Search Captions & Ask AI

How Sustainable Are Tech Companies, Really?

December 12, 2023 / 01:21:15

This episode of the Waveform Podcast features Raleigh from Climate Town discussing the environmental claims of tech companies like Apple and Google. Topics include carbon emissions, clean energy, and recycling practices.

Raleigh shares insights on how tech companies are increasingly focusing on sustainability, especially since the Paris Climate Accord in 2015. He emphasizes the difference between corporate pledges and actual actions, noting that companies like Apple aim to be carbon neutral by 2030 but may rely on carbon offsets.

The conversation also covers clean energy, with Raleigh explaining how companies like Google claim to match their energy consumption with renewable sources. He discusses the complexities of these claims and the importance of understanding the nuances behind terms like "100% clean energy."

Recycling is another key topic, with Raleigh highlighting Apple's goals for using recycled materials in their products. He points out the challenges of recycling rare materials like cobalt and the logistical difficulties involved.

Overall, the episode encourages listeners to critically evaluate the sustainability claims made by tech companies and to consider the broader implications of consumer choices on the environment.

TLDR

Raleigh from Climate Town discusses tech companies' environmental claims, focusing on carbon emissions, clean energy, and recycling practices.

Episode

1:21:15
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[Music] what is up people of the internet welcome back to another episode of the waveform podcast this time a bit of a
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fun special one so a bit of a background we've been making lots of videos on Tech
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for a long time right lots of consumer electronics lots of tech companies and the stories behind them uh but you might
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have noticed lately in the past couple of years we've seen more and more climate related messaging from these
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companies as we all sort of get on the same page that they should be more responsible about their impact on the
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climate you might remember the sketch with Tim Cook in Mother Nature in the last Apple event or any number of
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various quotes about percent of recycled materials and this and sustainability reusability that in any sort of Keynotes
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we've been noticing lately and I want to be able to analyze all that but I don't know nearly enough about it to make
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really good analysis of that so this episode we have someone who can so Raleigh from climate town is joining us David's to my left ry's to my right we're going to talk about all of these
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these companies their claims we're going to zoom out as far as we can to try to understand what they're doing and what
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they maybe should be doing and uh I think this is a really good conversation to have so Raleigh thanks for joining me
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thank you so much for having me I'm really excited to be in the in the lair yeah in the hot seat yeah yeah I mean we
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we have a ton of questions and I feel like probably the best place to start is with what you do so your YouTube Channel
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climate town I've watched a bunch of the videos thank you so much some of them incredibly informative about things that
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I never would have even thought to look into like recycling uh the latest one about roads a lot of really good stuff
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what is your uh what is your elevator P how do you describe what you do when people ask that's my favorite question ask creators um my elevator i' I've
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finally gotten around to telling people at parties that like they're like what do you do and I say I'm a YouTuber and I
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I don't have to like back up and be like I like to do climate stuff um do we can
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we swear on this there's like bleeping yeah yeah we bleep um so my my new elevator pitch is that I'm like a
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extremely lowbudget John Oliver we're like we're trying to get to that sort of we're like John Wilson and John Oliver
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kind of together because we we go out and into the field and talk and like you know on location shooting but it's
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always based on something about the climate crisis that's the that's the vaguest pitch that I stumbled over the
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the natural followup question would be why is that the topic that you dive into so often so what the answer to that
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being your education can you talk about that yeah yeah so I used to make Billiards videos very regularly I I my
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my start on YouTube was as a Billiards influencer and oh wow yeah and like they're out there we the ping pong table up and not the pool table we do have a billiard table I saw I clocked that you
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have four sticks but they're all the same kind which means like we're bought in bulk which means they're probably not highend we're pretty average I was I was
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clocking it I was trying to see if these guys were Hustlers or not um but that that doesn't mean you're not you could have them and be like oh yeah these
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second layer of hustling right interesting um yeah so I did like a bunch of pool videos and I kind of like
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honed my chops of editing and hosting through the pool videos and then I I moved to New York to do comedy in the
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first place I was doing a comedy show and I was the question how did I get into this sorry I why why climate as the
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topic oh yeah yeah so I was doing a comedy show and I was the comedy show was like I'm a sort of a strung out Al
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Gore kind of figure doing like an I Told You So tour like I called it I knew it was climate change was happening and then um I had enough climate experts in climate scientists on the show like in a
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comedic way like I'd interview them in character and then we'd have like comedians from SNL and Jimmy Fallon come
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on the show because they're they're all in New York you can just get them you can throw a little net out and they'll come running yeah um and then eventually
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6 months into doing this show and enough conversations with these like climate scientists around a beer after the show
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and we're like so we're going to be fine right and they're like no no we're way further away from from uh where we need to be and so then I I was like okay well
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if I go back to grad school and study climate science and policy I can make a really good comedy show and maybe
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through that I can like be a good climate Communicator so then I did that and that's where the show came interesting how long did that take you
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to complete um it was a two-year uh I took I did the program in two years but one of the years one and a half of the years were during covid so it was like oh it was a very expensive University of
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Phoenix but it was Colombia so they charged Columbia prices for like not really knowing how to do an online
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institution yeah super early in that so coming out the other side of that now you've seen you've learned a lot about
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the climate and the situation we find ourselves in have you also noticed this increase in messaging from these tech
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companies I don't know how many Keynotes you get to watch but they all sort of seem to talk about recycling at some
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point now yeah yeah I mean I think it's it's certainly as of like the 2015s with
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the Paris climate Accord like that sort of sparked this Avalanche of like climate pledges and companies realizing like that consumers really were interested in having a planet where they
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could still you know fish and ski and that so I think realizing like oh this is going to be an important piece of our company going forward and so they're all getting on on board with like pledges
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which are not actions but they're close huge difference between promises and what we actually see happen sure yeah um and something we also talk about a lot when we see these promises is how much
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does ex company actually care like trying to judge based on their promise and their actions does it seem like they actually care about the environment H and that is a tough question I you know
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what I it's almost not it's it's almost not a question I think is that meaningful to their actions cuz you don't have to care about the planet to do a good thing for the planet and you
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could care about the planet and do a bad thing for the planet right like I don't I don't really care if Apple wants me to
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have a nice evening out but like if they are you know promoting recite and if they're they're truly like trying to recollect all of their Cobalt for instance to reuse and their batteries
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like that's a whether it's for their marketing or for the planet I don't care you know just get the Cobalt yeah
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totally fair get the Cobalt there was a a thing in the most recent Apple keynote where they were like we now can fit way
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more Apple watches on one car which is great for the environment and in the back of my head I'm thinking well that's
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saving you a lot on shipping costs so I guess it can be both right yeah I mean I think honestly the only way they're
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going to do this is if it is both which sucks for us but like them's the breaks like that's the that's the system that we H not so much voted for but that the corporate interests have like lobbied
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for and like you know it's it's sort of a you got to do a double prong to attack
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single prong no two prongs a prong is an individual thing okay double prong attack yeah yeah yeah I feel like the way I I see that is every decision that
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we see a public facing company make always has the public facing reason and then the private reason usually it's
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this makes us look good this makes us more money but also like we care about the money a lot that's kind of what we
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do yeah that's their whole thing kind of our whole deal making a lot of money legally like they have they like the
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fiduciary obligation to the shareholders and the board of director is like you have to grow you have to make money and
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you have to make the decisions that you can justify will make you the most money or they will fire you and so like yeah I
