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Musician Shankar Mahadevan on Taking Risks in Music and in Business

June 02, 2010 / 19:50

This episode features a conversation with musician Shankar Mahadevan about his musical journey, the importance of learning music, and the future of the music industry.

Shankar shares his early experiences with music, starting at the age of four when he discovered a harmonium at his uncle's house in Bombay. He discusses his training in Carnatic music and the significance of having dedicated teachers, like Mrs. Balamani, in shaping his career.

He emphasizes the difference between learning music as a vocation versus a profession, advocating for a deep understanding of the art form. Shankar reflects on the changing landscape of music education and the importance of perseverance and dedication.

Shankar also discusses the risks involved in music creation compared to business, highlighting the abstract nature of art and the challenges of appealing to audiences. He shares insights from his recent participation in a music competition and the importance of teamwork and creativity.

Finally, Shankar addresses the issue of intellectual property rights in the music industry, expressing hope for upcoming changes in copyright laws that would benefit artists and improve the quality of music.

TL;DR

Shankar Mahadevan discusses his musical journey, the importance of deep learning, and the future of music rights in India.

Episode

19:50
00:00:16
a chancre thank you so much for joining
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us today pleasure let's start with a
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very simple question what does music
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mean to you music is I think if you want
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me to describe it in one word it's a
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friend and when you have music in your
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life you can never be lonely it is just
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there with you as as a companion to whom
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you can talk to you can interact with we
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can think about and create tell me about
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how you got started in music at a very
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young age actually when I was about four
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years old three and a half or four years
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old I had gone to my uncle's place down
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south I am born in Bombay and I saw this
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instrument and I just I just picked it
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up and I started playing it without
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knowing what the instrument was
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obviously I didn't know I had never seen
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it and it was a harmonium and my parents
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and my uncle and all the they felt a
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little intrigued by how how is this guy
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playing so they you know they started
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testing me with a few melodies is to
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sing and I just reproduce it I think the
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decoding was already there to decode a
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melody and you know I would put it on
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the harmonium so that was interesting so
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and I said that no I want this
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instrument I want to buy one so I bought
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one and that's that's how it started
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then slowly of course you know being
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from a middle-class South Indian family
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I learnt Carnatic music and my parents
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were you know very thoughtful of
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teaching me the proper Carnatic music in
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the you know in the proper way other
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than you know taking any shortcuts so I
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got lovely gurus and that's why I'm here
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is there a difference between learning
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music the way you did as almost like a
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vocation and then turning it into a
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profession what's the difference see you
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can definitely become a professional you
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can definitely become successful
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and you can become extremely popular
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even without learning music but it all
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depends on what you want to do how how
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do you want to pursue this art form of
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of music whether you want to you want to
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approach it the real hard way by knowing
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every single technical intricacy that is
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involved in in a song or you know in a
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raga or why get into all that or you
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want to you can just you know learn a
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few songs if you're talented you know
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people are talented they can just sing
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but I feel that if you learn music the
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hard way and you know what you are doing
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every step of I think you're a confident
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person and you are able to face any
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circumstances any any situation any form
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of music you know you're able to absorb
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much easily and you will somehow stay
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stay on for a longer time because it's
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not superficial you're a learner it's
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like it's like any any art form you know
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it's like literature for example if you
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have well read and you write something
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you know there is a difference so you
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can there's an easy way or two but I
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think I think always helps if you if you
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follow the path in the correct way I
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think you describe the path very well
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and what was some of the choices that
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you made along the lines of this path
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and what did you learn from those
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choices see uh during our times during
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our Tenzin's I'm sounding like an old
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man but but times have changed very
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drastically in the last 10-15 years so
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when I used to learn music I don't I
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don't even think I was thinking about
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you know now the kids they become a
