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Classpass Founder: Quitting My 9-5 Led To A $1 Billion Business: Payal Kadakia | E141

May 09, 2022 / 01:12:36

This episode features Pyle Lakhani, founder of ClassPass, discussing her journey from management consulting to entrepreneurship, the importance of purpose, and overcoming societal expectations.

Pyle shares her early experiences with dance and how it shaped her identity. She reflects on the challenges of fitting into different communities and the impact of her parents' expectations on her career choices.

She explains the pivotal moment when she decided to leave her job at Bain & Company to pursue her passion for dance and entrepreneurship. Pyle emphasizes the importance of finding one's purpose and the necessity of being true to oneself.

Pyle recounts the struggles she faced while building ClassPass, including a failed product launch and the lessons learned from failure. She highlights the significance of community and support in her journey.

The episode concludes with Pyle discussing her personal growth, the balance between work and family, and the importance of setting intentional goals to lead a fulfilling life.

TL;DR

Pyle Lakhani shares her journey from consulting to founding ClassPass, emphasizing purpose, identity, and overcoming societal expectations.

Video

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could you do me a quick favor if you're
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listening to this please hit the follow
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or subscribe button it helps more than
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you know and we invite subscribers in
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every month to watch the show in person
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i think society goes success is get this
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job get married get a house what does
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that do to you it just really makes your
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life feel small the founder of kloss
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boss monthly fitness program a billion
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dollar founder wild scanacchio when i
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would watch my parents not really fit in
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it sort of made me realize maybe i don't
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fit in and then be told i smelled or i
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didn't belong somewhere everyone wanted
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to box me into something and i just
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refused to be boxed we spent half a
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million dollars building a product that
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didn't work was i exhausted yes was i
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lonely yeah i missed family things i
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missed weddings i i was just not around
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i have learned at this point like time
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means more to me than money i want to
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make sure my priorities are more
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reflective of the human i want to be in
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my life
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if you go towards purpose i guarantee
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your life will be more fulfilling do you
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believe that everybody has a purpose
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beyond the nine to five i do how do you
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find it so
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first of all
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so without further ado
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i'm stephen bartlett and this is the
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diary of a ceo usa edition i hope
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nobody's listening but if you are
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then please keep this to yourself
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[Music]
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when i read someone's story one of the
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first questions i try and answer when
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i'm reading through that especially the
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early years is i'm trying to identify
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what it is that made them
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either an anomaly or
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hungry i have a kind of a thesis that
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much of people's drive and their
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ambition especially the people that i
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sit here with comes from kind of some
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kind of pain or trauma or early
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experience that molded them so my
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question to you
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is what made you hungry
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you know when i was younger i got to
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taste something that was so magical
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which was
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dance and
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it was this place in my life that it
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wasn't about the physicality of actually
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dancing it was
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the ability to make other people feel
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through something that i did and to be
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able to realize that as a human
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being you can have
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that type of influence power connection
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to other people and to feel that
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when you are
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four or five years old
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was just this magical experience for me
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that honestly nothing else in my life
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could compare to it and once i uncovered
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that i always wanted to feel that
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in anything i did and i strived in all
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the work i did and all
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of you know the different careers i've
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had in my life and the different you
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know art i've done
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i've strived always to go back to that
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intention of how
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do i give to others and make them feel
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something in their life and that's
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really been this anchor for me and its
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purpose at the end of the day
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and that started at five years old yeah
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when i was really young with a don't set
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a wedding yeah it was just a random
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dance performance that
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for some reason i started dancing and
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everyone started watching me and i it
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wasn't anything that was a
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structured performance by any means it
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was very much just this organic thing
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that came out of me
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and
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i really just loved it and i realized
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actually in a deeper way that the other
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part of the hunger came from
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when i danced and felt that feeling i
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felt like the most authentic version of
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me
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and i realized that i was in so many
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settings where i didn't always feel like
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i could be me
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whether that was you know being an
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indian girl in the middle of a town
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where no one looked like me or sometimes
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being with my indian community but being
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in a town that where i was a cheerleader
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and i didn't fit in there i realized
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that so many parts of me never felt
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whole and i was always showing up with
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one little strand of me one little
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strand of me there here
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and i felt when i performed and danced
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especially indian dance i felt like the
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most
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whole version of who i was
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the resistance you felt and the struggle
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you felt of bit trying to
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i guess conform to two different
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communities at the same time so tell me
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about trying to be an
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american in in a town where there's
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you know 300 people at your school and
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you're the only
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people of indian heritage how is that i
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think one of the most interesting parts
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of it is so much of this comes from the
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parents not really from the kids
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and when i would watch my parents not
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really fit in it sort of made me realize
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maybe i don't fit in it was sort of this
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interesting way
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to look at my parents and know that they
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felt uncomfortable and then look at
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myself and be in different settings and
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realize wait i don't look like everyone
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else and then be told i smelled or my
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food smelled or i didn't belong
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somewhere because
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my hair color was different
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was just a very interesting
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place to be kids said that she yeah i
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remember like i mean i talk about it in
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my book but there were some some really
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harsh moments you know and when you're
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young you're you're impressionable right
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things can scar you for a very long time
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and i think for me the the goodness was
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that i did have this place of dance that
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made me feel
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grounded and made me feel whole because
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if i didn't have that i think the trauma
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that i was probably going through by not
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fitting in would have just burned a hole
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so deep in me that i'm not sure how i
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would have been able to recover but i
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had this light right
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and i think that's you know going back
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to what you were asking
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it was the light
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that i saw that there is something
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beautiful out there for me to go and do
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for the world if i can just hang on to
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it and fight for it and it was a fight
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for me to even hang on to whatever my
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identity was right when we talk about
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our identities and in all these labels
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which i really don't love like whether
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it's indian american ceo whatever all
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these labels are it was really just i
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think my whole journey in my life
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was a fight to be myself in any setting
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and not have people tell me what to do
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right i think we all struggle with that
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in our whole lives and probably why i
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had to be a ceo because i don't like
