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quick one the dire ceo live my live show
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my live reincarnation of this podcast is
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coming on tour and it's coming to a city
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near you there's a link in the
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description below put your email address
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in and i will email you when tickets go
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on sale
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can't wait to see
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[Music]
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i get so many questions from all of you
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guys in my dms in the comment section on
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youtube everywhere so i want to try
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something new i'm going to start
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answering some of those questions that
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i've historically answered privately in
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public so more of you can gain access to
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those answers i asked everybody in my
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telegram community to submit videos of
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questions that they want answered from
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me and in this video today i'm going to
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answer those questions with total
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total honesty and these questions range
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across business to personal questions to
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questions about relationships and mental
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health and challenges that you're facing
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so here
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is the first question you asked me this
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week
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my name is daniela i'm 18 and i'm about
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to enter my first year you need to study
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economics i have a lot of commitments
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i'm running a business my business
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partner i'm making music i'm learning
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languages and i'm playing sports and i
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worry that my focus is split
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how do you suggest i move forward do you
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think i should grip my teeth and balance
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everything to the best of my ability or
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do you think i should prioritize and
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sacrifice for better quality output
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despite loving every single thing i'm
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looking forward to your response thank
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you so much for listening
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i think the single biggest lesson that i
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learned when i was starting off early in
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my business career was the importance of
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focus and i had this drummed into me by
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one of my investors one day when i came
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to them and presented this new idea
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which was an addition to the current
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company that i was building and they hit
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me really hard with this like verbal
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whip and told me they said steve focus
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is everything and that stayed with me i
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was annoyed at the time because
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naturally when you're a creative person
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and a very inspired person as many of us
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are you have so many ideas and the
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problem is you can't take on all of
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those ideas at once and any attempt to
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do so compromises each individual idea
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so if you have three ideas and you're
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giving them 33 of your time each the
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chance of mastery or success in any of
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those things is drastically drastically
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reduced and especially when it comes to
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business if you're giving anything less
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than 100 of your focus to your business
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you you can rest assured that there are
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very competent probably better funded
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competitors out there that are giving
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100
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focus and your time is the only currency
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that you have so making the decision to
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invest only a part of your time and
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focus into what you're doing is a
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decision
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to reduce the chance of a really
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successful outcome and here's another
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thing so i don't know how
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solid this is as advice but honestly
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when you're young and you're broke and
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you're bootstrapping focus matters even
