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Banco Santander Leverages Mexican Subsidiary for a $4.3 Billion Stock Offer

September 12, 2012 / 24:11

This episode features Wharton management Professors Maro Gan and Adrien Chgo discussing Bano Santander's significant stock offering of 24.9% in its Mexican subsidiary, valued at approximately $4.3 billion. They analyze the implications of this move for both the bank and the Mexican market.

The professors explain that this stock offering is part of Santander's strategy to fully utilize its capital base, having previously floated parts of its equity in Brazil and the UK. They highlight that Mexico's operations are currently the most profitable for Santander, contributing about 10% of its global profits.

Gan and Chgo also discuss the broader context of the European banking crisis, noting that while many banks struggle to raise capital, Santander has successfully conducted bond offerings and is viewed favorably in the market.

They address the unique position of Santander as a global bank with operations across multiple markets, emphasizing that its profitability largely comes from outside Spain. This flotation is seen as a way to clarify the bank's value amidst the challenges faced by Spanish banks.

Lastly, they touch on Santander's global strategy and its cautious approach to entering and exiting markets, particularly in Asia, while maintaining a strong presence in Latin America and the United States.

TL;DR

Wharton professors discuss Santander's $4.3 billion stock offering in Mexico and its implications for the bank and the market.

Episode

24:11
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[Music]
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[Music]
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we're speaking today with Wharton
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management Professor Maro Gan and Adrien
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chgo A Wharton lecture about Bano
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santand which has put out an offer for
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$25 % of the stock of its Mexican
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subsidiary a deal that's valued at about
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4.3 billion the professors are authors
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of a book called building a Global Bank
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the transformation of Banos Sant so
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they're in a good position to talk about
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this Bank uh this is the largest stock
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offering ever in Mexico would you
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comment on just how significant this is
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for Banos Sant and also for Mexico
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itself Maro maybe we'll start with you
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well this is uh one uh additional step
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in terms of uh fully utilizing their
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Capital base um so they have uh either
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plans or they have already floated part
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of their equity in their Brazilian
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subsidiary in the UK and now in Mexico
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those are the three most important
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markets right now in which they have a
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presence outside of the home country of
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uh of Spain uh so this is essentially
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part of a you know long-standing policy
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to try to uh you know fully utilize
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their Capital base and uh I mean let's
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remember that there's other banks that
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have done this and there's a a lot of
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companies especially for emerging
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markets that have um essentially used um
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you know Partners in uh local markets
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and Float part of the stock as a way to
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you know leverage their you know
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resources uh more broadly and be able to
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accomplish more in a shorter period of
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time um uh so this is a you know it's a
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smart move uh but it is a uh part of a
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longstanding strategy for on the on the
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part of the bank does it say uh more for
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Mex perhaps then than it does for bco
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Sant at this moment well keep in mind
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well if they were going to float
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anything Mexico is the one to float
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because of the the major uh markets
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they're in it's the Mexican operations
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doing best uh last year it accounted for
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about 10% of uh Sand's Global profits
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which is just a little bit under
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Spain uh but it's the growing it's the
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one where the profits are growing versus
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Brazil's little off Spain is a little
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off
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so in terms of what's easiest to sell
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it's going to be the Mexican operation
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now keep in mind this
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24.9% they actually sold that that
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amount back around 2006 to Bank of
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America then about two years ago Bank of
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America sold it back to them so in
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effect all they're really doing is
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putting the same 24.9%
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back back into play in a way as Maro
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said it's part
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of um a long-standing
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plan it's a little right now part of the
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motivation is a they just made the 9%
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Capital base uh that the European uh
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banking Authority wanted they want to
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get to 10% so this will be will they'll
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use the proceeds to up their Capital
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base second at a time when Spain is
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let's say a little bit in the dogghouse
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globally there's a problem of valuing
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santand if they can get market
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valuations for the main components that
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puts a flaw under the valuation of the
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whole
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Corporation so uh in other words if if
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you sort of add up Brazil and Mexico and