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anyone telling me what to do but it
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really stemmed because i think
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throughout my life everyone wanted to
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box me into something
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and i just refused to be boxed did your
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parents want to box you into something
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of course i mean my parents you know
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they sacrificed everything to come to
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america they obviously wanted my sister
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and i
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to have successful careers which you
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know amounted to a few different
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industries like be a doctor a lawyer
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engineer or you know and then the other
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part of it was get married you know
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obviously at like a normal age where you
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could
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cook for your family and be a good wife
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right these were sort of the
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these were the expectations that were
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set in my life and i think that's really
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the hardest part is when you are
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constantly
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brought in your life in saying that you
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need to
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live by the expectations of others you
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end up either rebelling or you conform
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and
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i always wanted to make my parents proud
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so
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i knew i did what i felt was at the core
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part of the value so for example if it
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was getting education i thought that was
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important too i wasn't going to sit
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there and rebel from getting education
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but there came a point in my career
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trajectory where i had to say okay like
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i have checked every box in this now i
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have to do it my way with the way i
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really want to feel and not conform and
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rebel and i think that's really the
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whole formula of people knowing when to
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rebel and when to conform
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you referenced that um you were looking
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for a different feeling
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after checking those boxes what was the
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feeling you had when you were doing that
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job
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i had trained myself my entire life to
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do well when people told me to
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hit this mark in my life right and
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that's like in a way that's like how i
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developed the skills in my life to to
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always propel myself and execute and
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make sure that um i was able to you know
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be responsible and move forward in
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everything i did
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but
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i felt no deep
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fire or passion or love towards it right
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i wasn't jumping out of my bed
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to go to my office to go and work for my
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clients right i was doing what i had to
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because you know i knew it was
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once again expected of me when you you
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must have friends that are living a life
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that is
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expected of them
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and you can start to see as the the
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years go on the consequence of living a
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life that is expected of you
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absolutely what would you say to those
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people
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and what lessons have you learned about
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living a life expected of you i mean
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that's not the way to have a fulfilled
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life you can have a life and you can
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probably
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check all the boxes and make your people
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proud in your life but you're going to
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be on the other side of it and feel
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empty
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and that feeling of emptiness is the
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worst feeling anyone can ever have and i
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think people come to it at different
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points in their life they either come to
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it when they're 20 or they come to it
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when they're 50.
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and
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that's because they haven't done the
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work to actually ask themselves
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what are the expectations you want for
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your own life and that's the problem i
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think we're never taught that right no
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one's ever
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asked
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us what we want for our own lives and i
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think society goes and tells us okay
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success is get this job successes get
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married get a house have kids you know
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and especially for women it's even i
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think even a bit more of a closed road
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and that what does that do to you it
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just really
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it makes your life feel small right
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because it makes you feel like you can't
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get past it to go and live for your
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dreams and ultimately you know i've been
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there in my life where i have felt like
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the road has closed in
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and it's left me feeling hopeless
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and that's the worst place in the world
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to be is feeling hopeless the best thing
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you could do is feel like you can go and
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do anything change the world and i think
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the more you taste it the more you want
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more of it in your life
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at that phase in your life were you
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battling somewhat with your
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north star that light you referenced
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earlier which was dancing
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but also you're i guess you're nine to
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five yeah and what tell me about that
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battle in how
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dance ultimately ended up winning i
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remember always having this bounce in my
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step like i would walk to work in the
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middle of new york city choreographing
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in my head listening to
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the song i was performing like i in a
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weird way was like embodying this life
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that of what i wanted to be
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and then i would get to the office and i
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would do my work and you know once again
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like i i love the steve martin quote be
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so good they can't ignore you like
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whatever work i do in my life i will do
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150 if i say yes but
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i knew that something was wrong i never
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i didn't want to live like that i didn't
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want to feel like i was hiding so much
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of who i was and as my 95 which by the
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way in consulting isn't a nine to five
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you work like 80 hours a week i mean
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that was my life and i as i realized
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that if i wanted to commit to that
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career path that that 80 was probably
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going to go to 90 it was going to go to
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100 was going to be traveling and i was
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going to have to say
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no more and more to the thing i loved i
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just realized i wasn't willing to make
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that trade-off and i think that's
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sometimes the hardest thing people have
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to think about is what are you
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sacrificing what's the trade-off in your
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life that you're making
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and i just wasn't willing to make it at
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that point and i i had
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done so much in my life at that point
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where um i felt like i had achieved
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according to everyone else enough to
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start taking
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a little bit of a path to being
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rebellious right and i think that's
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really when
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i started to do a lot of work to say
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what can i do to bring all parts of me
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to the table
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when you make that decision to leave
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bain and company yeah the managing
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management consultant firm in new york
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was there like a series of catalystic
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sort of moments or pivotal moments near
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the end of your time there that made you
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think i [ __ ] this
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you know like i i read about a meeting
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you had yeah
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yeah so it's literally the opening um of
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my book but
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you know a few a few things happen i
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would say so
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first of all most people stay in
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consulting like at this this job for
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about three years then you go off to
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business school it's sort of the usual
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route people take so i was in my third
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year there and a few people can kind of
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stay on and just continue there i really
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wasn't interested in going to business
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school at the time
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i wanted to live i wanted to like be in
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new york city and feel the energy of it
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and so my third in my third year i had a