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don't know it's it's a tough system to uh yeah have a beneficial outcome from so in the context of all of this knowing that these companies need to make money and that they have this massive impact
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on the environment and knowing that we are in a particularly delicate place with our climate right now I figured
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we'd go over these like three big bullet points maybe they're not even the best bullet points you can let me know but
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these three big bullet points that I think encapsulate a pretty good understanding of everything that we'll
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need to know to make decisions about these companies those being carbon emissions clean energy and recycling we
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see a lot about all these things I think we'll probably talk a lot about Apple in this because they are so public about it
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but a lot of companies sort of follow in their footsteps and do similar stuff so I'll start with carbon emissions just in
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general well first we should just set the Baseline what are carbon emissions and why are they bad sure um just so we
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all on the same pcture what is carbon on the periodic table uh element six nice yeah I got it okay I had to go through that in my head um yeah so I mean it's an incredible element right it's it
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forms tetrahedral bonds at a 109.5 degree Bond angle I think that's right you can look that up that one did you take organic chemistry oh yeah baby I I I ta an organic chemistry class D so
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that's the correct angle okay I I hope so somebody is going to be like actually that's is it possible for humans to form
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that kind of bond as well um you you two certainly have that Bond I you could a mile away you don't have to be a chemistry teacher to see your Chemistry guys Fair okay um wow that that in my
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head I was like this is going to kill but uh it really really thed anyway uh yeah so carbon dioxide is a byproduct of burning fossil fuels or any hydrocarbon
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really um and it uh it's a gas it's a greenhouse gas which means it will off into the atmosphere and capture uh infrared radiation and radiate it
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back out so so it doesn't it doesn't capture incoming UV rays so that comes into the planet and then it hits the
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planet which heats up and it pops off infrared radiation and then that gets captured by carbon dioxide but also
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other gases methane um nox like there's a lot of different there's like sulfur hexif fluide that's got like 20,000 times the heat Jesus retention capacity
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of CO2 yeah that's they use it in power lines for insulation do you think that we focus too much on carbon and not enough on other stuff no if anything I focus too much on other stuff in that
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last sentence like carbon dioxide is the I mean carbon dioxide and methane are kind of the two the two big bads of the
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current moment but yeah these are these are um pollutants they capture energy and that energy it's like a blanket on
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the Earth right it just heats up the Earth yeah which would be fine except for we've sort of created all of our
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systems to work in a certain biome and environment and like we're rapidly changing that environment so we're
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slowly ruining all of the systems that we've we've developed in so that's carbon dioxide what was the question I'm so sorry perfect I think because we just want to establish like we all know that
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emitting too much carbon in the atmosphere is bad right and these giant tech companies who are manufacturing
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millions and millions of products and shipping them all over the world and people plugging in these products like there's a ton of carbon emissions that
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come from them doing business and so their goal is going to be to minimize their impact on the environment and so
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what they're telling us they're doing is minimizing their carbon footprint and quote becoming carbon neutral but I
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think you kind of have to look past that title into what they're actually doing and what that means to decide if it's
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working or not um I think the sort of famous one that we all see is Apple wants to be entirely carbon neutral as a
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company by 2030 Apple's a big company so that's a big promise huge buildings huge
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manufactur ing suppliers all over the world shipping all over the world It seems impossible that they can do all
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that without emitting any carbon so how are they going to do this how are they going to reduce their carbon footprint
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to actually be zero yeah so the short answer is they're not going to do that um but the but what they can do is a sort of a counting technique that uh
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they emit as much carbon as they're going to admit they try to reduce it and then they offset the rest of the carbon
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by by like the easiest way like there's a thing called carbon offsets which I suspect we'll be talking about pretty
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shortly here yeah but um they're going to you know you they probably can't reduce their carbon output to zero so
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they're going to figure out what they're going to try to figure out how much they're emitting and then pay other
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people not to emit it or pay for uh projects that are removing carbon from the atmosphere like Timber projects that grow trees and then sequester the carbon from the trees or aund other techniques
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and with various degrees of like how effective they are I heard there's one where they just scoop it out of the
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atmosphere and put it underground Is that real oh yeah that's uh that's what called daak or direct air carbon capture
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and sequestration but they don't the scoop is more like pulverized Limestone and they like yeah it takes so much
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energy to do it it's just like always more efficient to just not emit it in the first place but yeah but they're a
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tech company so they want to probably do the tech part so I found it's it's interesting watching what Apple does
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because they kind of do a little of everything all over the board I found that they number one obviously still
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emit some carbon so they do have to do some amount of carbon capture to make up for what they emit but on the other hand they also are attempting to make a difference in how much carbon and how
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sustainable their processes are in the first place which I think is way more noble and way more impactful um which we
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can talk about more but I think in general it's it's important to understand that you kind of at that
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scale can't be carbon neutral you will be emitting a ton of carbon it's just a matter of how much you value the other
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part of that equation like removing carbon from the atmosphere or you said paying others to not emit is that also a
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real yeah there's like I mean there's a lot of ways to offset your carbon so like carbon neutrality is is not so much
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like z00 it's like you know 100 Mill ion tons over the course of a few years and
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then you you like account for 100 million tons not going into the atmosphere or coming out of the atmosphere so like there is no version of this where like apple does zero right
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and they and they know that and I mean they would they would like to not emit any carbon dioxide that would be great but like they have to or they feel they
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have to um yeah so uh so they are going to find some way to to balance that equation out theoretically when you said that they pay people to not emit carbon that seems like a a loophole where
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couldn't people just come in and say we're going to emit this unless you give us money I mean there therein lies the
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problem with carbon offsetting and and it actually exists in like all carbon offsets so for instance if you want to
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like oh hey I want to emit a ton of carbon so I'm going to there's a forest that's going to get cut down and turned
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into they're just going to burn it for fun there's like a group maybe there's a group of people who just like like
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burning fire or something um so you're say okay no to that group we're going to pay for this Forest to be protected and
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then that's going to offset right which kind of works right if they were going to burn it and then you stopped them
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from burning it that kind of works but if they were just thinking about it or weren't going to burn it in the first
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place then it's like you can say hey will you just say you were going to burn it or but Apple's not going to be like
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hey to tell them you were going to destroy this Forest they're trying to do their best but I mean these are just
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really really hard projects to prove that they're additional so like additionality is an important part of
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carbon offsetting has there been a whole industry that's popped up around like not emitting in order to make money um
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yeah I mean that's the offset industry there there it's either removal or maintenance of a forest and there's a
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lot of like there are many many many examples of a already protected Forest that they're like oh now it's an offset so we're going to like not burn this down we weren't ever going
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to clearcut it but we're going to say we're not clear cutting it now which kind of makes sense because if you have
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a forest and you're like I'm going to be a good person and I'm not going to clearcut this Forest I'm going to leave this forest and then somebody who was
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going to cut their Forest down gets a bunch of money for the offsets you're like what the hell I was the good person
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I should get that money so it's just like it's sort of like capitalism is not the best system for maintaining a livable climate interesting and I know I'm the first person to think that and
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say that it's a hot take yeah yeah I do have I I feel like my favorite way to understand more complex topics is to make analogies for it and I feel like when you describe like Net Zero carbon
