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Taking Innovation to Market

March 04, 2013 / 15:42

This episode features Ben, discussing the mission of Techneon technology transfer, the process of commercializing research, and notable successes like a Parkinson's treatment.

Ben explains that Techneon aims to ensure innovations from the university reach the marketplace, emphasizing the importance of technology transfer in today's academic environment.

He describes the process of identifying commercially viable research and highlights the collaboration between researchers and entrepreneurs to enhance innovation.

Ben shares the success story of a Parkinson's disease treatment developed by Musa Yudim and John Finnberg, illustrating the lengthy process of drug development.

He also discusses Techneon's focus on medical devices and future priorities, including a new company, Axelta, aimed at improving drug development and screening.

TL;DR

Ben discusses Techneon's mission in technology transfer, highlighting successful innovations and the importance of collaboration between researchers and entrepreneurs.

Episode

15:42
00:00:01
[Music]
00:00:08
[Music]
00:00:20
Hi Ben, thanks so much for being with us
00:00:22
today. Thanks so much for having me.
00:00:24
Now, first of all, we would like you to
00:00:26
talk a little bit about um what is the
00:00:28
mission of Techneon technology transfer
00:00:30
and can you give us kind of a brief
00:00:31
overview of your operations? Well, the
00:00:34
technon technology transfer is the tech
00:00:36
transfer company of the technon. So our
00:00:38
role is to make sure that innovations
00:00:41
that are developed within the technon
00:00:43
finds their way to the
00:00:45
marketplace. Um in today's day and age
00:00:49
you know it's very imperative it's very
00:00:51
important for university not just to do
00:00:53
research not just to do teaching but to
00:00:56
do technology transfer. And uh at the
00:00:58
technon we have come to realize that
00:01:01
universities that will not be able to
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impact the marketplace by creating jobs
00:01:06
by engaging the community by building
00:01:09
companies to some extent will become
00:01:11
irrelevant.
00:01:13
And how does the technology transfer
00:01:15
process at techneon work? I mean how do
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you go about identifying research that
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has commercial potential and then what
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are the stages stages of actually
00:01:22
turning that into a product or a service
00:01:24
that people can buy on the market? Oh,
00:01:26
that's a very good question. The the
00:01:28
main mission, I think the number one
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mission is to increase the level of
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openness of the institution to
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commercialization because you have to
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understand and the at the end of the day
00:01:37
people come for a university like the
00:01:39
technon which is you know considered the
00:01:42
uh the MIT of of Israel certainly if not
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the Middle East um they come to do you
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know cutting edge research and the techn
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is considered among the top 10
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university in the world. So first of all
00:01:56
you you need to increase the level of
00:01:58
openness of the researchers to
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commercialization. So this is number
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one. Then you know the idea is how you
00:02:05
bring the innovations that you produce
00:02:08
to the marketplace. How do you increase
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the awareness and how do you create the
00:02:12
opportunities for this innovations to
00:02:15
find their way to the marketplace? Now I
00:02:18
mean when you have several good ideas
00:02:20
that could lead to commercial products
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what process do you use? I mean to kind
00:02:23
of figure out I mean of all the
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wonderful research going on at the
00:02:26
university. I mean what kind of process
00:02:28
do you go through to figure out you know
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what are the things that are maybe going
00:02:31
to be most likely to sort of have that
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direct path to commercial research or
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even maybe ones that are a little more
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of a twisting path like what is sort of
00:02:39
the right projects to focus on?
00:02:42
Well you know you can tell a lot about
00:02:44
the nation by looking at your culture
00:02:46
heroes. You know let's let's take a
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quick look at the United States. Who are
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the culture heroes? Of course you have
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Bill Gates and you know Steve Jobs and
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and and you also have the Hollywood
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players and the politicians in Israel.
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For many years the culture heroes so to
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speak were the generals you know people
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like Mosha Dian and Aric Shaon and
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others. But in recent years you know
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people like Gil Shvved people like Yosi
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Valdi you know the pioneers in the ITC
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industry certainly became the new
00:03:14
culture heroes of of Israel. Now many of
00:03:17
them are graduates of the technon. You
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may be surprised to learn that out of
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the 120 Israeli or Israeli related
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companies on NASDAQ 70% of the CEOs or
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CEOs of these companies are graduates of
00:03:30
the Technon. So our main focus in order
00:03:34
to commercialize the technologies is
00:03:36
finding the right person to take that
00:03:39
technology to the market. So we have
00:03:41
developed a very elaborate you know what
00:03:44
we call EIR entrepreneur in residence
00:03:46
program whereby we try to marry a very
00:03:50
strong entrepreneur with a very strong
00:03:52
technology and what we do is we use this
00:03:55
entrepreneurs as agents of the