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performance at um in the middle of times
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square for the for this big uh
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unveiling of ushuayarai's madame
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tussauds statue which was an important
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thing and australia rai is one of my
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icons especially as a dancer she's a
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huge bollywood actress
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and the week before a client meeting
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gets scheduled at the same time as my
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performance
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and i'm you know my clients are big
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clients these aren't these are fortune
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500 companies these aren't small clients
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by any means and and we're meeting like
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the ceos you know
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cfos of the company and um i remember
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talking to my boss saying hey you know
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what i really want to go to the
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performance i'm not like a big part of
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this meeting is it okay if i miss it and
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we talked about it really briefly it
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wasn't a big deal i didn't feel bad
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about it i went to the performance
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it went well a few months later we're
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sitting down talking about you know
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review and she's like giving me feedback
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and she says this thing to me which just
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triggered me and it was
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is this the job you really want like i
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don't think that you want to be a
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consultant and i took that in my heart
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as
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oh my gosh she doesn't think i'm good
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enough right and i just kind of went
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through how throughout my life
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i've been taught to be type a everyone
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tell me i've done a good job
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and so my initial reaction to her saying
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that to me was i'm going to prove to you
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how good i am right that's like the
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natural type a reaction is to say no
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what do you mean like i love this job i
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really want to be here
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and
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the more i started thinking about that
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the more i realized she was right i
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didn't want to be there it was not the
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life i wanted it was not the career i
00:14:33
wanted and that's when i decided to
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start looking at other jobs that
00:14:38
would give me a bit more of the
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flexibility i wanted in my day to day
00:14:41
but still pay the bills and that's when
00:14:43
you move over to mtv i went to warner
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music right now we warner right okay and
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there's this really interesting balance
00:14:48
that i see in you like which clearly
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shifts in your life where you you feel
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like you're a um and correct me where
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i'm wrong here but you're quite a good
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like conformist in terms of expectation
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and then slowly rebellion starts to
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creep in and it was just just had me
00:15:02
thinking about like the probably if
00:15:04
there is a right balance of conformity
00:15:06
and rebellion in our life because
00:15:07
conformity makes sense
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you know
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in some regards you can't just be a
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total robot right we'd all be living out
00:15:13
in the desert or something right but
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just the interesting balance i see in
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people like you that i meet of
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i mean a lot of them start as kind of
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conformist or a little bit more
00:15:21
people-pleasing especially
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first-generation immigrant families
00:15:24
right and then that fails them
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yeah
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in terms of fulfillment happiness mental
00:15:30
health
00:15:31
and then that's where the rebellion
00:15:32
starts to
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i think that's the key it's it's
00:15:36
rebelling for the right reason if that
00:15:38
makes sense i always believe
00:15:40
that i was rebelling for purpose
00:15:43
right right and if you're rebelling for
00:15:45
purpose
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i think it's exactly yeah it's
00:15:49
justifiable right dance wasn't
00:15:52
something that was just okay pile go and
00:15:54
do this because it's a hobby like it it
00:15:56
was this place for me to bring together
00:15:58
so much of my trauma actually from when
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i was younger it was this place for me
00:16:02
and and you know my dance company was
00:16:03
this indian american dance experience
00:16:06
and
00:16:07
it was about me bringing together the
00:16:09
pile who got made fun of with the pile
00:16:11
who danced at her indian festivals and
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bringing all of me together to say
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when the world doesn't want to accept
00:16:20
the different parts of who i am i'm
00:16:21
going to show you what it can look like
00:16:23
right like that's really a big part of
00:16:25
what i've realized in my journey is when
00:16:27
people have told me parts don't fit
00:16:29
together i find a way to put them
00:16:30
together and show you even a more
00:16:32
beautiful experience right and i i
00:16:34
believe even class pass was really the
00:16:36
epitome of that too in my life is
00:16:38
bringing parts of me together that
00:16:40
i would never have been able to bring
00:16:42
together in any other way
00:16:44
and you know i think so much of when
00:16:46
we're rebelling it's about fighting for
00:16:49
something i wasn't i wasn't trying to
00:16:51
rebel i was fighting
00:16:53
for my passion i was fighting for my
00:16:56
purpose and
00:16:58
i mean isn't that what life should be
00:16:59
about is fighting for something like
00:17:01
that amen
00:17:03
when you leave bain and company though
00:17:04
is there a part of you because that
00:17:06
expectation is it's
00:17:08
never really yeah they really fully
00:17:09
shake it right is there a part of you
00:17:11
that whispers in your ear and goes you
00:17:13
failed
00:17:14
oh
00:17:15
i mean what was hard was all my
00:17:17
colleagues right that at that point who
00:17:20
had gone to harvard gone to stanford you
00:17:23
know
00:17:23
i was
00:17:24
comparing myself to them and i felt
00:17:27
like i was taking a step back compared
00:17:29
to what they were doing but one of the
00:17:31
other important things i learned during
00:17:33
this time and i think this is an
00:17:34
important part and for all of us at any
00:17:36
phase especially when we're going
00:17:37
through these transitional times
00:17:39
is i also embraced a new community right
00:17:41
so i obviously didn't just define myself
00:17:44
by my bain and mit friends i had this
00:17:47
huge artistic dance community that was
00:17:49
sort of like growing this indian
00:17:50
american community that was sort of
00:17:52
coming around me
00:17:54
and that made me feel whole in a
00:17:57
different way so instead of constantly
00:17:58
being around people i felt
00:18:01
less than i went and found a community i
00:18:03
belonged in even though it wasn't the
00:18:05
one that i would have you know naturally
00:18:08
feel felt inclined to go to and i think
00:18:10
that's another important thing
00:18:11
especially when we're exploring these
00:18:13
decisions and identities it's you know
00:18:15
back to the light thing it's sometimes
00:18:17
it's not the people we think are going
00:18:18
to give us the light who give us the
00:18:20
light so find that new community that
00:18:23
makes you shine it's such an appreciated
00:18:27
point of resistance for people that are
00:18:28
trying to make an adjustment in their
00:18:29
life i hear it so much people say i want
00:18:32
to levex situation but i'm scared of
00:18:34
losing the community that comes with
00:18:36
that situation that could be a city it
00:18:38
could be a job it could be a partner
00:18:40
sometimes your lives become so
00:18:41
intertwined that you think well if i
00:18:42
lose this partner if i lose this job or
00:18:44
whatever then i'm going to lose all of
00:18:45
these people
00:18:46
and that really keeps people trapped i
00:18:49
agree with that that's right that's a
00:18:50
really good point yeah i mean
00:18:53
and you can find new communities you
00:18:54
know and i think you have to remember
00:18:56
that the people you surround yourself
00:18:57
with are your choice yeah right and i've
00:19:00
had different communities show up for me
00:19:02
at different times in my life right for
00:19:04
me
00:19:05
it was the different communities that
00:19:07
made me the entrepreneur i was it was my
00:19:09
business community that helped me build
00:19:11
class bus but it was also this girl who
00:19:13
was going to ballet classes every single
00:19:15
day with my with my dancer friends who
00:19:18
also was thinking about
00:19:20
the classes that they people need to
00:19:21
take in their life and it was that
00:19:24
unique combination of my traits combined
00:19:26
with the different experiences i was
00:19:28
having that enabled me to build what i
00:19:30
did ultimately you talk about so you
00:19:32
managed to get a now a job you consider
00:19:34
to be more of a nine to five where
00:19:35
you've got time in the evenings to dance
00:19:37
and you end up setting up your own sort
00:19:39
of dance company um how did you get to
00:19:42
from there
00:19:43
to that pivotal trip to san francisco
00:19:45
that introduced you to the world of tech
00:19:47
yeah so in those two years when i was at
00:19:50
warner music group
00:19:51
i started tasting leadership and
00:19:53
entrepreneurship right i started tasting
00:19:55
this idea
00:19:56
of what life could look like when i was
00:19:59
living to my own drumbeat right and we
00:20:02
put on a few shows in new york city
00:20:03
during that time that honestly like just
00:20:05
were so well received from people the
00:20:08
the momentum of that the the feeling i
00:20:11
felt for of my community support it made
00:20:14
me just start feeling confidence and my
00:20:16
ability to go after my dreams right and
00:20:18
i think this is an important part of the
00:20:20
journey that we also forget is that
00:20:22
it's the confidence and the small stuff
00:20:24
that actually builds the confidence
00:20:26
towards the big stuff right because it's
00:20:29
not it wasn't okay pile just decided to
00:20:31
go quit her job one day and start a
00:20:33
company it was this series of small
00:20:35
steps right it was putting on a show for
00:20:37
150 people that went well then putting
00:20:39
on a show for a thousand people that
00:20:40
went well then saying oh wait let me
00:20:42
think about my life in a bigger way and
00:20:45
that's sort of where i was at that
00:20:46
moment so i wanted to explore new career
00:20:49
paths that i could take and that's why i
00:20:50
decided to go out to san francisco and
00:20:53
it changed my life
00:20:54
the point you made about
00:20:56
the way confidence is built i think is
00:20:57
so so important because i think a lot of
00:21:00
people think they see people like you
00:21:01
now sat here um after all this all
00:21:04
you've achieved and they think how do i
00:21:06
get from where i am sat on the sofa in
00:21:08
this job that i'm in that i hate to
00:21:11
being
00:21:12
her it seems like such a huge canyon i
00:21:15
have to cross that it feels like you
00:21:18
must be from another planet so that when
00:21:21
people see you at the finish line it can
00:21:22
sometimes be quite demotivating
00:21:25
but what you've just said there is in
00:21:26
fact there's these small it's a
00:21:28
staircase small one tiny step at a time
00:21:31
building like subjective evidence in
00:21:33
yourself that you you can do a little
00:21:34
bit more than you thought
00:21:36
and i'm curious as to what makes people
00:21:38
like you take
00:21:40
take that small step and it sounds like
00:21:43
it's you're just driven this purpose is
00:21:45
dragging purpose 100
00:21:47
if if i wasn't driven
00:21:49
to make an impact in the world i
00:21:51
wouldn't do it i mean you know you know
00:21:52
yes like i could go and get a good job
00:21:54
and do all of that and live like the
00:21:57
expected life and
00:21:59
be fine but that's not
00:22:01
fire right that's not me
00:22:03
taking my hours of 5 to 10 pm after work
00:22:06
and
00:22:07
reserving studio space and getting girls
00:22:09
together or you know
00:22:11
working till two three in the morning to
00:22:13
make reservations for people to get to
00:22:15
class like that's a very different
00:22:18
why right and i think that's why i go
00:22:20
back always to
00:22:22
how do you find that why like what is
00:22:24
that light that your life is always
00:22:27
about and i think you know and i feel
00:22:29
very blessed that i found something that
00:22:31
made me feel a sense of service so young
00:22:34
because nothing compares to it you know
00:22:36
no amount of money no amount of like you
00:22:38
know whatever press or you know any of
00:22:42
that is ever going to compare
00:22:44
to the feeling of touching somebody's
00:22:47
life
00:22:47
so many people might like again my dm's
00:22:49
are like how do i find my why yeah and
00:22:51
it feels
00:22:52
almost like a privilege doesn't it for
00:22:54
people that have
00:22:55
figured that out and there's people i
00:22:57
don't know that will be listening to
00:22:58
this in the morning washing the dishes
00:22:59
driving up and down the country in a
00:23:01
delivery van whatever it is thinking
00:23:03
i know i'm capable and deserving of more
00:23:06
but i just don't know what it is do you
00:23:08
do you believe that everybody has a
