How J.D. Power III Transformed Auto Industry

Knowledge at Wharton

Episode Description

Read the full story: http://knlg.net/1hnLn1t

In 1968, J.D. Power III took the radical step of soliciting customer feedback about cars through consumer surveys. In a recent interview, Power discussed the company's origins with Wharton's John Paul MacDuffie. πŸ“‚ Leadership

Brief Summary

J. David Power discusses his career and insights on disruptive technologies in the auto industry with John Paul McDuffie.

Key points

  • Disruptive Technologies Conference. Dave Power discusses his impact on the auto industry and his career journey.
  • Starting a New Company. Inspired by friends, Dave shares how he decided to start his own firm in 1968.
  • The Mazda Rotary Engine Issue. Dave reveals a major flaw in the Mazda rotary engine that led to significant media attention.
  • The Future of Auto Dealers. Dave discusses the evolving role of auto dealers and the impact of direct sales.

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