Search Captions & Ask AI

Advice from Entrepreneur Sabeer Bhatia: 'Provide the Same Value at a Cheaper Price'

May 08, 2009 / 14:56

This episode features the 2009 Wharton India Economic Forum, discussing India's economic future with entrepreneurs and industry leaders. Key topics include innovation, market opportunities, and the impact of economic downturns.

Mr. Walia, a notable entrepreneur known for Hotmail, shares insights on his new ventures, including Insta Call and Live Documents, which aim to provide cost-effective alternatives to Microsoft Office.

He discusses the importance of keeping costs low during economic uncertainty and how this strategy positions his companies favorably in the market.

Walia highlights the entrepreneurial landscape in India, comparing it to the U.S., and emphasizes the potential for innovation in developing markets.

He concludes by advocating for the free flow of human capital and ideas across borders to foster growth and development.

TL;DR

Mr. Walia discusses innovation and market opportunities in India amid economic uncertainty at the 2009 Wharton India Economic Forum.

Episode

14:56
00:00:11
the 2009 wharton india economic forum
00:00:15
titled india the road ahead took place
00:00:18
in philadelphia and brought together
00:00:19
CEOs of leading Indian companies
00:00:22
investors heads of nonprofit
00:00:24
organizations sports celebrities and
00:00:26
Bollywood stars to discuss where India
00:00:29
is headed in an age of economic
00:00:31
uncertainty Indian knowledge at Wharton
00:00:33
brings you one-on-one conversations with
00:00:35
these leaders Thank You mr. partier for
00:00:37
joining us we all know you from hotmail
00:00:41
which the rumor on the street at least
00:00:43
is sold for four hundred million dollars
00:00:45
I don't know if you can confirm that but
00:00:48
you've since been involved in various
00:00:49
other ventures can you tell us about
00:00:51
some of these other projects that you
00:00:54
have been with since hotmail sure sure
00:00:57
definitely one of the ones that I'm very
00:01:02
excited about which we will go live in
00:01:04
the next month or two is a company
00:01:07
called insta call and the specific
00:01:11
product that we have developed is called
00:01:13
live documents and this is based on a
00:01:17
new technology it's flash based it's a
00:01:20
complete software written in flash and
00:01:23
it runs on the Adobe's integrated
00:01:25
runtime environment but the advantage of
00:01:28
this is that it is a complete
00:01:30
replacement for Microsoft Office for all
00:01:33
the three components all the four
00:01:34
components I should say Word PowerPoint
00:01:36
and Excel and outlook but the unique
00:01:41
advantage being that it runs on every
00:01:43
platform which is you know on PCs on
00:01:46
Macs on UNIX on Linux and within the
00:01:50
browser and it lends itself to you know
00:01:53
better security and better collaboration
00:01:56
so that is one company that has been
00:01:59
working on this technology for the past
00:02:01
three or four years and I'm quite
00:02:03
excited about then there's another
00:02:05
company called subsea bolo which is a an
00:02:09
audio conferencing platform that we have
00:02:12
developed for developing markets such as
00:02:15
India and Malaysia and some of the
00:02:18
African countries this allows carriers
00:02:21
cell
00:02:22
carriers in these countries to offer an
00:02:25
inexpensive way of providing
00:02:27
teleconferencing services to their
00:02:30
subscribers the next product that we
00:02:33
will launch on on this platform is a
00:02:35
mobile PBX so instead of people having
00:02:39
to buy PBX equipment and install it in
00:02:42
their premises they'll be able to do it
00:02:44
virtually and we we hope to partner with
00:02:48
some of the carriers in these developing
00:02:50
countries then there are a couple of
00:02:52
others one of you must have heard of
00:02:54
nano city I'm hoping to develop an
00:02:57
entire city outside of Chandigarh and
00:03:01
also now in Gujarat which will emulate
00:03:04
the vibrancy of Silicon Valley and we
00:03:07
hope to do that by providing modern
00:03:09
infrastructure and also providing you
00:03:13
know a platform for education I mean you
00:03:16
cannot have Silicon Valley with luck
00:03:18
without the knowledge so it will be a
00:03:20
knowledge city and hopefully it will
00:03:24
grow into you know becoming a center for
00:03:27
creation of intellectual property in
00:03:29
India now some of these other projects
00:03:31
are distinctive but the first project
00:03:34
that you mentioned there are other
00:03:35
players right there's think office and
00:03:37
others what makes your program
00:03:39
distinctive yeah we've looked at all of
00:03:42
the competition including Google Docs
00:03:43
and Zoho and a whole bunch of others all
00:03:46
of them have taken Open Office the
00:03:50
entire open office suite and put it on
00:03:52
the web and in other words they have web
00:03:55
enabled Open Office Open Office itself
00:03:57
has a number of limitations it is not
00:04:00
fully functional when you compare it
00:04:03
with product version of office for
