How Retail Stores Compete with Amazon with Wharton Prof. Barbara Kahn — Ripple Effect Podcast

Knowledge at Wharton

Episode Description

EPISODE OVERVIEW Wharton’s Barbara Kahn assesses the holiday shopping season, how retailers compete with Amazon, and why opposing indicators make it hard to forecast trends. This episode is part of a series on “Holiday Retail.”

Topics and questions covered: 00:00 - Introductions 00:48 - Analyzing the retail landscape 02:55 - Amazon Prime Day's impact on retail 04:42 - Retail's growing focus on brands 07:29 - How will Fed rates impact holiday spending? 10:43 - Predictions for E-commerce vs. Brick and Mortar 12:11 - Analyzing AI in Retail 15:12 - Understanding gamification

PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research — but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.

Learn more at http://whr.tn/rippleeffect.

#retail #shopping #marketing #holidayshopping ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

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Brief Summary

Barbara Khan discusses retail trends, holiday shopping predictions, and brand collaborations in the current economic climate.

Key points

  • The Ripple Effect Podcast Introduction. Join Dan Looney as he explores the minds of Wharton Faculty and their groundbreaking research.
  • Retail Trends and Predictions. Barbara Khan discusses the challenges of predicting holiday shopping trends in an unpredictable market.
  • The Importance of Brands. Barbara Khan emphasizes the enduring significance of strong brands in retail.

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