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Elon Musk's Latest Lawsuit: X vs. Advertisers | Pivot

August 09, 2024 / 17:57

This episode discusses Elon Musk's federal antitrust lawsuit against the World Federation of Advertisers, alleging a conspiracy to boycott his platform. The conversation highlights the involvement of major companies like CVS and Unilever, and the implications of Musk's controversial statements and actions regarding advertisers.

Hosts Cara and Noel analyze Musk's history of antagonizing advertisers, including his comments at the DealBook Summit where he told Disney's Bob Iger to 'f*** off.' They question whether Musk believes he can win sympathy in court and discuss the tactics of lawsuit shopping.

The episode also critiques Linda Yaccarino, CEO of Twitter, for her communication style and leadership. They describe her as a 'tiresome scold' and discuss her alignment with Musk's controversial strategies.

Further, the hosts touch on Musk's influence in the UK, particularly regarding misinformation and civil unrest. They express concern about the dangerous implications of his rhetoric and platforming of extremist views.

Finally, the episode concludes with a listener question about Vice President Kamala Harris and TikTok, speculating on her potential influence on the platform's future if she were to win the presidency.

TL;DR

Elon Musk's lawsuit against advertisers raises questions about his tactics and influence, while Linda Yaccarino's leadership is critically examined.

Video

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so we're talking about one of your
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favorite people and his latest lawsuit X
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filed a federal antitrust lawsuit
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against the World Federation of
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advertisers so that group has a brand
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safety initiative and this lawsuit
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alleges that the brand safety initiative
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and big companies that are members CVS
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Unilever big guys here conspired to
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illegally conspired to illegally boycot
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X and deprive it of millions of dollars
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Now remind us Cara for those of us who
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have forgotten why did advertisers f x
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well it's easy he told them not to
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advertise on his site he told them to go
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[ __ ] themselves he told them he's going
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to let you know he's creating this
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lovely Nazi porn bar as I like to call
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it um I it's an astonishing lawsuit and
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of course it was introduced by you know
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if you want to continue with Nazis the
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Eva braa of this situation um uh Linda
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Yaro who um who just did this weird
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hostage like video where she she's such
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a scold as a person um and let me just
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say she we had a set to when we at our
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conference our code conference last year
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which she utterly made up that we had
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sandbagged her she just did a terrible
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performance and I've never seen someone
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act so Prof unprofessionally at a
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conference as her over the years so let
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me just put that out there um she she
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threw a fit because she didn't like who
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we had on stage before her which of
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course is that's exactly what a CEO does
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um anyway it was introduced this idea
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that
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the idea is that advertisers are
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plotting against them they're
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conspiracy-minded people and she has a
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situation where she's the the purported
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I call her CEO in name only Soo um she
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uh she she thinks that people have to
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advertise on their site even if they
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don't like what they're doing on their
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site and it's so anti- capitalist it's
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so ridiculous this whole case these this
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guy went out of his way to tell
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advertisers to go [ __ ] themselves a
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number not just once but a dozen times
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essentially and now he doesn't like what
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he's reaping what which is that he took
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away safety he took away he rep platform
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all these terrible people um you know
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and then of course he's doing it in the
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name of Free Speech but then he cuts the
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speech of people he doesn't like by the
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way he's he's apparently suppressing
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kamla Harris's stuff um right now on the
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site he closed down the dudes for kamla
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Harris for a second did he um you know
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he just this is just endless [ __ ] by
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these people but it's base if
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advertisers don't want to advertise on
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your shitty platform they shouldn't be
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made to and even if they get together
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and say isn't it a shitty platform it
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doesn't mean it's illegal it's just God
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this is a shitty platform and Linda Yer
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who worked for NBC would have understood
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this rather easily I don't want to
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advertise where it's unsafe where I'm
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going to suddenly be next to Andrew Tate
