Should Brands Take A Stand During the Lead Up to the Election?
Episode Description
EPISODE OVERVIEW In this two-part episode, Wharton’s Americus Reeds navigates the turbulent waters of marketing and branding in a highly charged election cycle. This episode is part of a series on the “Business of Elections.”
PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.
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Brief Summary
Marketing has shifted to interactive consumer dialogues, emphasizing political alignment and identity connection.
Key points
- The Shift in Marketing. Marketing has evolved from one-way messaging to a two-way conversation with consumers.
- Importance of Political Conversations. Political discussions are crucial during election periods, influencing brand conversations.