00:03:58
marketplace within the campus of the
00:04:00
technon
00:04:01
and know what have you found I mean with
00:04:03
having the entrepreneurs working
00:04:05
together with the researchers what do
00:04:06
you find that the two are able to learn
00:04:08
from each other as they're kind of in
00:04:09
this partnership You know this is a very
00:04:12
interesting dialogue because you know at
00:04:14
academic settings many of the
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innovations are technologies looking for
00:04:18
a problem but you if you have the
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qualified you know the trained eye of a
00:04:23
very strong entrepreneur out of this
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dialogue you know some most some of the
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most brilliant things can can come out
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and we have witnessed time and again and
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now what do you mean do you find that
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also the researchers I mean the
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entrepreneurs are learning some things
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from the researchers as always.
00:04:40
Absolutely. And now one of the best
00:04:43
known examples of tech transfer um has
00:04:46
been at Techneon has been the
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development of a treatment for
00:04:48
Parkinson's disease called Azle. I hope
00:04:50
I'm pronouncing that right. Correct. And
00:04:52
that was developed based on research at
00:04:55
Techneon by again hoping I'm pronouncing
00:04:56
it right um Musa Udim and John Finnberg
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in collaboration with Tiva
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Pharmaceuticals. Could you take us
00:05:02
through the process of how that came
00:05:03
about?
00:05:04
Well, you know, first maybe we should
00:05:08
step take a, you know, a quick step uh
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step back. In Israel, we have, you know,
00:05:12
uh maybe four leading universities. The
00:05:14
Technneon certainly uh one of them, the
00:05:17
Hebrew University, and the Vitzman
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Institute. All three leading
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universities in Israel, Technneon,
00:05:23
Hebrew Universities, and the Vitman have
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at least one FDA approved drug in the
00:05:27
market. And the technon is you know
00:05:30
belongs to this quite distinguished club
00:05:32
of universities that were able to
00:05:35
develop a drug and take it to uh to the
00:05:39
marketplace. Now you have to remember
00:05:41
this is the process started about 20 25
00:05:44
years ago when the funding from sources
00:05:47
like the NIH and others were quite quite
00:05:51
more available.
00:05:53
So the research was done at the
00:05:54
laboratory of professor Musay Yudim and
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John Fineberg and later on it was
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licensed in a pure straightforward
00:06:00
licensing deal which as opposed to deals
00:06:03
that are done today was about four pages
00:06:05
deal and up until today uh you know it
00:06:09
serves us very well. Now the and this is
00:06:12
again a good demonstration of how long
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it takes to develop the drug that you
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know is developed at the benchtop in a
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university setting until it reaches the
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marketplace. And people don't always
00:06:25
realize that this is a very long and
00:06:28
tedious process. So when you ask me why
00:06:32
isn't it happening for example through
00:06:34
VCs and why was it directly licensed to
00:06:37
a to a commercial company then I would
00:06:40
tell you that this is the right process
00:06:42
for for drug developments because
00:06:44
between a university and the venture
00:06:47
capital war there's some sort of a
00:06:48
synchronization problem because we
00:06:50
operate in a window that could easily be
00:06:53
10 11 12 years long and as we see here
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even 20 while the VCs operate in a much
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shorter window of five, six, seven
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years. And this gap has to be filled and
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the question is who will fill the gap?
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And if it's not the government, it has
00:07:12
to be industry. Otherwise, all this
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investment will be lost. Not the
00:07:17
government, it has to be industry.
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Otherwise, all this investment will be
00:07:23
lost.
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Now, could you give us some other more
00:07:26
examples of research at Techneon that
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was successfully turned into commercial
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products and maybe talk a little more
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about Absolutely. trying to figure out,
00:07:32
you just mentioned sort of go through
00:07:34
commercial like a commercial company
00:07:35
versus VCs like some of the different
00:07:37
paths maybe you've taken to try and get
00:07:39
the get the product to market.
00:07:41
Absolutely. We are, you know, uh
00:07:44
although we are predominantly an
00:07:46
engineering school, the Techneon has
00:07:48
made some major breakthroughs in in
00:07:50
medical devices. So in all the area of
00:07:54
robotic aided surgery the the technon
00:07:57
has won considerable fame. Some of the
00:08:00
companies that we uh boast in are
00:08:03
companies like mazo which is in the
00:08:05
business of spine fusion. About 3% of
00:08:08
the procedures that are done today when
00:08:10
you do spine fusion the doctor drills
00:08:13
right into the spine cord. What mazor
00:08:16
allows using a robotic a surgery is
00:08:18
first to see and then only to do the
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drill. This is a company by professor
00:08:23
mushes shwam. Another company that we
00:08:26
started with professor masham is a
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company called kurindus. Corindus is in
00:08:31
the business of remote catheterization.
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I have a brother, he's an interventional
00:08:35
cardiologist in Mount Sinai in New York
00:08:38
and he walks a little bit bent and this
00:08:41
is because of the heavy lead suits that
00:08:43
they need to wear while operating. So
00:08:46
imagine for a minute that you sit in a
00:08:48
remote location, it can be the adjacent