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impact if if you can oversimplify it to like you're driving a car if you drive this car 100 yards it will go off the edge of a cliff right so I understand
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that my whole business is to drive the car but if I can pay someone else not to drive their car then I can still drive
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my car forward if you can pay someone to drive in Reverse pay someone else to drive backwards exactly or maybe I drive
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forward and then drive backwards where it's like yeah technically you remove no no that is technically yeah you have removed the carbon dioxide from the if you remove It Forward yeah yeah so there
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there's like a sort of a a dance that they have to do to be able to justify you know net carbon zero certainly and
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and it's a dance that they you know like to be clear they are not required to do this
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not Reed to buy offsets and they're not required in most jurisic they don't have
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to do this so this is this is the the problem where like a lot of these offsets are some of them are not and we
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should be encouraging investing in offsetting projects be it like Forest protection or
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um direct air carbon capture I mean like that's probably going to be a thing that we have to do because we can't reduce
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our emissions so like this good thing to encourage and do but then companies are
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like okay great we're just going to like throw 100K at this like solar farm and then we're going to do whatever we want
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to do so it's like a get out of jail free card and that's not how we should think about it so there's been this
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trend in the last couple of years where a lot of smartphone manufacturers in particular but this is happening kind of
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throughout the industry they've slowly been removing the stuff that they give you in the box and their whole reasoning
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for doing this is like oh we're saving the environment by not giving you a charger or we're now using cardboard and
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the boxes are way Slimmer and yeah we can fit way more on our truck but it's better for the environment but the
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bigger the bigger question is like the Chargers and that kind of stuff do you think I mean again like we talked about
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earlier it doesn't have to be a zero sum game like it doesn't have to be bad for their business in order to also be good
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for the environment but like in that Trend in particular where do you think that leans I mean it's it feels it feels
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case- dependent but it does feel a little bit markety speech it's like you know like kind of the bug not or feature
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not a bug speech it's like oh yeah you you were supposed to be able to clip right through that wall and like pop right into the boss's chamber we made
00:19:44
that you know well we wanted to do that yeah it feels like here's the thing about like modern marketing teams
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they're very smart and they're like you know we saw Don dra in Madmen there's like a million of those people and they've all seen Mad Men like they have the background already they know how to
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spin anything and they're just spinning you know you could you could you could throw like a hundred problems with the
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iPhone at a a marketing guy and they they'd be out by lunch you know they'd be like no problem what else you got
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yeah yeah one am I okay an analogy I've told before I think on the podcast already actually but I'll use it again
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is you've seen those YouTube videos where like someone will go up to a homeless person and give them 100 bucks and then it's like you get this cool
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reaction on camera and you're like see I did a good deed but it's like okay but you had like a camera going and it
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doesn't really feel as much of a good deed but also technically you still did a good thing I mean I bet I bet the person who got the $100 was like sick great that's and I think that's the
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interesting thing is like okay you you said they're not required to do any of the things that they're doing but there is sort of a feel-good angle to it and
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there's also the whole pushing the responsibility onto the customer angle a little bit I wonder do you think people actually buy more things because they are more
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environmentally friendly or is that as in do people like uh offset the environmental friendliness by overp purchasing or do you think people purchase based on knowing something is
00:21:13
Environ yeah or even just think feel better about a purchase because of that slide in the presentation maybe yes
00:21:19
absolutely I think that's in fact that's like if it wasn't if that wasn't the case companies would stop doing it cuz
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like it is such an effective marketing tool like there is a real climate crisis happening and so like a company that's like oh right we'll use this crisis and
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then people who are worried about this crisis will buy the thing and it's like the company maybe isn't doing it to be
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like a Mack aelan like Puppet Master cuz the company probably the marketing team
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is like yeah we don't want it to be a climate crisis like I wish the climate was great so like everyone is kind of
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you know like leaning into the problem a little bit and a way that I don't think is terribly nefarious individually but
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you don't judge a system on what you want the system to do you judge it on what the outcomes are and I think in
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this case the outcomes are like we're really consumeristic is that that's a word right consumeristic it can be I'm going with yes words words aren't real any our consumerism is out the charts um
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and we're certainly purchasing more and more now and there's certainly like more claims of sustainability and we're still
00:22:28
emitting way way way too much carbon dioxide or carbon dioxide equivalent you can even clip this part and put it into the other part because carbon dioxide equivalent is like how much the other
00:22:40
greenhouse gases contribute using carbon dioxide as a benchmark so it could be 10
00:22:45
times as much of a less potent chemical that has the same effect as on10th of the amount of carbon dioxide wow yes yeah sorry I had to had to do that math but I think that's right
00:22:57
and mo mostly it's you use it for like for so for instance methane is like 22 times more potent than carbon dioxide
00:23:03
and 80 times more potent over a 20e period so like you just count that into um the carbon dioxide so like every methane molecule you count is like 22 molecules so that's actually really
00:23:14
interesting there's a difference you're saying between just the pure amount of emissions or how how effective it is
00:23:20
over time how much impact you have over time yeah yeah so methane degrades in the atmosphere uh a little faster than
00:23:27
carbon dioxide does that that stays around forever it's like it's like Axe Body Spray you know what I'm saying uh
00:23:34
no it smells terrible um no uh yeah so methane degrades a lot faster than carbon dioxide but over a 20-year time
00:23:42
Horizon which is the time Horizon that we're living in and probably care most about because that's when like a lot of
00:23:47
the heating that we're trying to you know prevent is locked in methane is like even more potent than CO2 and so is
00:23:55
it potentially true that in a lot of these like carbon emission statements they're using carbon emissions
00:24:01
equivalents and maybe there's a mix of things in there that might add up to zero but it's kind of Muddy now that
00:24:06
there's different factors I mean they they should be using carbon dioxide equivalent because that that takes all
00:24:13
the carbon dioxide and includes all the other gases that are doing what carbon dioxide is doing but worse and faster
00:24:20
yeah so like you want to use CO2 equivalent so when someone says they're carbon neutral usually they're talking
00:24:26
or they're they're talking about trying to be carbon dioxide and the other greenhouse gases neutral got it so um
00:24:33
they are dis like CO2 is The Benchmark so it's not like um in 10 years their CO2 equivalent will go down because it's degraded it's like that's what their their their output was sort of became
00:24:47
the blanket term yeah yeah got it sick well I think we have I'm going to take a quick break we have a lot more to talk
00:24:52
about from clean energy to recycling and electricity and all that but uh stay with us we'll be right
00:25:06
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00:26:02
limited to one device all right welcome back uh we got a lot more to talk about I think probably a good packaging way to
00:26:08
to end the carbon neutrality part is it feels like it's both a real thing a real
00:26:13
concept and an accounting practice yeah and that's probably how we should look at it just because there's a lot going
00:26:19
on to equal carbon zero yeah I think that's a good way to think about it also like we want to encourage companies to
00:26:26
do their best to have the best possible versions of the offsets that are like certified and fundamentally
00:26:34
permanent and not duplicative real word and additional and these are like these are things that they know and and the better the offsets are the more real their neutrality is right yeah yeah so
00:26:48
that brings us to clean energy oh there a whole another topic clean energy how would you describe clean energy there's
00:26:55
a thousand different ways you could probably Define it but but in the context of tech companies and all the
00:27:01
energy they use how would you define clean energy yeah I think clean energy is energy generation that is low carbon I think for me the cleanliness factor is
00:27:12
is how low of carbon it is I think when you get into burning coal you get even dirtier worse byproducts um and so but luckily America's like pretty much off
00:27:25
coal for the most part and you know like it's really expensive to run a coal generation facility so we're we're sort
00:27:31
of on the outs with coal all I mean remember this is like a global problem and and 80% of the world's energy is
00:27:37
still fossil fuels and a lot of that is coal in across the world so like it's still a huge problem but clean energy is
00:27:44
something that uses uh as low carbon as possible so that's going to be wind solar Hydro that's going to be geothermal and nuclear and I'm probably
00:27:56
missing 40 of them but but these are these are sources did I I certainly come on I definitely said wind right I think you said wind now run it back run it back right now and do a slow-mo of me
00:28:10
going wind are any of these methods carbon zero emitting no I mean like look we're sitting here talking and we're carbon
00:28:21
positive like we're all excreting carbon dioxide which is like a thing that these
00:28:27
like you you want you want climate change to end and yet you drink from a water bottle curious you know bro you
00:28:34
breathe yeah and so like hate Society but yet you exist in it right like pick a flag brother yeah um I uh I definitely
00:28:43
want to like we're all emitting currently so nothing that you're going to do even like the walk to a water well
00:28:51
