How Price Increases and Tariffs Are Shaping Holiday Shopping Behavior

Knowledge at Wharton

Episode Description

ABOUT THE EPISODE Mina Fader, Managing Director of the Baker Retailing Center at the Wharton School, discusses customer purchasing habits in responses to price increases and tariffs and how this can can affect holiday sales in retail this year.

ABOUT THE PODCAST This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

#blackfriday #holidayshopping #retailinsights #consumerbehavior #pricingstrategy #tariffimpact ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

Brief Summary

Mina Feder discusses holiday retail trends, inflation's impact, and consumer behavior ahead of the crucial fourth quarter.

Key points

  • The Importance of the Holiday Season. The fourth quarter is crucial for retailers, with sales growth expected around 4%.
  • Black Friday Shopping Trends. Despite e-commerce growth, Black Friday remains a cherished shopping tradition.
  • The Resurgence of Brick and Mortar. Consumers are returning to physical stores, signaling a recovery in retail.

Ask about Knowledge at Wharton

Tension

40/ 100Low tension

Related episodes