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How Bachelor star Sam Wood sold his fitness programme. 🤯#healthandfitness #thebachelor #nzpodcast

April 03, 2024 / 01:00

This episode covers the launch of 28 by Sam Wood, the rapid growth of the business, and its eventual sale. Key discussions include the initial sign-up success, revenue figures, and the sale valuation.

Sam Wood discusses the launch date of February 1, 2016, and how 5,000 people signed up in the first month, generating significant revenue. He highlights the initial excitement and the unexpected growth.

By the third month, the business reached 10,000 members, leading to offers exceeding $50 million. Sam reflects on the journey of building the business over five years.

Ultimately, Sam shares that the business was sold for a valuation of $71 million, although he personally received a smaller amount. He emphasizes the importance of selling to the right people.

TLDR

Sam Wood discusses launching 28, rapid growth, and selling the business for $71 million.

Episode

1:00
00:00:00
not a great deal of thought went into the name 28 by Sam wood and let's launch
00:00:04
a website and see what happens and we launched on when did we launch first Feb 2016 and we had 5,000 people sign up in
00:00:11
the first month wow and I was like holy paying $50 a month I'm just going to open my calculator here yeah yeah 250
00:00:20
Grand a month revenue and it was me and a few Tech Guys in an office and I was filming the videos in my gym by the
00:00:27
third month we had 10,000 these offers were coming in in and they were they were crazy you know like $50 million
00:00:34
plus and how many years had you been doing it at this point five years holy so you took that one no well we
00:00:40
ended up selling the business for 71 crazy so but to the right people and I'm
00:00:47
still fully invol I didn't get $71 million the business was valued at 71 I took a little bit it's a little bit 15
00:00:56
15 mil yeah that's good money yeah amazing

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Episode Highlights

  • Launch Success
    Launched on February 1, 2016, and gained 5,000 sign-ups in the first month!
    “Wow, we had 5,000 people sign up in the first month!”
    @ 00m 08s
    April 03, 2024
  • Business Valuation
    The business was valued at 71 million, leading to a significant sale.
    “The business was valued at 71 million!”
    @ 00m 49s
    April 03, 2024

Episode Quotes

  • Wow, we had 5,000 people sign up in the first month!
    How Bachelor star Sam Wood sold his fitness programme. 🤯#healthandfitness #thebachelor #nzpodcast
  • The business was valued at 71 million!
    How Bachelor star Sam Wood sold his fitness programme. 🤯#healthandfitness #thebachelor #nzpodcast

Key Moments

  • Launch Day00:06
  • Rapid Growth00:11
  • Valuation Surprise00:49