00:00:00
Steve would say, "Fucking shut up and do
00:00:03
what I say."
00:00:03
That's how he would talk to you.
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100%.
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And here's what I learned. Signal to
00:00:11
noise ratio. His vision of signal was
00:00:15
the top three to five things you have to
00:00:17
get done in the next 18 hours. Not your
00:00:19
vision for the business next week or
00:00:21
next month or next year. Just the next
00:00:24
18 hours you're awake. You're going to
00:00:27
get those three things or those five
00:00:29
things done that you have deemed
00:00:30
critical for your mission. They must get
00:00:33
done today. Anything that stops you from
00:00:36
doing that is the noise. This signal to
00:00:38
noise ratio to be successful for Steve
00:00:41
Jobs was 8020. 80 signal, 20 noise. He
00:00:46
was right. He was right. And the only
00:00:49
other person that I've seen that has a
00:00:51
higher ratio than that
00:00:53
is Elon Musk. He has no noise. He does
00:00:56
not deal with noise. He is 100%
00:00:58
signaled. 60 seconds of every minute, 60
00:01:01
minutes of every hour, the 18 hours he's
00:01:04
awake, it's all signal. And look what
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he's achieved. And if you go back in
00:01:08
history, you're going to find out that
00:01:09
the geniuses of their time were close to
00:01:12
100% signal.