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How Bachelor star Sam Wood sold his fitness programme. 🤯#healthandfitness #thebachelor #nzpodcast

April 03, 2024 / 01:00

This episode covers the launch of 28 by Sam Wood, the rapid growth of the business, and its eventual sale. Key discussions include the initial sign-up success, revenue figures, and the sale valuation.

Sam Wood discusses the launch date of February 1, 2016, and how 5,000 people signed up in the first month, generating significant revenue. He highlights the initial excitement and the unexpected growth.

By the third month, the business reached 10,000 members, leading to offers exceeding $50 million. Sam reflects on the journey of building the business over five years.

Ultimately, Sam shares that the business was sold for a valuation of $71 million, although he personally received a smaller amount. He emphasizes the importance of selling to the right people.

TL;DR

Sam Wood discusses launching 28, rapid growth, and selling the business for $71 million.

Episode

1:00
00:00:00
not a great deal of thought went into
00:00:01
the name 28 by Sam wood and let's launch
00:00:04
a website and see what happens and we
00:00:06
launched on when did we launch first Feb
00:00:08
2016 and we had 5,000 people sign up in
00:00:11
the first month wow and I was like holy
00:00:13
paying $50 a month I'm just going
00:00:16
to open my calculator here yeah yeah 250
00:00:20
Grand a month revenue and it was me and
00:00:23
a few Tech Guys in an office and I was
00:00:25
filming the videos in my gym by the
00:00:27
third month we had 10,000 these offers
00:00:29
were coming in in and they were they
00:00:31
were crazy you know like $50 million
00:00:34
plus and how many years had you been
00:00:35
doing it at this point five years holy
00:00:38
so you took that one no well we
00:00:40
ended up selling the business for 71
00:00:43
crazy so but to the right people and I'm
00:00:47
still fully invol I didn't get $71
00:00:49
million the business was valued at 71 I
00:00:52
took a little bit it's a little bit 15
00:00:56
15 mil yeah that's good money yeah
00:00:58
amazing

Badges

This episode stands out for the following:

  • 60
    Most shocking
  • 60
    Best concept / idea

Episode Highlights

  • Launch Success
    Launched on February 1, 2016, and gained 5,000 sign-ups in the first month!
    “Wow, we had 5,000 people sign up in the first month!”
    @ 00m 08s
    April 03, 2024
  • Business Valuation
    The business was valued at 71 million, leading to a significant sale.
    “The business was valued at 71 million!”
    @ 00m 49s
    April 03, 2024

Episode Quotes

  • Wow, we had 5,000 people sign up in the first month!
    How Bachelor star Sam Wood sold his fitness programme. 🤯#healthandfitness #thebachelor #nzpodcast
  • The business was valued at 71 million!
    How Bachelor star Sam Wood sold his fitness programme. 🤯#healthandfitness #thebachelor #nzpodcast

Key Moments

  • Launch Day00:06
  • Rapid Growth00:11
  • Valuation Surprise00:49

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