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or whoever it happens to be it's just
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this is just [ __ ] nonsense it's just
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um he posted also of course because he's
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such a conspiracy minded person we tried
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peace for 2 years now it's War well if
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that was peace I can't wait for the war
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what is this reference I'm I'm actually
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really curious about this has has he
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done Outreach advertisers like what no
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every time he does it he shows up like
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this was you know at this dealbook
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Summit last year he told advertisers to
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[ __ ] off including specifically Disney
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specifically Bob Iger um you know he
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essentially said [ __ ] you Bob um uh and
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uh I don't know why would they would
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advertise it's like it's not legal not
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to Advertiser especially after you've
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made a made it a joke that you you want
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to do this and a former FTC policy
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director told R st in the lwuit it's a
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hideous joke and Elon is engaging in a
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fantasy world of antitrust you know we
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just had a really important Anti-Trust
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decision around Google but this isn't
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antitrust uh in any way but but what do
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so very curious about this let's get
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inside his head for a second it doesn't
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seem like antitrust it is still a
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lawsuit does he think Does Elon think
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there is an antitrust wave to be written
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here that perhaps a judge will find this
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sympathetic like what is he trying to do
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they have they have court shopped right
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they're putting it in this court where
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this other lawsuit is going on against I
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think it's Media Matters where they they
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just were reporting that it's un more
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unsafe than ever on T Twitter which
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anyone who uses it I don't use it
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anymore because it's unsafe it's a case
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which is expensive to Media Matters
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probably put it out of business he sued
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open Ai and then he unsued them and now
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he's suing them again um he sued another
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group uh that Bera Kaplan actually who
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did the egene Carol Case uh was
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dismissed you know he this is his this
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is his his love language his lawsuits
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right um or is he winning anything like
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is he is he winning anything tangible no
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no but this judge is is predisposed to
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it they judge shopped essentially where
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they're putting this thing and so he's
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just it doesn't matter look this is the
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this is a tactic that Peter teal uses
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like let's just sue them and so they you
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know it's expensive it's it's ridiculous
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it's um they may maybe they'll give in
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it guess who does this Donald Trump
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let's not pay them let them sue us and
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then maybe we'll pay less and I think
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this is his tactic and you know one of
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the things that's important here is
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years ago when someone was talking about
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a lawsuit and I I called them and they
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said they think they're going to shame
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you and he and the guy goes well I'm
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Shameless so that's going to be a
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problem and this guy is Shameless that's
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all um you know he's they've been trying
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to do this idea around with
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Representatives like Jim Jordan around
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advertising that these that that they're
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anti-conservative
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bias um and again this this this this a
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Texas judge I think it is who's doing
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this um so that's what they're trying to
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do is is is Judge shop and put it in a
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place where at least it doesn't go away
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can we can we just briefly you know
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Lindy Yaro you've met her the video in
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which Lindy Yaro announces this lawsuit
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is is deeply strange yes right
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she's she's walleyed she looks nervous
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she's using big expressive hand gestures
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are we to what are we to make of this
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why does she look if she's fully on
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board maybe she's not why does it look
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like a hostage video like what's what's