00:23:10
oh
00:23:11
a purpose beyond the nine to five
00:23:14
i do yeah but how do we find it yeah i
00:23:16
think
00:23:17
at the end of the day
00:23:18
it's it's already inside you it's
00:23:21
usually ourselves that are
00:23:23
unwilling to listen to it right
00:23:26
to ask yourself what did you love when
00:23:28
you were younger right
00:23:29
what when did you
00:23:31
light up what it who are your role
00:23:33
models and inspirations what's that
00:23:35
what's that thing you look at for a
00:23:37
second longer right who's that person
00:23:39
you want to talk to for a few minutes
00:23:41
more and why there is something pulling
00:23:43
you
00:23:44
there
00:23:45
and
00:23:46
you have to be willing
00:23:48
to go down the path of exploring it and
00:23:51
trying trying it right and i think
00:23:53
that's really the hardest thing is we
00:23:55
put so many blocks on ourselves right
00:23:57
and and i get it i mean our society
00:23:59
tells us this is the way to live that it
00:24:01
does not tell you
00:24:02
to live purposefully and to go and chase
00:24:05
your dreams i mean that's not i mean yes
00:24:07
we do
00:24:09
in the instagram world of life and
00:24:10
quotes i get that
00:24:12
but the structure of our life is not
00:24:15
actually built that way right and and
00:24:16
like you just said i mean you compared
00:24:18
it to
00:24:19
the nine to five which is about making
00:24:21
money right and i think actually and i
00:24:23
have a whole chapter where i talk about
00:24:24
money because
00:24:26
money is the most trapping thing
00:24:29
that's the reason people are are aren't
00:24:31
willing to do it
00:24:33
usually you know it i and i always ask
00:24:34
people this when they're like i don't
00:24:35
know if you had all the money in the
00:24:37
world how would you spend your day
00:24:38
tomorrow that's like a very good way to
00:24:40
start exploring what would i do without
00:24:42
one of the biggest constraints right
00:24:43
that is probably on my mind what would
00:24:46
truly
00:24:47
make you light you up right and it's not
00:24:49
about like buying stuff right at the end
00:24:51
of the day like i mean anyone who wins
00:24:52
the lottery like you know that they can
00:24:54
go buy stuff but that's not fulfillment
00:24:56
at the end of the day it's it's a sense
00:24:57
of purpose right and i think people have
00:25:00
to just get themselves in a place where
00:25:02
they're trying new things and it does
00:25:04
honestly feel like a privilege and
00:25:05
that's part of also why i started class
00:25:07
pass was because i wanted people to
00:25:10
in a way live a life that i knew i was i
00:25:13
was sitting there when i was in my early
00:25:15
20s and i would spend my you know weeks
00:25:17
performing for a show i'd perform on
00:25:19
saturday night invite people to come and
00:25:20
watch me dance
00:25:22
and i remember i felt like i had like i
00:25:25
said like this pep to my life and my
00:25:27
step and all of that
00:25:28
and i want everyone to have that and i
00:25:30
remember thinking wait a second like you
00:25:33
used to be an athlete like you were
00:25:34
training for the olympics like you were
00:25:36
this amazing singer and would you now
00:25:39
just show up and go to work all day and
00:25:41
don't think about finding time to even
00:25:43
explore these things so my contribution
00:25:46
to that was honestly creating class that
00:25:48
was like part of my very big inspiration
00:25:50
for it was how can i
00:25:53
give some of that to other people to go
00:25:54
and try something and potentially have
00:25:56
that same enlightenment in their life so
00:25:58
you kind of get out of your
00:26:00
path and your routine
00:26:02
and meet a teacher right that will
00:26:04
inspire the growth in you and that
00:26:07
reflection in you because most of the
00:26:08
times the hardest thing to do is to ask
00:26:10
yourself what you love in your own life
00:26:13
and how did you when was the moment
00:26:15
because i i read in i read in your book
00:26:17
you know there's certain pain points we
00:26:18
encounter where we realize okay i can
00:26:19
solve this problem and the sort of my
00:26:22
manifestation of the solution is
00:26:25
um this app or this website what was the
00:26:28
problem that you encountered and when
00:26:30
that made you think class pass is the
00:26:32
solution yeah so i was once again
00:26:34
training in ballet at the time i you
00:26:36
know i had my nine to five but every day
00:26:38
after work i would go and train in
00:26:41
ballet and i'd have my ballet clothes
00:26:42
with me and i'd been going to the same
00:26:44
teacher for about six months at the time
00:26:46
and i wanted to try a new class it was
00:26:48
just like a very
00:26:49
simple
00:26:50
thing i wanted to do i get onto you know
00:26:53
my computer i start browsing for this
00:26:55
class
00:26:56
two hours go by it was just this
00:26:57
terrible experience from a information
00:27:00
standpoint from you know not knowing
00:27:02
what class to take if it was if it's you
00:27:05
know close enough to me what time it
00:27:06
starts how do i register
00:27:08
and that's when i started looking at
00:27:10
other models that existed so there were
00:27:11
things you know in the us like opentable
00:27:13
seamless web that just made this type of
00:27:16
information so accessible and so easy
00:27:18
and convenient for a customer
00:27:20
that i started thinking what if i could
00:27:22
do this for classes and therefore get
00:27:24
people to get an hour out of their life
00:27:26
that was out of their routine to go and
00:27:28
do something fun and exciting so that
00:27:30
was really where it started
00:27:32
even that you kind of glossed over that
00:27:34
but that's pretty extraordinary because
00:27:36
a lot of people encounter a problem the
00:27:38
issue you encounter trying to book that
00:27:39
class and they go [ __ ] the world is not
00:27:42
not good enough or they think they'll
00:27:43
just think uh this is broken and then
00:27:45
they'll carry on with it oh let me
00:27:46
caveat that so i had come back from san
00:27:48
francisco 36 hours before that and when
00:27:51
i was in san francisco i had met a bunch
00:27:53
of entrepreneurs and this was my first
00:27:54
time ever meeting entrepreneurs right so
00:27:56
going back to even the whole trying new
00:27:58
things conversation
00:28:00
it was really important for me to take
00:28:01
that trip to sf i had been sort of stuck
00:28:03
in new york city i had been living this
00:28:05
the crazy dance life the crazy you know
00:28:07
nine-to-five life and i had no time for
00:28:10
anything else so i was not trying new
00:28:12
things and i needed an epiphany i needed
00:28:14
something to change because the two
00:28:16
roads i was on like they were going to
00:28:17
crash at some point and it wasn't going
00:28:19
to work
00:28:20
and i decided to go on this trip and
00:28:22
meet a bunch of entrepreneurs and i come
00:28:24
back thinking what if i could be an
00:28:26
entrepreneur let me give myself two
00:28:28
weeks to think of an idea that's
00:28:30
literally the mindset i was in
00:28:32
when i encountered that so 36 hours
00:28:34
later
00:28:35
i happened to be searching for this
00:28:37
ballet class and that's it was just like
00:28:39
during this perfect period in my life
00:28:41
and honestly like this is when i
00:28:43
sometimes think like does the universe
00:28:45
make us do these things because what are
00:28:47
the chances of all that happening at the
00:28:49
same time but it did and
00:28:51
i really remember in that moment
00:28:53
thinking i know i'm the right person to
00:28:55
build this because of
00:28:57
this background i have the communities
00:28:59
i've been around the experiences i have
00:29:01
there's probably no one else who cares
00:29:03
as much about dance who then also went
00:29:05
to mit and payne mit which is an amazing
00:29:07
college for those that don't know right
00:29:09
and it was sort of this perfect
00:29:11
combination of things that
00:29:13
made me say i got to do this and i went
00:29:15
for it but that is extraordinary because
00:29:17
a lot of people will encounter things
00:29:18
i'll encounter things today i might sit
00:29:20
on a chair and be like this chair could
00:29:21
be better but then i'll carry on with my
00:29:22
day you know what i mean and then i'll
00:29:24
open the fridge and go this fridge could
00:29:25
be yeah that's true i know that yeah
00:29:28
that's that feels like the pivotal
00:29:30
moment which a lot of people listening
00:29:31
to this they'll all they'll notice
00:29:32
things maybe they don't even notice them
00:29:34
because there's something in when you
00:29:35
start looking you know in your case
00:29:37
you're actually kind of looking for a
00:29:39
problem to solve yeah yeah
00:29:40
but it takes a certain character makeup
00:29:43
to say i
00:29:45
can be the one to solve this
00:29:47
also a little bit of delusion if you
00:29:48
look at the stats it's fair that's a
00:29:49
very good point um i was definitely
00:29:51
delusional at the time in thinking that
00:29:54
but you know what it was it was more of
00:29:56
i want to try
00:29:57
to solve this problem regardless yeah
00:30:00
because
00:30:01
it felt so tied to everything i had done
00:30:04
in my life i had literally fought to
00:30:05
dance up and ever for every year of my
00:30:07
life up until that point why not bring
00:30:09
the fight to everyone else right like
00:30:10
that's how i felt i was like i've
00:30:12
already been doing this
00:30:14
let's just go and you know make this
00:30:16
happen and and by the way like i'm also
00:30:18
used my you know my left brain which is
00:30:21
you know my analytical side to go and do
00:30:22
the market research and i was able to
00:30:24
raise money like i i definitely did this
00:30:27
in the practical way too and i was
00:30:29
making sure that it wasn't just some
00:30:31
crazy dream i there was there was
00:30:33
substance to it for sure i mean i
00:30:35
wouldn't have been able to raise the
00:30:37
capital i did i got into an incubator it
00:30:39
was a good idea right in the way and it
00:30:41
was once again it stemmed from a really
00:30:44
deep why in me and that was the most
00:30:46
important thing i think that's you know
00:30:47
when you know we can talk a little bit
00:30:49
about
00:30:50
the failures and the points where the
00:30:52
product didn't work but
00:30:53
i was never obsessed with getting a
00:30:55
product to work i was obsessed with
00:30:56
solving a problem from day one it's how
00:30:59
do i get people to class and not make it
00:31:00
so hard for people to get to class why
00:31:03
is it important for people to go to
00:31:04
class because then they can feel what i
00:31:06
have in dance in their life it was just
00:31:07
such a like an important
00:31:10
mission for me that i could just never
00:31:12
stop on it and every day it fueled me
00:31:15
because it was just so real for me to
00:31:17
say
00:31:18
i gave this to someone and even today
00:31:20
like you know and we've booked
00:31:22
like 100 million hours of workouts at
00:31:24
this point you know and when someone
00:31:26
comes to me and is and says to me like i
00:31:29
just went and worked out because of
00:31:30
class past it brings me joy because
00:31:32
that's an hour of their life that
00:31:35
was like what dances to me right that i
00:31:37
gave them out of their
00:31:39
routine or expectations or the way
00:31:41
society wants them to live that they did
00:31:43
for themselves and that is such a gift
00:31:45
and i think in my life i knew
00:31:48
fighting for that
00:31:49
was always a win whether it worked or
00:31:51
not right but what if it didn't work
00:31:54
if it didn't work i had a back-up plan i
00:31:55
mean when i say i had a back-up plan i
00:31:57
mean i went through my finances and my
00:31:59
dad and i were very clear about
00:32:01
how much money i had received at that
00:32:04
point to say i had three years to build
00:32:06
this i had three years before i ran out
00:32:07
of my own cash
00:32:09
and you've because you've been a saver
00:32:10
as it says in the business
00:32:12
and so that's the other thing is
00:32:14
you know because money can be the
00:32:16
biggest hurdle in going after our dreams
00:32:19
and if you know you're a dreamer and i
00:32:21
think i always knew i was a dreamer
00:32:22
whether i was going to spend my money to
00:32:24
build a company or built or put on a dan
00:32:26
show i knew i was always dreamer and so
00:32:29
i didn't care to spend money on the
00:32:32
smaller things in my life right like i
00:32:34
just didn't i didn't like i said i
00:32:35
didn't travel i barely went shopping and
00:32:37
by the way these are decisions i made
00:32:38
right i think it's so important i'm not
00:32:40
saying that because i want other people
00:32:42
to do the same it's it's about you
00:32:43
knowing and thinking about it in a very
00:32:46
deliberate way of how you're spending
00:32:48
your money
00:32:49
right and i was building up a savings i
00:32:51
didn't know what i was going to spend it
00:32:52
on but then when this idea came and i
00:32:54
got to sit down i had three years to go
00:32:57
after
00:32:58
running towards something were you
00:32:59
scared
00:33:01
um i was excited i i mean it was an
00:33:04
adrenaline rush you know i mean there
00:33:06
were times where it was terrible and
00:33:08
challenging and sucked and
00:33:10
um but i wasn't scared if i was scared i
00:33:13
wouldn't have done it you know i think
00:33:14
if my
00:33:16
fear trumped my
00:33:20
my
00:33:20
my confidence i wouldn't have i don't
00:33:22
think i would have been able to to uh
00:33:25
quit my job and go for it when you quit
00:33:27
your job and go for it at warner right
00:33:29
you have a meeting with the cham and the
00:33:30
chairman you're 28 years old
00:33:32
he says something interesting to you
00:33:34
right and i think this is this is
00:33:35
actually a people said people will say
00:33:36
to your other luck but actually it's
00:33:39
very much the opposite because he said
00:33:41
that he would invest in yeah so i mean
00:33:44
this goes perfectly with what we were
00:33:45
talking about is it's really
00:33:47
the reason i didn't get scared is
00:33:49
because more and more opportunities and
00:33:51
doors just kept opening for me it was
00:33:53
almost like the universe just started
00:33:55
guiding me in the most beautiful way
00:33:57
towards towards the mission towards the
00:33:59
purpose towards the answer in a way that
00:34:01
i felt before i was blocking it right so
00:34:03
the second i decided to go after
00:34:05
building this company one of the biggest
00:34:07
things i had to do was quit my job and
00:34:09
on the day i quit i decided to write an
00:34:10
email to people i had worked with my
00:34:12
company some executives and the vice
00:34:14
chairman of warner music group says hey
00:34:16
come to my office i'd love to hear what
00:34:17
you're building
00:34:19
go up to his office
00:34:20
probably the second or third time i've
00:34:22
ever met him in the two three years i
00:34:23
was there
00:34:24
tell him about my idea he says great i
00:34:26
want to invest literally writes me a
00:34:28
check for ten thousand dollars and gives
00:34:30
me an introduction into a big incubator
00:34:32
that was in new york city and i just
00:34:34
remember thinking in my head
00:34:36
this is this was the scariest
00:34:38
door i'd ever closed my life quitting my
00:34:40
job
00:34:41
but i'm literally walking out out of
00:34:43
here with a ten thousand dollar check
00:34:45
towards my next thing why did why did he
00:34:48
give you that check in your opinion
00:34:51
a few things
00:34:52
one
00:34:53
so he was a former bani so once again
00:34:56
reputation does follow you right like
00:34:58
this goes back to like everything i was
00:35:00
talking about in the sense of it's
00:35:02
always important to do good work because
00:35:04
if he had ever heard you know pyle is
00:35:05
not good i mean he knew that i was a
00:35:07
good worker no matter what i did even
00:35:09
though i didn't once again love my job i
00:35:11
always did good good work and i know
00:35:12
that i i that reputation followed me and
00:35:15
he knew that and we call that invisible
00:35:18
peel around here yeah there you go right
00:35:20