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little calculated they when they learn
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music they are already thinking about
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the first album that they're going to
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come out and they're working towards it
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which I don't think is the way you
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should do it you should just learn music
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because you want to learn music and just
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follow it blindly with great you know
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perseverance and dedication and you're
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just you know hammering that into your
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system and what other things happen you
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become a playback singer or
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become a pop star or you have a you have
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a successful release all those things
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are just derivatives of your musical
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knowledge that happened that is how we
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have done it and if you I don't think
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you can have a calculated approach
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towards learning musically so can you
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take me through some of the steps that
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you took in your musical journey yeah
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I'll tell you one thing that I one thing
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that I did was or it happened to me was
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the teacher that I got mrs. balamani
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that was a teacher that is a teacher who
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who who has dedicated her entire life to
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teaching so if you have got the correct
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person from whom you're learning half
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the battle is won and I think that you
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should not think about you know what I'm
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going to do and how I'm going to make so
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much money this is that when you're
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learning music I think you just learn
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and you know and rigorous rigorous
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practice focus and and perfection of the
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art so that when you for example when
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you go and you perform my father used to
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always tell me that when you go and
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perform at a competition it's okay I
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mean you should you should you should
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aim for the first price but you should
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not aim only for the first price the
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difference between the first price and
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the second price should be almost ten
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steps means there should be no
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comparison that is when you have
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achieved excellence you know so all
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these things were there with me always
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and I think I I and me I was always a
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student I am always a student of music
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even now anything new that I hear
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anything that's challenging like in my
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in my journey of music I was learning
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Carnatic classical music and but I was
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never a person who wanted to be a pure
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Carnatic classical singer only because
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there were other forms of music which
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attracted me equally like when I heard
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Ghulam Ali Khan saw for the first time
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it just blew my mind that how can a
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person compose like this you know when I
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have heard some of the some of the great
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jazz masters when I heard you know some
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Indian Hindustani classical artists and
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when things you know the I get I get
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completely blown by certain things then
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I
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learn it I want to pursue that and I a
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lot to leave that thing until I achieve
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so I say I started you know hearing
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Ghulam Ali I heard a lot of other North
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Indian artists and I wanted to sing all
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those things that they sign so you know
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these are certain qualities I feel in me
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which helped me move the head I sang
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every single result at Ghulam Ali Assam
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and that helped me you know in my
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composing in my adaptability to various
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forms of music it's very interesting
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you're using terms like excellence
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perfection adaptability in the business
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world - these are terms that companies
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use as they compete with really not that
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I know of because I'm completely a zero
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here all these things but it I guess but
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what I wonder is what can business
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people learn from the creativity that
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that a musician has that because there
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is a creative side yeah due to business
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as well see there is a creative side to
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anything I feel and I feel that one
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thing that a businessman can learn is do
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not follow a path that has already been
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successful you'll never be a path
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breaker then you know it's like I will
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never I would never want to create a
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breathless again you know because always
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it'll be compared to my first breathless
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or or I would never want to create
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something like the music i created for
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dil chahta why would i because that was