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going on look she's just a terrible
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she's a terrible terrible um uh
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Communicator she was a sort of a lower
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she's not a lower level executive she
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was a head of advertising at NBC but
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they didn't want to make her CEO at NBC
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there was she thought she should be in
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when when one of the you know one of the
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various and sunry people left she
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thought she should be CEO they would had
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no interest in her CEO and then she went
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out and tried to get this job at Twitter
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which I actually broke the news of which
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is interesting huh um but um you know
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she she Styles herself as a CEO and
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she's DEC I guess she took CEO classes
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and decided tough lady thing you know
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it's just pathetic because there's so
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few women CEOs she's so bad at it it's
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embarrassing this is what I wrote on on
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threads the truth is Linda is a tiresome
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scold of an executive with an alleged uh
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rep for yelling at minions according to
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numerous sources at act she's a she
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that's what a lot of people tell me she
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certainly threw a loud fit at one of my
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events and I talked about that um but
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she's I call her an epic corporate
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laughing stock and a v vaguely
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depressing Lackey I think she's all in
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for for Elon she's she's a conservative
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which is great but she's one of those
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conservatives right like cannot
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entertain anybody that thinks he's a
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jerk right or anything like that and so
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um she's unrealistic and ambitious and
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um you know and so she's going to she
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goes along with them she's closed the
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San Francisco office she lost you know a
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number of people who worked for her a
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long time have laughed or had been fired
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by her and she's all in with Elon so
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she's not a hostage in any way I was
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teasing when I said it looks like a
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hostage video it's not but it does I
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mean like yes you were joking you know
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her to me somebody who doesn't know her
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it actually does yeah it does look like
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that I I hope someday you know I can't
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say I liked her a lot CU she's sort of
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this tough ad lady I call her an ad lady
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from Queens which annoys her which I
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think I'll do it again um tough adly I
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suspect 10 years she'll call me and say
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that was so bad I'm so sorry like you
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know maybe but maybe not you know I
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think she really believes in this guy
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you know and she's getting a bill of
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goods and this is her big moment she's
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getting paid she's hoping to get paid a
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lot I'll tell you something she's going
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to it's going to end up the same place
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everyone who works for him ends up which
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is in a lawsuit right or some or some
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fight um you know she she's a Believer I
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she's she believes this and this is what
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she imagines a tough lady CEO looks like
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or a tough CEO looks like and instead
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she she looks like a clown as once again
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and again and again as she did on stage
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a code she looked like a clown she was
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unprepared kind of vaguely weird strange
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affects things like that I find her
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irrita um you said they're
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conspiracy-minded they there's an they
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they think that everybody's against them
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this is interesting that is that is an
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that is a good reason to sue if you
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think think everybody's out to get you
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get it in court and prove it um did you
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see what Elon is doing in the UK that's
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dangerous that's actually dangerous he's
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also doing it here with a lot of like he
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has packs here that are doing things
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that are being investigated no he's got
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his little fingers in everything
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including saving people at the space
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station this guy is a dangerous
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character and what he's doing in Britain
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where he um he's been criticizing um the
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Prime Minister the new prime minister um