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more so for me
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what i would do and when i think about
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the 50 years of my career is at the very
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very start i'd go very very very narrow
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and i'd try and succeed in something
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that'll be the gateway if it is
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successful to me being able to build my
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resources my financial resources my team
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so that i can focus on multiple things
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and that's really the trajectory i've
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taken in my life i at 18 years old
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focused on one thing one business idea
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and really nothing else and when i say
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nothing else i also mean a lot of
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personal things were sacrificed i
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focused on that for the for about seven
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years in total that business became a
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success i now have resources to allocate
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against multiple
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things that i want to do which frees up
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more time so i can start companies now
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and not even be the ceo of these
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businesses but when you're when you're
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starting out in life in your career
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that's not a luxury you have so my
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advice for young people would be to do
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everything in your power to focus in
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business what we do is we operate in
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sprints which means when you have an
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idea you assemble a team around it and
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you focus them for a dedicated and
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predetermined period of time say three
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months or six months only on that idea
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to give it its best possible chance of
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success and after those six months you
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assess it and you make very brutal very
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honest very ego-free decisions whether
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to continue or not that's how i like to
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think about focus and projects and how
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to make the decisions around allocating
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your time what you really should do if
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you want to give an idea its best
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possible chance of success
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if you want to give djing your best
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possible chance of successful writing
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that book or becoming a content creator
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is you should look at the task and
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dedicate the next six months to doing
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that and only that if you allocate time
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to other things in that period you're
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reducing the chance of a positive
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outcome for that one thing and i i tend
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to see as well especially young
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entrepreneurs when they have multiple
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businesses and multiple things they're
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pursuing in multiple things they're
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trying to master at the same time as the
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phrase goes they become the master of
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none which means they kind of stumble
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through life never really achieving any
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real substantive success because they've
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spent all of their life trying things in
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a half-assed timid way if you want to be
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successful if you want to get mastery in
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anything that matters to you here's
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where discipline really really matters
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you have to install into your mind
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something i call the sunday shelf which
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is
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inspiration comes to you you have a new
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idea when you're walking down the street
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or in the shower you think that's
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brilliant that will be a multi-gazillion
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dollar idea we all do it if you want to
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be successful don't then add it into
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your successful idea don't then try and
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contend with two different ideas and
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give 50 to each put it on the sunday
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shelf and see if it nags you the great
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ideas will sit there on that someday
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shelf and they will nag you and if it
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nags you for long enough
