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I used to work for Steve Jobs in the
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early 90s making all of his educational
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software. By the way, not a nice guy.
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Not a nice guy. He would say to a room
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full of people, Kevin, I don't give a
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what the students want or the
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parents think or anybody thinks. It's
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what I want. They don't know what they
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want till I tell them what they want.
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And I said, "Steve, you sound like such
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an You have no idea what that
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sounds like." He says, "No, no, that's
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how it is, Kevin. Now, are you making
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money with me? Are we are you am I your
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fastest growing OEM? Have we not been
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wildly successful and continue to be?" I
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said, "Yes, Steve, that's true." He
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said, "And shut up and do what I
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say."
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That's how he would talk to you
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100%.
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And here's what I learned. Signal to
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noise ratio. His vision of signal was
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the top three to five things you have to
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get done in the next 18 hours. Not your
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vision for the business next week or
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next month or next year. Just the next
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18 hours you're awake. You're going to
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get those three things or those five
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things done that you have deemed
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critical for your mission. They must get
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done today. Anything that stops you from
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doing that is the noise. The signal to
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noise ratio to be successful for Steve
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Jobs was 8020. 80 signal, 20 noise. He
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was right. He was right. And the only
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other person that I've seen that has a
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higher ratio than that
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is Elon Musk. He has no noise. He does
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not deal with noise. He is 100%
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signaled. 60 seconds of every minute, 60
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minutes of every hour, the 18 hours he's
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awake, it's all signal. And look what
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he's achieved. And if you go back in
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history, you're going to find out that
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the geniuses of their time were close to
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100% signal.