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following this terrible stabbing attack
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and but he's been pushing misinformation
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about who did it and he's he's putting
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out you know this he just had to take
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one down today but what he did he posted
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Civil War is inevitable he's creating
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all kinds of misinformation and so and
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he's platformed a lot of these people
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who are organizing all these violent
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protests they seem to be stemming the
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tide because regular people came out and
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said that's enough right essentially
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that's right um but last night there was
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a worry that it was going to explode
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again and then it didn't we did a story
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on this we got a an uh an email from the
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guardian reporter and she had told us um
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you know she hangs up the phone I'm on
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way way out to the protest and she said
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it didn't happen so right it didn't I
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mean these things tend to they do tend
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to burn themselves up but these are
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dangerous people who who thrive on
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violence right and so you know he's I I
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I can't believe I'm saying this but he's
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like trying to be Rupert Murdoch except
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rbert Murdoch is controlled about how he
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decimates Society you know what I mean
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like he's like a violent I mean the the
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the pushing of violence saying civil
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arresting is inevitable putting out
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incorrect memes platforming people who
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are lying creating all kinds of fake
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videos it's very dangerous and you could
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it's just a little taste of what he was
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going to do here in this country if he
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has the ability he's already putting out
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K har as a communist and you know all
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kinds of stuff I mean he's a dangerous
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person absolutely how much influence how
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much influence all right I was thinking
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about this we did the story we learned
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that a lot of the young men in the UK
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that are in the streets are kind of like
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angry about immigration Loosely
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Affiliated maybe far right maybe just
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kind of pissed off and and what what I
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likees to fight what I wonder is does
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what is the moment when Elon Musk and
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this crap loses credibility with them
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you can't say Civil War all right hear
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me out Civil War is inevitable Civil War
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doesn't happen do we wake up then and
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say oh that guy was wrong that guy's
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repeatedly wrong I don't believe him any
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welcome to this person he's interviewing
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on Monday Donald Trump no we don't right
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no yeah like you know it's interesting
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some a friend of mine was working on a
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story about a a sexual harassment things
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around someone and they were asking if
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you know if people at the company were
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concerned about it and I said can I try
00:11:44
to get something through to you they
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don't care they don't care like nobody
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the people who are for Trump do not care
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that he's racist they do not car as
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misogynist they don't care and that I
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think is something you have to get your
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head around the same thing with with
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Elon these people who follow him he's
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accountable to know's the richest person
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in the world and this is something UK's
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technology Minister said he's
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accountable to no one and he controls
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very in this case both of them could
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control very important things right and
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so um you know no I think people who
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follow him like him um and they don't go
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oh look he was wrong again look he was
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wrong again look he was you know look he
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was remember he was backing Dan santis
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and then he was backing RFK Jun then he
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was you know been wrong frequently it
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just doesn't they don't they drop one of
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the strengths of misinformation is when
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you have a piece of misinformation and
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it doesn't turn out to be true you move
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to the next one right you don't stay
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here and go oh you don't have a