is carbon excreted CU you're breathing out yeah um but also like and that's not and and that that sounds like I'm minimizing the amount of carbon required for like a wind turbine and I don't want to do that cuz it's a lot of
00:29:03
carbon required for all of this setup um solar solar panels like they do also take carbon uh to to produce and to set up and to a little bit to run but like
00:29:15
once you're through the setup phase like amortizing that over a handful of years
00:29:20
and then you're you're good on the carbon side is there one of those that you think is the most effective SL you
00:29:26
would like to see more of throughout the world I mean so one nice thing about like solar and wind is that they are officially the cheapest form of energy
00:29:37
now like the cost curve for those two has just fallen off of a cliff and now like in the past 10 years like solar
00:29:43
power has dropped 90% in the price wow wow that's crazy yeah it's like we we've just marched it all the way down the cost curve so I think like I would like to personally I want to see more battery
00:29:55
installation so I think that's the that is the like fix for intermittency there's also I I know I know all of the things the shits online say and so I'm going to say you're going down the
00:30:05
rabbit holes in your head before we even get there deeply yeah um and it's like well yeah but like at night you can't
00:30:11
get solar power and the wind doesn't always blow what do you do then huh sheeple you know like then you need your
00:30:17
coal to burn um and the answer is like well yeah but that's how the grid was set up when all we had was coal you know like why are we judging these new new technologies by like this the benchmarks
00:30:29
of the 1800s you know the way to cut the intermittency of renewable energy like solar and wind is battery storage so you like extra juice the these batteries
00:30:40
when you are when you have too much solar and then you're able to like cut that cut that uh the drop off yeah I did
00:30:48
a video on my setup which is it obviously takes a lot and we could this is another Rabbit Hole to like create
00:30:53
the batteries and to ship into your house and all that but once you have it all set up you have batter batteries I have batteries in my garage and I have
00:30:59
solar panels on the roof and the whole thing just kind of works as a cycle hardly ever touches the grid charges the
00:31:06
card the house runs off of electricity from solar all day ni and so that's like a nice ideal setup but it's still not
00:31:12
carbon zero because you have to get it all to the house there's there's that whole Rabbit Hole um but I think what we
00:31:17
want to talk about is some of these big tech companies where it's like okay now if you're Google how how on Earth do you
00:31:23
attack that problem of like all of your buildings and all of your manufactur Ing and electricity and the lights and
00:31:28
everything being uh clean energy we have a quote here from Google Google has claimed that they have matched 100% of its Global annual electricity
00:31:39
consumption with the purchase of renewable energy okay okay so this kind of feels like another accounting
00:31:45
practice what does this mean I mean it's it's tough because this is great like we
00:31:50
like that Google is investing their money in clean energy right we I I want to say Google Jonathan P Google if you're listening thank you you're doing
00:32:01
I love what you're doing with the place um the the accounting strategy is real right like you're generating power from all sorts of places those electrons get mixed up in a big electron soup and then
00:32:14
they're powering Google so like various parts of Google so you're it's not as though like every electron that turns on the light in Johnny Google's office is
00:32:25
from renewable energy source but they are I believe they are accounting all that energy through like
00:32:32
power purchase agreements and wreck purchases which are renewable energy certificates so when you man God I'm I I
00:32:41
know what I'm going to say and I'm already bored by what I'm saying I'm so sorry um when you produce clean energy
00:32:47
you you dump it into the grid and you also get a wreck or renewable energy certificate that you can sell and that's
00:32:53
a way to incentivize more renewable energy it generation yeah so Google can effectively offset the electricity that they use by making sure that they have
00:33:05
accounted for all their electricity through purchasing direct from renewable energy companies or purchasing renewable energy certificates for the megawatt hours that they've been using okay so it
00:33:17
kind of divides again into like those two camps of like you can either get your supply as clean as possible or you
00:33:23
can except that your supply won't always be clean but sort of accept that total and purchase offsets in some way that
00:33:30
can account for that right which is what we want to encourage right we want to incentivize that but also like it it
00:33:36
also encourages Google to make claims like every single thing we've ever done is renewable energy we've never once even thought about using natural gas as
00:33:47
an energy source yeah and like of course you could very easily point to a time when some station was run on natural gas uhhuh yeah but because they bought so many offsets they can say that
00:33:59
everything they've ever done has been offset right in fact like Legacy emissions this is a new thing I think
00:34:04
Microsoft is is kind of hot on this where it's like we're going to calculate all the electricity we've ever used and
00:34:11
offset that but also like Google is doing some cool where they will install uh geothermal uh generation on their I think their Bay View campus is all
00:34:21
geothermal heat pumps wow and so that's like powered pretty renewably and also it cuts down on their water usage so like they're doing cool I I wanted to
00:34:32
you know talk more about the language because you know Google lays down this sort of complicated like matched 100%
00:34:39
you know it's not exactly like the clearest sentence in the world but in the sort of Apple companion sister Quest
00:34:45
release that they always do um they fullon say Apple's Global facilities are powered with 100% clean energy across 43 countries which just feels like an
00:34:57
impossible wrong thing so are you allowed to say powered with 100% clean energy even if you're just offet again yeah so I think Apple's claim that
00:35:08
they've like they're powered 100% renewable in 43 countries when they only have power generation in 20s something countries is like so you're not powered
00:35:19
by that you're doing the offsetting and I and to my knowledge I think they are also doing some kind of power purchasing
00:35:27
or or wreck purchasing or something and just calling it powered because you can do the mental Judo to make it feel like that's what's powering you is that sorry to interrupt is that kind of like when
00:35:38
they say like made with made with 100% real juice or something and it's like half half from concentrate but it's made with 100% real juice there was a or
00:35:51
there was an attempt yeah an or at the you know what I mean like that I think it's actually even worse than than that
00:35:57
because the FDA pretty tightly regulates things like that and there are such loose regulations in what you're allowed to say Europe uh I think the European Parliament is is starting to crack down
00:36:10
on that and so like you can't make greenwashing claims like 100% clean powered if it's not mhm the US bless our little hearts uh has fewer Scruples
00:36:23
about what companies's allowed to say marketing wise um um so yeah I think Apple can say that and they can back it up by proving oh every single time we we
00:36:34
you know like flush the toilet that doesn't that's the one thing that doesn't take electricity my God every
00:36:39
time we turn the light on and turn the fan on at in the bathroom wow what I'm blowing this um we can account for that in renewable energy right and yeah I mean like they they can you know like
00:36:51
they kind of can and also no one's going to no one's going to walk into Tim Cooks
00:36:56
office who runs Apple now Tim Cook Tim okay great I almost said Steve Jobs I really did no one's going to dig up
00:37:02
Steve Jobs and arrest him so this is a really interesting thing because Apple kind of I've learned a lot about what
00:37:08
Apple's been doing and they they kind of do both sides of this where yeah they clearly can't be completely renewable
00:37:13
and so their statements kind of feel fuzzy in that way but on the other hand they have a lot of solar on on their HQ
00:37:20
I doubt the entire thing runs from solar but they they have a lot of solar there they have all these solar Farms that
00:37:26
they've contrib to building and then the one thing that really stuck with me was
00:37:31
uh having a meeting with them them talking about manufacturing also that's a very cool
00:37:36
sentence to say having a meeting with apple oh yeah oh no yeah we've and look they they love to talk our ear
00:37:43
off about all the great things that they're doing um but one of the things that stuck with me was they may say that
00:37:49
they're doing some things and you can split into these two buckets but one thing about Apple is they they've told
00:37:56
me like strongly they're trying to make the best effort to to use sustainable suppliers and so they'll go to a supplier and say we will only do business with you if you are reaching
00:38:08
this Benchmark or if you are this much more sustainable and so instead of just buying the credits they're actually
00:38:14
making that effort and then on top of that because they're such a big company the suppliers number one they want that
00:38:20
business so they're going to try to do that right and then every other company who uses that same supplier for
00:38:26
something just had their process their supply chain get that much more sustainable as
00:38:31
well so the biggest companies going through the effort to adjust their supply chain to be more sustainable does have feels like a really good impact on
00:38:42
the entire system if that makes sense I think that's a great point and I think I think uh what we want is every company
00:38:50
to be like trying for that I will note the sentence that Apple told you was we're trying to make the best effort to
00:38:59
work with people who are like clean in the supply chain which is just like couching all their like you know like at
00:39:05
the end of the day they're trying to make another trillion dollars or whatever and they're really good at it
00:39:11
and they have so much money right like they if they wanted to they could just say we're only working with suppliers to do this so like they are doing a lot and
00:39:22
I really respect the accomplishments that they have made and I think our job as like people in the same world as apple is to like say good job but also don't stop
00:39:37
where you at because that's not far enough yeah or you can say whatever version of good job and you can make it
00:39:42
mean if you want even Good Start Good Start yeah it's a good start speaking of clean energy and um kind of near the end
00:39:49
of this topic there's a thing that Apple did either at the beginning of this year or last year bit emojis yeah bit
00:39:57
hug yeah uh that we made a short on where basically by default on every iPhone running a certain iOS version or whatever uh it now automatically will only pull power when your grid is coming
00:40:12
from a clean energy source unless you turn it off it is opt out and I wanted your opinion on both what is exactly
00:40:20
does how does that work like how does your grid sometimes come from clean energy and sometimes not can you just
00:40:26
give like a brief like top down recap of what that looks like and also if you think that that is actually super
00:40:32
impactful or not yeah yeah um okay so I think uh what probably what Apple's language is is like we're going to charge when the grid is most renewable right cuz like some grids never never
00:40:46
renewable all natural gas you know like some sometimes there's just or not all natural gas but like the majority of the
00:40:52
electricity is generated by natural gas however in California for instance there's this thing called the duck curve
00:40:58
is this has anyone heard of this thing no it's like don't worry about it don't look it up don't look it up um it's it's
00:41:04
basically don't don't stop Googling they'll know um basically like we put so much rooftop solares look like a duck I
00:41:12
I totally think the opposite I've never seen the duck people have been like look it's a duck and I'm like the rabbit it's
00:41:18
a stretch it's not okay yeah that's true what it what it what it is is uh there's
00:41:24
enough solar electricity being generated in California that they can't use it all
00:41:30
mhm so um so it it creates this kind of like oh wow yeah so so if you're in California your iPhone is most likely to charge on this renewable energy charging