it's so important it shows up it shows
00:35:22
up yeah right exactly and i think that
00:35:24
was one of the big things and then i
00:35:26
mean two this was also like an ecosystem
00:35:29
where entrepreneurship was the thing but
00:35:31
i mean at the end of the day he believed
00:35:32
in me right and it was also because
00:35:35
you know actually this is one of my
00:35:37
favorite things that happened on the day
00:35:38
i quit is i would go and tell people
00:35:40
right especially people i had worked
00:35:42
with who were much older than me that i
00:35:43
was quitting my job and here i was
00:35:45
10 15 years younger than most of them
00:35:47
and i remember everyone looking at me
00:35:49
almost
00:35:51
thinking to themselves like i wish i had
00:35:53
the courage to do that so i think you
00:35:56
forget like me quitting that day was
00:35:59
such a sign of courage in my capability
00:36:02
and i didn't even realize it at the
00:36:03
moment but being able to make such a
00:36:06
bold decision at that age 28 yeah it was
00:36:09
a huge thing for even my vice terminacy
00:36:12
to say wow like
00:36:13
this girl is gonna go for it right and i
00:36:15
mean that was probably one of the first
00:36:17
hard decisions i had to make in my life
00:36:19
i had to make so many more but to
00:36:22
sort of have that control over your life
00:36:24
your thoughts your dreams
00:36:26
is such an important way to live and
00:36:28
honestly at the end of the day to be a
00:36:29
good leader a good ceo like you need to
00:36:32
be in control of your ship and in
00:36:34
control of your life i asked that
00:36:36
question about why he invested because
00:36:38
in my time in my company probably had
00:36:40
just over a thousand employees and there
00:36:42
was two occasions where someone said
00:36:44
they were quitting and they were leaving
00:36:46
to start a business and i went i'm gonna
00:36:48
invest in your business and it was
00:36:50
purely based on one thing which is
00:36:51
exactly what you've described which was
00:36:54
in their invisible pr they might not
00:36:56
even have known that i knew right but
00:36:58
they were great right they always did
00:37:00
great work that's why you have to always
00:37:02
do good work and yeah like i mean it's
00:37:04
it's such a
00:37:05
i and i think in this day and age people
00:37:07
don't feel it as much yeah even though
00:37:11
it might be a job you don't love we all
00:37:13
have to kind of in a way like you have
00:37:14
to earn your
00:37:15
or your
00:37:16
what does it call like earn your marks
00:37:18
your own strengths
00:37:20
earn your stripes you know and i think i
00:37:22
remember earning my stripes to to take
00:37:24
the leap for my dreams whether that was
00:37:27
in money or skills or and i don't regret
00:37:30
any of that you know and i think when
00:37:31
people ask me how did you do it i spent
00:37:34
i mean it goes back to the whole
00:37:36
conformity rebellious thing i was
00:37:38
earning my stripes so then when i felt
00:37:40
like i could leap i had built the
00:37:42
parachute in the plane you know like i i
00:37:44
wasn't taking a leap without anything
00:37:46
around me like i had built a great
00:37:48
structure
00:37:49
that was going to then let me take the
00:37:51
most rebellious of leaps
00:37:54
what that came towards the mission right
00:37:56
i didn't have to like rebuild all the
00:37:57
stuff that was about my life and like
00:38:00
worrying about money and this is also an
00:38:02
important thing is like when you are
00:38:03
starting a company if i'm worrying about
00:38:04
paying my bills right and if i'm
00:38:06
worrying about like do i have the skills
00:38:08
then i'm not worried or i'm not worrying
00:38:10
about the most important thing which is
00:38:11
can i get someone to class right like
00:38:12
the number one thing for me to focus on
00:38:14
was my business not anything that was
00:38:17
going on outside of that and that's why
00:38:18
i think it's setting ourselves up to
00:38:20
succeed when we are leaders when we are
00:38:22
entrepreneurs to be in a place where
00:38:25
we're not worried about the peripheral
00:38:28
constraints in our life we're able to
00:38:29
focus on the most important thing at
00:38:31
hand is so important for us to do it's
00:38:33
what's going to make us more impactful
00:38:36
in being able to actually solve the most
00:38:38
important thing i had a few words to say
00:38:40
about one of my sponsors on this podcast
00:38:42
we're now playing in a world where the
00:38:44
digital landscape is changing every
00:38:46
single day and to succeed as a small
00:38:48
business the most important thing you
00:38:50
can do is stay informed with the latest
00:38:52
trends and that's why i've partnered
00:38:54
with vodafone business they genuinely
00:38:57
want to help small businesses like you
00:38:59
navigate this fast moving space they've
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developed the vhub a site containing
00:39:05
everything you need to get up to speed
00:39:06
with what's going on and you can even
00:39:08
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00:39:10
completely free and have a one-on-one
00:39:13
conversation with them about your
00:39:14
business if you haven't checked out the
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v-hub i'd highly recommend you do so as
00:39:18
it will help your business navigate the
00:39:20
changing landscape and keep you on the
00:39:22
front foot so go to vhub by vodafone you
00:39:25
can search that anywhere on google and
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check it out now
00:39:28
we are all looking for ways to live a
00:39:30
little bit more sustainably and to make
00:39:32
more conscious choices in our day-to-day
00:39:34
routines so when a brand like my energy
00:39:36
who i've spoken about before offered to
00:39:38
sponsor this podcast i felt like and i
00:39:40
knew deep down inside that i had to help
00:39:43
them share their mission to create an
00:39:44
even greener world it feels like there's
00:39:46
not much more fulfilling than that and
00:39:48
their products provide an easy and
00:39:50
cost-effective way to make a sustainable
00:39:52
switch in your life and they've got some
00:39:54
existing new products coming out that i
00:39:56
can't wait to use myself and i'll let
00:39:58
you know as i use those products how i
00:40:00
get on so if you're a my energy customer
00:40:02
at the moment let me know your favorite
00:40:04
products down below in the comments
00:40:05
section and if you haven't checked them
00:40:07
out yet go to myenergy.com and find out
00:40:10
a lot more about who they are and what
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they're doing if you're one of those
00:40:13
people that wants to make a sustainable
00:40:14
switch
00:40:15
my energy.com is the place for you
00:40:18
let's go to the start then of this the
00:40:20
class pass journey because i'm really
00:40:21
compelled by
00:40:23
you know much of the reason i started
00:40:24
this podcast was because
00:40:25
i wanted to
00:40:27
shine a light on the tough times in
00:40:29
business and i know when you're starting
00:40:31
a business especially a business and
00:40:32
tech
00:40:34
it can be
00:40:35
really really difficult because you're
00:40:36
sort of jockeying and pivoting to find
00:40:38
product market fit and to figure out
00:40:40
like what your customers want
00:40:41
how to deliver it and i read that when i
00:40:43
was reading about your journey when you
00:40:45
started um you quit your job in 2011 and
00:40:48
then you go through a long phase of
00:40:51
trying to figure out how to get people
00:40:52
to use this thing how to market it and
00:40:54
all that
00:40:55
nightmare talk to me about that
00:40:56
nightmare
00:40:58
so
00:40:59
we
00:40:59
went
00:41:01
into the market with a very clear
00:41:02
product idea and it was a replica of
00:41:05
what had worked in another industry so
00:41:07
opentable which allows you to book
00:41:10
restaurant reservations it seemed like
00:41:12
the right parallel to what we were doing
00:41:15
go on search for classes
00:41:17
but what i didn't realize was that there
00:41:20
was a very big missing part in it and i
00:41:22
mean i'll spare everyone like the little
00:41:23
details of it but everyone has to eat
00:41:25
everyone does not have to work out right
00:41:27
it was and working out usually is
00:41:29
something scary for people and it's more
00:41:32
of an aspirational thing it's not
00:41:34
something that you have to do every
00:41:35
single day so they were sort of on
00:41:37
different planes of people's psychology
00:41:39
which really became the biggest
00:41:40
bottleneck to what ended up happening
00:41:42
because we spent a year we spent
00:41:46
half a million dollars
00:41:47
building a product that didn't work and
00:41:50
um even though i had all this momentum
00:41:52
like i was saying all these beautiful
00:41:53
doors were opening for me and they were
00:41:55
and i had a lot of great you know what i
00:41:58
now call false signals of success like
00:42:00
followers press we ended up on the cover
00:42:02
of ink magazine without launching a
00:42:04
product
00:42:05
and all these things made me feel like i
00:42:07
was succeeding right because this is
00:42:08
what success looked like to everyone
00:42:11
else
00:42:12
and then i launched my product
00:42:14
and no one went to class it was like it
00:42:16
was and no one bought a class no one
00:42:18
was transacting it was crickets it was
00:42:21
just a really
00:42:22
it was this was the hardest probably a
00:42:25
few months of the entire trajectory
00:42:27
because
00:42:28
i i had never really faced
00:42:32
failure in my life i mean going back to
00:42:33
everything i just told you i had i'd
00:42:35
sort of done things well and i
00:42:38
tried to make sure that this would go
00:42:39
well right by doing everything that i
00:42:41
knew how how to which was let's get the
00:42:43
press let's build a beautiful product
00:42:44
let's you know get as many email
00:42:46
addresses as possible those are like the
00:42:48
obvious things that seem you know you
00:42:50
would do when you're building a company
00:42:52
but i forgot to really
00:42:54
ask myself if i was solving the problem
00:42:56
i set out to and
00:42:58
i
00:43:00
really think back to that moment and
00:43:02
even though it was
00:43:04
the hardest
00:43:05
that moment
00:43:06
is the reason
00:43:08
i became a real entrepreneur like i
00:43:10
don't think i was an entrepreneur before
00:43:11
that day i was
00:43:12
excited about solving something but the
00:43:14
day i failed was the day i became an
00:43:15
entrepreneur because that was the day i
00:43:17
really had to think
00:43:19
deeper about creating something in the
00:43:21
world that didn't exist
00:43:22
and i think it's so easy
00:43:24
to follow the blueprints of everyone
00:43:25
else and realize that entrepreneurship
00:43:27
is actually about having no plan and
00:43:29
having you know not following anyone
00:43:32
else's
00:43:33
ideas of what success is it's about
00:43:35
figuring out what you know what is it to
00:43:36
solve your mission or your you know your
00:43:38
business model that you're going after
00:43:41
and that woke me up and it was a a month
00:43:44
or two period where we were
00:43:46
trying to be comfortable like it was
00:43:48
this comfortable place we were in
00:43:50
because we had raised money we had just
00:43:51
come out of techstars
00:43:53
but
00:43:53
i mean it was not going well and i knew
00:43:56
we were going to run out of cash if like
00:43:57
we didn't you know figure out something
00:43:59
in the next few months and
00:44:01
um we just i remember like after a few
00:44:04
few weeks of it we sent this email
00:44:07
literally telling people to go to class
00:44:08
for free
00:44:10
thinking you know okay like this is
00:44:11
gonna work
00:44:12
we're literally paying for the classes
00:44:14
people have to go
00:44:15
and still no one went and that's when i
00:44:17
realized we had just gone the wrong
00:44:18
direction
00:44:20
and i needed to like circle back up i
00:44:22
needed to break what we had built
00:44:24
just think a whole new way
00:44:26
re-energize my team around going up
00:44:28
about solving this problem
00:44:30
in a completely new way not worrying
00:44:32
about what we had done
00:44:34
but worrying about where we're going to
00:44:35
go and that flipped everything and i
00:44:37
have been there now so many times where
00:44:40
i've been okay with throwing away our
00:44:41
past i mean people don't know this um
00:44:44
but class pass has changed its name
00:44:46
three times
00:44:47
it wasn't called class pass i mean even
00:44:49
with this time i'm talking about it was
00:44:50
called something else and i've thrown
00:44:52
away names like i've thrown away product
00:44:54
ideas like we've thrown we've thrown
00:44:55
away a lot of stuff we've changed our
00:44:57
pricing our plans
00:44:59
and it's because it's not about that
00:45:02
right it's about solving
00:45:04
the problem in the world and moving
00:45:06
towards that and your mission so many
00:45:08
entrepreneurs though and this is
00:45:09
probably the mistake i made when i was
00:45:10
18 and started my first little tech
00:45:12
company was um they get romantic about
00:45:15
that initial hypothesis being correct
00:45:17
exactly so it's like you've got this
00:45:19
square shape thing and you're just
00:45:20
trying to force it into this triangle
00:45:22
because like your ego
00:45:24
and there's so much relying on it and
00:45:25
you know the runway you know you're
00:45:27
running out of cash and you just maybe i
00:45:29
just push harder
00:45:30
and then all these vanity metrics can be
00:45:32
kind of confusing oh we've got some
00:45:33
false signals of success yes no one's
00:45:36
buying anything but we've got traffic
00:45:37
absolutely and as you just said like i'm
00:45:38
on a magazine
00:45:40
but then certain entrepreneurs i think
00:45:41
that have the humility to say in fact
00:45:44
it's not about being
00:45:45
me my hypothesis being right it's about
00:45:48
creating a product market fit yeah you
00:45:50
know and what was the moment when you
00:45:51
started to get closer to that product
00:45:53
market yeah and and to you know one of
00:45:55
the things i love saying about that is
00:45:57
to be uh mission obsessed not product
00:46:00
obsessed and i learned that through that
00:46:01
journey but um you know we started then
00:46:04
putting this discovery pass out there so
00:46:06
what we did learn is that you know we
00:46:08
started finally actually going and
00:46:09
talking to a lot of the studio owners
00:46:10
and talking to customers i think one of
00:46:12
the things that happens in tech
00:46:14
sometimes is you sit behind the tech
00:46:16
that you
00:46:17
you don't like go and
00:46:20
talk to real people right and it was
00:46:22
funny because i was in a tech incubator
00:46:23
so we showed up we were working from
00:46:25
like 6 a.m to 10 p.m every night but
00:46:28
sitting in an office we weren't actually
00:46:30
going to class and talking to studio
00:46:31
owners and all of that so once we
00:46:33
started flipping that we started
00:46:35
realizing that you know a lot of the
00:46:36
studio owners they were offering a free
00:46:38
class for people who were new they
00:46:40
wanted new people in the door and then
00:46:42
customers you know knew about all these
00:46:44
places but they had fears we were like
00:46:46
how do we break the fear and so we
00:46:48
started building this product our second
00:46:49
product which also doesn't exist anymore
00:46:51
it was called the passport and it was a
00:46:53
discovery pass where you could go and
00:46:55
try uh 10 different classes for 30 days
00:46:58
so you could go to like a spin class
00:46:59
monday pole dance class tuesday dance
00:47:01
class wednesday you can kind of you know
00:47:03
it was like sort of this way for people
00:47:05
for 50 to go and explore this is sort of
00:47:08
when we started realizing the whole love
00:47:10
of variety that people had when it came
00:47:12
to working out in classes which was the
00:47:14
magic of what we actually discovered in
00:47:16
our second mistake of a product is that
00:47:18
people loved variety they wanted to
00:47:21
really go and try new things it's what
