What Falling Confidence in Cryptocurrency Means for Prices

ABOUT THE EPISODE Wharton marketing professor Dave Reibstein discusses results from the 2025 Wharton Cryptocurrency Confidence Index report and explains how the monthly survey tracks Americans’ confidence in cryptocurrency. He shares how data from 1,000 U.S. respondents each month shows that shifts in consumer confidence have recently preceded changes in crypto prices. Professor Reibstein talks about how regulation, political support, and media coverage influence sentiment, as well as how many Americans still see crypto as a risky investment rather than a true currency. He also explains why most people are not willing to receive their pay in cryptocurrency despite growing awareness of the market.

ABOUT THE PODCAST This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

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