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Jindal Steel's Naveen Jindal: 'It's Very Important to Have Fully Integrated Operations'

August 23, 2010 / 18:50

This episode features Naveen Jindal discussing his turnaround of Jindal Steel and Power, strategies for infrastructure development, and his role in Indian politics.

Naveen Jindal shares his journey from completing his MBA at the University of Texas at Dallas to transforming Jindal Steel and Power from a loss-making entity into a leading steel producer in India. He credits his father's guidance and emphasizes the importance of teamwork in achieving success.

He explains how backward and forward integration, including controlling key raw materials, has stabilized the business during market downturns. Jindal also highlights the company's focus on expanding steel production and power generation, aiming to increase capacity significantly by 2020.

Jindal discusses challenges in developing infrastructure in less developed areas like Odisha and the Northeast, emphasizing the need for good education and healthcare to attract talent. He believes in creating a win-win situation for local communities through responsible land acquisition and development.

As a member of parliament, Jindal advocates for youth empowerment and quality education, linking these efforts to India's economic growth. He also reflects on the significance of the Indian flag as a symbol of national unity and pride.

TL;DR

Naveen Jindal discusses transforming Jindal Steel and Power, infrastructure challenges, and empowering India's youth through education and politics.

Episode

18:50
00:00:17
naven thanks so much for joining us
00:00:19
today thank you um I'm going to ask you
00:00:21
a couple questions first about um sort
00:00:23
of the turnaround that you affected at
00:00:26
the company at uh gendal steel and power
00:00:29
you are credit with really kind of
00:00:31
taking a moderately running business
00:00:33
right a factory in in fact and really
00:00:35
turning it into a star performer so tell
00:00:38
us a little bit about what were the key
00:00:39
drivers of that
00:00:41
turnaround okay when I um after
00:00:44
completing my MBA uh from University of
00:00:46
Texas at Dallas uh I went straight from
00:00:50
Dallas Texas to rard in madha Pradesh at
00:00:53
that time it was um middle of nowhere
00:00:57
and this steel division of of gindel
00:01:00
strips limited one of a flagship company
00:01:03
was making huge losses and uh it was
00:01:06
making losses like around uh 1520
00:01:09
million U every month every every year
00:01:12
sorry and my father you know said no
00:01:16
don't worry this company will make at
00:01:18
least uh 25 million profit perom and I
00:01:22
couldn't believe him I said the company
00:01:24
making you know 15 20 million uh losses
00:01:27
how the hell is going to make it 25
00:01:29
million U dollar profit every year but
00:01:32
then I worked and worked it has all been
00:01:35
team effort you know I could have never
00:01:37
done anything I mean no one can do
00:01:39
anything alone so it has been team
00:01:41
effort uh my father kept on U guiding me
00:01:46
uh kept on giving me the courage to to
00:01:48
go ahead and every time I would be in
00:01:51
despair I would go and speak to him and
00:01:52
he would encourage me to do it and then
00:01:55
slowly slowly things changed and U we
00:01:58
were able to start getting get good
00:02:00
production then the markets changed
00:02:02
steel started to do really well then we
00:02:05
uh changed the company we from a we
00:02:08
hived off the division into a separate
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company called jindel steel and power
00:02:12
limited and then we have never really
00:02:14
looked back we uh even during the
00:02:17
downturn jindel steel and power paid all
00:02:20
its interest payments repayments on time
00:02:23
every time so we built an impeccable uh
00:02:26
track record uh for the company and now
00:02:29
then we set up a India's first mega
00:02:33
power project first 1,000 megawatt
00:02:36
project power project in the private
00:02:37
sector so we implemented that now Jindal
00:02:41
steel and power has uh the highest
00:02:44
market capitalization of any steel
00:02:46
company in the private sector in India
00:02:49
and we've been able to do it with a team
00:02:51
effort of the ENT all the people working
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in the company and I would just say that
00:02:56
God has been very kind to us and the
00:02:58
kind of policies we realized there was a
00:03:00
extreme shortage of power in the country
00:03:03
electricity so we set up uh a power
00:03:06
plant which is doing exceedingly well
00:03:08
whatever products Ste uh nobody was
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making U large sized parallel flange
00:03:14
beams so we started to make beams we
00:03:17
started to make uh plates in bigger
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sizes always tried to make products
00:03:22
which there was a there was a demand for
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there was a shortage for to be able to
00:03:26
meet up that demand and that really
00:03:28
helped us so it's sounds like from what
00:03:30
you're saying that you really kind of
00:03:32
had a strategy to um really uh service
00:03:36
the domestic market right where there
00:03:38
was going to be that kind of demand for
00:03:40
the long steel products that you