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the UK and some other bits and
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pieces then the total thing has to be
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worth at least that plus at least a
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little bit for Spain that's interesting
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it sort of plays into another question I
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was thinking about which is that here
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you are in Europe all the banks are
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having trouble raising money all the
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banks are being asked to raise money
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under bosel 3 and other new regulations
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that they've got to beef up the reserve
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so they're kind of caught between Iraq
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and a hard place and of course the
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economies are tanking but here's s
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sandare uh at least outside of Europe uh
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able to to raise money but also they had
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a successful Bond offering um just uh I
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think it was a month ago uh of about2
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billion EUR which which did pretty well
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especially considering what some of the
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Sovereign bonds how they were tanking at
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the time so there I mean that that's
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another sign that that that the Market's
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viewing a Bonos santand there
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differently than some other banks in
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Europe is it would you say well it's a
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it is a very um unique bank I mean
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there's very few banks in the world that
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have a uh a franchise you know that have
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operations in the retail Market in so
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many different uh countries you know
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hhbc perhaps is the uh you know
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everybody's uh you know favorite example
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when it comes to uh Global retail Banks
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uh but after HSBC maybe there's a couple
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more and santand there is you know up
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there among the top five banks in terms
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of having operations in multipal markets
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and of course the European crisis and in
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particular the problems in Spain uh have
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resulted in a situation in which the
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stock of Spanish Banks is or some
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Spanish banks at least is undervalued
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right um because again that stock is
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being heavily penalized by the fact that
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uh Spain they are associated with uh
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with a market that is now in trouble uh
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but you know Sant generates more than
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half of its profits and has more than
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half of its assets outside of the Home
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Country right way more than half of
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their of their profits and so uh uh the
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markets are not seen through that so
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this kind of a flotation in Mexico helps
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clarify as Adrian was mentioning that
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you know there's a minimum that this
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bank is worth and no matter how um
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skidish investors are about Spain or
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about the Euro Zone uh this is a bank
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that has major operations outside of the
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Euro zone so they shouldn't be
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penalizing the stock as much so the
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benefit to the brand in the market is
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maybe even greater than than the
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proceeds from from the stock if if it
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draws attention to the fact that in
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santand is about 550 mature markets
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Emerging
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Markets within the mature markets look
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in total I'd say Spain is a probably
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last year's profits under
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30% um so if it draws attention to the
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fact that santande is really a world
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play not a Spain
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play that can only help in terms of
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perception of the bank now if addition
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additionally they use the These funds
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and they Gathering some other funds you
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mentioned the bond offering they've just
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decided to sell they've just sold their
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uh uh Colombian operation they decided
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it wasn't growing to where they wanted
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it to be 10% market share or better so
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they sold that that's going into Capital
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if they now have a better Capital ratio
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than is mandated one of the best Capital
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ratios in
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Europe that too pulls them out of
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the out of the league of troubled
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entities in general how has the European
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financial crisis affected sand we've
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talked about it a little bit but maybe
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we could elaborate and and how will it
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affect it in the future it's affecting
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its strategies as as we just heard but
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well certainly I mean for the starters
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the uh the price of the uh the stock is
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uh you know at historical you know lows
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obviously uh it has hit earnings right
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because even though Spain is far less