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six months for a year then maybe it's
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time to take action but my mind has a
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someday shelf on it that has hundreds
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and hundreds of hundreds of things on it
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and if something sits there for more
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than a year more than six months and
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it's still screaming at me and it
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doesn't dissolve away and
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collect dust on the sunday shelf and
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disappear into the back then i pull it
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forward and i put a plan in place to
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give it the sprint it deserves to
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resource that idea and give it its best
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possible chance of success
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hiya stephen my name's chloe and my
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question to you is what do you believe
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to be the most important character trait
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that a person has to possess in order to
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achieve a hugely successful business
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i would love to know
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in terms of character traits to build
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really successful businesses i kind of
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think of it in stages and i think of it
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in stages of the business's life the
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question here is about the character
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traits it's not about skills or talent
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or resources it's about character so at
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the very start of launching your company
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the most important character trait is
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self-belief is believing that you can
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because businesses they feel like mount
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everest at your doorstep and they look
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like incredibly daunting tasks that you
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typically
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don't have a ton of experience in
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overcoming right you don't you've never
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climbed to mount everest before you
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don't have the resources you don't know
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how to get up there you don't have the
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experience to rely on so there has to be
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somewhat
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an extreme level of delusion
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self-belief to even want to start doing
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something you've never done before and
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then when it comes to creating really
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innovative things you're bringing
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something into the world that even the
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world hasn't seen
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so that's where having a belief that
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this thing can exist and having that
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self-belief is also incredibly important
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this is just kind of the inception point
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of the business and when you go out into
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the world and you start telling people
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about your amazing business idea and how
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successful you think you're going to be
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and that you're going to be able to
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change the world in some type of way or
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solve a problem in a new way you're
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going to get tons of
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positive
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feedback from your friends maybe but
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also a ton of resistance whenever one of
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my friends starts a company
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and they ask me for one piece of advice
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i always say the same thing i say
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there's gonna become a day in your
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company where things are just
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awful where it's so
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unbelievably painful i've never seen it
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not happen so i can say would say it
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with such a high degree of conviction
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that it is going to happen to you
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so let's not argue about you know how we
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stop it happening because it will find
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you at some point let's start thinking
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now about what it takes to overcome that
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day it requires a ton of resilience it
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requires a ton of self-belief um it
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requires a certain temperament where
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someone defaults to logic and reason and
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not emotion because when emotion arrives
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in on that day then your decision-making