00:41:43
at the peak hours in the like noon kind of when there's the most sun and the most solar on the grid cuz that grid is
00:41:48
like maximum solar this is my understanding of how this apple works if if you are out there Tim I know you're
00:41:55
watching this nice pajamas last night um what a weird what a horrible thing for me to say um uh yeah so I think this is how that works but if you are in a place
00:42:07
where there is not a lot of renewable energy being dispatched into your Grid it's just going to have to pick the time
00:42:14
when it's like oh there's like a little bit more wind maybe it got like windier tonight yeah or like there's more
00:42:19
nuclear online or or is that like public information that your iPhone can collect yeah absolutely yeah you can the energy
00:42:26
Information Administration eia Matt fact check yeah yeah you can you can I mean you can't get like your specific part of transmission but like you can get a
00:42:39
breakdown of your chunk of the grid like you could look at New York State and see basically what's happening right and
00:42:46
it's different for different times of the year so like the shoulder months where there's less electricity load for AC and more uh solar to say like
00:42:53
September October that's where you have the the biggest where they're dumping a lot of solar in California Matt is a an engineer turned
00:43:01
comedian uh and so that's there's not a lot of those out there so if you find one hold on to them that's me too oh
00:43:07
really um not funny you're very funny I thought you were a computer scientist that's the same thing like an engineer Matt's like a real engineer a computer scientist is just an engineer who Matt
00:43:19
drives trains okay wow I was making a bad joke that um if was funny would be would make my
00:43:26
point true if you were a comedian uh here's what happened I felt I felt like I needed to defend myself but
00:43:33
objectively it was funny it was the right moment it was the right timing you said it right I just was like someone's
00:43:39
going to get mad at me and I didn't want that I'm not a comedian but I can't be funny you're a funny guy when there's
00:43:45
1.46 billion active iPhones uh throughout the world do you see that as actually being an impactful change like that only charging and peak hours kind of thing so I think uh I mean that's not
00:44:00
going to be the thing that saves us but I think the thing that saves us is like a 100,000 things that won't save us you
00:44:08
know like our Salvation is going to come at the hands of like an everything thrown at the wall kind of approach and apple doing an opt out version of this
00:44:19
is awesome it felt like a big deal to us because they normally companies don't do
00:44:24
opt out things they're trying screw you over but this this seemed like a like wait this is like good for everyone yeah
00:44:31
it felt like a thing they didn't have to do they fli the switch everyone's phones are doing it by default and you can then
00:44:37
people were happy to opt out in the comments but it was just the fact that that many phones all at once opted in
00:44:42
felt like it made a dent so really your video about how to opt out probably was carbon negative probably a bad thing oh man I I think it's I think it's really
00:44:53
cool I think it it is free for Apple to do because they're not the electricity so like it's a very cool Mo way to go Tim it goes back to the beginning thing every compan got a good public facing
00:45:04
and private facing reason the private facing reason is uh that was pretty good PR yeah that was pretty good but yeah it
00:45:11
actually does make a difference so that was good to see cool that most of what they're they're doing with emissions when they're looking at Carbon emissions
00:45:18
is scope three so they're actually looking at um what's happening with their products when they're out in the
00:45:23
world not like what's happening at their offices or what's happening in their trucks like they're looking at like these products are living out in the
00:45:28
world and so over the course of your life your iPhone like you're charging it on the grid and so it is also affecting
00:45:34
their carbon emissions because like the vast majority like 90 plus% is scope 3 which includes charging your iPhone so it all ties back into the same thing of like carbon neutrality where if they can
00:45:46
get an iPhone onto a cleaner charging system that's reducing their carbon emissions because they're actually
00:45:51
counting that with their their they can estimate they can estimate that that's really I had no idea when you're looking
00:45:58
at like carbon editions for these companies tech companies it's like like 95% yeah I mean maybe Microsoft was 96 I
00:46:06
think yeah like very very high scope three which is outside the company wow that's interesting cuz I when I look at
00:46:12
a massive company like uh Microsoft Google Apple whatever I just automatically picture huge buildings and
00:46:19
tons of lights and Manufacturing equipment and all this stuff that naturally feels like it has to be making
00:46:25
a big impact but probably more than all of that put together or as we're learning is more
00:46:30
than all of that is probably the transportation of getting it to you and then the energy that it burns while it's
00:46:37
in your hands so this is something when when Apple came out I think it was earlier this year and they said that the
00:46:42
the Apple watch this year series 9 is Apple's first ever carbon neutral product fully carbon neutral right they
00:46:48
said that that includes the entire lifetime of you using and charging it which obviously they don't know how much
00:46:54
you're going to use it or charge or how or when you're going to use it and charge it but they've made that estimate
00:47:00
they've reduced as much possible in the manufacturing and getting it to you and bought enough offsets that they feel
00:47:07
that they can claim that the Apple watch for the lifetime of owning it makes no impact to the environment or at least
00:47:13
that's what they want you to think yeah I think that that sounds like a like a really good start yeah interesting okay
00:47:20
well I think that's that's a pretty good place to leave off for clean energy we got one more section on recycling coming up so that's a pretty good place for a
00:47:27
natural break we'll be right [Music] back support for waveform comes from Nets Suite so your business is humming along everything is going as planned and
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form that's netsuite.com form to get your own kpi checklist netsuite.com form all right welcome back we've got one more section one more topic to cover with these these tech companies and
00:48:57
their green stuff and that's Recycling and we're not talking about juice we got to talk recycling you almost went hard on them and like they green stuff yeah you know I I the quote again
00:49:09
came up in my head about like 100 made with 100% juice and I just keep replaying that in my head cuz every time
00:49:15
I see one of these recycling quotes it kind of feels like I don't know how to read this quote in a way that would
00:49:21
actually answer what I'm supposed to know about this but I'll give you some examples he and uh you can tell me what
00:49:27
you think about them uh Apple promises that by 2025 magnets in Apple devices will use entirely recycled Rare Earth elements all Apple designed printed
00:49:40
circuit boards will use 100% recycled tin soldering and 100% recycled gold plating oh cool and by 2025 the target is to use 100% recycled Cobalt in all
00:49:55
Apple designed batteries Apple designed Apple designed which ones are Apple designed which ones are not so some of these feel like made with 100% I don't know exactly if that's what that means
00:50:08
um but all of them seem like good things I mean you obviously want to use as many recycled materials as possible what was that quote that you had about like if
00:50:14
all the phones anyone's ever bought so uh there's a company in France uh I think that maybe somewhere in Europe that makes I'll fact check as you go yeah it's a it's it's a company called
00:50:25
fairphone oh and they these like Amsterdam yeah they make these uh Amsterdam France yeah it they make these
00:50:33
phones that are supposed to be like upgradeable and last a long time but their biggest thing is that they are just trying to like be better about
00:50:40
getting people to be more climate conscious and uh we interviewed the CEO and he he said something about Cobalt
00:50:46
where he said if you took every phone that was sitting in a drawer somewhere in someone's house and you recycled all
00:50:53
the Cobalt in it we'd never have to to mind Cobalt again dang yeah so pretty crazy and everyone's got that drawer like when you said that I thought I was like yeah I know the exact drawer that's
00:51:04
got four of my old iPhones right right I think that's like so so Cobalt is like a
00:51:09
extremely renewable resource right uh I mean yeah so every every molecule of every element is a a commodity right it
00:51:21
like it's identical to any other molecule so in that way yes they are renewable um or they're not so much renewable as in reusable recyclable
00:51:31
renewable means like regenerative they're all finite but they're all potentially reusable right and the
00:51:37
problem is uh it's kind of hard to organize every single person in the world to like go to their drawer get it
00:51:45
out give it to the the right Factory and then that factory has to like go into the phone take the Cobalt out re
00:51:54
homogenize it in whatever way Cobalt is I I'm over my skis here I don't know how
00:51:59
Cobalt is like actually recycled into a new cobalt phone but like that is totally true in the same way that like if we were able to like get all of the food that's wasted
00:52:12
at a restaurant in America to every other country like no one would ever go hungry again like technically accurate
00:52:18
probably or or close to it I mean not KN whatever close but it's like logistically insane got it for sure yeah
00:52:27
but in general I think I think this is one of the easiest ones to get everyone on the same page which is uh virgin
00:52:33
materials bad recycling good feels like the feels like the simple uh at least from the messaging that I see from these te companies it feels like the thing that they're all stressing like we want to use as many recycled materials as
00:52:44
possible because that is sustainable yeah I I mean yes I think that the messaging is going to say a lot of that
00:52:50
and to a to an extent that's very true um however they're you know like they're they're in they're trying to hit a quota right they have to make a certain amount of phones and if they can't get the
00:53:03
Recycled Cobalt from a drawer in your mom's attic or something not to why did I drag your mom into this doesn't matter if they can't get that that phone they're going to mine the Cobalt out of
00:53:15
whatever Cobalt mine they need to because like they're going to do that mhh but I mean like that's not to say
00:53:21
they shouldn't use recycled Cobalt and I'm really happy that they are yeah but like it's it's a it's a piece of the puzzle
00:53:29
right it sort of feels like with all the things that we've talked about so far today it's like it it feels like we're
00:53:35
reaching a point in capitalism where it's more cost effective for the company to do things that are climate positive in a lot of ways would you say that's the case I think we're slowly getting to
00:53:50
that point I think still to this day it is probably more cost effective effective for a company to mine new
00:53:57
material than it is for them to recycle it just because like when when you're mining it you're getting it a giant vein of it m in one shot and you don't have
00:54:09
to do a lot of processing to get it to pry it out of old phones right I think like if there was some kind of law that
00:54:15
was like it's we're going to put a giant tariff on like mining new cobalt yes that would be super cost effective they would all go after all the old phones there'd be like a huge phone buyback
00:54:25
program mhm that would absolutely be a fantastic move but I think like it tends to be a little easier to mine it and companies are very incentivized to do the easy fast thing so like that's why
00:54:38
there's so much mining right now which is crazy because Cobalt is not like an easy metal to mine like it's not found in places that are necessarily the most
00:54:48
accessible it's it's you know it's crazy that it's it's easier to go to the Congo
00:54:53
into the middle of the jungle and pull the stuff out of the ground than it is to like you know not to bring her back into it but go to David's mom's
00:55:00
house the of David mom's you know what I mean You' all done it it also it it kind of strikes me that recycling would be
00:55:07