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than half it still is an important uh
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market for them uh and other than that
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in the Euro Zone itself uh they have uh
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um you know Consumer Finance operations
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throughout Europe uh Western and
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Northern Europe and a little bit in
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Eastern Europe um they uh uh these these
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operations of course have suffered
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because of course uh consumption and
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Consumer Credit has uh you know
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decreased as a result of the uh
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recession and the crisis uh so they are
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being hit both as a bank and uh as a
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market you know uh player in the sense
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that uh you know whatever happens with
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aggregate demand also affects them right
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if the economy doesn't go well uh but
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other than that as Adrian was mentioning
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then they they have a presence very
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strong presence in other uh developed or
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mature markets that are not Euro zone so
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that's the UK and the US primarily right
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well in Brazil and and then they have
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Emerging Markets right they have
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Emerging Markets such as Mexico or
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Brazil and couple of others uh of
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importance in Latin America um so they
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are well positioned uh you know in terms
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of the the portfolio of businesses in
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different currency areas in different
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types of markets to whether a storm such
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as this as as long as of course not all
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economies you know uh go south at the
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same time well I was going to ask about
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that you mentioned Brazil and of course
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Brazil's economy has been contracting of
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late um they've got a lot of loans out
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there there's been talk about
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possibility of some you know bad loans
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uh coming out of the woodwork there um
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any possibility that those bad loans
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could be large enough to you know give
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them a big dent or or is this is
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something that would be considered
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manageable probable I mean
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look you always be
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surprised UBS is currently uh the the
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trader who cost UBS 2.5 billion in bad
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trading is just went on trial today I
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think in London you can always be
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surprised but in Brazil sand had
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a um okayish bank which and then with
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the when the bid for when they took part
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in the breakup of Aban amrel they got
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one of the crown jewels which was the
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Brazilian operation which was very well
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run and the president of the Brazilian
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or the CEO of the Brazilian operation is
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very highly respected he ran a good bank
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ABN it was
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ABN U Amro
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real um he's now in charge of the total
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thing and still trying to put the
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various pieces
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together but you have you have
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essentially a good and a very good
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operation being put together so it's not
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likely that you're going to have
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some
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major uh surprise there and even in
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Spain uh thinking about it they've
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they've been they're pretty good on risk
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control they're a bit below average for
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their market share in their exposure to
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the real estate sector in particular to
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uh Residential Mortgages so sound
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they've been cautious there too so I'm
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not again always be surprised but I
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wouldn't
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expect anything there
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uh does the uh Mexican issue because
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it's the largest in Mexican history and
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so forth does it uh I mean is it's part
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of a pattern where there's more and more
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successful IPOs I realize this isn't an
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IPO but it's it has some parallels to an
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IPO but more and more IPOs and big IPOs
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coming out of Emerging Markets we've
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seen it in Malaysia now even Indonesia I
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think one needs to put in perspective
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the the fact which is of course a fact
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that this is the largest IPO in Mexican
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history for two reasons the first reason
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is that Mexico stands out as a market in
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which there's been very few
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privatizations right uh so we've only
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really had one big privatization which
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was the telephone company and that's now
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controlled by by Carlos Slim Right I
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mean the the company that came out of
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that that was many years ago right uh
