Election Marketing: Are Brands Playing It Safe?

EPISODE OVERVIEW In this two-part episode, Wharton’s Americus Reeds navigates the turbulent waters of marketing and branding in a highly charged election cycle. This episode is part of a series on the “Business of Elections.”

PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.

Learn more at http://whr.tn/rippleeffect.

#marketing #brandvalues #branding #brandidentity ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

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