the easiest for uh regular people to get on board with like we talked about that feature before where it's opt out where
00:55:13
it's going to flip a switch on everyone's phones and it's going to if you plug it in maybe not charge for a couple hours until you're on clean
00:55:19
energy and people were like oh that's so inconvenient I'm going to disable that on my phone I wish it would just charge
00:55:24
but like no can tell the difference between a recycled aluminum frame on their phone and a brand new aluminum
00:55:30
frame on their phone I feel like the more of these metals and and rare earth magnets and all these things that happen
00:55:35
to be recycled in your phone generally the better cuz I feel like I can't tell the difference I think that's true I
00:55:41
think like it would be amazing to like have that be the the uh status quo where we're just like recycling old phones and my god there are so many phones out there like if we could just take those
00:55:53
phones and disassemble them and put those elements right back in a new phone that would be awesome I think like it it
00:56:00
tends to not be that easy recycling facilities are like you have to kind of mulch up a phone and like use different
00:56:07
density sorting techniques to get different elements out of it and it's not a perfect science yet it's like hard
00:56:12
to do um but emphasizing that to companies we want more recycled in our phones that's I think a really good move I I would love your take on this thing that happened recently uh there's this
00:56:23
company called OnePlus right and hate them hate them no what what they what are they Sorry OnePlus catching a stray
00:56:30
right there what what's OnePlus what are they do they're a phone company okay all right strike one strike one uh they made
00:56:36
this folding phone recently okay right expensive $1,700 they have this uh rebate that
00:56:43
lasts until the end of time until they stop selling the phone where if you send them in any phone in any condition from
00:56:51
any any OnePlus phone no any phone at anybody's phone well sure I guess like Mar can I buy your phone I got to send a t any phone that has ever been made if you send them a phone okay uh it could
00:57:02
be burned to a crisp it could be whatever they will give you $200 off their new folding phone oh and uh
00:57:10
somebody in in my briefing was like so it could be like you know a 12-year-old phone or like something that bar like doesn't work anymore and they're like yeah and there's been a lot of questions
00:57:20
like why would they do that and my intuition was they're trying to get the Cobalt from it either as a credit of
00:57:29
sorts that they can use later or that they can like reuse in their devices but I don't know if that's way too expensive
00:57:36
to do it probably costs more than $200 per device like what's your take on that yeah there's definitely not $200 worth of cobalt in every phone um I think I
00:57:49
mean it sounds it sounds cool I think that's a cool move for one phone one plusus one plus to do yeah sorry OnePlus
00:57:56
it sounds pretty cool um and yeah I I'm not I'm not really sure I suppose there's like a I bet it's a $1,500 phone that they're like we better tack on an extra 200 bucks my guess was
00:58:08
like they just want it to seem more premium but it cost them less I think in general a lot of these folding phones
00:58:13
have bigger margins they are more expensive but they have to make them expensive to look like the highest end
00:58:18
thing so they have bigger margins to play with and maybe they're just taking the $200 hit in the margins to maybe
00:58:25
it's a combo of marketing and Recycling and the Cobalt they get from it and whatever they'll be able to say in their
00:58:30
next keynote about how many phones they Rec reced 50,000 all that put together yeah which
00:58:36
and that's just from one guy's mom's house yeah so it feels like an any phes but uh as drug dealer what whoa as with any of these drug is um as with any of
00:58:48
these quotes there's obviously uh language that's very specific to them and there's an asterisk at the end of it
00:58:54
is the that's the whole thing about quotes language that's very specific to very specific very specific with this
00:59:01
one so apples that I read at the end with the apple design batteries has an asterisk so the quote again is by 2025
00:59:07
they are targeting using 100% recycled Cobalt in all apple design batteries Asis asterisk the asterisk says when you scroll down to the bottom all Cobalt
00:59:19
content references are on a mass balance system basis okay I read this and I don't know what that means so when I knew you were coming I decided not to Google it I just ask you okay so as far
00:59:32
as I understand mass balance system is about inputs versus outputs So when you say mass balance if you have almost all recycled Cobalt or all recycled Cobalt
00:59:44
going into the system M anything that's coming out of the system gets to be counted as 100% recycled Cobalt so even
00:59:53
if you've got somewhere in the line and please if you're out there and you're like that's not what it means
00:59:58
leave a comment and I'll respond to it and I'll say thanks Jackson um yeah so mass balance is a way to because when you and it's also probably not 100% recycled Cobalt in the
01:00:12
whole thing you know in the same way it's like oh it's 100% recycled plastic in the in the phone but it's actually
01:00:18
like oh actually just the back case is recycled and 58% of the plastic total is recycled mhm um it's it's a way to allow inputs to be counted in the system
01:00:31
itself because when you are recycling something you're mixing all the molecules together just like the
01:00:36
electricity or just like the offsets where you you need to be able to uh account for the extra inputs in
01:00:45
the system so maybe maybe you're flushing the system with recycled Cobalt and eventually all of the the phones and
01:00:52
all of the batteries are using recycled Cobalt but it's a way to kind of couch it a little bit yeah and the thing you
01:00:58
mentioned also with the different parts of the phone is very very very common for these quotes where they'll say that we're using uh recycled aluminum but
01:01:05
they'll say it's just the enclosure of the pixel 5 where there's a lot of aluminum also in the frame on the inside
01:01:11
of the phone that they don't talk about so it'll just be the outside which you're holding and you're holding recyc aluminum that's great but stuff like
01:01:18
that comes up a lot the enclosure of the phone the frame of the phone this part of the phone is recycled aluminum is
01:01:24
nice uh and which also brings up another thing also which is um Google's quote for recycled aluminum it was back
01:01:31
housing only and it recycled aluminum approximately 58% of the pixel 5 enclosure based on weight okay specific yeah yeah and like
01:01:42
I just want to make sure I'm I'm clear here like this is a good thing to be recycling this material absolutely and the engineers the the mechanical
01:01:53
engineers or whoever is designing or what I don't know how phones work um these these guys are like we're trying
01:01:59
to do our you know like we're we're we're doing our best to put as much in there and then the marketing arm is like
01:02:04
got it now how do we like spin this in one line and make it really pop yeah and that's where this sort of like Judo comes in so I want to say like great job on the
01:02:15
58% of recycled material let's see how high we can get that but then when you see a quote that's like 100% recycled and you're like well back away from the table like a
01:02:26
blackjack dealer and like move on to the next thing like you can't you can't let him stop at 100% when 100% is 58% but
01:02:34
it's good but it's not there yet yeah yeah yeah says the aluminum in the enclosure of the pixel 5 is 100%
01:02:41
recycled content in which I would say so is ours so um nice recycled content See
01:02:47
You are a comedian don't sell yourself short but 100% of 58% is 58% no one can do that math that's too hard that to me that is the exact fruit juice thing that right there the
01:03:00
aluminum in the enclosure of the pixel 5 is 100% recycled content but that recycled content is 58% recycled content
01:03:09
okay 50% of the time it works every time the asteris is doing a lot of heavy LIF
01:03:14
but like that's not the engineer like the engineers are doing their best you know I don't I don't know there's it's
01:03:20
it's easy especially in um especially on YouTube or on the Internet General people want to be like this is only
01:03:27
terrible or this is only amazing but it's sort of one of those Middle Ground things where it's like it is a net
01:03:32
positive even though it is also beneficial for the company to be doing it one of those kind of things and you
01:03:38
know I mean it doesn't feel good to be like thanks Apple you're really saving the planet because you know that their
01:03:44
net emissions without all the offsets and stuff are still like but it's still good
01:03:50
you don't want to like be mad at companies for doing the best that they can uh well are they doing the best that
01:03:57
they can I that's like they're doing the best that they want to do yeah I think I think that's that's where we exist we
01:04:03
can like force them to do better or ask them to do better and also be happy that
01:04:10
they're doing right doing something you know yeah yeah I think that's a good place to like summarize it all because
01:04:16
at the end of the day we vote with our wallets like if we actually want to make decisions based on what these companies are saying about not just how well the
01:04:23
product works but how sustainably well it's made we can make that difference to them because that's the thing they care
01:04:29
the most about is where we spend our money so when we are evaluating what these companies are saying we can push them a little bit on okay you could do better here or you could do more here or
01:04:39
you could be more sustainable here and actually buy products and make it uh obvious that that's why you're buying
01:04:46
the product yeah although we we vote with our wallets but we like encourage with our mouths and social media so like
01:04:54
that's that's the other thing if you're out there and you like want to push these guys like push them like they for some reason they listen to you on
01:05:01
Twitter you know like they listen they like they take all that into account and like be that be that Force if you're out
01:05:07
there yeah don't let them off the hook yeah yeah the fairphone company that we were talking about is one of the most interesting ones in the space because
01:05:13
they have made a conscious effort to and I made a video about this to make their entire smartphone from the beginning of
01:05:21
the process from the the offices that they work in to the manufacturing to the mining to the packaging to the shipping the whole thing to be as sustainable and
01:05:32
renewable as possible and the tradeoff with a phone that makes all of those decisions is it's not as thin and pretty
01:05:41
and it's not made of metal it's got a plastic back there all these all these things that are a little bit right here
01:05:47
it's got It's got a little bit of the uh do you want to go all the way or not yeah and I think think people will vote with their Nuance somewhere in the
01:05:57
middle as we all follow that example of what fairphone does there's a there's a new sort of um s so like computer
01:06:06
process that people are doing where they do everything on one die now instead of having like the ram is separate from the
01:06:13
GPU is separate from the motherboard now it's all one and integrating everything like that makes these things
01:06:19
exponentially faster so like apple uh announced the M1 architecture a couple of years ago and that's what all these
01:06:25
computerss running on they're not very repairable so there's sort of this awkward tension between like if we want to keep advancing technology becoming more integrated is like kind of what you
01:06:38
have to do but then there's the flip side of like you can't fix it yeah so and repairability is like one of the
01:06:44
biggest ways to be sustainable yeah that's true yeah yeah I mean so we're the the right to repair are we're going
01:06:51
to do an episode on right to repair on our our YouTube channel climate towned climate Town youtube. blog spot
01:07:00
um is that the plug oh that's cool oh okay I also have a podcast called the climate deniers Playbook there we go all right it's on it's on Spotify oh hosted on the
01:07:12
worldwide web oh damn it's hosted in my mom's attic but yeah right repair is that's a good callback see you got the chops man you could go all the with that one but
01:07:25
yeah right repair is one of those things that we we always I made a video about this as well it's like okay we want Tech
01:07:30
to be better Tech gets more integrated gets more tightly knit gets faster now it's less repairable now it's less