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but Mexico hasn't really privatized
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anything else you see when you go to a
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lot of countries in Latin America where
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you go to uh even countries in in
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Continental Europe like France or Spain
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the biggest IPOs have always been stay
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on companies that went public right but
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Mexico you know because of limitations
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in terms of how much the state can can
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privatize uh written into the
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Constitution um you know they haven't
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privatized The Old Company for instance
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right uh so has had very very small IPOs
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that's the first reason the second
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reason is that uh Mexico there are large
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firms but most of them are controlled by
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families and not all of them are listed
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and if they're listed they're listed
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they're listing very small percentages
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right so here I'm talking about semx I'm
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talking about bimbo I'm talking about uh
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vitro I'm talking about about um you
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know Modelo all of these large Mexican
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firms most of them with a global
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presence right in cement in in beer uh
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in um uh bread uh you know baking baking
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and so on and so forth um so so you know
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it looks big in Mexico but uh it is in
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part because it is a big
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flotation but uh even more importantly
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it looks big because up until now not
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that much has been going on in Mexico
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right because of these two reasons
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Limited privatizations and very strong
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presence of family ownership in the
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largest firms so a bit of a special case
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there Mexico is a special case in many
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respects uh you know in many respects
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the other reason of course is that it's
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so close to the United
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States and in general uh would you after
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having literally written the book on S D
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would you comment on how their Global
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strategy is going uh you you talk about
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it in your book you made some
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predictions there some of which turned
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out quite nicely um well the big one is
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still open let's talk about that and the
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big one is is the succession mhm uh when
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uh botin steps down and I'd say that's
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still what clouded in
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shadowed in mystery because the obvious
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era parent is his daughter anap prum but
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that doesn't that's
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not I wouldn't say it's a for it's not a
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foregone conclusion at all so um he's
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he's been at the helm since what 86
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87 and the bank has done
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well um he took
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a okay what number six or number seven
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Spanish bank and made it one of the the
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largest bank in the Euro
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Zone and so there's issue when will he
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step down what who will be a successor
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and what effect will that have on the
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bank and that's just open that's an open
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question but in terms of global strategy
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they've
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you you mentioned I mean think following
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essentially the the template I mean
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their template has been since they
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started to um uh internationalizing ear
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in the 1980s it has been to um uh you
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know grow by entering new markets um for
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the most part to continue focusing
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themselves on retail banking Commercial
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Banking and not you know branching out
00:14:54
into other things and uh they've been
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entering a number of markets more more
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than 25 exiting some of those markets
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Bolivia more recently Colombia um you
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know just responding to uh
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circumstances uh so they've been very um
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I think pragmatic about uh you know
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Market entry and Market exit um they've
00:15:17
also tried to diversify by as I
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mentioned earlier by monetary area and
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in terms of the characteristics of the
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economy mature markets emerging markets
00:15:25
and so on and so forth um so I think
00:15:27
pretty much you know in my view um the
00:15:30
decisions that they're making that
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they've been making over the last uh you
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know two years let's say you know
00:15:35
expanding the UK uh consolidate Brazil
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uh uh expanding to Poland expanding to
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Turkey and so on and so forth all of
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those decisions are really consistent
00:15:45
with the last 20 years right so they are
00:15:48
not shy about entering new markets even
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when other Banks were retrenching in the
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midst of the um financial crisis and
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they're not shy about exiting markets if
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they think that uh they shouldn't be
00:15:59