00:03:43
manufacture and also um it looks like
00:03:45
you're doing a lot of integration
00:03:47
backward and forward integration um you
00:03:49
know in in the business so can you talk
00:03:51
a little about that your um going I mean
00:03:54
you have some mining stuff right uh coal
00:03:57
and ore and stuff like that um and um
00:04:00
that's really helped sort of stabilize
00:04:02
your business while some of the other
00:04:03
steel companies have really been hit by
00:04:05
the downturn right um you're right U
00:04:08
it's very very important to have control
00:04:11
over the key raw materials uh we do not
00:04:14
have we do not control all the raw
00:04:15
materials but say uh to the tune of 60
00:04:18
to
00:04:19
70% uh raw materials we have our own
00:04:21
captive mines we have a captive mines
00:04:23
for irono for non-cooking coal even
00:04:27
though uh the non-cooking coal is a very
00:04:29
poor quality but then we beneficiate it
00:04:32
again this something uh my father late
00:04:36
op jindel he really believed in this he
00:04:39
believed that we must control our raw
00:04:40
materials if we do not then other people
00:04:43
are going to control us so we made a
00:04:46
conscious effort to acquire coal mines
00:04:49
to acquire iron or mines and even though
00:04:52
sometimes they were not the best quality
00:04:54
raw materials and then we invested a lot
00:04:57
to make those raw materials suitable and
00:04:59
that has really helped us because uh
00:05:02
there has been a lot of volatility in
00:05:05
the raw material prices and you're right
00:05:07
a lot of companies have suffered a lot
00:05:10
and say we did not have and we still do
00:05:12
not have cooking coal and because of
00:05:14
which we also suffered hugely because
00:05:17
prices from $100 per ton suddenly jumped
00:05:20
up to $300 $350 per ton so it's very
00:05:24
important to be a a player to have a
00:05:26
fully integrated operations that's from
00:05:29
the mining till the finished products so
00:05:32
sometimes some areas U you know if it's
00:05:34
hurting then the whole chain you know
00:05:37
makes you stronger so one of the things
00:05:39
that if any anyone does an analysis of
00:05:42
you know India's needs right now
00:05:44
infrastructure obviously is a huge one
00:05:46
and your company is obviously cited
00:05:49
right in the middle of that in terms of
00:05:52
um steel and energy and stuff like that
00:05:54
tell me a little about what you see as
00:05:56
your company's role in um the
00:05:58
infrastructure Improvement ments um you
00:06:00
know obviously you have an interesting
00:06:02
perspective as um someone who is a head
00:06:05
of a company in a private sector but
00:06:07
also as a member of parliament I believe
00:06:09
since um several years so uh tell us a
00:06:12
little bit about how you see that um you
00:06:15
know the infrastructure Improvement
00:06:16
happening okay I see um as from as far
00:06:20
as our company is concerned jindel steel
00:06:23
and power we uh want to concentrate more
00:06:26
and more one is steel to uh to expand
00:06:30
our steel operations to expand the
00:06:32
capacity presently we're making 3
00:06:35
million tons of steel from 3 million we
00:06:37
want to take it to 20 million tons by uh
00:06:41
2020 so we want to increase the steel
00:06:43
making capacity and then even more
00:06:46
importantly we're going to give more
00:06:48
Focus to power generation presently we
00:06:51
are generating around uh 1,500 megawatt
00:06:54
of power we want to take this to around
00:06:56
20,000 megawatt of power and a lot of
00:06:59
power we want to generate from hyle
00:07:03
sources so that we are not contributing
00:07:05
to global warming or to climate change
00:07:09
we want to generate there lots of hdle
00:07:11
power potential in the northeast of
00:07:13
India and in fact right now a company
00:07:15
has been awarded one of the one of the
00:07:18
biggest uh hydle projects which is 4,000
00:07:21
megawatt and there is no huge water
00:07:24
reservoire there's no need to do any
00:07:27
relocation of people it's basically uh
00:07:29
run of the River Project which is
00:07:32
environmentally which is very very
00:07:33
friendly so that but it's a very
00:07:35
challenging project in this northeast
00:07:38
that I'm talking about there hardly any
00:07:40
roads it's very it's all the whole
00:07:41
region is very very mountainous and
00:07:43
there's hardly any roads to be build to
00:07:46
build such big uh projects but that's a
00:07:48
challenge that's um I want to we we the
00:07:51
whole company is going to be working and
00:07:54
these projects one has to work closely
00:07:56
with the government also because some
00:07:58
infrastructure for these large projects
00:08:00
has to be given by the government
00:08:02
especially the the roads and everything
00:08:04
so we are working closely with the
00:08:05
government and we hope in the next 78
00:08:08
years we're able to achieve this so one
00:08:11
of the things that you just touched upon
00:08:12
is working in some areas especially in
00:08:15
the northeast of India I think you have
00:08:17
some projects in orisa for example right
00:08:20
so um can you elaborate a bit on those
00:08:22
challenges because um obviously those
00:08:25
are some of the places that need the
00:08:26
infrastructure the most and um
00:08:29
especially if you're trying to perhaps
00:08:31
Source some raw materials or do some
00:08:33
projects there um you you really kind of