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will go down and you'll make really bad
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poor decisions that often exacerbate the
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problem but the first encounter of the
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35 packages of [ __ ] will build
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evidence that you can overcome and i
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think that will compound in your favor
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over time i think self-belief and
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resilience are probably the number one
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and number two character traits of
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anybody that wants to be wildly
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successful in business and then quite
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honestly
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everything else is outside of character
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traits i mean of course it matters to be
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really really nice of course it does
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that's that's a
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a factor that will increase your
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probability of success of course it
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matters to be you know have a great
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sense of humor but i think those two are
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at the very core of what it takes to be
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successful especially when you're a
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startup and then everything beyond that
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is quite often luck it's quite often
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outside of your control especially in
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industries like technology and when
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you're building products because the
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question then becomes okay i was
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resilient i had belief but does the
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market care and is their product market
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fit do people want to use my website my
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social network my app do they want to
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use my product that i've invented and
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that's somewhat outside of your
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control however what is in your control
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in that phase let's call this phase two
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of business
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is your humility and ego which will
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often show up
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stubbornly trying to prove that you were
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right and entrepreneurs like me
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in the past have been too romantic about
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our initial hypothesis about how we
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thought our product was going to be used
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how many people would we would use it
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the problem it would solve and you look
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at your product and you see clearly in
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the data that people are using in a
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different way they want a different
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thing
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that is outside of your original thesis
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your original hypothesis and some people
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at that moment they'll stubbornly try
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and push their original idea their
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hypothesis into existence let's increase
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the marketing let's educate the user
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base but really
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if you're humble enough and you're not
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attached to your ego you're attached to
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the outcome and success of the business
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you'll say let's pivot
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let's change what we thought was true
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to fit what we now know is true and
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that's where i think humility and and
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a little bit of experience because i
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think
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experience generates humility comes from
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you know when i sit here on the podcast
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i speak to people like
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tom from monzo and other founders of
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these massive companies that have
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disrupted industries one of the things
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they consistently say to me is
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i now know it was 10 times harder than i
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thought and we were like 10 times
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wrong in our initial hypothesis about
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how this business would play out than i
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originally realized throughout all of
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this as i've said multiple times in my
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podcast from day one to the day that you
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exit the business for a 500 billion
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dollars sales is everything sales is
00:10:40
every single touch point and also
00:10:42
especially as your business gets bigger