00:04:07
example the excel does not have macros
00:04:09
we have chosen not to take that bath and
00:04:13
instead develop our own own suite of
00:04:16
applications which not only matches the
00:04:20
functionality of office but takes it one
00:04:23
step further for example we have
00:04:26
integration with Twitter we've got
00:04:29
complete ability to publish any charts
00:04:34
or any graphics that are created
00:04:36
in Excel on and onto any webpage we have
00:04:40
also enabled PowerPoint to be widget
00:04:43
eyes so that it can be published as a
00:04:45
widget that can be embedded in any any
00:04:49
HTML document or any document on the web
00:04:52
we've integrated it with Google and
00:04:55
Google Maps so if you look at say names
00:04:59
of certain cities instead of just
00:05:01
putting up a bar chart with the names of
00:05:04
those cities it will actually bring up
00:05:07
these cities on a map so it allows us to
00:05:10
be more web 2.0 like because we are
00:05:14
based on the web and also on the desktop
00:05:16
we can very easily integrate with other
00:05:19
web-based services
00:05:20
now you had obviously hotmail which was
00:05:23
exceedingly successful at the venture we
00:05:25
are also entering a period as you know
00:05:26
economically which we in the on the
00:05:30
internet side at least we had
00:05:31
experienced at the time that you were
00:05:33
launched your artists do venture which
00:05:35
was buffeted by those while there are
00:05:37
come crash in a sense can you tell us
00:05:39
what lessons we can learn from
00:05:42
I guess not come crash that may be
00:05:45
relevant to us in terms of what's
00:05:47
happening now yeah it's very pertinent
00:05:48
question and it's very relevant relevant
00:05:53
one as well we've I really personally
00:05:57
learned from you know going through the
00:06:01
dot-com crash personally and I think one
00:06:04
of the things that we have adhered to
00:06:07
ever since then with all of my companies
00:06:09
is to keep our costs low and luckily we
00:06:14
we are developing products that are
00:06:19
substantially lower priced with the same
00:06:22
level of functionality or even greater
00:06:24
so we think actually we are uniquely
00:06:27
poised well poised for this downturn
00:06:31
because every company today is looking
00:06:34
to cut costs and rather than creating
00:06:38
new products that you know would require
00:06:42
companies to to change to alter their
00:06:46
their way of operating
00:06:48
all of these company
00:06:49
that I have mentioned to you do the same
00:06:52
thing at much lower costs for example
00:06:54
example take a look at subsea bollo it's
00:06:57
built on Asterix
00:06:58
which is an open software for telecoms
00:07:01
and it enables these telecom operators
00:07:05
to provide the same service such as at a
00:07:08
substantially lower cost
00:07:09
same thing with live documents if
00:07:13
Microsoft charges you know $400 per copy
00:07:16
retail we can sell the same service at
00:07:19
five dollars per user per month so we
00:07:23
think we're uniquely poised and one of
00:07:25
the things that we've done quite
00:07:28
effectively is keep our development
00:07:31
costs and people costs very low from an
00:07:35
entrepreneurial standpoint though you
00:07:37
know confidence and bluster was you know
00:07:39
it is an important segment and we are
00:07:42
living in a time where clearly fear is
00:07:44
talking the land what impact does it
00:07:47
have on the entrepreneurial spirit and
00:07:49
what do you say to those entrepreneurs
00:07:51
who feel that fear at this moment
00:07:54
necessity is the mother of invention so
00:07:57
while on the one hand you are correct
00:08:01
there is a general fear that has
00:08:05
pervaded new you know the entire
00:08:08
marketplace and that includes
00:08:10
entrepreneurs I I would I will say that
00:08:13
funding for new ideas and new startups
00:08:16
has and will come down substantially
00:08:18
but having sent said that so will the
00:08:23
competition so if you've got a unique
00:08:26
enough idea and you have to really be
00:08:28
careful about identifying market need
00:08:33
this is actually a great time to start
00:08:35
companies but you've got to be very
00:08:37
careful in that you really hit a true
00:08:43
market need and for that it's safer to
00:08:47
tread you know there are two ways you
00:08:49
can innovate in at least in three ways
00:08:50
you can innovate innovate in Silicon
00:08:52
Valley you can make something
00:08:54
substantially cheaper at the same price
00:08:57
or you can make something substantially
00:08:59
better at the same price or you can make
00:09:03
now with this new mantra of clean
00:09:06
technology you can make something
00:09:07
substantially cleaner at the same or
00:09:10
reduce price these days if you can do
00:09:14
something you know you can create
00:09:17
something which is substantially cheaper
00:09:19
that will do I think the best because
00:09:21
the marketplace is looking to lower its
00:09:25
costs across the board whether it's
00:09:27
companies or its individuals they're
00:09:29
looking to find the same quality and
00:09:32
