Leveraging Customer Analytics: Hotels, OTAs
Episode Description
📂 Technology
Brief Summary
Raj Sivakumar and Peter Fader discuss how analytics transform customer understanding in travel, focusing on OTAs and hotel loyalty programs.
Key points
- Understanding Customer Behavior. OTAs have a unique opportunity to analyze customer behavior and improve targeting strategies.
- The Power of Loyalty Programs. Hotel chains can leverage loyalty programs to enhance customer relationships and maximize value.
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Episode highlights
- Understanding Customer BehaviorOTAs have a unique opportunity to analyze customer behavior and improve targeting strategies.“They have this rich array of information from the customer.”2:06Nov 16, 2016
- The Power of Loyalty ProgramsHotel chains can leverage loyalty programs to enhance customer relationships and maximize value.“Hotels have an opportunity to create an emotional bond with the customer.”12:46Nov 16, 2016
