PodspunKnowledge at Wharton

Wallets Go Digital -- Mobile, and Global -- Carrying Virtually Everything

Knowledge at Wharton

Episode Description

Wallets Go Digital -- Mobile, and Global -- Carrying Virtually Everything

Brief Summary

Mobile wallets store various payment methods and enhance customer data collection, as seen with the Starbucks app.

Key points

  • Starbucks Mobile Wallet Revolution. Starbucks shifted from anonymous gift cards to a data-rich mobile wallet app.

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Episode highlights

Episode quotes

The real reason Starbucks did this was about the data.

Discussing the motivation behind Starbucks' mobile wallet implementation.

1:56WatchApr 11, 2013
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