Using Consumer Behavior Analysis to Predict Shopping Habits with Peter Fader — Ripple Effect Podcast

EPISODE OVERVIEW The holidays are always about selling as much merchandise as possible, but marketing professor Peter Fader explains why retailers need to focus on consumer behavior analysis and pay attention to customers year-round. This episode is part of a series on “Holiday Retail.”

Topics and questions covered: 00:00 - Introductions 01:17 - Company views on customer centricity 03:41 - Negative effects of short-term customers 06:02 - Inflation's impact on holiday shopping 09:59 - Will companies "play it safe" this year? 13:56 - Analyzing retail shrinkage 16:09 - Predictions for this holiday season

PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney. Learn more at http://whr.tn/rippleeffect.

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