there right so they are I think
00:16:02
continuing to uh you know um implement
00:16:06
the principles that they established
00:16:08
couple of decades ago as to how they
00:16:10
should go about growing internationally
00:16:12
yeah um they don't have they don't get
00:16:14
uh locked into a market in the sense
00:16:18
that uh developing a Sentimental
00:16:21
attachment try it out if it works if
00:16:24
they can get the market share and they
00:16:26
do work by mostly by acquisition if they
00:16:28
can build build up a good position fine
00:16:31
if it's a dead end they
00:16:34
leave um Colombia being the most recent
00:16:38
example of
00:16:40
that and then they've got sort of 10
00:16:42
priority markets that hasn't
00:16:44
changed and a lot of small ones and then
00:16:47
they'll see how those go but it's again
00:16:49
it's it's the same it's continuation of
00:16:51
the same overall strategy of the last 20
00:16:55
plus years it's sort of interesting cuz
00:16:57
it sounds like they have a certain
00:16:58
nimbleness that that a lot of uh Bank
00:17:01
analysts say Banks need but Banks
00:17:04
typically lack so that might set them
00:17:07
apart a little bit what about Asia which
00:17:09
everyone talks about as being for many
00:17:12
the future of banking since it's seem to
00:17:15
be the strong growth area how are they
00:17:16
set up they were in in the
00:17:19
Philippines they did buy some stuff and
00:17:22
then they exited because they couldn't
00:17:23
figure out how to make that work they
00:17:25
have they have clearly have an interest
00:17:27
in China
00:17:29
but they can't figure out a way to do
00:17:31
that in particular they can't find
00:17:33
people that can bridge between China and
00:17:35
Spain where they have where the with top
00:17:37
management has a has confidence in them
00:17:40
they do not I could be dead wrong on
00:17:42
this but I don't believe they've taken
00:17:43
minority positions in any major Chinese
00:17:47
uh financial institutions or Asian
00:17:49
market for that matter I mean the thing
00:17:50
is that you know there's really only a
00:17:52
you know two or three banks that uh have
00:17:55
historically had a presence in in strong
00:17:58
presence in in maybe one or two at at
00:18:00
most three markets in Asia I mean these
00:18:03
markets I mean let's say you know India
00:18:05
Thailand Indonesia know the Philippines
00:18:08
South Korea Japan China they're all very
00:18:11
different I mean they happen to be in
00:18:12
Asia but you know they couldn't be more
00:18:14
different from one another they differ
00:18:15
in terms of the structure of competition
00:18:17
the regulations whether they are strong
00:18:20
local players or not and so on and so
00:18:22
forth so uh you know it is it's
00:18:25
certainly a something that they're
00:18:27
watching uh I think every European Bank
00:18:29
wants to keep on watching you know
00:18:31
what's going on over there but you see
00:18:33
we're talking here about a bank that
00:18:35
wants to play in retail banking opening
00:18:37
branches and uh running you know uh
00:18:40
taking deposit extending loans maybe
00:18:42
that's not a part of the world where you
00:18:44
know they should be you know they're
00:18:46
they're exploring they're trying to see
00:18:47
if it makes sense or not um but you know
00:18:50
they have a lot of uh you know Room to
00:18:52
Grow uh in Latin America in Europe uh
00:18:56
and also here in the United States we
00:18:57
haven't even talked about United States
00:18:59
in the United States they have a major
00:19:01
presence uh in one uh small part of the
00:19:04
country right the northeastern Corridor
00:19:07
uh but that's about it and this is a big
00:19:09
Market that is right for consolidation
00:19:11
right because there's a lot of uh small
00:19:13
Banks and uh so they don't need to grow
00:19:16
in China in order to keep on growing and
00:19:19
China perhaps is a difficult market and
00:19:21
you know it seems as if China is
00:19:23
following Brazil right now in terms of
00:19:26
um you know a deterioration of
00:19:29
microeconomic indicators especially
00:19:31
growth um so it's not clear to me that
00:19:33
China would be and of course India is
00:19:35
very difficult you have very
00:19:36
sophisticated entrenched local banks uh
00:19:40
and I AR sophisticated but very
00:19:42
entrenched local entrenched and uh so so
00:19:45
you know it's not clear why they would
00:19:47
want at least let's say in the next five
00:19:49
or 10 years to allocate resources to
00:19:51
that part of the world when they have
00:19:52
growth opportunities in Europe in Latin
00:19:55
America and in North America uh one last
00:19:58
question talked about growth
00:19:59
opportunities in Europe um a lot of Bank
00:20:02
analysts say Europe has too many banks
00:20:05
there's going to be a consolidation
00:20:06
maybe a major
00:20:08
consolidation um where does Banos sand
00:20:11
there fit into that should that occur as
00:20:14
many see as likely they've
00:20:17
been Sid stepping a little by F focusing
00:20:20
on consumer credit rather than
00:20:23
Banks and so if you look at um the
00:20:27
scandies or Germany or so forth they
00:20:30
haven't really built up a banking
00:20:31
presence there's a bit of they've got a
00:20:33
bit of a banking presence in Germany and
00:20:34
so on but it's been more of a consumer
00:20:36
credit
00:20:38
presence uh they made one for many years
00:20:42
they they targeted uh Italy they were
00:20:44
interested in Italy they finally got an
00:20:46
Italian operation again in the breakup
00:20:49
of Aban Amro and within a month they
00:20:51
sold it to uh Mont pasy Sienna mostly
00:20:55
again this is the
00:20:57
no uh um psychological uh attachment
00:21:03
even though they've been trying to get
00:21:04
into Italy for a long time Monte deasi
00:21:07
came up with an offer that was
00:21:08
ridiculously high So within a month they
00:21:10
turned they they got rid of
00:21:13
it uh I think one problem with Europe is
00:21:16
it's still a country of it's still a
00:21:19
continent of Nations and it's very hard
00:21:21
for a foreign Bank to make a major
00:21:23
acquisition without there being a
00:21:25
certain amount of concern
00:21:29
uh if you think again think about ab and
00:21:31
amra when that finally fell apart the
00:21:33
Dutch the Dutch nationalized the Dutch
00:21:35
bit the belgians took over the Belgian
00:21:39
bid and only BOS sad came out because
00:21:42
they they had none of those
00:21:44
pieces yeah I mean Europe is is complex
00:21:47
Continental Europe and uh will there be
00:21:50
consolidation well I guess first we need
00:21:52
to know what happens to the euro right
00:21:54
and then next we need to know um whether
00:21:58
um in the wake of uh a potential
00:22:01
reorganization of Europe's um treasuries
00:22:03
right or maybe in the form of some
00:22:06
fiscal Union uh whether uh then as a
00:22:10
result of that governments become less
00:22:12
concerned about foreign takeovers of
00:22:14
local banks it is inconceivable of
00:22:17
course that in the context of a uh
00:22:19
currency Union uh that you still have uh
00:22:22
you know in every of these in each of
00:22:24
these markets uh the the the first the
00:22:27
second and the third largest Banks is a
00:22:29
local bank right so there's been no uh
00:22:32
you know incursions no invasions right
00:22:34
of One Bank into another at one's Turf
00:22:36
right after 12 years of a 13 years of a
00:22:39
monetary Union right this is really
00:22:41
really strange uh so I think it depends
00:22:43
on what happens to the EUR depends on
00:22:45
the kind of fiscal if the Euro survives
00:22:47
it's obviously going to be with some
00:22:49
kind of a uh fiscal Union yeah so what
00:22:52
shape is that going to take uh our
00:22:55
governments then going to uh you know
00:22:57
essentially you know be more open uh to
00:23:00
take overs in the financial sector it is
00:23:02
a politically sensitive sector it is a
00:23:04
strategic sector it is you know A
00:23:06
peculiar sector that's what we love
00:23:08
talking about Banks right and uh and in
00:23:10
Europe of course many of these
00:23:12
institutions uh are 100 years old and
00:23:15
you know it's it's very difficult to
00:23:17
move away from that right but even here
00:23:19
in the United States I mean it's it's
00:23:21
sometimes hard to um you know to see how
00:23:24
you know there could be further
00:23:25
consolidation well we all know that
00:23:26
perhaps there should be more
00:23:27
consolidation right so so the problems
00:23:30
are you know uh pretty much in this
00:23:32
sector you know present around the world
00:23:35
but Europe is I think a very clear case
00:23:38
right of compartmentalization or
00:23:41
fragmentation right in the face of you
00:23:43
know a uh you know monetary Union which
00:23:46
is kind of weird
00:23:51
[Music]