00:08:35
almost need the infrastructure to build
00:08:37
the infrastructure right so talk to us
00:08:39
about some of the challenges of working
00:08:41
in some of those less developed areas
00:08:44
okay most of the times that you're
00:08:46
building your steel plants and power
00:08:48
plants is really in the areas which are
00:08:51
not very developed so as part of your
00:08:54
project you also have to develop roads
00:08:57
over there you have to bring water you
00:08:59
have to build your transmission lines so
00:09:02
you have to develop the minds power
00:09:04
Generations so all these things when you
00:09:06
do and when you are doing these things
00:09:10
uh in a place where there aren't good
00:09:12
facilities you have to have U good
00:09:15
quality education good quality schools
00:09:17
good quality medical care because if you
00:09:20
want to attract good talent and if you
00:09:22
want good people to come and stay in
00:09:24
these remote areas you know everyone's
00:09:26
expectations today are very high
00:09:28
everyone wants good quality education
00:09:30
for their children good medical
00:09:32
facilities for themselves to attract
00:09:33
them because India offers a lot of
00:09:35
opportunities you know all over so when
00:09:38
we go to these places like you mentioned
00:09:40
urisa or jarand so we do all these
00:09:42
things building roads bringing in uh
00:09:45
water pipelines making transmission uh
00:09:49
lines um making the townships where our
00:09:52
people would stay and building schools
00:09:54
hospitals and these things the city also
00:09:58
benefits uh from all this and uh there
00:10:01
is a issue regarding because when you
00:10:03
want to do set up a project it obviously
00:10:06
uh it needs a lot of land and in India
00:10:09
land is under a lot of pressure because
00:10:11
our huge population is there so we try
00:10:14
to look for land which is uh not very U
00:10:18
not high yielding land not a land with
00:10:20
high yield so try look for yeah yeah non
00:10:23
aable land we look for Baron lands uh
00:10:26
mostly you can't get it 100% but we try
00:10:28
75 to 90% which is Baron land so it's
00:10:32
easier you know people are then very
00:10:33
happy to sell that land and then also we
00:10:36
ensure if you're buying some people's
00:10:38
land even the RNR policy of the
00:10:41
government of India that's
00:10:43
Rehabilitation and resettlement policy
00:10:44
of the government that also wants you to
00:10:47
give vocational training to these people
00:10:49
so that they could be employed later
00:10:51
gainfully in the company and also you
00:10:53
you build new houses for them you give
00:10:55
them u a very good price for their land
00:10:58
and then Employment so it is a win-win
00:11:00
situation for all and then uh a company
00:11:03
has been able to with its work has been
00:11:06
able to build a really good name for
00:11:07
itself so that people trust you and you
00:11:11
try to take care of all the stakeholders
00:11:14
so then it's a win-win situation for
00:11:16
everyone so it sounds like your company
00:11:18
is involved in quite a bit of projects
00:11:20
so you're really developing the place as
00:11:23
well as um you know building some kind
00:11:24
of a um you know uh whether it's an or
00:11:28
development or whatever so what made you
00:11:31
um want to go for Parliament I'm just
00:11:33
curious how did you feel that fit into
00:11:35
sort of your strategy um for life okay
00:11:37
it's that's uh I joined uh the
00:11:40
parliament joined it's the first time
00:11:42
that young industrialist has joined
00:11:45
active politics in the history of India
00:11:47
uh that I did drawing inspiration from
00:11:50
my late father uh Shri op jindel uh he
00:11:54
joined politics when he was 60 years old
00:11:57
because he felt that the poor people
00:11:59
the underprivileged people they do not
00:12:01
get justice so and he said just being an
00:12:05
industrialist if we yes we can make
00:12:07
enough uh money for ourselves maybe we
00:12:10
can work for a million people if you
00:12:12
have a very big business maybe we can
00:12:14
work for 10 million people but it
00:12:17
definitely does not give you an
00:12:18
opportunity to work for a billion people
00:12:21
so joining politics for me is part of my
00:12:24
strategy to make the country of my
00:12:26
dreams rather than blaming others rather
00:12:29
than blaming politicians that they have
00:12:31
not done this they have not done that I
00:12:33
wanted to give the best years of my life
00:12:36
in making the country of my dreams in
00:12:38
serving the people of my country and
00:12:40
politics does give you that opportunity
00:12:43
so I'm very fortunate that congress
00:12:44
party especially Mrs Gandhi she gave me
00:12:47
this opportunity and the people of
00:12:49
kurukshetra that's my constituent in
00:12:51
kurukshetra is a very U historic place
00:12:54
that's where the epic battle of
00:12:56
Mahabharata was fought that's where Lord
00:12:58
Krishna gave the sermon of uh Gita so
00:13:02
people there they gave me their
00:13:03
blessings got me elected and I've been
00:13:06
last 6 years uh I have been this is my
00:13:09
second term now so I try to do the best
00:13:12
for my constituency and I keep raising
00:13:15
issues in the parliament for the Youth
00:13:17
of the country about the internal
00:13:19
security about the defense and wherever
00:13:21
uh whatever best I know I try to do that
00:13:24
talk a little bit about the youth
