? Um they're not in
00:18:17
student loans right now. Could they be?
00:18:19
They could. Um and then the third piece
00:18:21
is what I would call social lending as
00:18:23
it relates specifically to student
00:18:25
loans. That's the market that's about a
00:18:28
year old. Um and and that's and that's
00:18:32
where the problem is particularly acute
00:18:35
and particularly large. And so we feel
00:18:38
pretty excited to come in and solve
00:18:41
that. Um you know there are a couple of
00:18:43
different things that make us different
00:18:45
than any of our competitors across the
00:18:47
board regardless of what segment they
00:18:49
fall into. Um we talked about we've
00:18:52
touched on a few of them. Um the first
00:18:55
what we're noticing and getting feedback
00:18:57
from students again the millennial
00:18:58
generation is that our social promise
00:19:01
makes us pretty distinct. Um that's
00:19:03
something that doesn't exist across the
00:19:05
board. Again we feel proud of the fact
00:19:08
that we're the first in education or
00:19:10
finance to bring the one for one model
00:19:13
to to both education and and finance. Um
00:19:16
and I can speak as to why that's
00:19:17
important if you'd like me to. Um the
00:19:20
second is the community piece that we've
00:19:22
been talking about. Um, some folks are
00:19:25
building community. Um, some are doing
00:19:27
it better than others. For us, again, we
00:19:30
think that's table stakes. We think
00:19:31
that's an absolute requirement. But what
00:19:34
makes what's going to make a player in
00:19:36
this industry different is creating a
00:19:38
community that students and alumni
00:19:40
investors want to belong to and that's
00:19:41
what we think we're doing in a very real
00:19:44
way. Um, you know, the third piece is
00:19:48
risk management. Um I think our approach
00:19:51
to risk management is different than any
00:19:53
other player in the space. Uh when I
00:19:56
think about you know who we're going
00:19:58
after at first to ensure that this model
00:20:01
works and when I think about what those
00:20:04
default rates look like not after 6
00:20:06
months of origination but after 3 years
00:20:08
of origination what do those default
00:20:10
rates look like? We think that the
00:20:12
approach that we're taking is is a bit
00:20:15
thoughtful and appropriately methodical
00:20:17
to allow for our model to succeed early
00:20:20
and therefore for the long term. The
00:20:22
other thing I would say on risk
00:20:23
management is that and this is one of
00:20:25
the benefits of coming from a place like
00:20:27
Wharton. Um you know we have been
00:20:30
working with a professor in the
00:20:32
statistics department who's helping us
00:20:34
build a proprietary model that helps us
00:20:38
better predict future repayment. So a
00:20:41
lot of proprietary underwriting today
00:20:43
and we have proprietary underwriting
00:20:45
scorecard but it's what I would call
00:20:47
traditional the power is when we go
00:20:49
forward being able to find those
00:20:50
attributes that better predict future
00:20:52
repayment as opposed to any
00:20:53
backward-looking tool like a FICO based
00:20:55
tool.
00:20:56
Could I wonder if I could just ask you
00:20:58
one last question?
00:20:59
Sure.
00:21:00
Uh five years from now where would you
00:21:02
like common bond to be?
00:21:04
Good question. I don't get that a lot.
00:21:07
We think about it a lot. We see it in
00:21:08
our model, but I don't get the question.
00:21:11
We would like to be a premier lender,
00:21:16
period. Uh we're starting with student
00:21:19
loans. It makes sense to for two
00:21:21
reasons. One, the problem is large. Uh
00:21:24
and it uh is derived from a personal
00:21:27
paypoint uh of myself and my co-founder,
00:21:30
Mike Terramina, uh who I met at Wharton
00:21:32
Business School. Um and so that's why it
00:21:34
makes sense to start with student loans
00:21:36
for us in particular. But if you think
00:21:38
about going forward and you think about
00:21:40
finance and the future of finance more
00:21:42
broadly um and you think about what the
00:21:46
financial crisis did in destroying trust
00:21:49
between banks and people and people and
00:21:51
banks
00:21:53
what you realize is that that trust
00:21:55
needs to find itself somewhere and it
00:21:57
does exist. It exists in trusted
00:22:00
networks. exists uh among affinity
00:22:03
groups and schools happen to be a
00:22:05
natural fit for affinity and trusted
00:22:07
networks, right? Which is why this model
00:22:09
works so well. Another reason why we're
00:22:11
we're starting with schools. But if you
00:22:13
broaden out what trusted networks mean
00:22:15
and you broaden out the definition of
00:22:17
affinity groups, you can envision a
00:22:19
world in which not only are student
00:22:21
loans being better priced, better
00:22:24
administered, and better serviced with
00:22:26
this model, but all different kinds of
00:22:28
lending products as well.
00:22:31
Thanks so much for joining us today.
00:22:33
Thank you. Thanks for having me.
00:22:37
[Music]

Episode Highlights

  • Common Bond's Mission
    Common Bond is a crowdfunding platform that connects alumni investors with students to lower education costs.
    “Students can save about $20,000 to $25,000 over the life of repayment.”
    @ 00m 34s
    September 25, 2013
  • Social Promise
    For every degree funded, Common Bond supports a student in need abroad and funds local financial literacy programs.
    “Our global social promise is that for every degree fully funded, we will fund the education of a student in need abroad.”
    @ 01m 54s
    September 25, 2013
  • Community Building
    Common Bond emphasizes real-world connections, helping students network for career opportunities.
    “We think of ourselves much more than just a student lending company.”
    @ 14m 04s
    September 25, 2013
  • A Vision for the Future
    The company aims to become a premier lender, starting with student loans.
    “We would like to be a premier lender, period.”
    @ 21m 16s
    September 25, 2013
  • Building Trust in Finance
    Exploring how trusted networks can restore faith in lending.
    “Trust needs to find itself somewhere and it does exist.”
    @ 21m 55s
    September 25, 2013

Episode Quotes

  • There had to be a better way, right?
    How CommonBond Disrupts the Student Loan Market
  • Business can and should be a force for positive change.
    How CommonBond Disrupts the Student Loan Market
  • We consider ourselves a company that reflects the future of finance.
    How CommonBond Disrupts the Student Loan Market
  • We would like to be a premier lender, period.
    How CommonBond Disrupts the Student Loan Market
  • Trust needs to find itself somewhere and it does exist.
    How CommonBond Disrupts the Student Loan Market

Key Moments

  • Common Bond Overview00:08
  • Social Return00:53
  • Personal Pain Point02:21
  • Inspiration Behind Model03:44
  • Community Events12:11
  • Alumni Engagement14:31
  • Future Aspirations21:07
  • Trust in Finance21:55

Words per Minute Over Time

Vibes Breakdown

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