Episode Highlights

  • Largest Stock Offering in Mexico
    Banos Sant has made history with the largest stock offering ever in Mexico, valued at $4.3 billion. "This is the largest stock offering ever in Mexico."
    “This is the largest stock offering ever in Mexico.”
    @ 00m 44s
    September 12, 2012
  • Banos Sant's Global Strategy
    The bank continues to expand internationally, focusing on retail banking and market diversification. "It’s a smart move, part of a longstanding strategy."
    “It’s a smart move, part of a longstanding strategy.”
    @ 01m 50s
    September 12, 2012
  • Profit Distribution
    Banos Sant generates over half of its profits from operations outside Spain, showcasing its global reach. "Banos Sant generates more than half of its profits outside of Spain."
    “Banos Sant generates more than half of its profits outside of Spain.”
    @ 05m 31s
    September 12, 2012
  • The Complexity of European Banking
    Europe's banking landscape is marked by fragmentation despite a monetary union. 'It's really strange.'
    “It's really strange.”
    @ 22m 36s
    September 12, 2012
  • Future of Foreign Takeovers
    The potential for foreign banks to acquire local institutions hinges on political sensitivity. 'It is a politically sensitive sector.'
    “It is a politically sensitive sector.”
    @ 23m 02s
    September 12, 2012

Episode Quotes

  • This is the largest stock offering ever in Mexico.
    Banco Santander Leverages Mexican Subsidiary for a $4.3 Billion Stock Offer
  • It’s a smart move, part of a longstanding strategy.
    Banco Santander Leverages Mexican Subsidiary for a $4.3 Billion Stock Offer
  • Banos Sant generates more than half of its profits outside of Spain.
    Banco Santander Leverages Mexican Subsidiary for a $4.3 Billion Stock Offer
  • Europe is complex and fragmented.
    Banco Santander Leverages Mexican Subsidiary for a $4.3 Billion Stock Offer
  • It's inconceivable that in a currency union, local banks dominate.
    Banco Santander Leverages Mexican Subsidiary for a $4.3 Billion Stock Offer
  • The problems in the banking sector are global.
    Banco Santander Leverages Mexican Subsidiary for a $4.3 Billion Stock Offer

Key Moments

  • Largest Stock Offering00:44
  • Global Strategy01:50
  • Profit Distribution05:31
  • Italian Operations20:49
  • Political Sensitivity23:02
  • Banking Fragmentation23:38

Words per Minute Over Time

Vibes Breakdown

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