00:13:26
because um you you really are sort of um
00:13:29
I think seen as a role model as a young
00:13:31
MP um obviously there's been a lot of
00:13:34
talk about India's Youth and making sure
00:13:36
that the services infrastructure
00:13:38
education Etc are in place um because of
00:13:41
course the youth population is is
00:13:43
growing um what do you see as um sort of
00:13:46
the short-term must does in terms of um
00:13:49
the government you know what should it
00:13:50
be doing to help with that right uh Su
00:13:52
you know that India has a very large
00:13:55
population of the youth and we also do
00:13:58
realize that whichever country made uh
00:14:01
you know very fast progress it was
00:14:03
during that time when they had a the
00:14:06
largest population of the youth so India
00:14:08
is also going through that window of
00:14:10
opportunity but we do realize it's only
00:14:12
a window of opportunity it's not going
00:14:15
to remain like this forever so we have
00:14:17
to give good quality education good
00:14:21
quality skill sets to our youth so that
00:14:25
they can be gainfully employed they can
00:14:28
make meaningful contributions to the
00:14:31
development of the country and if we
00:14:34
keep our youth unemployed if they are
00:14:37
not able to effectively contribute to
00:14:40
the nation's development then obviously
00:14:42
it's it's unfortunate for them but it's
00:14:45
even more unfortunate for the country
00:14:47
because the country would have lost this
00:14:48
opportunity forever so our government uh
00:14:52
Congress Le government in India is
00:14:54
making allout efforts to utilize this
00:14:57
energy of the youth through we have the
00:15:00
biggest plan ever in the history of uh
00:15:03
the world which is the national rural
00:15:06
guaranteed employment uh scheme which
00:15:08
has already uh started to give and you
00:15:11
know um around 400 million people uh not
00:15:15
400 40 million people are families are
00:15:18
getting gainfully employed in this and
00:15:21
whole lot of schemes are there in place
00:15:24
already for giving good quality
00:15:26
vocational training we are making a lot
00:15:28
of E efforts in good quality primary
00:15:31
education in improving the nutrition so
00:15:34
you know they are healthy good quality
00:15:36
education good quality vocational skills
00:15:39
and then the way we are growing we are
00:15:41
going at very healthy uh GDP growth rate
00:15:44
and I'm sure in the coming years we'll
00:15:46
even touch double digit growth uh say
00:15:49
around 10% uh growth rate so then
00:15:52
there'll be whole lot of opportunities
00:15:54
in the in the economy and and the youth
00:15:57
would be uh ready to take on these
00:16:00
challenges and to to really grow the
00:16:03
country some years ago um you know you
00:16:07
were widely credited with um um
00:16:11
basically advocating for um allowing the
00:16:14
flag the Indian flag to be flown I
00:16:16
believe um by any citizen anywhere in
00:16:19
the country um you were inspired I
00:16:21
Believe by the fact that you saw
00:16:23
students um here in Texas when you were
00:16:25
studying um flying the American flag um
00:16:29
tell me how does something like that a
00:16:31
symbol which the flag is how does that
00:16:34
um help sort of um you know the country
00:16:37
from a business standpoint from morale
00:16:38
from you know the economic morale what
00:16:41
do you see as the importance of that why
00:16:43
was it so important to you to make sure
00:16:45
that the flag could be flown uh when I
00:16:47
was in the US I saw people taking so
00:16:50
much of pride in being able to display
00:16:54
their national flag MH you know say to
00:16:56
ask an American as to what the flag
00:16:59
means to them you know flag means a
00:17:01
whole lot to them it's only a symbolic
00:17:03
gesture but to see the flag because uh
00:17:06
when a person displays the country's
00:17:08
flag they rise above their religious
00:17:12
affiliations their political
00:17:13
affiliations and just show their love
00:17:16
and faith in the country so similarly in
00:17:19
India we have so many different regions
00:17:22
so many people coming from different
00:17:24
different casts regions political
00:17:27
affiliations Rel I affiliations so the
00:17:31
whole India all the Indians have to come
00:17:33
together as Indians and the national
00:17:36
flag is a symbolic gesture of that so
00:17:40
like I said more I want more and more
00:17:42
people to display the greatest symbol of
00:17:44
a country on their homes offices and
00:17:48
then even more importantly to live by
00:17:49
the ideals of the flag if everyone does
00:17:53
their job well if I did my job well and
00:17:55
others did their job well you know
00:17:57
there's no power on on Earth which can
00:17:59
stop India from becoming a very
00:18:01
prosperous very happy country I never
00:18:03
use the word superpower or anything
00:18:06
because that to me does not mean very
00:18:08
much what we want is that all the
00:18:09
Indians to be happy prosperous proud and
00:18:13
definitely the national flag has uh
00:18:16
helped somewhat in achieving that and
00:18:18
just bringing a a kind of a realization
00:18:21
that we are first Indians we first have
00:18:24
to work together work in Harmony and
00:18:27
peace with each other other and together
00:18:30
we can achieve uh good things for the
00:18:32
country thank you so much for joining us
00:18:34
today thank you