00:08:50
room or it can be the the another
00:08:53
continent and using joystick you guide
00:08:56
the guide wider the guide wire in the
00:08:59
body of the patients and do the
00:09:01
procedure remotely. And this is what is
00:09:04
done by a company like Corindas.
00:09:07
Now Technon companies have raised just
00:09:11
in year 2012 close to $60 million. In
00:09:15
year 2011 it was again close to $50
00:09:18
million. In the last three years they
00:09:20
have raised close to $150 million which
00:09:23
in Israeli terms is quite significant.
00:09:26
And this is a demonstration of the
00:09:28
validation of the marketplace of
00:09:30
industry in the innovation that is
00:09:33
coming out of the technia. Now often I
00:09:36
mean when you're talking about
00:09:37
innovation or really anything I mean you
00:09:38
often have for every one success there's
00:09:40
probably you know multiple failure
00:09:42
failures you can talk about and
00:09:43
sometimes you learn more from those than
00:09:45
maybe some of the successes. So could
00:09:47
you talk about maybe what are some of
00:09:48
what have been some of's most
00:09:49
instructive failures and what you've
00:09:51
learned from them?
00:09:53
Well, at the end of the day, what we
00:09:54
have learned that the level of risk at
00:09:57
which we are talking is extremely
00:09:59
extremely high. But the because the
00:10:01
level of unknowns on the technology
00:10:03
level on the marketing level is
00:10:06
extremely high. And this is why and this
00:10:08
is what something that we have learned
00:10:10
that in order to successful successfully
00:10:13
launch u an enterprise a company you
00:10:16
need a very very strong entrepreneur.
00:10:20
We see starting a business as sending a
00:10:22
spacecraft to space. The first 10
00:10:25
minutes that you detach yourself from
00:10:27
gravity consume 80 90% of the energy of
00:10:31
the gasoline in in in this huge
00:10:33
spacecraft and you have to have the
00:10:36
person the right person to inject the
00:10:38
energy into the process and this person
00:10:40
is the entrepreneur. Now many think that
00:10:43
because it's a university and a you know
00:10:46
a high-risisk technology you can so to
00:10:48
speak do well with a less experienced
00:10:51
entrepreneur but it's right on the
00:10:53
contrary to commercialize a technology
00:10:56
from a university you need a very strong
00:10:58
entrepreneur that can you know relay to
00:11:02
the marketplace raise the necessary
00:11:04
capital but at the same time talk at the
00:11:07
eye level with a professor. So if you
00:11:09
ask me what is the number one lesson is
00:11:12
have a very very strong team that knows
00:11:16
how to work together.
00:11:18
Now how would you say um Tiffanyon's
00:11:20
technology transfer operation and the
00:11:22
way that you go about doing this
00:11:24
compares with other Israeli institutions
00:11:26
such as the Weisman Institute and then
00:11:28
also US institutions like MIT or
00:11:30
Stanford or even here at Wharton? Well,
00:11:32
this is again an an excellent question
00:11:35
because you know this is part of the
00:11:37
metrics that we use to measure ourself
00:11:39
to ask ourselves are we successful. So
00:11:42
first of all let's you know compare
00:11:44
apples to apples you know take the
00:11:46
research budget the research budget of
00:11:48
of the technon is something like $70
00:11:51
million. The research budget of a
00:11:53
university like MIT including Lincoln
00:11:55
lab is $1.4 billion. The research budget
00:11:59
of Stanford is $700 million. So if you
00:12:03
just use the income metrics compared to
00:12:08
the investment that you make in
00:12:10
research, the Techon is doing extremely
00:12:11
well because we generate today close to
00:12:13
$25 million directly from
00:12:16
commercialization. So this is either
00:12:18
royalties, income, equity or dividend.
00:12:22
Now if you compare it to what MIT is
00:12:24
doing and other leading university, we
00:12:26
are doing extremely well.
00:12:28
But the point is that as a university
00:12:31
this is not the only metrics that you
00:12:32
should use. I mean for us the income
00:12:35
certainly is critical but you need to
00:12:38
see the economic development that is
00:12:40
done around the technon in a city like
00:12:43
Kyifa. How many companies have
00:12:45
established their presence surrounding
00:12:48
the technon in order to tap into the
00:12:50
human capital and the resources
00:12:52
available at the technon. So companies
00:12:55
like Google, uh, Phillips, Microsoft all
00:12:59
have and are operating significant R&D
00:13:02
centers at a 10-minut drive from the
00:13:05
technon campus. So it's not just how
00:13:08
much, but it's more like what kind of
00:13:09
domino effect does each one create like
00:13:11
this goes to this and this. You are
00:13:13
absolutely right, Rachel. Again, the
00:13:15
issue is not to maximize every deal that
00:13:18
we do. So we do not try to extract the
00:13:21
most economic value from the deals that
00:13:23
we do but we try to do as many deals as
00:13:26
possible. In a way we view technology
00:13:29
transfer as a lottery business because
00:13:31
honestly you never really know which
00:13:34
technology will actually make the
00:13:35
difference be the par the paradigm
00:13:38
shift. So you try to buy as many tickets
00:13:41
as possible. And if you ask me what is
00:13:43
the philosophy that makes T3 my unit
00:13:46
unique is that we have adopted a
00:13:48
philosophy that if technon is a huge
00:13:52
harbor we are the tagbo. Our role is to
00:13:56
make sure that the research done at the
00:13:58
technon will find its way out of the
00:14:00
port of the technon as quickly and as
00:14:02
effectively as possible. We are not a
00:14:06
gateway and this is something that is
00:14:09
changing and I think it's very important
00:14:11
for the industry to understand. Now
00:14:13
could you talk a little bit about I mean
00:14:15
what are some of your top priorities for
00:14:17
2013 and then also kind of looking
00:14:19
beyond that a little bit. Well we are
00:14:21
putting a huge emphasis now on stem
00:14:24
cells. Just a couple of months ago, we
00:14:26
have started a company called Axelta
00:14:28
within Amit, which is an internal
00:14:30
incubator that we started with the help
00:14:33
of uh Alfred Man, you know, uh very
00:14:36
prominent and successful businessmen
00:14:38
here in the United States that have
00:14:39
started many companies and Excela is
00:14:42
exactly in the business of drug
00:14:45
development, drug screening. We all
00:14:48
realize now that the drug development
00:14:51
and the drug screening is broken. So
00:14:54
what Axela is doing at the end of the
00:14:56
day it will be to help do clinical
00:14:59
trials on a chip as opposed you know to
00:15:02
the way clinical trials are done today.
00:15:05
It's a stem cells company developing the
00:15:07
pick and shovels of the industry of the
00:15:09
stem cells
00:15:11
uh stem cells research and stem cells uh
00:15:14
development. Ben, thank you so much for
00:15:16
talking with us today. My pleasure.
00:15:18
Thank you, Rachel.
00:15:22
[Music]