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a path breaking thing that's over so I
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think every time you want to create
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something you look at a new what were
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untapped territory and I'm sure untapped
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territories are there in music in
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business in arts in painting in dancing
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in you know melodically you can go and I
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am talking from a musician's point of
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you can go and compose something in
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untapped territories you know you can go
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and see it may sound and the risk is
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very high of you succeeding or falling
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flat on your face
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because
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that is a territory where nobody is
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black when I composed breathless I could
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have just people would have just thrown
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the whole thing out saying that what is
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nonsense how can anybody sing the song
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just for the sake of - yeah are not
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familiar breathless was your first
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tremendous least block blockbuster
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success yeah I don't success and it was
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a different team it was a song which
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seemed like the sang in the song in one
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breath and it just starts and it goes on
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and on so it really succeeded because
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something just completely new and you
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know untapped so things like that you
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know you used another term that is very
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commonly used in business and that term
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is risk hmm how do you manage risk in
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your art and what can business people
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learn about risk management through your
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eyes see or through your voice the risk
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the risk in in an art form becoming
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successful is much more than a risk
00:09:59
involved in a business because I think
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in business in a business you can have
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certain statistics you can have certain
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you know pre what has happened in the
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past few years calculations based on the
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graphs and you know calculations and
00:10:14
statistics you can judge whether you
00:10:17
will be able to at least achieve this
00:10:18
much or no so you couldn't lose your
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shirt if you miscalculate risk in
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business yeah that is true but in in in
00:10:24
an art form it's such an abstract thing
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you know what is a melody I mean you
00:10:29
think about it if you see technically
00:10:30
you are just putting through few
00:10:31
frequencies together and few words
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together and you are just letting out
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into thin air and it has to appeal to
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you when you listen to it so it's a very
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abstract thing so it may appeal to you
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it may not appeal to you but I feel
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consistently if you are a lurid musician
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to begin with if you are a master of
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your own art then when you create
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something you internally you have to be
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very critical
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you should not fool yourself saying that
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yeah this is okay no it can't be just
00:11:02
okay it has to be good and it has to
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appeal to you it has to touch your own
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heart and and the people around you and
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you create something which and then
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there is this risk whether the public
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you never know whether they're going to
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accept it not accept it
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but one thing is for sure what I believe
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in when we create new forms of music
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consistently we go on doing it one after
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the other one after the other some fail
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some succeed some fail some succeed but
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nobody will tell that this music is
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mediocre so it failed failure or success
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does not mean it's good or bad it's it's
00:11:43
good because you know that musically
00:11:45
you're learnt and aesthetically
00:11:47
musically it is of a certain level so
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nobody can tell me that you know that
00:11:51
muddy mo Pancham is not right and it's
00:11:54
it's not wrong in a bass or other or the
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Bethel I that will never happen because
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my quality I am quality conscious I will
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make music that is of a certain quality
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if it succeeds it's great if it doesn't
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it's fine are there some risks you will
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not take that is what the biggest risk
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is when you go into untap territories
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and and and you create something that
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nobody has ever done before you know
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like when we did the song mark it was
00:12:20
just with one guitar in a voice which is
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oh my god it's sounding so bare and it's
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so this that was a risk that we took
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many people do oh you should double in a
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child's voice because it's a child's
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emotion how can you how can a male adult
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male be singing for a child's emotion
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I'm just talking because we are talking
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about you know film music and stuff so
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I'm just giving you an example so but
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then we divide that thing you know we we
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give it a thought should be dub it in a
