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Anil Kapoor on Taking Bollywood to a Worldwide Audience

May 17, 2010 / 17:17

This episode features Anil Kapoor discussing his career, including his transition from Indian cinema to international projects like Slumdog Millionaire and 24. He shares insights on the impact of crossover cinema, the evolving Indian film industry, and his experiences as a producer.

Kapoor reflects on the global success of Slumdog Millionaire, attributing it to its universal themes and emotional resonance. He emphasizes the importance of storytelling and the cultural significance of Indian cinema in a global context.

The conversation touches on the increasing interest in crossover films, with filmmakers aiming to reach wider audiences. Kapoor expresses optimism about the future of Indian cinema and its potential to thrive internationally.

He also discusses the influence of corporate involvement in the Indian film industry, sharing his concerns about how it has changed the dynamics of filmmaking. Kapoor believes that the essence of cinema should remain rooted in creativity rather than purely financial considerations.

Finally, Kapoor shares his personal journey, highlighting his enjoyment of working in both the Indian and American film industries. He expresses a desire to continue exploring new opportunities while staying true to his passion for filmmaking.

TL;DR

Anil Kapoor discusses his career transition, Slumdog Millionaire's success, and the evolving Indian film industry at the Wharton India Economic Forum.

Episode

17:17
00:00:15
I will thank you so much for joining us
00:00:19
we're really grateful that you took the
00:00:21
time to join us at the Wharton India
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Economic Forum you're my pleasure so
00:00:25
first of all congrats on all your recent
00:00:27
international success starting with
00:00:29
slumdog millionaire and now in the u.s.
00:00:31
TV as well what has helped bring about
00:00:34
this transition in terms of the global
00:00:37
attention and access to the global
00:00:39
audiences as well what everything is the
00:00:42
same exactly but only the audience and
00:00:44
the you know the the the scale of what
00:00:47
we do is different obviously the scale
00:00:49
over here is much bigger in any which
00:00:51
way and and the numbers are bigger so
00:00:54
that's otherwise it's the same cameras
00:00:56
and director everything acting is the
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same the language obviously is you know
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English both deserve you know Slumdog as
00:01:02
well as 24 was in English and I've been
00:01:04
doing films last 30 years in India in in
00:01:08
National Indian indeed language yeah
00:01:11
okay and how did the start was there was
00:01:15
Slumdog your first foray into
00:01:17
international films yeah it was the
00:01:20
first so how did the opportunity come
00:01:22
about well I think it's just just
00:01:25
destiny I feel you know like I think
00:01:27
anybody must have come to India must be
00:01:29
wanting to cast this role and they must
00:01:31
have asked the casting director must
00:01:33
have done a says his researches inquiry
00:01:35
who's with the right person I think and
00:01:37
they got in touch with me I didn't know
00:01:39
who he was I didn't know who Danny Boyd
00:01:42
was to you to be honest with you and and
00:01:44
and it's my son who told me that you
00:01:48
know he's huge director and then I did
00:01:52
find out and I came to know that he is I
00:01:54
was aware of his friends were not him
00:01:56
some time it happens and so I just did
00:02:00
the film and film became huge well its
00:02:05
history now right well what do you think
00:02:08
accounts for its success why was it so
00:02:10
successful at reaching to so many
00:02:12
different audiences well now obviously
00:02:16
I'd see lot has been said about it and
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everybody knows you know it hit a chord
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worldwide and that's the reason I have
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spoken enough of it and I think everyone
00:02:24
has spoken a lot about dog when I but it
00:02:26
is something which is which is
00:02:28
once in a century you know film which is
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what happens once in a century or once
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in a lifetime and film which only not
00:02:35
only creates a critical history but here
00:02:40
in commercial commercially because a
00:02:42
huge success and so I think it just I
00:02:44
think worldwide in its own way it just
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hit a call everywhere and every wherever
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I go every country people have just
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loved the film so do you think that the
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attention that the Indian film industry
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is now getting thanks to Slumdog
00:03:01
Millionaire could have a significant
00:03:04
impact on the rest of the industry or do
00:03:06
you think life goes on and movies get
00:03:08
made the same way and targeting the same
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audiences well the George Lee majority
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is the same majority most of the films
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that we made the way there used to be
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made but i'm sure there's always you
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know like when there is a such a success
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and there are people who want to you
00:03:24
know make a difference want to do films
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is the way they want to when they
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believe in and what they honest you know
00:03:30
they want to do it you know passionately
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so you know definitely the numbers i've
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increased now there are a lot of people
00:03:36
who are making films which they expect
00:03:39
to plea to grow blog audience and the
00:03:43
effort is there but we have a long way
00:03:45
to go ok so i believe the term that the
00:03:48
industry uses for this is crossover
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cinema right where you make movies in
00:03:52
indian you're trying to reach audiences
00:03:53
elsewhere do you see in your
00:03:55
conversations with either actors or
00:03:58
filmmakers a greater effort to try and
00:04:01
cross over to try and reach audiences
00:04:03
