How Brands Won Big at the World Cup

ABOUT THE EPISODE The best World Cup marketing did not depend on a logo inside the stadium.

Americus Reed, The Whitney M. Young Jr. Professor of Marketing at Wharton and co-host of Marketing Matters, explains how brands created cultural relevance and earned media throughout the tournament.

From viral visits to iconic American brands to inventive in-game advertising and Spanish-language campaigns, Reed breaks down how marketers can move beyond selling and become part of the moments consumers want to share.

ABOUT THE PODCAST This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

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