that's the reason why you know netbooks
00:09:34
for example have become so successful
00:09:37
and so popular and people talk of the
00:09:39
netbooks being the next revolution
00:09:40
because there's they are approaching the
00:09:44
price points that the One Laptop Per
00:09:48
child initiative was hoping to achieve
00:09:51
you know using a cheaper processor and
00:09:54
doing the same thing at about you know
00:09:56
$299 per computer so that's getting down
00:10:00
to that level so that's the advice I
00:10:03
would give to entrepreneurs that look to
00:10:05
doing something which people are already
00:10:08
familiar with which people have already
00:10:09
purchased in the past but try to see if
00:10:12
you can shave the cost and provide the
00:10:15
same value at a lot cheaper price now
00:10:17
you have also I guess been an
00:10:19
entrepreneur both in the US and now in
00:10:21
India one I guess why did you choose to
00:10:24
make that shift to India and how would
00:10:27
you I guess evaluate climate for
00:10:30
entrepreneurs and India's versus that in
00:10:32
the US well there are opportunities and
00:10:35
challenges in both places the advantage
00:10:38
of a very well developed marketplace
00:10:41
like the United States is that it's a
00:10:44
lot easier to sell if you've got
00:10:48
something unique and something which is
00:10:50
far superior to what exists like once
00:10:53
again in India people are looking to get
00:10:57
their once sorry there needs fulfilled
00:11:01
at a large cheaper price so it's a very
00:11:03
price-sensitive market the advantage of
00:11:07
you know developing something in India
00:11:10
it's that the costs of development are a
00:11:12
lot lower but so also are the
00:11:15
inefficiencies of the marketplace
00:11:17
because of the poor infrastructure in
00:11:20
the country you know and you've got a
00:11:21
battle power cuts and and water
00:11:25
shortages and you know frequent
00:11:28
infections spreading through your office
00:11:30
space I mean the human productivity does
00:11:32
take a beating and on the other hand in
00:11:37
the u.s. you know it's it's you to find
00:11:40
quality talent at least in the high-tech
00:11:43
space it's a lot easier at least in
00:11:45
Silicon Valley but the opportunity of
00:11:49
servicing a market which is at the
00:11:51
bottom of the pyramid of you know 606
00:11:55
700 million people who've never you know
00:11:59
used certain products I think that is is
00:12:02
a true challenge and and at the same
00:12:05
time a great opportunity and so you know
00:12:10
entrepreneurs have to be creative in in
00:12:13
packaging their products and then
00:12:15
squeezing costs out to service that
00:12:17
market finally I guess you came to this
00:12:19
country as an immigrant and I just had
00:12:23
the opportunities that you did and you
00:12:24
recognized that in these under these
00:12:27
economic pressures there are pressures
00:12:29
to essentially close that free flow of
00:12:31
human capital what's your sense on that
00:12:33
no I think that's a really bad idea
00:12:36
because increasingly the world is
00:12:40
becoming more global and I think as a
00:12:45
human species if we have to advance we
00:12:48
have to bring down barriers and to a
00:12:50
great extent inexpensive communication
00:12:53
has already done that you know people
00:12:55
don't need to physically be present or
00:12:57
live in a particular place in order to
00:13:00
do business in and I think it's
00:13:02
beneficial for every country to open its
00:13:05
markets both ways because while for
00:13:08
example I mean take the example of this
00:13:11
very recession while the entire Western
00:13:13
world is suffering from a slowdown India
00:13:16
is still growing I'll be that a much
00:13:19
lower rate of growth than before but
00:13:22
there is a tremendous opportunity like
00:13:24
take for example the housing sector you
00:13:27
know in India 40 million new homes need
00:13:30
to be built to
00:13:31
of course these have to be low-cost
00:13:33
homes to because you know 200 million
00:13:35
people live in huts and don't have
00:13:38
access to modern amenities like power
00:13:40
and water and and modern sewage
00:13:42
treatment facilities
00:13:45
similarly with cellular phones Indian
00:13:47
cell phone market is growing
00:13:49
same thing with cars while there is you
00:13:52
know 2 cars per family in the United
00:13:55
States there is one car - I think 70 or
00:13:59
80 people in India so they also up offer
00:14:02
great markets so it would be a bad idea
00:14:06
for any government or any country to to
00:14:09
restrict that that that free flow of
00:14:12
trade and information and ideas and and
00:14:16
and experiences across borders I mean I
00:14:20
have learned a lot from India I've given
00:14:22
a lot back to India and vice-versa you
00:14:27
know I have learnt a lot over there that
00:14:29
I've deployed over here and taken a lot
00:14:31
of ideas from here over there so I think
00:14:33
there has to be a more seamless
00:14:37
you know flow of both information ideas
00:14:40
and capital across the world thank you
00:14:44
mr. Walia you're most welcome
00:14:48
you