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Episode Highlights

  • Transforming a Failing Business
    Naven Jindal discusses the turnaround of Jindal Steel and Power, from losses to market leader.
    “It has all been team effort.”
    @ 01m 35s
    August 23, 2010
  • A Vision for India's Youth
    Jindal emphasizes the importance of education and skills for India's growing youth population.
    “We have to give good quality education and skill sets to our youth.”
    @ 14m 21s
    August 23, 2010
  • The Symbolism of the National Flag
    Jindal shares his thoughts on the significance of the Indian flag and national pride.
    “The national flag is a symbolic gesture of unity.”
    @ 17m 36s
    August 23, 2010

Episode Quotes

  • God has been very kind to us.
    Jindal Steel's Naveen Jindal: 'It's Very Important to Have Fully Integrated Operations'

Key Moments

  • Team Effort01:35
  • Youth Empowerment14:21
  • National Pride17:36

Words per Minute Over Time

Vibes Breakdown

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Authentic Leadership: Former CEO Bill George Interview on Building Management Skills
July 16, 2014
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21:53
Authentic Leadership: Former CEO Bill George Interview on Building Management Skills
Tata Group's Farrokh Kavarana: 'We Are Just Trying to Reclaim Our Legacy'
April 09, 2009
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17:12
Tata Group's Farrokh Kavarana: 'We Are Just Trying to Reclaim Our Legacy'
Snapdeal's Kunal Bahl: Creating a 'Discovery Platform' for Indian Consumers
January 25, 2012
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32:54
Snapdeal's Kunal Bahl: Creating a 'Discovery Platform' for Indian Consumers
The GM IPO: What's Next?
November 24, 2010
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19:43
The GM IPO: What's Next?
GE India's T.P. Chopra on Localizing Markets Successfully
June 12, 2008
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11:40
GE India's T.P. Chopra on Localizing Markets Successfully
KSK Power's S. Kishore: 'Local Power Developers Are in the Lead'
May 27, 2011
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15:35
KSK Power's S. Kishore: 'Local Power Developers Are in the Lead'
HCL's Shiv Nadar: Bringing Entrepreneurship to Education
June 17, 2010
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31:27
HCL's Shiv Nadar: Bringing Entrepreneurship to Education
Tata Group Advisor Homi Khusrokhan: Success Is Something You Feel Deep Inside
August 06, 2010
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19:48
Tata Group Advisor Homi Khusrokhan: Success Is Something You Feel Deep Inside
Zee Chairman Subhash Chandra: I Always Want to Be Number One or a Strong Number Two
August 06, 2010
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17:04
Zee Chairman Subhash Chandra: I Always Want to Be Number One or a Strong Number Two
Sunil Bharti Mittal Interview on Becoming a Better Entrepreneur and Leader
July 10, 2008
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15:50
Sunil Bharti Mittal Interview on Becoming a Better Entrepreneur and Leader