Episode Highlights

  • The Role of Techneon
    Techneon focuses on ensuring innovations reach the marketplace, impacting job creation and community engagement.
    “It's imperative for universities to do technology transfer.”
    @ 00m 51s
    March 04, 2013
  • Cultural Heroes of Israel
    The shift in cultural heroes from military figures to tech pioneers reflects Israel's evolving identity.
    “In recent years, ITC pioneers became the new culture heroes of Israel.”
    @ 03m 14s
    March 04, 2013
  • Successful Drug Development
    Techneon has developed an FDA-approved drug for Parkinson's disease, showcasing successful tech transfer.
    “The development of a treatment for Parkinson's disease called Azle is a notable success.”
    @ 04m 47s
    March 04, 2013
  • Innovations in Medical Devices
    Techneon has made significant breakthroughs in medical devices, including robotic surgery and remote catheterization.
    “The Technon has won considerable fame in robotic aided surgery.”
    @ 07m 50s
    March 04, 2013
  • Focus on Stem Cells
    Techneon is prioritizing stem cell research and development, aiming to innovate drug screening processes.
    “We are putting a huge emphasis now on stem cells.”
    @ 14m 24s
    March 04, 2013

Episode Quotes

  • Universities that do not impact the marketplace will become irrelevant.
    Taking Innovation to Market
  • You can tell a lot about a nation by looking at your culture heroes.
    Taking Innovation to Market
  • We see starting a business as sending a spacecraft to space.
    Taking Innovation to Market
  • Commercializing technology requires a very strong entrepreneur.
    Taking Innovation to Market
  • We view technology transfer as a lottery business.
    Taking Innovation to Market

Key Moments

  • Tech Transfer Importance01:06
  • Cultural Heroes Shift03:14
  • Drug Development Success04:47
  • Medical Device Innovations07:50
  • Stem Cell Focus14:24

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