Big Brother is Watching Your Browsing

Does the Internet empower consumers? Or does it make them more vulnerable to manipulation by companies and potentially the government? While both statements might be correct, the balance tilts definitely towards the latter, according to Joseph Turow, a professor of communication at the University of Pennsylvania's Annenberg School. In his book, "The Daily You: How the Advertising Industry is Defining Your Identity and Your Worth," he argues that the advertising industry has launched "one of history's most massive stealth efforts in social profiling." The result, he says, is an increase in intrusive practices that are eroding traditional publishing ethics. Does the solution lie in greater self-regulation by advertising firms or more aggressive oversight by the government? Turow addressed this question and more in an interview with Knowledge@Wharton. 📂 Marketing