00:47:22
motivated them they didn't want to do
00:47:24
the same workout every single day how
00:47:25
did you learn that the variety point
00:47:27
well people started going and like they
00:47:29
started loving this past right they
00:47:31
started loving the 30-day pass and then
00:47:33
they start they try to actually buy it
00:47:35
over and over again for the next month
00:47:38
and you weren't allowed to because it
00:47:39
was like a one-month product
00:47:41
and we had literally gotten these
00:47:42
classes for no money it was very much uh
00:47:45
do this for a month and then you're
00:47:46
gonna go find your favorite studio and
00:47:48
buy a pass there we thought it was
00:47:50
legion for the studio owners but it
00:47:52
ended up not being that at all people
00:47:54
literally were
00:47:55
obsessed with the variety wanted to do
00:47:56
it every single month and not stop and
00:47:59
that's when we started thinking about
00:48:01
what if we become a subscription we
00:48:02
weren't a subscription at the time it
00:48:03
was just this one month product and we
00:48:06
then started
00:48:08
experimenting with this idea of a class
00:48:10
past it wasn't even class past at the
00:48:12
time it was a class pass and
00:48:15
we launched it to about 50 customers in
00:48:17
june of 2013
00:48:19
and um they loved it the next month it
00:48:21
just kind of kept doubling and then it
00:48:23
was exponential growth and it just i
00:48:25
mean the sales of that took over our
00:48:27
other products and we just knew that the
00:48:29
monthly subscription was the way to go
00:48:31
and that that was the way that this
00:48:32
model was going to work and that's two
00:48:34
years in right three years three isn't
00:48:37
three years of stumbling around i mean i
00:48:39
went to san francisco in uh in july of
00:48:42
2010 and this is june of 2013. so three
00:48:46
years
00:48:46
wow one of the quotes from your book is
00:48:49
that um about failure being a data point
00:48:51
not an endpoint and i really think that
00:48:53
is i wish someone said that to me when i
00:48:54
was 18 because
00:48:56
um i saw failure as a testament of my
00:48:59
inadequacy or something as opposed to
00:49:00
something i should be listening to right
00:49:02
and that's a sort of testament to your
00:49:04
journey and then you know throughout
00:49:05
throughout that period though i think
00:49:06
we've
00:49:07
how was your as a founder something
00:49:09
again founders don't talk about like how
00:49:10
is your mental health
00:49:13
because i know there's sacrifice there
00:49:15
um let's see
00:49:16
a few things i would say um
00:49:19
i mean i sacrificed a lot especially in
00:49:21
those three years where we were trying
00:49:23
to get the product right and it wasn't
00:49:24
working
00:49:26
i mean i missed
00:49:27
i missed family things i missed weddings
00:49:29
i i was just not around right i mean i
00:49:31
was
00:49:33
literally at work all day long and if
00:49:36
someone on my team needed me i i gave my
00:49:38
150 percent to my company so
00:49:42
i felt fulfilled because i was doing
00:49:44
something i loved was i exhausted yes
00:49:47
was i
00:49:48
lonely yeah i mean i thankfully like
00:49:51
lived with a roommate who is one of my
00:49:53
like closest dearest friends till today
00:49:56
but
00:49:57
she was the only person i would see
00:49:58
outside of people at work you know it
00:50:00
was i was living in this like closed
00:50:02
circuit world and i don't
00:50:04
i don't mind that like as somebody who
00:50:06
has been on a mission before like has
00:50:08
created dan shows where they're you know
00:50:11
you there's this like intensity that
00:50:12
happens for two weeks and
00:50:14
you go really really intense you know
00:50:16
the thing that with the dan show is
00:50:17
though it ends at some point like you
00:50:19
have the show
00:50:20
and it's over
00:50:22
the thing i didn't know didn't realize
00:50:23
about this one is you know it's it's a
00:50:26
marathon not a sprint like the dance
00:50:27
shows can be a sprint
00:50:29
and that definitely got to me and i you
00:50:31
know one of the reasons i even developed
00:50:32
this entire goal setting method was
00:50:34
because three years in so right when i
00:50:36
was at this point where i realized class
00:50:37
was going to take off
00:50:39
i mean it felt like amazing right it
00:50:40
spent like three years i was so focused
00:50:42
i had literally like
00:50:44
probably not talked to anyone in my life
00:50:46
and i found myself alone for the
00:50:47
holidays my sister was away my parents
00:50:50
were in india and i was about to like
00:50:52
literally be by myself on christmas and
00:50:54
it was one of those moments for me i
00:50:56
always hated the holidays as an
00:50:58
entrepreneur because
00:51:00
it was the one like it was the time in
00:51:02
my life where i couldn't work through my
00:51:04
like my loneliness or through work
00:51:05
through any of my issues it was like the
00:51:07
one time where everyone
00:51:09
would go and do things with other people
00:51:11
and i would be that person who would
00:51:13
finally have to realize that i was on
00:51:15
myself right because i wasn't
00:51:17
cultivating relationships at that point
00:51:18
in my life i didn't have time to
00:51:20
and so it was a wake-up call and kind of
00:51:23
going back to you know
00:51:24
my mom may have been pestering me about
00:51:26
it for the years before
00:51:27
at that point in my life i just started
00:51:29
realizing wait a second like
00:51:31
i knew class was going to take off like
00:51:32
i just knew we i mean we only had we had
00:51:34
less than a thousand customers but
00:51:36
i had i had caught lightning in a bottle
00:51:38
like it was there it was so magical i
00:51:40
knew it was going to take over the world
00:51:41
like it was one of those moments as an
00:51:43
entrepreneur i could breathe but i
00:51:45
looked at everything else and i'm like
00:51:46
everything else is a mess my health was
00:51:48
a mess i could barely work out which was
00:51:50
crazy for me i wasn't dancing i was like
00:51:52
i was single i you know i had a few good
00:51:54
friends but i felt like i i like hadn't
00:51:56
been there for them and that's when i
00:51:58
started really doing the school setting
00:51:59
because i'm like i need to have
00:52:01
a bit more i want to make sure my
00:52:03
priorities are more reflective of the
00:52:04
human i want to be in my life
00:52:06
and how in like a practical sense in
00:52:08
terms of a time allocation sense did you
00:52:10
get from that place to living more in
00:52:12
line with those values of connection
00:52:15
community love and health so i you know
00:52:18
i'll the details of like what i did on
00:52:20
that session the first time i did it are
00:52:22
in the book but i will say this so in
00:52:24
the next six months uh after i started
00:52:27
doing that i literally met my husband a
00:52:29
month later really yes i decided to do a
00:52:33
huge dance show
00:52:35
at alvin ailey six months later and i
00:52:37
sold out a thousand uh a thousand seats
00:52:40
at that so i got to do a huge
00:52:41
performance you're gonna sell so many
00:52:43
books just by saying you found a husband
00:52:45
buy something it's really crazy but i
00:52:47
literally changed my
00:52:49
perspective around love and what i
00:52:52
wanted and i met my husband a month
00:52:54
later which was crazy and i also you
00:52:56
know i set goals around what i wanted to
00:52:57
do with class pass i set goals around my
00:52:59
health and how i wanted to
00:53:02
live and work out on a daily basis
00:53:04
and i did all those things and i
00:53:06
remember this is always my favorite
00:53:08
moment six months later
00:53:10
i was flying home on a plane
00:53:12
and when i first did this goal setting
00:53:13
method i had written it on a post-it
00:53:14
note because i was on a plane and i was
00:53:17
i was on another
00:53:19
plane ride because i was always
00:53:20
traveling and i took it out and i looked
00:53:22
at it and i had done everything on my
00:53:24
dream list
00:53:25
you know and sometimes just writing down
00:53:28
those dreams is the most important thing
00:53:30
but
00:53:31
it was just such an important moment
00:53:33
because i felt
00:53:35
more i don't i don't want to say the
00:53:37
word balance because that has so many
00:53:39
you know wrong intentions with it but i
00:53:42
felt that i was very clear about my
00:53:44
priorities and i went towards them and i
00:53:48
missed things too but i didn't feel
00:53:49
guilty about them and i just felt so
00:53:52
proud of myself for
00:53:54
saying here's what i want to do in my
00:53:55
life and i'm going to go and do it and
00:53:56
accomplishing it not just obviously
00:53:58
professionally but personally as well
00:54:01
there's like an overarching theme here
00:54:02
in your in your journey where the minute
00:54:04
you become intentional about something
00:54:06
yeah the door's open
00:54:09
it's true do you believe in that
00:54:10
manifestation 100
00:54:12
and it goes back to the you saying you
00:54:15
know we were talking about having a why
00:54:18
i think when you don't have a why you go
00:54:20
aimlessly and you you know i think you
00:54:22
start living life thinking that you want
00:54:26
money thinking you want to be famous
00:54:28
thinking you want power
00:54:30
and instead of thinking about like love
00:54:32
and passion and purpose and
00:54:35
whenever i have made decisions that are
00:54:37
about the former and not the latter i've
00:54:39
never been led in the right in the right
00:54:41
direction and you know if that's
00:54:43
something people can take away from this
00:54:44
like i think is one of it's one of the
00:54:46
most important points is
00:54:48
if you go towards purpose even if you
00:54:50
are rebelling right and even if you
00:54:52
might be pissing a few people off i
00:54:54
guarantee your life will be more
00:54:56
fulfilling
00:54:57
what were you like as an entrepreneur as
00:54:59
a leader and as a manager of people
00:55:01
i would say i was very much
00:55:06
i had a lot of positive energy i'm i'm a
00:55:08
small human but i
00:55:10
i show up with all of me um
00:55:12
i
00:55:13
am i expect a lot of people i think
00:55:15
because people have always expected a
00:55:17
lot for me so i'm sort of uh when you
00:55:20
start working with me
00:55:21
i can very quickly tell if someone's
00:55:23
going to like sink or swim you know
00:55:25
because i don't tell you a lot but i
00:55:27
like let you go because i think to me
00:55:29
that's what i've had to do is just kind
00:55:31
of i don't want to put a lot of boxes on
00:55:33
you i want you to just show me what you
00:55:35
can be at your highest potential and i
00:55:37
think like that sort of i liked giving
00:55:39
people that room to be free and then
00:55:41
allowing me to see what their capability
00:55:43
is versus me saying you need to be your
00:55:45
best in this box that i'm giving you and
00:55:48
i've i've found really great talent in
00:55:50
that way um
00:55:52
[Music]
00:55:53
i've had to learn how to like hire for
00:55:55
my strengths and weaknesses you know i
00:55:57
think um
00:55:58
that's probably the hardest the hardest
00:56:00
parts when your company grows is you do
00:56:02
everything in the beginning and then you
00:56:03
have to learn to let go and um i've
00:56:06
definitely learned that building a tribe
00:56:08
around you of great people is the only
00:56:11
way to succeed you struggle to delegate
00:56:13
right in the early days um i've gotten
00:56:16
better at i've got i've i've realized
00:56:18
that there is no other way to success
00:56:21
and to build big things and great things
00:56:23
in the world without being able to
00:56:24
delegate so i've become much better at
00:56:27
it in my life and it's the only way i i
00:56:30
can do what is my magical thing right
00:56:32
and i've i think i've put a lot of
00:56:34
thought into that is
00:56:35
what part of this company is is
00:56:37
something that only i know i can do
00:56:40
right everything else that i know
00:56:41
someone else can do i shouldn't be doing
00:56:43
is that why you delegated the role of
00:56:45
ceo yes absolutely at some point a ceo
00:56:48
title becomes a lot of you know managing
00:56:51
investors managing team
00:56:54
doing press and i was like this is not
00:56:56
what i want to be doing with my time i
00:56:57
want to be solving the problem i want to
00:56:59
be in with my customers working on like
00:57:02
interesting concepts not spending my day
00:57:04
in a bunch of meetings that you know
00:57:06
didn't feel inspiring so i think like
00:57:08
you know and everyone's set up
00:57:09
differently you have to know how you
00:57:10
work that's another big thing is is
00:57:13
learning the insights of what motivates
00:57:15
you like it's it's the work you do and
00:57:17
why you do it that ends up really
00:57:20
mattering right in any job you're in and
00:57:22
i remember there was a point where i
00:57:23
remember being
00:57:24
so
00:57:26
just disheartened and not wanting to
00:57:28
show up to build my own company and i'm
00:57:30
like what is going on it was because i
00:57:32
hated the work i was doing and i loved
00:57:34
obviously my company but i hated the
00:57:36
actual work that i had to do and so i
00:57:38
had to figure out a way to get past that
00:57:40
it was like 20 like 16 17. i mean we
00:57:44
were launching like around the world it
00:57:46
was so intense it was you know i mean it
00:57:48
was magical like i said it was
00:57:49
incredible to build that but i remember
00:57:52
like i said i was showing up every day
00:57:53
dealing with like hr issues legal issues
00:57:56
like needing to talk to my investors i
00:57:58
wasn't like around my customers and i
00:58:00
wasn't going to class and around my
00:58:02
product you know and that's what really
00:58:04
fuels me as an entrepreneur and a
00:58:06
founder did you have email dread like i
00:58:08
used to at one point i remember when my
00:58:10
company was getting big because there
00:58:11
was lots of chaos in my company there's
00:58:12
all kinds of cash flow issues i used to
00:58:14
like dread opening my emails i was like
00:58:16
it's going to be some other [ __ ]
00:58:17
from like
00:58:18
an investor or something yeah i mean i
00:58:20
definitely i wanted to make sure that
00:58:23
i had more to look forward to and i
00:58:25
think there came a point where i was
00:58:27
looking forward to less and less right
00:58:29
and i think it goes back to what i was
00:58:31
saying about
00:58:32
i didn't want my whole day to be like
00:58:33
ugh okay there's like another competitor
00:58:35
okay we need to worry about this now i
00:58:37
didn't want my days to be about worrying
00:58:38
i wanted my days to be about dreaming
00:58:41
right and by the way you have to
00:58:42
obviously as a leader of any of this it
00:58:45
comes with a responsibility right so
00:58:47
it's not that
00:58:48
it's not that i didn't have to worry
00:58:50
about those things there were certain
00:58:51
parts of it that i knew i had to worry
00:58:52
about i needed to be on my radar but i
00:58:54
knew there were certain things where i'm
00:58:55
like i could hire someone to really work
00:58:57
on this and fix this it doesn't need to
00:58:59
take up my time and energy and that's
00:59:02
really where where the combination is or
00:59:03
where that decision lies
00:59:05
so all of that passion all of that love
00:59:07
driven by this really deep intrinsic why
00:59:09
why did you step away from class pass
00:59:12
you know i think at some point
00:59:14
and this happens i think for so many
00:59:16
founders i mean it had been a decade of
00:59:18
my life solving this problem which of
00:59:20
course i'm so
00:59:22
deeply passionate about and you know i
00:59:25
think the earliest days were when we did
00:59:27
the most leg work and actually like
00:59:28
figuring out the product you know
00:59:31
the product nuances that were going to
00:59:32
actually like unleash the behavior i
00:59:34
think it just got bigger you know for me
00:59:36
i think there are other things i want to
00:59:38
do in the world and there's probably
00:59:39
other problems in the world i still need
00:59:41
to go and solve and it's on me to
00:59:43
unleash myself to be able to face them
00:59:46