here show everybody wants that you know
00:04:05
who doesn't want global recognition so I
00:04:08
heard about I'm sure everybody wants
00:04:09
that but and I'm sure everyone is you
00:04:13
know wanting to do that and and I can
00:04:15
see a genuine
00:04:18
you know since your attempts to do that
00:04:21
and i'm sure i think i'm very very
00:04:23
positive and optimistic optimistic that
00:04:25
it will happen sooner or later do you
00:04:29
believe that cinema in india you know I
00:04:33
in fact I just spoke to rakesh Mara
00:04:35
who's talking about making movies that
00:04:38
are perhaps based in the US or partly in
00:04:41
the US which has which is trying to
00:04:43
connect to both Indian and US audiences
00:04:46
which is for parallel release in these
00:04:48
markets and so on is that a big trend or
00:04:50
is that you know just a reaction to a
00:04:53
Slumdog Millionaire and that's going to
00:04:54
go away in in a couple of years though I
00:04:57
don't think anyone anything is gonna go
00:04:58
away in a couple of years I think it's
00:05:00
you know people are it's going to happen
00:05:03
definitely it's gonna happen of course
00:05:05
it's going to happen okay so let's talk
00:05:07
about the other hat you wear that's that
00:05:09
of a producer so when you produce movies
00:05:12
what's driving your decisions about
00:05:14
which kinds of movies to make and which
00:05:16
ones not to make it depends now there is
00:05:19
like that I made Gandhi my father my you
00:05:22
know I just obviously I had the the
00:05:26
global audience in mind and I wanted the
00:05:29
film to appeal to you know to the people
00:05:31
worldwide and that's the reason I made
00:05:34
the film in indian english and i think i
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was one of the first people do that and
00:05:39
there are other films also but this was
00:05:41
a film which I felt would that was the
00:05:45
intent and we try to we did our best to
00:05:50
make a film which was aesthetically
00:05:53
technically would you know can stand on
00:05:56
its own with any of the films made
00:05:59
anywhere in the world and that's what if
00:06:01
the attempt was when I regarding my
00:06:03
father so that's was my sincere effort
00:06:08
with my director and I produced the film
00:06:12
it was my and that's what that was my
00:06:14
first law earlier I used to make films
00:06:16
with my brother they were mainstream all
00:06:19
bollywood masala films which I also make
00:06:22
still I do make now independently and
00:06:25
the reason I do that is obviously
00:06:27
because of
00:06:28
because I'll you know I'll of those
00:06:30
films and they do well in in the Indian
00:06:34
diaspora and and that's the way i did my
00:06:38
acting carry also i would do both kind
00:06:39
of film some films which were the the
00:06:42
masala bollywood films entertaining
00:06:44
films mainstream films which appeals to
00:06:46
the general masses and majority of the
00:06:49
people in the country and and the other
00:06:52
films which i would do which I would do
00:06:55
for myself to you know satisfy my and
00:06:59
creative instincts okay it's interesting
00:07:02
you didn't mention anything about return
00:07:03
on investment or any of those things and
00:07:05
when we talk to studios over here and
00:07:08
there green lighting process there's a
00:07:10
there's an analysis of the potential
00:07:12
market how many people can you reach
00:07:14
what's the genre I've never done that I
00:07:19
III you know I think that's their job
00:07:22
and obviously my job also has a producer
00:07:24
but first and foremost it's the content
00:07:27
is so much here which I get and then I
00:07:29
get very much passionately into it and
00:07:31
now slowly and steadily I'm learning you
00:07:34
know to be slightly more aware of the
00:07:36
worth of the potential market and the
00:07:39
potential numbers and returns and you
00:07:42
know otherwise just used to make films
00:07:43
and that's what my father did my brother
00:07:45
that I did just make the films from your
00:07:48
heart and never really bother about what
00:07:50
the budget is goes the firm is going to
00:07:51
be and just made the film because i want
00:07:54
i loved making films and it's part of my
00:07:58
life and part of like it's it's it's not
00:08:01
really thinking about the things might
00:08:05
completely go topsy-turvy where budget
00:08:08
is concerned where numbers are concern
00:08:09
and there might be no return so really
00:08:12
like when i made gandhi my father also i
00:08:14
really never thought about you know what
00:08:17
my returns are going to be around when
00:08:18
i'm gonna get my investment back but for
00:08:20
i was fortunate that i did get my
00:08:22
investment back most of my investment
00:08:24
and godly my father in other films which
00:08:27
i've done i have i think i've been
00:08:29
fortunate l now
00:08:31
okay now as you were talking about your
00:08:35
decision process you also mentioned your
00:08:38
brother your family and how you get
00:08:41
grown up in a cinema family yeah it's a
00:08:43
family business in a way right right so
00:08:46
what is it about the film industry that
00:08:50
ensures that family members usually stay
00:08:53
in this business you you know people
00:08:55
don't want to leave it they come want to
00:08:56
continue in the industry what is it
00:08:59
about the business that about cinema
00:09:01
that keeps people plugged in through
00:09:05
multiple generate generations I don't
00:09:10
know I don't know it's it's it's it's
00:09:13
it's a fame is it you know it's is it
00:09:16
thrill is the sheer of satisfaction and
00:09:19
it's a great medium I think and you know
00:09:22
you get addicted to it and you just it's
00:09:24
it's like for him for example my
00:09:26
children me and my wife we tried our
00:09:29
best to you know not to discuss well not
00:09:31
to get film magazine to the house and
00:09:33
and no business talk about films
00:09:35
entertainment had kept them away they
00:09:37
studied abroad in order 20 all three of
00:09:39
the modern films your daughter in fact
00:09:42
as an actor and she had a couple of
00:09:44
movies recently right now both my
00:09:47
daughters know my eldest daughter is an
00:09:48
actress my younger daughters a film
00:09:50
producer and my son studying films and
00:09:52
chapman university in orange county
00:09:55
california so is that the third or the
00:09:58
fourth generation of film folks in your
00:10:00
family third generation is the third
00:10:01
generation okay and do you think the
00:10:05
industry is just as accessible to people
00:10:07
from the outside so it's easy for your
00:10:11
kids and do you get outside us into the
00:10:13
film industry easily yeah yeah it is it
00:10:15
is she's up to your is it's up to the
00:10:17
individual you know how he I think you
00:10:20
know you see it's such a big pie you
00:10:23
know and I think this is an opportunity
