Monetizing 'Must Tweet' TV
Episode Description
Television networks and advertisers alike are using social media to build buzz about programs and products -- but are their efforts really resulting in increased sales or higher ratings? Wharton professor Shawndra Hill is taking to Twitter and the airwaves in an effort to figure out how marketers should best employ user-generated content in trying to get consumers to pay attention to their products, or to make solid recommendations to existing fans. 📂 Marketing
Brief Summary
Shandra discusses social TV's impact on viewer engagement and advertising strategies, highlighting studies on The Voice and the Super Bowl.
Key points
- Understanding Social TV. Shandra explains how social media integrates with TV programming to enhance viewer engagement.
- The Voice and Viewer Engagement. Research on 'The Voice' reveals how social media triggers increase viewer interaction.
- Super Bowl Advertising Insights. Shandra shares findings on how advertisers can leverage social media during major events.
- Future of Social TV Research. Shandra discusses upcoming projects aimed at enhancing social TV analytics and viewer engagement.
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Episode highlights
- Understanding Social TVShandra explains how social media integrates with TV programming to enhance viewer engagement.“Social TV is the integration of social media and TV programming.”0:37Dec 5, 2012
- The Voice and Viewer EngagementResearch on 'The Voice' reveals how social media triggers increase viewer interaction.“Providing triggers leads to more engagement.”4:45Dec 5, 2012
- Super Bowl Advertising InsightsShandra shares findings on how advertisers can leverage social media during major events.“Buzz leads to sales.”9:37Dec 5, 2012
- Future of Social TV ResearchShandra discusses upcoming projects aimed at enhancing social TV analytics and viewer engagement.“Viewers will benefit from new applications and ways to engage.”16:41Dec 5, 2012
Tension
40/ 100Low tension