01:07:36
sustainable so that's a challenge we all have to sort contend with yeah that's true but there's also like apple
01:07:43
being like purposely difficult to repair and that's the yeah that's the there are
01:07:49
things on the fringes that are notably anti- repair m which make it really tough to justify all the rest of the stuff that they do yeah are you kind of wrapping it up now yeah I was going to say the EV rabbit hole is way too deep
01:08:01
to dive into now oh God big one I'll come back later I'll come back in an in an Eevee what about the you want to do
01:08:08
the the leather one we have like quick hits quick hits okay all right I think I'll I'll we'll wrap it up with a couple
01:08:14
quick hits no pressure to think too hard about these but also all the comment section is is waiting to comment about
01:08:20
these quick we got a bunch of quick hit heads in the in the comments couple quick they skip straight to this part of
01:08:25
the podcast there's time stamps for for them to get mad here but okay 10 seconds for each answer uh first one is net
01:08:33
water positive a real or interesting thing we should care about it's a bit of an accounting technique Google uses net
01:08:38
water positive to imply that they're gray or non-potable water pable obviously being Latin root for uh potare
01:08:46
right not potable uh they use that to say we're catching more rainwater so we're cycling out how much pable water we're using and we're collecting more than we're using yeah so it's but and
01:08:58
then they also use as much pot potable water as they as they want um Apple getting rid of all leather in all of
01:09:05
their stores and all of their products feels like a good thing but doesn't vegan leather use a ton of energy to
01:09:12
create yeah but like it also doesn't produce all of the methane that were seeing like cattle Farms Produce so like certainly there are bad parts of
01:09:23
everything but like I'd rather have like a vegan product that produces all so little methane rather than like a leather product that is part of this in giant meat industrial complex that's
01:09:34
like slowly drowning the entire planet totally fair uh is it true that shipping more products via Ocean than air is
01:09:42
actually a good thing absolutely yes um it's a little bit slower but when you think about buoyancy right you can make
01:09:48
a ship naturally buoyant and a plane requires like a ton were you thinking about buoyancy too hard there there's a
01:09:54
running joke here on the Pod that none of us understand how boats work don't know how work that's a good bit just
01:10:00
perplexes planes but I just don't really you know boats are just joke right well air is a fluid air is a fluid so just
01:10:08
imagine how and boats don't have wings so what the they do they have little tiny wings they have One Wing on the bottom of the boat Little Wings it's
01:10:15
called the KE or the dagger board if you're in a sailboat this is see like my eyes they're just I can't they turned they turned all black second covered off his chair cover a donut with all that
01:10:26
glaze damn yeah the quick hit heads are going crazy in the comments yeah well last
01:10:34
Quick hit true or false the EV battery rabbit hole is too deep to dive down right now uh true but only because I
01:10:41
want to come back and talk to you guys about that later we are going to have to do a separate episode just on the EV
01:10:48
rabbit hole because we would we'd be happy to dive down that rabbit hole I have a quick hit sure Raleigh yes how
01:10:54
fast can you type the alphabet 5.9 seconds would you like to prove that uh no but yeah I'll do it I'll try it all right so the way this works is pretty simple Raleigh uh what you're looking at
01:11:06
in front of you is a box it's empty all you've got to do is type all the letters of the alphabet in order from A to Z and
01:11:12
then don't hit enter at the end when you hit Z you'll have a time don't hit enter at don't hit enter okay in any order or
01:11:19
you got to type in order ABCD e FG all the way to Z when you hit Z that's your time we're going to give you three
01:11:24
attempts and if you hit 5.9 on the dot I will give you a small trophy oh wow and
01:11:31
uh if you miss a letter it will not accept any of the following letters until you hit it you have go back and if
01:11:37
you go a b d e f it'll be waiting on C but will it it doesn't penalize me for hitting the wrong letter correct so I can just Mash in the area technically yes true I mean that's not going to be
01:11:48
faster it's a bad strategy but technically right but what if it isn't you know what I'm you have to hit him in
01:11:54
order still but you can you can hit like I mean you can just me I'm just going to
01:11:59
try something really quick I mean theoretically if you wipe 26 times in 2 seconds you'll get a 20 you'll get a two
01:12:05
seconds I can't cover I can't quite cover all the keys I was just trying it's very hard are you wiping
01:12:12
though yeah are you wiping though that's the question answer the question answer the question all right here we go we got
01:12:18
we got our leaderboard pull that do work for me at all okay ready yeah 5.8 wow that's a pretty good first score I was trying to get 5.9 very very close
01:12:37
you'll have two more attempts if you want to try to get faster than 5.8 can I try to get slower than 5.8 what is the
01:12:43
decimals on that just 5.8 44 okay so you can either try to get exactly 5.9 or you can try to go for our leaderboard um I'm going to I'm going to
01:12:54
try to go as fast as I can and I bet I'm going to get a 5.9 cuz I'm even better that would be a huge win all ready yeah
01:13:00
and it just it just resets or do I have to reset it uh when you hit enter it does reset got
01:13:10
it 6.2 damn it okay all right one more time here we go one 5.9 wow 5.9 73 wow that's pretty close that's pretty good oh you I had to get 5.9 technically this rounds up but I'm
01:13:35
impressed you were 3 hundredths of a second I very impressed than Dr Mike so yeah just in case you're curious your
01:13:42
5.8 puts you 1 2 3 4 5 6 7even eight wow at 9th on our alltime leaderboard wow right above Doug deiro right behind our
01:13:55
local dad Andrew magelli well played thank you very much but the five I feel like if if I get a
01:14:02
trophy for 5.9 that's got to go that's got to be my score what the significance of 5.9 I was just guessing it thought
01:14:09
could maybe do it he just nailed it I but I I I went a little over pretty close I went a little over and a little
01:14:14
under though we don't keep track of this but 5.8 might have been the best first round score we've ever Tom Scott might have beaten that on his first round I can't quite remember yeah but that's a
01:14:26
pretty great first I got to tell you I'm a terrible typer I only use these fingers what do you think our slowest alltime time is if your 5.8 is terrible
01:14:37
what do you think is the worst did anyone get disqualified for having a bad attitude or something we did have a certain someone
01:14:44
start off by saying I am a bad typist really bad like huntting peek and he was not last place wow yeah um I guess I'm going to say 12 seconds is the max David Blaine was said subject
01:14:58
he got 8.8 wait David Blaine is the slow oh he was yeah yeah what was the slowest
01:15:03
brand uh our local our local Brandon he got a 9.4 okay so no one's even no one's
01:15:10
no one's been over 10 yeah okay that's good you only have Tech heads on the we've got capable keyboardists here nice
01:15:16
who's got the fastest Score Tom Scott at what 3.5 get the out Tom it was insane he was like yeah I think I can do it that's that's some classic Tom Scott I'm standing here over a
01:15:29
keyboard there are 26 keys that I need to hit in the precise order and he he that's for sure how it started he was like insistent about doing it on his Dell laptop wow yeah cuz he had the
01:15:40
keyboard down God what a what a what a guy what a God yeah okay so to round this out uh we usually ask guests is
01:15:47
there anything that people don't generally know about the topic that we're talking about that you just really
01:15:52
want them to know do you want these commenters to be like huh that's a fun fact about the climate that they just
01:15:58
had no idea about um so I want to I think I want to stress that they probably don't know how ignorant I am on the topic how ignorant like everybody is on the topic like
01:16:11
these are these are subjects that like we were we were talking about this on the ride over and we were like trying to
01:16:16
wonder exactly how solar is curtailed and where the electricity goes when like it's produced or it's not produced and there's just so much to every single part of this that I am like so surface
01:16:30
level aware of even after like a couple of months of study so like these are complex difficult topics that if somebody is like oh I'm an expert in how solar works like they're not they are
01:16:42
they're super not and so I think that should number one let me tell you how you should feel about this empowered to
01:16:49
go out and learn but um more than anything just like like you you get to pick what you learn today and you get to pick like how far along a subject you get into and it's probably worth your
01:17:01
time to understand the climate crisis as deeply as you can you'll never waste your time researching this stuff um so
01:17:09
by all means please go research cuz there's like a bajillion things that I have no clue about and I'm going to
01:17:15
spend the rest of my life trying to figure him out yeah if you didn't make it that far then I just get shot
01:17:23
it's been a sting operation from waveform oh my God I think David you meant climate change Mega Death not not
01:17:30
like not like big oiles what is this podcast but I think in general it is you're right it's a good idea to to learn about the world we live in about the about this planet we
01:17:42
only have one of them so it's pretty uh it's pretty important yeah worth looking into yeah uh this has been this has been
01:17:49
really fun like I said we'll have you back we'll talk about EVS we'll do this again deal but until the next one where
01:17:54
can they find you on the internet okay yeah um YouTube I have a YouTube channel called climate Town check that out we have 24 videos out or something so it
01:18:05
won't even take you that long to go through them all they're bangers though they're like 20 30 minute Big Time
01:18:11
pieces that's sometimes not how people describe bangers I think they're like on YouTube 2023 when I see a 25 minute
01:18:17
video in my subbox I'm like oh I'm popping the popcorn this is this is a good one well then then they are they
01:18:23
indeed bangers bangers to the last bangers only yes yeah bangers only that's a good like that's my website
01:18:29
bangers only.net bangers only he plug's link plugging time yeah sorry no it's totally fine I I'm going to go there after this and yeah so that's
01:18:42
that's the YouTube channel the climate deniers Playbook check that out that's uh me and my comedy partner slri Nicole
01:18:50
conin um she got a plug she read for The Daily Show so she's really smart and really funny um those are the two big ones follow us on Instagram we're like just at climate town and at uh Den's
01:19:03
Playbook everywhere we have a patreon page if you're feeling like you got an extra five bucks that you want to throw
01:19:08
my way that'd be cool I the plug sound is going to make me really self-conscious about what's
01:19:14
what's uh what I'm plugging and not we have a whole lighting queue with it too oh really that was a plug for the
01:19:20
lighting queue this is cool and then also if you want to just get a little goofy with it I have a a Billiards Channel if
01:19:26
you just type my name we can make this one serious okay since the dawn of time mankind has
01:19:34
wondered how do you hit a ball with a stick into another ball into a hole and all these questions in more are answered at the YouTube channel Raleigh Williams um yeah but don't do do the
01:19:49
climate Town ones first don't do that one first only if there if You' you are like I need more vitamin hymn in my life like then go check that out but not
01:20:00
before you check out climate 10 there it is there it is yeah thank you guys so much for watching for listening for subscribing of course and for liking and we'll read your comments catch you guys
01:20:12
in the next one peace go W from is produced by Adam Alina and Ellis Roven we are part of the VOX media podcast Network and our intro outro music is by vain Sil
01:20:24
So Close first take [Music] beat you guys ready for the next section yes yep all right all right let's get
01:20:58
[Music] it exactly I'm about to recycle a bunch of jokes nice nice okay perfect David whatever you're doing keep doing it yeah
01:21:09
I don't know what it is but you got it brother yeah you're going to make it in this town kid yeah