Episode Highlights

  • The 2009 Wharton India Economic Forum
    A gathering of CEOs, investors, and celebrities to discuss India's economic future.
    @ 00m 11s
    May 08, 2009
  • Innovative Ventures
    Discussion on new projects like Insta Call and Subsea Bolo aimed at developing markets.
    @ 00m 57s
    May 08, 2009
  • Advice for Entrepreneurs
    Key insights on navigating economic challenges and innovating in a price-sensitive market.
    “Keep our costs low and develop products that are substantially lower priced.”
    @ 06m 07s
    May 08, 2009

Episode Quotes

  • Necessity is the mother of invention.
    Advice from Entrepreneur Sabeer Bhatia: 'Provide the Same Value at a Cheaper Price'
  • The marketplace is looking to lower its costs across the board.
    Advice from Entrepreneur Sabeer Bhatia: 'Provide the Same Value at a Cheaper Price'
  • It would be a bad idea to restrict the free flow of trade and information.
    Advice from Entrepreneur Sabeer Bhatia: 'Provide the Same Value at a Cheaper Price'

Key Moments

  • Wharton Forum00:11
  • Economic Uncertainty00:29
  • Innovative Solutions00:57
  • Entrepreneurial Spirit07:57
  • Global Trade Importance14:06

Words per Minute Over Time

Vibes Breakdown

Related Episodes

Apollo Hospitals' Shobana Kamineni: 'India Is a Nascent Country in Terms of Health Care'
March 26, 2009
Captions not detected. You can watch the video, but not search it. If you think this is an error, contact support.
16:05
Apollo Hospitals' Shobana Kamineni: 'India Is a Nascent Country in Terms of Health Care'
Tata Sons' David Good: 'We Want to Be Known as a Global Company Rooted in India'
April 09, 2009
Captions not detected. You can watch the video, but not search it. If you think this is an error, contact support.
15:04
Tata Sons' David Good: 'We Want to Be Known as a Global Company Rooted in India'
Snapdeal's Kunal Bahl: Creating a 'Discovery Platform' for Indian Consumers
January 25, 2012
Captions not detected. You can watch the video, but not search it. If you think this is an error, contact support.
32:54
Snapdeal's Kunal Bahl: Creating a 'Discovery Platform' for Indian Consumers
Director-producer Rohan Sippy on India's 'Huge Appetite' for Movies and Why Content Remains King
April 24, 2009
Captions not detected. You can watch the video, but not search it. If you think this is an error, contact support.
21:47
Director-producer Rohan Sippy on India's 'Huge Appetite' for Movies and Why Content Remains King
Nandan Nilekani: 'We Are on the Razor's Edge'
July 16, 2009
Captions not detected. You can watch the video, but not search it. If you think this is an error, contact support.
17:32
Nandan Nilekani: 'We Are on the Razor's Edge'
Vivek Wadhwa on Globalization and U.S. Competitiveness
July 24, 2008
Captions not detected. You can watch the video, but not search it. If you think this is an error, contact support.
15:35
Vivek Wadhwa on Globalization and U.S. Competitiveness
Deutsche Bank's Venkat Badinehal: 'India Is Now Considered a Real Global Player'
May 26, 2011
Captions not detected. You can watch the video, but not search it. If you think this is an error, contact support.
11:08
Deutsche Bank's Venkat Badinehal: 'India Is Now Considered a Real Global Player'
Lawyer Morris DeFeo: Why Partnerships Are Key for Outsiders Navigating the Indian Legal System
May 26, 2011
Captions not detected. You can watch the video, but not search it. If you think this is an error, contact support.
14:51
Lawyer Morris DeFeo: Why Partnerships Are Key for Outsiders Navigating the Indian Legal System
India Equity Partners' Steven Wisch: Indian Entrepreneurs Are Asia's Best
May 27, 2011
Captions not detected. You can watch the video, but not search it. If you think this is an error, contact support.
09:55
India Equity Partners' Steven Wisch: Indian Entrepreneurs Are Asia's Best
Sachin Pilot: 14th Wharton India Economic Forum
April 08, 2010
Captions not detected. You can watch the video, but not search it. If you think this is an error, contact support.
17:08
Sachin Pilot: 14th Wharton India Economic Forum
Sunil Bharti Mittal Interview on Becoming a Better Entrepreneur and Leader
July 10, 2008
Captions not detected. You can watch the video, but not search it. If you think this is an error, contact support.
15:50
Sunil Bharti Mittal Interview on Becoming a Better Entrepreneur and Leader
InMobi's Naveen Tewari: Mobile Internet Will Be the Largest Medium Ever
May 27, 2011
Captions not detected. You can watch the video, but not search it. If you think this is an error, contact support.
08:33
InMobi's Naveen Tewari: Mobile Internet Will Be the Largest Medium Ever