so i can move forward towards them and
00:59:48
have them even come into my periphery i
00:59:50
think if you're kind of stuck in the
00:59:52
past you don't even welcome the doors
00:59:54
right that are that you need to go
00:59:56
through to reach your future and
00:59:58
i know for me my
01:00:00
my future
01:00:02
is waiting for me you know and it's on
01:00:04
me to sit there and walk through the
01:00:05
door and go towards it and was there was
01:00:07
there a feeling of like a loss of
01:00:09
love
01:00:10
yeah i mean it's a bittersweet moment
01:00:12
you know it was um
01:00:14
it's super bittersweet right
01:00:16
i always say this like the the hardest
01:00:17
day was when
01:00:19
i stopped getting my my class pass email
01:00:21
i mean like it was insane i've had this
01:00:23
email for for years it was like my main
01:00:26
inbox and um
01:00:28
[Music]
01:00:30
you know it was it was definitely a
01:00:31
sense of loss i mean i think it's you
01:00:33
know
01:00:34
for it's like having a child and
01:00:36
watching your child get married right
01:00:38
but it's also being able to say like
01:00:40
they're okay i i did all i could
01:00:44
to get them to this point and being
01:00:46
proud of that and that's really where
01:00:48
i'm at i remember the
01:00:49
when i resigned from my company went
01:00:51
public and i said to the company i said
01:00:52
i'm going to resign but i have one
01:00:53
caveat they're like what is it i was
01:00:54
like i want to keep my email
01:00:57
oh you didn't use that
01:00:58
my email
01:01:00
i still have my you know it's funny that
01:01:02
you say that i think i did it going back
01:01:04
to the whole
01:01:05
uh it was just been more noise right for
01:01:08
me
01:01:15
i just think it was it was a nice break
01:01:17
for me i actually remember creating a
01:01:19
new email address and it was like no
01:01:21
mail
01:01:22
what you know and it was it was
01:01:24
interesting because it started making me
01:01:25
realize like what do i want to fill that
01:01:27
part of my life up with what's the
01:01:29
answer what's the answer to that i'm
01:01:31
sort of in the middle of it still but
01:01:33
you know obviously
01:01:34
lots of dance you know i think i
01:01:36
probably have a few more big problems in
01:01:38
the world to solve you know i'm i'm only
01:01:40
39 you know it's interesting because
01:01:44
i'm young you know my mom and i always
01:01:45
talk about this too and she's like it's
01:01:47
interesting because
01:01:49
yeah like i could retire them no there's
01:01:51
no part of me that would ever think
01:01:54
about that you know but
01:01:55
it's an interesting it's a great place
01:01:57
to be the valuation of class pass at
01:02:00
sale is probably confidential as it
01:02:02
tends to be but um i know that in 2020
01:02:04
in the series he rounded was valued at
01:02:06
over a billion
01:02:07
it's a lot of money
01:02:08
how does that change things for you
01:02:11
um
01:02:12
well you know we haven't exited so like
01:02:14
the company hasn't been been sold yet so
01:02:16
it's still private but um is your stake
01:02:18
acquired or your stake is still in the
01:02:20
company my stake is still in the company
01:02:21
yeah so it's not fully you know fully
01:02:23
there but you know i think these and
01:02:26
here's the thing the reason why that was
01:02:27
such an important moment was because of
01:02:29
what it really the message it sent for
01:02:32
women especially and me being you know
01:02:34
an indian woman like that was actually
01:02:36
the most important part of it i don't
01:02:38
think as an entrepreneur you should run
01:02:40
towards numbers like that because what
01:02:41
you should run towards is making an
01:02:43
impact right the 100 million hours of
01:02:45
people's lives is actually much more
01:02:47
impactful to
01:02:48
my business and society than hitting
01:02:51
that billion dollar evaluation but in my
01:02:54
case i think it's different because i
01:02:55
know what that represents
01:02:57
to so many other
01:03:00
girls out there who can look at
01:03:02
something and say wow if she can do it
01:03:03
maybe i can too
01:03:05
and that to me is a really important
01:03:06
part of it and that wave of press
01:03:08
whenever whenever someone becomes a
01:03:09
unicorn is tremendous right and that
01:03:11
will reach so so many young women all
01:03:13
over the world and entrepreneurs
01:03:15
your partner
01:03:16
your son completely other part of your
01:03:18
life nick zane yep nick and zayn how's
01:03:21
that been you know
01:03:23
you talk about the obsession you've had
01:03:25
building class pass
01:03:26
um entrepreneurs always struggle and
01:03:29
tend to struggle in managing their
01:03:30
romantic relationships in the other part
01:03:32
of their life what advice have you got
01:03:33
for me on maintaining a good romantic
01:03:35
relationship and family whilst also
01:03:38
striving to build big dreams yeah and i
01:03:40
i'll be honest i think we're always
01:03:42
still learning in the process of it but
01:03:44
i think one of the biggest things i
01:03:45
learned is and this goes along with a
01:03:48
lot of the advice i have with my parents
01:03:49
is bringing them along the journey
01:03:51
nick was
01:03:53
with me through so much of it i mean
01:03:54
when we went to go launch london
01:03:56
um i always actually love this story is
01:03:59
me one of uh my co-founder and
01:04:02
one of my uh sales sales girls cam came
01:04:05
with me and so did nick and we had to go
01:04:07
try out about 30 studios in in london in
01:04:10
about five days and nick just went and
01:04:13
did some of them too like it was amazing
01:04:15
we all just went and worked out and he
01:04:17
was sort of like checking out studios
01:04:18
because we before we put anything on the
01:04:20
platform we wanted to make sure they
01:04:21
were vetted studios and this was like i
01:04:23
said it was like six seven years ago so
01:04:25
it wasn't that much that many reviews on
01:04:27
studios
01:04:28
and um yeah like i mean he would come to
01:04:30
australia with me come to london with me
01:04:33
and he was just a big part of the
01:04:35
process you know and i think that's so
01:04:37
awesome that we got to live like he got
01:04:39
to live the dream with me
01:04:41
and i think that was a really nice part
01:04:43
of it i think as we've had a kid we've
01:04:45
just had to become very clear on
01:04:47
priorities right and he is and he's a
01:04:50
partner at a law firm he's you know one
01:04:52
of the youngest partners at his law firm
01:04:54
it's insane
01:04:55
what he's been able to accomplish in his
01:04:57
career so we have to just always be very
01:04:59
very communicative on what we both want
01:05:02
right in setting goals and hey like what
01:05:04
do we want to accomplish this year in
01:05:06
terms of our lives right the same way i
01:05:08
think about it personally we have to
01:05:09
think about it in terms of what our
01:05:11
family wants to do whether it's like
01:05:13
school whether it's traveling right what
01:05:16
do we want to make sure we both do
01:05:18
as a family unit combined with you know
01:05:21
our jobs and our ambition you know and i
01:05:23
think it's so important especially for
01:05:25
women
01:05:26
to surround themselves with partners and
01:05:28
people who will constantly help them
01:05:30
stay ambitious in their life because
01:05:32
it's one of the hardest things what if
01:05:34
there's conflict between when you think
01:05:35
about what the family wants to do and
01:05:37
what pile wants to do
01:05:39
as in terms of your ambitions and then
01:05:41
his ambitions with his career do you
01:05:43
have to talk it out and come up with a
01:05:44
plan you know i to me a plan
01:05:47
is the most important thing and
01:05:48
sometimes there is conflict but you have
01:05:50
to try new things similar to pivoting
01:05:52
right and iterating like on a company
01:05:54
you sometimes both people have to be
01:05:55
flexible to be like okay well like if
01:05:57
this current situation isn't working
01:05:59
we're gonna try something new right okay
01:06:01
like you want this i want this what if
01:06:03
we try a combination of this for six
01:06:05
months what if we you just have to be
01:06:07
flexible and adaptable i think the
01:06:08
biggest mistake
01:06:10
is not doing anything
01:06:12
and staying sort of stagnant in a place
01:06:13
where someone's uncomfortable or
01:06:15
someone's not happy
01:06:17
and
01:06:18
not helping the other person right at
01:06:20
the end of the day
01:06:21
nick being happy in his life is going to
01:06:23
make him the best husband to me and the
01:06:25
best dad and me being happy in my life
01:06:27
is going to make me the best mom and
01:06:28
best wife to him right and we both know
01:06:30
that so it's about saying what does
01:06:32
happiness look like
01:06:34
to both to us individually but then us
01:06:36
together as a family your journey has
01:06:39
weaved and up down left right all of it
01:06:42
it's been a tremendous roller coaster
01:06:45
with so many highs and lows and
01:06:47
everything in between you spoke earlier
01:06:49
about the importance mentorship has
01:06:50
played in your life have you ever been
01:06:52
to therapy
01:06:53
have i ever been to therapy um i did a
01:06:56
little bit of therapy actually at the
01:06:58
beginning of last year um
01:07:01
you know it was i had a baby by the way
01:07:03
six weeks before the pandemic
01:07:05
and then like my company came to a hall
01:07:08
it was just a really crazy time so i had
01:07:10
just
01:07:11
gone to therapy to just start talking to
01:07:14
somebody because i didn't even know how
01:07:16
to make sense of so much of where my
01:07:18
mental state was at that point i hadn't
01:07:19
seen people i'd literally been a mom for
01:07:22
a year living at home right it was just
01:07:26
my life was so different than what it
01:07:28
looked like pre-pandemic at that point
01:07:30
and so i yeah i have and i i mean i
01:07:32
recommend it to anyone it's it's sort of
01:07:34
like a fitness instructor who works on
01:07:36
your body you need to work on your mind
01:07:38
sometimes and see you know what your
01:07:39
roadblocks are right we know them like
01:07:41
oh my god i feel i don't feel strong
01:07:42
with my left arm like how do you get
01:07:44
that stronger we sometimes have blocks
01:07:46
like that too
01:07:47
and it's sometimes
01:07:48
for me it's been like sometimes there'll
01:07:50
be a feeling which i can't but you just
01:07:52
know you're out of orientation or
01:07:54
something's not right i think the
01:07:54
pandemic did that to a lot of us which
01:07:56
was yeah destabilized our us in many
01:07:59
many ways um your journey is phenomenal
01:08:02
it's really really phenomenal and you're
01:08:03
a really phenomenal person for so many
01:08:04
reasons one of the reasons why is just
01:08:06
you're just this from like the minute
01:08:07
you walked into this room you're just
01:08:08
this like ray of sunshine oh thank you
01:08:12
and that's why i think i asked the
01:08:12
question about like therapy and your
01:08:14
hard moments in particular because
01:08:16
you have you have just an unbelievable
01:08:17
smile and you have such an it you i'm
01:08:20
like is this person always this this
01:08:22
this
01:08:23
you know but it goes down to i always
01:08:25
believe there's the light right like i
01:08:27
think
01:08:29
it's the question you we started with it
01:08:31
was
01:08:32
i just
01:08:34
believe there's like goodness to give
01:08:36
and service and and purpose and
01:08:40
when i'm
01:08:41
not aligned with my purpose i do feel
01:08:43
sad right those are my like hardest
01:08:44
moments where
01:08:46
you know if i didn't care about sharing
01:08:48
you know my insights and stuff like i
01:08:50
could be you know somebody who wasn't
01:08:52
happy but i i do things intentionally
01:08:55
and therefore how can you not be happy
01:08:57
doing the things that you love in your
01:08:59
life
01:09:00
so beautiful we have a closing tradition
01:09:02
okay
01:09:04
the previous guest writes a question for
01:09:05
the next guest oh okay and they don't
01:09:07
know who they're writing it for
01:09:10
what is one thing
01:09:12
you would do
01:09:14
if you weren't
01:09:16
afraid
01:09:17
at all
01:09:19
you know it's interesting i'm i like
01:09:21
mentally
01:09:23
i
01:09:24
don't have many things that
01:09:27
i don't feel like i could solve so it's
01:09:28
like not mental i i probably have more
01:09:30
physical things because i'm such a small
01:09:32
per like i'm 411 right it's like it's an
01:09:35
interesting thing because
01:09:36
i feel more physically fearful of things
01:09:39
than i do actually you know what i would
01:09:41
do i would do
01:09:43
i would run a marathon
01:09:46
interesting
01:09:47
i love running i just have never run
01:09:49
that you're afraid
01:09:51
i'm not probably not afraid but
01:09:55
potentially i'd have to work through
01:09:56
what's holding me back from it but maybe
01:09:58
there is some fear
01:10:00
i'm gonna pay attention see if you end
01:10:01
up running a marathon thank you so much
01:10:03
for your time and your wisdom it's so
01:10:05
you're such a breath of fresh air for so
01:10:06
many reasons but you're a real source of
01:10:08
inspiration and what you've um what
01:10:10
you've accomplished with with class past
01:10:11
is just astounding it really is
01:10:14
astounding and yours like humility and
01:10:15
openness to share the truth about that
01:10:17
not just in the book but but here today
01:10:19
is i'm going to be liberating for a lot
01:10:20
of people and that the whole you know
01:10:22
one of the key lessons i come away with
01:10:24
even though i feel like i
01:10:28
i might have said this if you'd asked me
01:10:30
it's just the unbelievable importance of
01:10:33
having and following that voice inside
01:10:35
of us which is there and all the reasons
01:10:37
we suppress it because of external
01:10:38
whatever whatever but you know um
01:10:42
as as you i was sitting there as you're
01:10:43
talking i was thinking you know what as
01:10:44
well the other thing is like even if you
01:10:47
you try and do something else whether
01:10:48
it's
01:10:49
management consulting whatever you're
01:10:50
never actually going to master it yeah
01:10:52
because it's always going to be a
01:10:54
tedious job when you ended up mastering
01:10:56
the thing that was in line with your
01:10:57
passion and i think that's a really
01:10:58
important lesson to everybody who feels
01:11:00
like they're in a situation now that
01:11:01
might not be in line with that voice
01:11:02
inside right
01:11:04
thank you be the master of you a man
01:11:06
yeah you're brilliant thank you so much
01:11:07
for your thank you thanks for having me
01:11:09
stephen i had a few words to say about
01:11:10
one of my sponsors on this podcast as
01:11:12
the seasons have begun to change so
01:11:14
how's my diet and um
01:11:16
right now i'm going to be completely
01:11:17
honest with you i'm starting to think a
01:11:19
lot about
01:11:20
slimming down a little bit because over
01:11:22
the last couple of probably the last
01:11:24
four or five months my diet has been
01:11:25
pretty bad um and it started to show a
01:11:28
little bit really over the last two
01:11:29
months i go to the gym about 80 of the
01:11:31
time so i track it with 10 of my friends
01:11:33
in a whatsapp group and this tracker
01:11:34
online that we all use together we call
01:11:37
it fitness blockchain and i'm currently
01:11:39
at 81 percent um so 81 of the days i've
01:11:43
done a workout in the last 150 days
01:11:46
right so i'm going to the gym about six
01:11:48
times a week
01:11:50
that's been a little bit impacted by the
01:11:51
derivative live tour but i'm trying to
01:11:53
stick to it
01:11:54
and so one of the things i'm doing now
01:11:55
to reduce my calorie intake and trying
01:11:58
to get back to being nutritionally
01:11:59
complete and all i eat is i'm having the
01:12:02
heel protein shake thank you hill for
01:12:04
making a product that i actually like
01:12:06
the salted caramel is my favorite i've
01:12:07
got the banana one here which is the one
01:12:08
my girlfriend likes but for me salted
01:12:11
caramel is
01:12:12
the one
01:12:14
[Music]
01:12:23
foreign
01:12:24
[Music]
01:12:34
[Music]

