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James Sina asks how can scientists best
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become Founders I think the biggest
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challenge that scientists face when
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trying to build businesses is shifting
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from a research and Discovery mindset to
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a product and customer mindset this
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becomes a very different mindset because
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it's all about iterative response to the
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market and absolute truth doesn't
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necessarily rule the day like it does in
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science you have to listen to customers
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who sometimes might not want the most
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rational or the most obvious thing and
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so then iterating your business to find
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product Market fit is the necessary role
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of a Founder but it's often different
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than the scientific process of
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discovering absolute truth one way
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scientists can be successful is to think
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about product Market fit as a discovery
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process and using the iterative or the
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scientific method to try and get to that
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and I have seen scientists shift to that
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kind of call it engineering mindset
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using the scientific method to try and
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find product Market fit
