The Value of Social TV
Episode Description
📂 Technology 🏷️ Research
Brief Summary
Professor Chandra Hill discusses social television's impact on audience measurement and how social media data can enhance viewer insights.
Key points
- The Taco Graphic Profile. Professor Chandra explains how language on social media reflects demographics and interests.
- Social Media vs. Nielsen Ratings. The discussion highlights the limitations of traditional Nielsen ratings and the potential of social media data.
Ask about Knowledge at Wharton
Episode highlights
- The Taco Graphic ProfileProfessor Chandra explains how language on social media reflects demographics and interests.“People are what they say.”5:20May 22, 2014
- Social Media vs. Nielsen RatingsThe discussion highlights the limitations of traditional Nielsen ratings and the potential of social media data.“Social media opens up the space of users.”13:02May 22, 2014
Tension
40/ 100Low tension