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contemplation
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situation um and I let me tell you and
00:12:47
then we move on The Last Story um years
00:12:50
I started talking about my mom but I did
00:12:51
an interview with Hillary Clinton and a
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couple days later my mom called me and
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she goes she goes oh Hillary Clinton's
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saying terrible things about people like
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and I'm like what what did they what is
00:13:01
she saying now and she started repeating
00:13:03
things I'm like well that sounds like my
00:13:05
interview but that's not what I what she
00:13:07
said right it was completely it was a
00:13:09
complete um mutation of what she said
00:13:12
like a very vicious one and I said no no
00:13:16
that was my interview she didn't say
00:13:17
that and my mother said oh she said it
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and I was like no she didn't she said it
00:13:22
to me I'm your daughter and I did the
00:13:23
interview she did not say that no you're
00:13:25
wrong she said it this was a
00:13:26
conversation I had so I said said why
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don't you go back and listen to the
00:13:30
interview and then call me back and she
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listened to it and she called me back
00:13:33
she was okay she didn't say it but let
00:13:34
me talk about the emails like she moved
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like the fact that she was wrong was not
00:13:39
something that mattered so I think
00:13:41
that's what's happening on to the next
00:13:42
on to the next on to the next yeah and
00:13:44
then Elon keeps up the bread and
00:13:45
circuses with them right so now yeah
00:13:48
he'll be on to something new by next
00:13:49
week right trans people his daughter is
00:13:52
giving him a to giving him a lesson in
00:13:55
Social saw that she's terrific she's
00:13:58
really good she it's interesting because
00:14:00
her sense of humor is not like the way
00:14:02
has used to be which was she's very
00:14:04
clever she's have you met her I long
00:14:07
time ago when okay long long long time
00:14:09
ago with when they were young kids but
00:14:12
um no not recently not recently um but
00:14:15
you know she's she's she's killing it on
00:14:18
social media I have to say because she's
00:14:19
sick of her father putting stuff out
00:14:21
about her in her life that isn't true
00:14:23
yeah and has apparently decided that's
00:14:25
enough I've had enough of you and taking
00:14:27
stealing my narrative which I think is
00:14:28
great
00:14:29
okay Noel let's pivot to a listener
00:14:31
question this question came in via email
00:14:34
I'll read it given vice president given
00:14:37
VP Harris's instant success on the Tik
00:14:39
Tok platform I'm curious what you both
00:14:42
think will happen at Tik Tok should VP
00:14:44
Harris win the presidency how will this
00:14:46
influence the congress's position on Tik
00:14:49
Tok thanks Ian from Chicago PS love the
00:14:52
show um just for clarification last week
00:14:55
spokesperson for haris said the VP has
00:14:56
said before we don't want to ban Tik Tok
00:14:58
we just just like to see a change in
00:15:00
ownership now of course that's the
00:15:02
situation which Congress passed which it
00:15:04
will ban Tik Tok if it doesn't have a
00:15:05
change of ownership so she's for Banning
00:15:07
tiktock I guess it's kind of a little
00:15:09
word play there but your
00:15:11
thoughts I don't think anything's going
00:15:13
to change
00:15:15
because Tik Tok is powerful I get it I
00:15:18
don't think kamla Harris is going to
00:15:19
change any of her positions because a
00:15:21
lot of people made memes about her I
00:15:23
don't think that changes her mind at all
00:15:25
um I think it she probably thinks it's
00:15:27
great if it helps her win an election
00:15:28
but don't I don't I don't see a link
00:15:30
here I don't see a link yeah I think
00:15:32
she's not going to I think Congress has
00:15:33
passed this law we'll see where it goes
00:15:35
there'll be a probably be a change of
00:15:37
ownership we'll see what the Chinese
00:15:38
government does um but I suspect knowing
00:15:41
her a little bit she is a a lawyer at
00:15:44
heart right she's a litigator um and she
00:15:47
probably does understand this better
00:15:50
than Biden ever could like that the that
00:15:52
the that the Constitutional issues are
00:15:54
quite significant here in terms of
00:15:56
banning this thing um and it may not
00:15:59
ever go anywhere so I I think she knows
00:16:01
a little bit more about where it's
00:16:02
headed secondly uh probably in terms of
00:16:05
National Security she probably has more
00:16:08
heft in that regard so as with a lot of
00:16:11
things with Harris and I'd love your
00:16:12
comment is is she seems to be trying to
00:16:14
go right down the metal on everything
00:16:16
like whether it was now fracking or or
00:16:19
Gaza or whatever she seems to be trying
00:16:21
to take a very modulated position I
00:16:23
think she'll do that here what about you
00:16:25
yeah yeah I think she's I think she has
00:16:27
to I mean the the critique is going to
00:16:30
be she's a wild-eyed lefty look at her
00:16:33
positions in the 2020 Campaign which did
00:16:36
not go well for her and so her moving
00:16:39
more into the center absolutely makes a
00:16:42
lot of sense to me she wants to win an
00:16:44
election she is not she is not trying to
00:16:47
distinguish herself from a Joe Biden and
00:16:49
a Betto work whoever the heck I can't it
00:16:50
was four years ago I can't remember but
00:16:52
there were so many of them she's not
00:16:53
trying to distinguish herself from all
00:16:55
those guys and gals this time she's
00:16:58
trying to win an election and moderating
00:17:01
is a way to do that yeah I I have to
00:17:03
tell you having covered having known her
00:17:05
since she was district attorney in San
00:17:06
Francisco even before she was running
00:17:08
for that no kidding yeah um when she was
00:17:10
a local prosecutor for San Francisco
00:17:12
she's very conservative and I've always
00:17:14
found her a modulating person I think
00:17:15
that 2020 thing was a little she's
00:17:18
always seems to find the center even
00:17:21
with I used to argue with her about
00:17:22
internet stuff I'm like you could be a
00:17:23
little tougher but she's always like on
00:17:25
one hand on the other she's a little
00:17:27
more I I've never found to be w i I know
00:17:30
a lot of liberals from San Francisco and
00:17:32
she wasn't she I wouldn't have put her
00:17:33
in that bucket in any way she she loved
00:17:35
the tech Moguls she she wasn't like
00:17:39
hostile to them she was she was critical
00:17:41
but not hostile you know I don't I think
00:17:44
it's kind of a lie that she's crazy
00:17:46
liberal because she's not I don't know
00:17:47
we'll see but she 2020 she certainly
00:17:49
definitely went down that road

Badges

This episode stands out for the following:

  • 60
    Most shocking
  • 60
    Most controversial

Episode Highlights

  • Elon Musk's Antitrust Lawsuit
    Musk files a federal antitrust lawsuit against advertisers, claiming conspiracy and illegal boycotts.
    “It's an astonishing lawsuit!”
    @ 00m 41s
    August 09, 2024
  • Linda Yaro's Leadership Style
    Critics describe Linda Yaro as a tiresome scold and ineffective CEO.
    “She's a terrible communicator!”
    @ 06m 10s
    August 09, 2024
  • Misinformation and Violence
    Discussion on Musk's role in spreading misinformation and its dangerous implications.
    “He's creating all kinds of misinformation!”
    @ 09m 30s
    August 09, 2024

Episode Quotes

Key Moments

  • Musk vs. Advertisers00:04
  • Antitrust Lawsuit00:04
  • Conspiracy Claims01:32
  • Linda Yaro Critique06:53
  • Dangerous Misinformation09:18

Words per Minute Over Time

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