00:10:44
and bigger and bigger it's incredibly
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important to be self-aware because
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there's going to be a million things
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that you're actually not that good at
00:10:51
that need to be done within your
00:10:52
business there's going to be a million
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things whether it's finances or you know
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typing into excel sheets or it's
00:10:57
creative or it's whatever and so many
00:11:00
entrepreneurs i know especially young
00:11:02
inexperienced entrepreneurs that i know
00:11:03
fail late in the day their business
00:11:05
explodes at first and then plateaus and
00:11:07
then declines because they didn't
00:11:09
realize that they needed to put in place
00:11:11
another ceo
00:11:12
because for them the ego here of
00:11:14
replacing themselves and giving someone
00:11:17
that very prestigious very lauded title
00:11:20
wasn't worth it i can also think of the
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opposite i can think of companies like
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jim shark like huell like tarla grace
00:11:27
beverly's business where those founders
00:11:29
have said you know what
00:11:30
there's someone better to run the
00:11:32
company it's super successful i'm going
00:11:34
to get out of its way and i'm going to
00:11:36
spend all of my time doing something
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else that i'm uniquely positioned to do
00:11:39
this is an incredible incredibly
00:11:40
important skill and even in the
00:11:41
companies that i found now i say to
00:11:44
myself am i really capable of being the
00:11:45
ceo is that really where i should be
00:11:47
playing and in the two businesses that i
00:11:49
founded since leaving social chain i am
00:11:51
not the ceo because that is not what i'm
00:11:52
best at and i'm more attached to the
00:11:55
outcome
00:11:56
and the success of that business than i
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am of having that title which might get
00:12:00
some brownie points from people that
00:12:01
don't really matter anyway
00:12:03
you know i hate i hate
00:12:05
powder i hate mixing powder with water i
00:12:08
hate protein powders that you have to
00:12:10
mix with water
00:12:11
up until now and um obviously he'll
00:12:14
sponsor this podcast so i'm tremendously
00:12:15
biased but that's a that's a true story
00:12:18
i've never been able to use the like my
00:12:19
protein powders that you mix with water
00:12:21
because i always think they taste
00:12:22
absolutely awful
00:12:23
up until hull released their brand new
00:12:25
protein flavor the amazing thing about
00:12:27
all of these proteins is there's 20
00:12:29
grams of protein you get all of your
00:12:30
vitamins and nutrients 26 of those and
00:12:34
as huel always is it's nutritionally
00:12:36
complete
00:12:37
and if you are someone that's trying to
00:12:39
go a little bit lower on the calories
00:12:40
it's only 105 calories so when i wake up
00:12:43
in the morning especially i've been
00:12:45
working out a lot lately come downstairs
00:12:47
quickly blend it together in my
00:12:48
nutribullet
00:12:49
drink it's 100 calories and then my next
00:12:51
sort of main meal because i'm a
00:12:53
breakfast skipper will be
00:12:54
at lunch time highly recommend it um and
00:12:57
i shouldn't say this because i don't
00:12:58
have any approval to say this but
00:13:01
there's some amazing amazing flavors
00:13:02
coming in the ready to drink range that
00:13:04
i've been lucky enough to try um
00:13:06
and
00:13:07
one of those is my new favorite flavour
00:13:09
so stay tuned
00:13:10
hey steven hop all as well so my
00:13:12
question is with regards imposter
00:13:14
syndrome have you any feedback regards
00:13:17
how to deal with that have you
00:13:18
experienced it yourself and just how to
00:13:20
go about like getting out of that
00:13:21
mindset and acknowledging that you
00:13:25
are potentially as good at your role as
00:13:27
what people think you are and you're not
00:13:29
bluffing it or fluking it and so on
00:13:31
thank you
00:13:32
so here's the thing i think we all feel
00:13:35
deep within us the same feeling any time
00:13:38
we're in a position that feels a little
00:13:40
bit outside of our comfort zone
00:13:41
sometimes that feels like a little bit
00:13:43
of nerves in your chest for example when
00:13:44
i go up on stage and i know there's 10
00:13:46
000 people behind the curtain of course
00:13:48
i feel that in my chest of course i have
00:13:50
that tingling that sensation that they
00:13:52
call butterflies however i don't
00:13:54
interpret it as being fear as being a
00:13:57
signal to escape or to avoid the
00:13:59
scenario my interpretation which has
00:14:01
grown over time and our interpretations
00:14:03
are influenced by our beliefs the
00:14:04
stories we tell ourselves based on the
00:14:06
evidence we have based on our
00:14:08
experiences and my evidence my
00:14:11
interpretation tells me that i'm ready
00:14:13
that this feeling is normal and i'm
00:14:15
supposed to feel this way people
00:14:17
sometimes because of their experiences
00:14:20
and the evidence that's created and the
00:14:21
stories that's made them believe about
00:14:23
themselves will tell themselves that
00:14:24
that feeling is fear that they should
00:14:26
run that they are ill-prepared that that
00:14:29
feeling is there because they aren't
00:14:30
competent enough to complete this task
00:14:32
so what i'm saying is we all get the
00:14:34
feeling but the story we tell ourselves
00:14:37
is ultimately what creates what some
00:14:38
people call imposter syndrome for me if
00:14:40
you look at my life i've kept myself one
00:14:42
step outside of my zone of comfort for
00:14:44
my entire life of course i've never been
00:14:46
a dragon on dragon's den no one in their
00:14:48
first year has been i'm looking to my
00:14:50
left and seeing peter jones who's been
00:14:51
there for 17 odd years and deborah meade
00:14:53
and to my right who's been there for 15.
00:14:55
i am new
00:14:56
however i'm supposed to spend my life in
00:15:00
situations where i am an imposter that
00:15:03
is the sign of growth if i'm ever
00:15:05
spending
00:15:06
too long in a room or situation where i
00:15:08
don't feel to some degree like an
00:15:10
imposter i am in the wrong room and if i
00:15:13
am to grow and growth is an incredibly
00:15:15
important part of being stimulated and
00:15:16
motivated and being fulfilled i have to
00:15:19
change rooms for me in my life i've
00:15:20
spent my entire life trying to escape my
00:15:22
zone of comfort and keeping myself one
00:15:25
foot outside of that zone of comfort
00:15:26
when you do that what you find is that
00:15:28
zone of comfort expands you take one
00:15:30
more step and it expands again every
00:15:32
person that's ever done anything for the
00:15:34
first time whether it's ed sheeran
00:15:35
singing to a group of people before or
00:15:38
barack obama doing one of his speeches
00:15:39
or usain bolt running in a track when