Episode Highlights

  • Raleigh's Journey to Climate Communication
    From billiards influencer to climate YouTuber, Raleigh shares his unique path.
    “I'm like a YouTuber trying to get to that John Oliver level.”
    @ 02m 07s
    December 12, 2023
  • Climate Messaging in Tech
    Tech companies are increasingly focusing on climate responsibility, but are their actions genuine?
    “There's a huge difference between promises and what we actually see happen.”
    @ 05m 38s
    December 12, 2023
  • Carbon Neutrality: A Corporate Challenge
    Tech giants like Apple aim for carbon neutrality, but is it achievable?
    “The short answer is they're not going to do that.”
    @ 12m 16s
    December 12, 2023
  • The Reality of Carbon Neutrality
    Carbon neutrality is both a real concept and an accounting practice. It's essential to encourage companies to pursue genuine offsets.
    “It feels like it's both a real thing and an accounting practice.”
    @ 26m 08s
    December 12, 2023
  • Google's Renewable Energy Strategy
    Google claims to match 100% of its global electricity consumption with renewable energy purchases, but the details are nuanced.
    “Google is investing their money in clean energy.”
    @ 31m 50s
    December 12, 2023
  • Apple's Clean Energy Claims
    Apple claims to power its global facilities with 100% clean energy, but the reality may be more complex.
    “Apple's claim feels like an impossible wrong thing.”
    @ 34m 51s
    December 12, 2023
  • The Importance of Recycling
    Recycling old phones could eliminate the need to mine new Cobalt, a crucial resource.
    “If you recycled all the Cobalt in old phones, we'd never have to mine Cobalt again.”
    @ 50m 53s
    December 12, 2023
  • Apple's Carbon Neutral Goals
    Apple aims for 100% recycled Cobalt in batteries by 2025, but there's a catch.
    “All Cobalt content references are on a mass balance system basis.”
    @ 59m 07s
    December 12, 2023
  • Consumer Influence on Sustainability
    Consumers can push companies to be more sustainable by voting with their wallets.
    “We vote with our wallets but encourage with our mouths and social media.”
    @ 01h 04m 46s
    December 12, 2023
  • Fairphone's Sustainability Efforts
    Fairphone is revolutionizing the smartphone industry with sustainable practices from start to finish.
    “It's not as thin and pretty, but it's sustainable.”
    @ 01h 05m 32s
    December 12, 2023
  • Right to Repair
    The right to repair is crucial for sustainability, but tech is becoming less repairable.
    “Repairability is one of the biggest ways to be sustainable.”
    @ 01h 06m 38s
    December 12, 2023
  • The EV Battery Rabbit Hole
    The complexities of EV batteries warrant a deeper discussion in a future episode.
    “The EV rabbit hole is way too deep to dive into now.”
    @ 01h 08m 01s
    December 12, 2023

Episode Quotes

  • There's a huge difference between promises and what we actually see happen.
    How Sustainable Are Tech Companies, Really?
  • Nothing in life is free.
    How Sustainable Are Tech Companies, Really?
  • Solar power has dropped 90% in the price.
    How Sustainable Are Tech Companies, Really?
  • Every company got a good public facing and private facing reason.
    How Sustainable Are Tech Companies, Really?
  • 100% of 58% is 58%. No one can do that math, that's too hard.
    How Sustainable Are Tech Companies, Really?
  • You get to pick what you learn today!
    How Sustainable Are Tech Companies, Really?

Key Moments

  • Raleigh Joins the Conversation01:00
  • YouTube Channel Overview01:24
  • Carbon Neutrality26:08
  • Renewable Energy Strategy31:50
  • Apple's Big Deal44:19
  • Consumer Power1:04:23
  • Sustainable Tech1:05:32
  • Right to Repair1:06:38

Words per Minute Over Time

Vibes Breakdown