00:10:25
for everybody everybody yeah it's up to
00:10:28
the individual how he how passionate he
00:10:31
is about making it okay you said it's a
00:10:35
big pie and it is clearly a big point
00:10:37
has grown a lot yeah the last 10 20
00:10:39
years what do you attribute it to why
00:10:42
has this industry taken off the
00:10:44
wait has in 20 years is it we're in
00:10:48
India in any horse of course being made
00:10:52
every yes of course there's this the
00:10:53
numbers are going to increase in India
00:10:55
and in China these are the two countries
00:10:56
I feel like 2050 I think we'll have the
00:11:01
maximum numbers at the moment it's
00:11:03
United States you you know North America
00:11:06
and and even the films made in Hollywood
00:11:10
I have do the maximum number of business
00:11:14
and you know the business more is in
00:11:16
North America and basically but then the
00:11:21
second was Japan and then came the other
00:11:23
countries but I think in by 2050 I think
00:11:26
China and India China will be no one
00:11:28
India will be number two where you would
00:11:30
get the maximum revenues from I think so
00:11:32
I am very very positive about it because
00:11:35
of the you know where I think by next
00:11:39
year there'll be about thousand screens
00:11:41
more in India and China obviously the
00:11:43
screens are growing every day so you
00:11:47
know like looking at the population and
00:11:48
looking at the consumer market in both
00:11:50
these countries I think hopefully these
00:11:52
two countries would I think the entire
00:11:55
focus of all the studios and everybody
00:11:56
is and I think I sure will be the
00:11:59
biggest market yeah do you think you
00:12:02
know we always talk about the Indian
00:12:05
film industry learning some things from
00:12:07
say Hollywood and elsewhere you're
00:12:10
talking about China and India being big
00:12:11
you think there's something that the
00:12:13
other industries can learn from the
00:12:16
Indian film industry for example say you
00:12:19
know you've actually you're among the
00:12:20
few has worked in both the industries is
00:12:22
there something that maybe the
00:12:25
filmmakers in the US and elsewhere can
00:12:27
take from yes of course yeah of course
00:12:32
the first thing they can take is you
00:12:34
know and we don't use lawyers so much
00:12:38
okay you know everything is everything
00:12:40
is you know it's it's trust yeah trust
00:12:43
ya so well of course we can take it is
00:12:47
trust but and this is a good site to
00:12:50
learn as a bad side to it but otherwise
00:12:53
a lot of time and energy and effort can
00:12:56
be saved
00:12:57
you know with trust and that's the old
00:13:01
school which is always the best school I
00:13:03
feel it's that when you add fast you do
00:13:05
a deal just shaking hands you know
00:13:07
that's the first thing I think I think
00:13:10
that they'll be great and and the rest
00:13:13
is of course otherwise there's a lot to
00:13:21
learn for us from you know for us to
00:13:22
learn from them of course they always
00:13:25
much much I love the game definitely
00:13:28
yeah in droves so me like I can / is a
00:13:33
good one yeah absolutely significant
00:13:35
contracting and well that's a big
00:13:37
difference you have in India and yeah
00:13:38
yeah okay what's your reaction to these
00:13:43
entry of corporates into the Indian film
00:13:45
industry as somebody who has grown up in
00:13:48
the industry and and in a somewhat more
00:13:51
closed environment where your family was
00:13:53
in the industry and so on and now that
00:13:54
you have all these entries from
00:13:55
elsewhere corporates were running the
00:13:58
show in in ways that wasn't the case
00:14:01
previously do you see that as a positive
00:14:03
trend a negative trend was I good in the
00:14:06
batter Dylan Lauren is negative why is
00:14:08
that till now it's not been good because
00:14:10
you see the cop which came into a dinner
00:14:11
and really know what's how to you know
00:14:15
because you know films made in India and
00:14:19
in the film industry and everything was
00:14:21
completely it was you know it's just
00:14:27
cannot you cannot learn it you know to
00:14:29
make films and you know how to go about
00:14:31
it and how to deal with people
00:14:32
coordinating people creative people you
00:14:36
know it's you can't buy them with money
00:14:37
there are there are other things which
00:14:40
you have are also important but the only
00:14:43
thing is they did everything with with
00:14:45
the power of money and it just doesn't
00:14:48
work like that and somewhere it I think
00:14:50
people got slightly diluted about what
00:14:54
they you know what exactly their actual
00:14:57
value was and they overvalued themselves
00:15:00
because of the carpets and things
00:15:03
everything you know was hyped up and
00:15:06
there was an artificial bubble which was
00:15:08
created and created by the corporate
00:15:10
and because of the cops when they came
00:15:12
into it ends and a hand that had then we
00:15:15
had to have a you know there was an 2009
00:15:18
and eight has been not pretty good and
00:15:21
2010 also liked to gone seven six two
00:15:25
thousand seven six seven was very good
00:15:27
and eight nine ten i think it's been
00:15:31
there it's been it's been really bad
00:15:32
it's badly of industries back to the
00:15:35
corporates so it's not not being pretty
00:15:36
good it's because of the kind of
00:15:39
everything was completely you know
00:15:43
everybody was diluted about what exactly
00:15:47
you know nobody really knew where they
00:15:49
really stand and it was just hard
00:15:54
official whatever happened and it was a
00:15:56
bubble they created bumped into much
00:15:57
money but not nothing else that they
00:15:59
were adding in there and do you see
00:16:01
rectifying or they did i do my 2011
00:16:04
things should be good okay yeah well
00:16:06
what does as you say water finds its own
00:16:08
level right well lastly let me ask you
00:16:13
perhaps from a personal perspective what
00:16:16
do you see in the future for anil kapoor
00:16:18
the actor the filmmaker the producer way
00:16:21
what's the next phase for you I just
00:16:24
flow with day-to-day so when XE wherever
00:16:29
it takes it's it's it's a journey which
00:16:33
I have I'm just going with the flow so I
00:16:36
don't know where it's going to take me
00:16:37
but I'm enjoying myself it's it's the
00:16:39
best four years of my career and every
00:16:41
moment I'm relishing it I'm soaking into
00:16:44
it and and traveling all over the world
00:16:47
and working and juggling both worlds is
00:16:49
working in in the USA and working India
00:16:52
so it's great it's pretty clear you're
00:16:55
enjoying yourself and I should say that
00:16:57
our Joy's our that you could join us
00:16:58
thanks so much for being here we
00:17:00
appreciate it a lot thank you so much