00:15:42
they first started they were
00:15:43
inexperienced and incapable so you
00:15:46
should expect and welcome that feeling
00:15:48
it's a feeling you're supposed to have
00:15:50
if you're somebody who wants to spend
00:15:52
your entire life growing and progressing
00:15:55
and learning which are all things
00:15:56
conducive with fulfillment you should
00:15:58
always feel like an imposter if you're
00:16:01
not i would assert that maybe
00:16:03
maybe you're playing it too safe maybe
00:16:05
you aren't challenging yourself enough
00:16:06
so for me what people call imposter
00:16:08
syndrome isn't evidence that you're in
00:16:10
the wrong situation one that you aren't
00:16:12
supposed to be in it's clear proof that
00:16:14
you're in the right one you're exactly
00:16:16
where you're supposed to be i'm i'm
00:16:19
supposed to spend my entire life doing
00:16:21
things that make me feel somewhat like
00:16:24
an imposter that is the answer to a
00:16:27
happy fulfilling progress full life
00:16:30
where i'm striving forward i'm trying
00:16:32
things i'm challenging myself and i'm
00:16:34
pursuing goals that are worthwhile we
00:16:36
should all feel impostor syndrome so if
00:16:38
you're not then it's time to challenge
00:16:40
yourself more
00:16:42
hi steve
00:16:43
my question to you is starting off in an
00:16:46
industry in my case healthcare and
00:16:48
medicine how do you approach someone at
00:16:50
more senior level and at level that you
00:16:51
want to be at
00:16:53
to ask them for mentorship or to be able
00:16:55
to help you along the journey that
00:16:56
they've been on
00:16:58
is there anything that you could say do
00:16:59
or offer them that would make them more
00:17:01
inclined in taking you on board
00:17:03
thank you so much the answers to these
00:17:05
these complex especially professional
00:17:07
questions as it relates to asking people
00:17:09
and progressing are always so simple yet
00:17:12
we complicate them and that would be my
00:17:14
answer genuinely it would be the person
00:17:16
you're speaking to put yourself in their
00:17:18
shoes how busy are they what are their
00:17:20
interests what do they want what could
00:17:22
you say to them to make them give you
00:17:25
something very precious to them which is
00:17:27
their time and like if you can't answer
00:17:29
that question
00:17:31
i i you know oh it makes me slightly
00:17:34
concerned because that's an inability to
00:17:36
put yourselves in the shoes
00:17:38
of
00:17:39
somebody else and that is life that is
00:17:40
sales that is every single day that is
00:17:42
empathy so say there's somebody at the
00:17:44
top of my organization and i want them
00:17:45
to mentor me or there's someone even
00:17:46
outside of my organization and i want
00:17:48
them to be my mentor the first thing i
00:17:50
do is i you know if it really helps you
00:17:53
actually pretend to be them write it
00:17:55
down on a piece of paper what their life
00:17:57
looks like let's just do steve barlet
00:17:58
you're asking steve butler to mentor you
00:18:01
so steve bartlett's day is he has an
00:18:04
unlimited things that people are asking
00:18:05
him to do he's getting thousands of dms
00:18:08
on social media they're all asking him
00:18:10
for stuff they're asking him for time to
00:18:12
go for a coffee to pick his brain to be
00:18:13
on his podcast to speak at their event
00:18:15
to do their show whatever it might be so
00:18:17
that's probably a really dumb place to
00:18:19
join the noise super saturated um
00:18:23
probably you know he's probably got a pa
00:18:24
defending those inboxes we're not gonna
00:18:26
[ __ ] try that that would be a stupid
00:18:28
thing to do let's find the least
00:18:29
saturated channel probably quite
00:18:31
honestly probably the post or probably
00:18:35
you know look at his channel hierarchy
00:18:36
probably twitter there's probably less
00:18:38
people there a channel where he's he's
00:18:40
um he's showing like he's responding
00:18:42
more but there's there's less people
00:18:44
competing there for his time so we might
00:18:46
go for the post or for twitter so let's
00:18:48
now pretend that you've got his
00:18:49
attention you've sent something in the
00:18:50
post you've written a tweet you've
00:18:52
written a twitter dm you've got his
00:18:53
attention once you have his attention
00:18:55
you need to convert it and to do that
00:18:57
you need to understand his psychological
00:18:58
incentives you have to know what i want
00:19:01
you have to solve a problem that i'm
00:19:03
looking for you have to appeal to my ego
00:19:06
you know steve oh my god i've listened
00:19:08
to every single podcast right
00:19:10
you have to understand the dynamics of
00:19:12
my life i know you have absolutely no
00:19:15
time
00:19:16
i am this person right and that's an
00:19:18
appeal you're making to maybe my empathy
00:19:20
to my care i am this person i'm 18 years
00:19:23
old one day i hope to you know build a
00:19:25
business like social chain because i've
00:19:27
listened to every single one of your
00:19:28
podcasts it would literally be my dream
00:19:30
if i could just stand in the background
00:19:32
of one episode one time i promise i
00:19:35
won't say a word it would literally
00:19:36
change my life right so what you've done
00:19:38
there is you've appreciated you're not
00:19:39
asking me for much you've hired you've
00:19:41
appreciated the fact that i'm busy by
00:19:43
saying i'm just gonna stand in the
00:19:44
background which means you're asking me
00:19:46
for zilch nothing and then you might end
00:19:48
up by saying and off the back of it
00:19:51
my friend works at this newspaper or
00:19:53
this magazine or has this blog i'm gonna
00:19:55
write a full transcript of my experience
00:19:58
this would be and then again you're
00:19:59
telling me that i'm gonna get something
00:20:00
in return right and then i look at it as
00:20:03
a proposition you've touched my ego
00:20:05
you've made me you know care through
00:20:06
empathy you've asked for nothing in
00:20:08
return of my time
00:20:10
and you've offered me a reward which is
00:20:12
you're going to put it somewhere you're
00:20:14
going to write it somewhere you're going
00:20:14
to help me by extending the reach for me
00:20:17
that's kind of the broad structure of a
00:20:19
perfect cold email asking for something
00:20:22
from someone that has no you know right
00:20:24
to give it to you is incredibly busy and
00:20:26
is being asked a lot the worst possible
00:20:28
case scenario let me give you the worst
00:20:29
possible case scenario hi steve
00:20:32
uh someone mentioned you the other day
00:20:34
which means that you don't know who i am
00:20:35
and you've not bothered to do your own
00:20:36
research um i want you to mentor me
00:20:40
uh let me know when to start and then
00:20:43
you've ended that with the let me know
00:20:45
when to start or whatever which is a
00:20:47
total presumption and sort of disrespect
00:20:49
and disregard of my time and my ability
00:20:51
to make that decision and then yeah and
00:20:53
also what you've done with that message
00:20:54
because it's so short and ill-conceived
00:20:56
you've proven to me that you're lazy and
00:20:58