Badges

This episode stands out for the following:

  • 70
    Most inspiring
  • 70
    Most quotable
  • 70
    Best performance
  • 70
    Best concept / idea

Episode Highlights

  • The Dance of Identity
    Dance became a way to express and unify different parts of my identity.
    “I always wanted to feel that in anything I did.”
    @ 02m 38s
    May 09, 2022
  • The Cost of Conformity
    Living a life expected by others can lead to feelings of emptiness and hopelessness.
    “The emptiness is the worst feeling anyone can ever have.”
    @ 09m 10s
    May 09, 2022
  • Building Confidence Through Small Steps
    Confidence is built through small achievements, not just big leaps. "It's the confidence and the small stuff that actually builds the confidence."
    “It's the confidence and the small stuff that actually builds the confidence.”
    @ 20m 24s
    May 09, 2022
  • The Moment of Epiphany
    A pivotal trip to San Francisco sparked a life-changing idea for entrepreneurship. "It changed my life."
    “It changed my life.”
    @ 20m 53s
    May 09, 2022
  • Finding Your Purpose
    Everyone has a purpose beyond the nine to five, but finding it can be challenging. "I do believe that everybody has a purpose beyond the nine to five."
    “I do believe that everybody has a purpose beyond the nine to five.”
    @ 23m 14s
    May 09, 2022
  • The Courage to Quit
    Quitting her job at 28 was a bold decision that inspired others around her.
    “Quitting my job was such a sign of courage.”
    @ 35m 56s
    May 09, 2022
  • The Hardest Lesson
    Facing failure for the first time transformed her into a true entrepreneur.
    “That moment is the reason I became a real entrepreneur.”
    @ 43m 06s
    May 09, 2022
  • Redefining Failure
    Learning that failure is just a data point changed her perspective on success.
    “Failure is a data point, not an endpoint.”
    @ 48m 49s
    May 09, 2022
  • Finding Love Through Dance
    After starting a new dance journey, she met her husband just a month later.
    “I literally met my husband a month later, which was crazy.”
    @ 52m 27s
    May 09, 2022
  • The Bittersweet Goodbye
    Leaving ClassPass felt like watching a child get married—bittersweet yet fulfilling.
    “It was super bittersweet.”
    @ 01h 00m 16s
    May 09, 2022
  • Empowering Women Entrepreneurs
    Her billion-dollar valuation represents hope for young women everywhere.
    “If she can do it, maybe I can too.”
    @ 01h 03m 03s
    May 09, 2022
  • Inspiration and Wisdom
    A heartfelt thank you to a source of inspiration, emphasizing the importance of following one's inner voice.
    “You're such a breath of fresh air for so many reasons.”
    @ 01h 10m 05s
    May 09, 2022

Episode Quotes

Key Moments

  • Finding Community18:23
  • Community Support19:00
  • Life-Changing Idea28:30
  • Redefining Success48:49
  • Empowerment1:03:03
  • Inner Voice1:10:30
  • Master Your Passion1:10:50
  • Diet Reflection1:11:14

Words per Minute Over Time

Vibes Breakdown

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