Badges

This episode stands out for the following:

  • 70
    Best performance
  • 60
    Most inspiring
  • 60
    Best concept / idea
  • 60
    Most influential

Episode Highlights

  • Anil Kapoor's Global Journey
    Anil Kapoor discusses his transition from Indian cinema to international success, highlighting the impact of 'Slumdog Millionaire'.
    “It's something which is once in a century.”
    @ 02m 28s
    May 17, 2010
  • Family Legacy in Film
    Anil Kapoor talks about his family's deep roots in the film industry and the next generation's involvement.
    “It's a family business in a way.”
    @ 08m 46s
    May 17, 2010
  • The Future of Indian Cinema
    Kapoor predicts the rise of India and China as major film markets by 2050.
    “I think China will be number one, India will be number two.”
    @ 11m 28s
    May 17, 2010

Episode Quotes

  • It's a journey which I have, I'm just going with the flow.
    Anil Kapoor on Taking Bollywood to a Worldwide Audience
  • It's the best four years of my career and every moment I'm relishing it.
    Anil Kapoor on Taking Bollywood to a Worldwide Audience

Key Moments

  • Gratitude00:15
  • International Success00:25
  • Crossover Cinema03:48
  • Family Legacy08:46
  • Future Predictions11:28

Words per Minute Over Time

Vibes Breakdown

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