that you're not creative and that you're
00:20:59
probably not someone that's going to
00:21:00
bring much value to my life and that's
00:21:02
genuinely how it works in my life i
00:21:04
swear to god i get dms from young people
00:21:07
they literally say
00:21:09
r letter r
00:21:11
space
00:21:12
there
00:21:13
any jobs go in
00:21:19
you've you've perfectly ruled yourself
00:21:20
out with that message of ever working
00:21:22
for me ever because you've told me that
00:21:24
you're both uncreative and lazy in only
00:21:26
a couple of words it's a remarkable
00:21:27
thing to achieve with such few amounts
00:21:29
of words you've told me you're lazy and
00:21:31
uncreative you will never work for
00:21:33
anything that i do in my entire life if
00:21:35
i ever see that message it shows that
00:21:38
you don't actually give a [ __ ] either
00:21:39
like you didn't even go on the website
00:21:41
to see if there were jobs going or you
00:21:43
didn't you know so
00:21:44
that's the that's the antithesis of
00:21:46
creativity attention to detail care and
00:21:50
ultimately success
00:21:51
and you know for some [ __ ] reason
00:21:53
people still do it
00:21:55
what are the three things that you would
00:21:57
look out for to know that you're on the
00:21:58
right path for success so the first
00:22:01
thing is definitely enjoyment if you're
00:22:03
not enjoying it especially an early
00:22:05
stage when it's going to be most
00:22:07
difficult then the chance of you being
00:22:09
successful is somewhere below one
00:22:11
percent
00:22:12
that is the single most important thing
00:22:14
are you enjoying it if the answer is no
00:22:17
then honestly you should quit
00:22:19
because it's only going to get more
00:22:21
difficult and the thing is we also tend
00:22:22
to shy away from things we're not
00:22:23
enjoying we tend to procrastinate away
00:22:26
from them because they create
00:22:27
psychological discomfort so if you're
00:22:29
not enjoying it you're probably also
00:22:30
going to do a pretty shitty job in it
00:22:32
it's hard to show up for something every
00:22:33
single day that you're not enjoying the
00:22:35
second thing is
00:22:36
at the very start of your business
00:22:38
there's not going to be a ton of
00:22:40
evidence that it's going well there's
00:22:42
probably not going to be a ton of
00:22:44
revenue probably not going to be a ton
00:22:45
of users
00:22:47
but there will be evidence of progress
00:22:50
evidence that you're getting better
00:22:51
evidence that you're making marginal
00:22:54
gains and for me and even with this
00:22:55
podcast i don't necessarily look for
00:22:58
results today or
00:23:00
more viewers or more downloads or more
00:23:02
revenue what i'm looking for is is this
00:23:04
thing getting one percent better week
00:23:06
over week because it only then takes 100
00:23:08
weeks for us to be 100 better and that
00:23:11
means we're moving in the right
00:23:12
direction and lastly i would say you're
00:23:15
looking for some kind of validation of
00:23:17
your hypothesis so in the context of
00:23:19
this podcast my validation would be am i
00:23:22
getting feedback from people and from
00:23:24
the data that they are enjoying the
00:23:26
format and the concept are they coming
00:23:28
back next week there might not be
00:23:30
thousands of people yet there might just
00:23:31
be 10 but are those 10 people inviting
00:23:33
one more and making my audience 11
00:23:35
people and there's always some evidence
00:23:38
even at the very very start of your
00:23:39
business especially if you've built it
00:23:41
in a lean way just to test your
00:23:42
hypothesis
00:23:44
that your hypothesis is being validated
00:23:46
that your product does have market fit
00:23:48
that people are enjoying the content
00:23:50
you're creating and that can act as a
00:23:52
tailwind to create it belief to create
00:23:56
enjoyment and motivation which will spur
00:23:59
you on to carry on going so to summarize
00:24:01
are you enjoying it are you making
00:24:03
marginal gains i.e progress and lastly
00:24:06
has your hypothesis
00:24:08
shown some evidence that it is correct
00:24:11
is there product market fit are people
00:24:13
enjoying what you're making are they
00:24:14
coming back again
00:24:16
hey steven and again um nice to uh hook
00:24:19
up with you um my question is um i've
00:24:22
been watching a lot of podcasts a lot of
00:24:24
motivation does help me a lot um i've
00:24:28
struggled over the years with anxiety
00:24:30
depression i've gone through a bit of
00:24:31
about a bit lately and just wondering
00:24:33
where you get your motivation from um
00:24:36
what makes you tick um and what makes
00:24:39
you get out of bed every day um
00:24:41
i'll get there i'm looking for other
00:24:43
avenues and uh you're inspiring me every
00:24:46
day and uh
00:24:48
just wanted to know really what
00:24:49
motivates you and drives you so it's
00:24:52
kind of ironic that within your question
00:24:54
lives the answer to your question you
00:24:56
said at the start of that that you
00:24:57
listen to this podcast it gives you
00:24:59
value and it's helped you
00:25:00
that's the reason why i get out of bed
00:25:02
in the morning purpose and so for me the
00:25:05
thing that drives me in any sort of
00:25:06
discipline or pursuit or ambition or
00:25:08
hobby that i have it's very very simple
00:25:10
and i've said this many times before it
00:25:12
has to be a worthwhile goal that's
00:25:15
challenging that i can pursue with
00:25:17
people i love and what you said
00:25:21
about how this podcast has helped you is
00:25:23
the reason it's worthwhile to me of
00:25:25
course it's challenging it takes tons of
00:25:28
my time the production takes a lot of
00:25:29
effort but it's a worthwhile challenge
00:25:31
so it's one worth pursuing and lastly i
00:25:34
get to do it with people that i actually
00:25:36
love and that's just a real fundamental
00:25:37
thing about human beings because you can
00:25:39
be pursuing a goal that means the world
00:25:40
to you a goal you love a goal that feels
00:25:42
incredibly worthwhile and meaningful but
00:25:45
if you're doing it with people that are
00:25:46
toxic in a toxic environment it then
00:25:49
becomes unworthwhile
00:25:51
it loses its enjoyment and the people
00:25:53
you're pursuing a goal with
00:25:55
are intrinsically attached to the
00:25:57
motivation to pursue it so the thing
00:25:59
that gets me out of bed and the the
00:26:01
prism in which i make my decisions
00:26:02
through in my life is is this a
00:26:04
worthwhile goal worthwhile is totally
00:26:07
subjective it's how it makes you feel
00:26:08
inside here is it a challenge because
00:26:10
the science says if something isn't
00:26:11
challenging you your motivation will
00:26:13
decline and are you doing it are you
00:26:15
pursuing it surrounded by people you
00:26:17
love
00:26:18
that'll make it a way more enjoyable way
00:26:20
more sustainable pursuit
00:26:23
thank you for all of your questions and
00:26:24
if you want to put a question to me the
00:26:26
details on how to do that are down below
00:26:28
in the description i hope you enjoyed
00:26:29
this new segment and i can't wait to
00:26:31
answer your question next week
00:26:33
[Music]
