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Wharton Professor Jonah Berger on "Losing to Winning"

March 19, 2009 / 03:56

This episode discusses competition dynamics, motivation in sports, and employee performance. It features insights on how being slightly behind can enhance motivation and lead to better outcomes.

The conversation begins with an analysis of NCAA basketball, highlighting that teams trailing by one point at halftime are more likely to win than those ahead. This counterintuitive finding is attributed to increased motivation among teams that feel they are close to victory.

The discussion then shifts to the implications for workplace competition, suggesting that managers can strategically motivate employees by framing their performance relative to competitors. By indicating that a team is just behind, managers can encourage harder work and better results.

Research findings are presented, showing that individuals who believe they are slightly behind in tasks perform better than those who think they are ahead. This is illustrated through experiments where participants are given feedback on their performance.

The episode concludes with practical advice for managers on how to motivate teams effectively, emphasizing the importance of strategic breaks and feedback.

TL;DR

Being slightly behind in competition can boost motivation and improve performance, according to research discussed in this episode.

Episode

3:56
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00:00:15
so in general in any sort of competition
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if you're a sports team let's say you're
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a basketball team trying to win a game
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or you're a group of employees trying to
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win a competition uh your group of kids
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trying to win your school book drive
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something like that in general any sort
00:00:28
of competition it's good to be ahead if
00:00:30
you want to win so the more points
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you're ah head in basketball the more uh
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dollars you've raised towards your goal
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whatever it is the further along you are
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the more like you are to beat your
00:00:38
competitor so uh take sports for example
00:00:41
um so you wanted to look at NCAA
00:00:42
basketball uh in general teams that are
00:00:45
four points up at halftime they win
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about 60% of the time teams that are
00:00:48
eight point up at halftime they win 80%
00:00:50
of the time and so in general the more
00:00:52
you're ahead the more likely you'll be
00:00:53
to win um but what we looked at in this
00:00:55
paper is whether losing along the way
00:00:57
could actually be a good thing being
00:00:59
behind someone else could actually be
00:01:01
help you uh to be more likely to win and
00:01:03
so what we found actually is that
00:01:04
basketball teams uh as one example that
00:01:06
are slightly behind at halftime are
00:01:08
actually more likely than their
00:01:09
opponents to win so uh you might think
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that a team down by one should lose or
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win less than 50% of their games right
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the team that's up by one should win um
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but we actually find the opposite teams
00:01:19
that are down by one are actually more
00:01:21
likely to win and in general they're
00:01:22
about five to s% more likely than you'd
00:01:24
expect by chance uh and the reason is
00:01:26
motivation so we can always uh we can
00:01:28
all think of examples where where we've
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been a little bit behind a goal
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something we really really wanted we
00:01:33
almost got there but we just didn't get
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there um and that's exactly what's going
00:01:36
on in this so being close to winning
00:01:39
right being close to winning at halftime
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but not quite there is very motivating
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um and so what we look at is we also
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look at what happens at the beginning of
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the second half so you've been in the
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locker room you're down by one how does
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that change how you might come out and
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what it we show is that you come out a
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lot stronger you work a lot harder you
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score a lot more in those first couple
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minutes after halftime um and what we
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also find similarly is if you just bring
00:02:00
people into a laboratory and you say
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okay have them do a little task they're
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pressing buttons on the computer and you
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tell them they're going to be competing
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against someone else in the room and you
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never show them that person but you give
00:02:09
them feedback halfway through the task
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how they're doing half the people you
00:02:12
tell you know what you're almost there
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but you're just a little bit behind and
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the other half the people say oh you're
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beating your opponent what we find is
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that in the second half of that task
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people work harder they pass those keys
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faster they press them very hard um when
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they've been behind and so being behind
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just a little bit can actually encourage
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people to work harder
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sure um so let's say you're a manager
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and you have a group of employees and
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you guys are competing against another
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group uh another company for a
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government contract right so maybe
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you're Boe and you're competing against
00:02:43
another company for an airline U but
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building Bunch airliners for for a
00:02:47
government or the the military or your
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some other competition you want to
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figure out how to motivate those
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employees how are you going to get them
00:02:52
to work harder and how you going to get
00:02:53
them be more likely to win that
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competition um and so one thing this
00:02:56
research suggests is that you want to be
00:02:58
very strategic about the way you do that
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um so one thing you can do is take
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breaks strategically so you could first
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of all you could tell your employees
00:03:06
that they're a little bit behind but you
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could also you say oh guys we got to
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work harder those guys they're barely
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beating us they're two weeks ahead of us
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we're behind but you could also take
00:03:15
breaks when you take stock of the the
00:03:17
progress at times when you guys are a
00:03:19
little bit Pine so rather than actually
00:03:20
giving your employees false feedback
00:03:22
just pick a metric or take a break at a
00:03:24
time or look at the metrics and ways
00:03:26
that make your team your employees feel
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like they're not too far behind you
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don't want to make them think that oh
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we're so far back that we can't do it
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but we're just a little bit we're almost
00:03:35
there but we're just not quite we just
00:03:36
have to work a little bit harder and
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what this research shows that when
00:03:39
people feel like they're that just a
00:03:40
little bit behind they're going to work
00:03:42
harder and that's going to make them
00:03:43
more likely to succeed in the long run
00:03:45
for more business news and Analysis from
00:03:47
knowledge at Wharton please visit
00:03:49
knowledge. won. up.edu

Episode Highlights

  • The Power of Being Behind
    Research shows that being slightly behind can motivate teams to work harder and succeed.
    “Being behind just a little bit can actually encourage people to work harder.”
    @ 02m 27s
    March 19, 2009

Episode Quotes

  • Being close to winning is very motivating.
    Wharton Professor Jonah Berger on "Losing to Winning"
  • Being behind just a little bit can actually encourage people to work harder.
    Wharton Professor Jonah Berger on "Losing to Winning"

Key Moments

  • Motivation in Competition01:36
  • Psychology of Winning02:27

Words per Minute Over Time

Vibes Breakdown

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