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child's voice it's a no let it just
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remain in an adult it's a new thing
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because somehow we felt that childrens
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this is the analysis that we did we felt
00:12:57
that the a child's voice always appeals
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I mean it reaches how to a a lesser
00:13:03
number of people somehow subconsciously
00:13:06
people feel that it's a children song
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where is an adult male singing and
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emotion it just cuts across and it
00:13:13
becomes an universal emotion and that's
00:13:16
what I did the whole country cried
00:13:18
that's very interesting
00:13:20
now you just participated and won a very
00:13:23
interesting competition in India called
00:13:26
music problem yeah in which
00:13:30
four teams of musicians competed against
00:13:32
one another yeah tell me about your
00:13:35
philosophy of managing a team and and
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how do you bring out the best in a team
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because this is a very common yeah
00:13:42
challenge that companies face as well
00:13:45
see I'll tell you what I enjoyed the
00:13:49
most in music ammama cobbler was I had
00:13:53
to get out of my own little comfortable
00:13:57
zone that I had created for myself
00:14:00
because I was very I am very established
00:14:03
in my own field so being established in
00:14:07
my own field what do I do I perform for
00:14:10
people I compose I perform and a lot of
00:14:13
shows I do and by now after performing
00:14:16
repeatedly you're very comfortable in
00:14:18
your own zone so you know I can the
00:14:20
whole team is ready I was just talking
00:14:22
to somebody the same thing
00:14:23
the team is ready waiting 20,000 people
00:14:25
are there in the audience but you're not
00:14:27
you're not you're not nervous or tensed
00:14:29
because your act is absolutely ready I
00:14:32
walk in I Drive into the venue ten
00:14:35
minutes before the show five minutes
00:14:37
before the show I get the mic in my hand
00:14:39
and I walk on stage and I perform but
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I'm very comfortable and I'm I know my
00:14:43
band is ready I my act is ready the
00:14:45
songs are super duper hits I know that
00:14:48
the crowd is going to dance from
00:14:49
beginning to end but suddenly being
00:14:52
thrown in with a team like this what
00:14:54
happens you're a little you are you have
00:14:57
to think out of what you normally do you
00:14:59
would think for your team you have to
00:15:01
think as as functioning as a group and
00:15:05
not only for yourself and you were
00:15:09
thrown with many challenges like you
00:15:12
know we had to do a round of songs which
00:15:15
were from you know 1960s and 70s and you
00:15:18
know something which is an unplugged
00:15:20
round which is only with the piano and
00:15:21
stuff like that and there was a very
00:15:23
interesting round called the medley
00:15:24
round now what we decided was we make
00:15:28
use of this this medley round especially
00:15:30
and we try to create new you know things
00:15:35
new medleys new concepts it's not only a
00:15:39
bunch of songs put together and that is
00:15:41
what made us stand
00:15:43
you know differently when when people
00:15:46
saw the thing our team was always
00:15:48
standing out when I medley came because
00:15:50
we try to you know deal with many issues
00:15:53
with social causes with every medley had
00:15:56
a theme sometimes it's funny sometimes
00:15:58
it was extremely sad sometimes it was
00:16:00
about you know we gave a social message
00:16:02
so I think thinking out of the box is
00:16:06
basically it you know what we are not
00:16:10
supposed to do is more important than
00:16:12
what we are supposed to do that's that
00:16:15
that's a great piece of advice one last
00:16:17
question for you know based on
00:16:19
everything we have said music is of
00:16:20
course an art it's a vocation but it's
00:16:23
also a global business and it's a global
00:16:25
business that is being dramatically
00:16:27
disrupted by technology how do you see
00:16:30
the future of business in which you know
00:16:33
intellectual property may be very hard
00:16:35
to protect how do you see the sources of
00:16:40
success in the music industry going
00:16:42
forward
00:16:43
see I'll tell you since you've talked
00:16:45
about intellectual property I would like
00:16:47
to talk about the scenario in our
00:16:48
country so that the people over here
00:16:50
also realize what what's happening there
00:16:54
it's a very sad situation as far as
00:16:56
intellectual property is concerned in
00:16:59
our country where the composer's that is
00:17:02
the authors and the songwriters they
00:17:05
don't own any of the works you must be
00:17:08
surprised by this none of the works
00:17:11
which are which are created by not not
00:17:14
only by us which is created by great
00:17:16
masters like maybe not chard or or even
00:17:20
you know Madan Mohan or Shankar
00:17:22
Jaikishan or pandita Suraj or Ravi
00:17:25
Shankar or today we met Ali Khan or
00:17:29
Jung ji saying or any artist in this
00:17:32
country does not own any of his work
00:17:35
that he has created himself this is a
00:17:39
very sad situation that has happened
00:17:40
that is due to I think a because of
00:17:43
ignorance to a certain extent be because
00:17:45
of the music companies and and you know
00:17:49
the people who are managing the music
00:17:52
taking advantage of the situation
00:17:54
and writing agreements where you say no
00:17:57
all your rights you know now the
00:18:00
government of India there it has come
00:18:02
into this thing where they are bringing
00:18:04
out an amendment in the copyright law
00:18:06
when they are giving ownership of the
00:18:09
rights to the artists which is going to
00:18:11
be fantastic if the law gets past which
00:18:15
we pray it will and I'm sure it will I
00:18:18
think a lot is going to change because
00:18:20
the authors and the composers right now
00:18:23
what happens is honestly speaking my
00:18:25
rights are gone so I am not very I am
00:18:27
honestly I am worried about piracy but
00:18:31
it doesn't affect me you understand it's
00:18:34
not it's not the money that I am
00:18:36
supposed to earn because I feel I feel
00:18:39
anyway cheated and and exploited because
00:18:42
my right side anyway taken away
00:18:44
are you using technology to reach your
00:18:46
audience directly like through your own
00:18:49
website things yeah we have our websites
00:18:51
and stuff like that of course but I feel
00:18:53
that once this law comes into place the
00:18:57
the authors and writers they will be
00:19:00
able to retain their own rights and
00:19:03
quality will improve quality of the work
00:19:06
that people do will improve because it
00:19:08
will directly affect their income you
00:19:10
know it's not like you just write
00:19:12
anything any get paid the same amount
00:19:14
it's like that so things are happening
00:19:16
and the biggest problem is piracy as
00:19:20
everybody knows and but when something
00:19:24
goes on I think something else erupts
00:19:25
from here so the mobile phone business
00:19:27
is doing great so somewhere or the other
00:19:29
it gets that's great yeah Shango thank
00:19:32
you so much for speaking with us today
00:19:34
really appreciate it
00:19:35
likewise Thanks

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Episode Highlights

  • The Role of Music
    Music is described as a lifelong companion that can alleviate loneliness.
    “Music is a friend; you can never be lonely with it.”
    @ 00m 33s
    June 02, 2010
  • Learning Music the Right Way
    The speaker emphasizes the importance of learning music deeply rather than superficially.
    “You should just learn music because you want to learn music.”
    @ 04m 23s
    June 02, 2010
  • Creating Untapped Territories
    The speaker discusses the risks and rewards of creating new music that breaks conventional boundaries.
    “The biggest risk is when you create something that nobody has ever done before.”
    @ 12m 11s
    June 02, 2010

Episode Quotes

  • Music is a friend; you can never be lonely with it.
    Musician Shankar Mahadevan on Taking Risks in Music and in Business
  • You should just learn music because you want to learn music.
    Musician Shankar Mahadevan on Taking Risks in Music and in Business
  • The biggest risk is when you create something that nobody has ever done before.
    Musician Shankar Mahadevan on Taking Risks in Music and in Business

Key Moments

  • Music as Companion00:33
  • Learning Journey04:23
  • Risk in Creativity12:11

Words per Minute Over Time

Vibes Breakdown

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