How Ferrero Builds Iconic Brands and Wins Cultural Moments

ABOUT THE EPISODE Chad Stubbs, Chief Marketing Officer of Ferrero North America, joins Marketing Matters to explore how iconic brands are built at scale. From Nutella and Kinder to Ferrero Rocher, Stubbs shares how Ferrero balances cultural relevance, creativity, and consistency to drive consumer engagement. The conversation covers everything from Super Bowl campaigns to viral brand moments, and what it takes for brands to break through and stay top of mind.

ABOUT THE PODCAST Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. They discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

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